Baby Names 2017 Report

Monday, May 01, 2017

Around one in ten of Australia’s 300,000 babies born in the last year were given one of the Top 10 baby names. There were 2,145 boys named Oliver and 1,817 girls named Charlotte last year. You can read the full 2017 Baby Names Australia report here

Oliver and Charlotte take out the top baby names

Maintaining the top spot from 2014 is Oliver, having overtaken Jack and William which were first in 2011 and 2012-2013 respectively. Oliver was the top boys’ name in all states (except WA where Jack ranked number one). Jack also took out the top spot in the NT, while William was number one in the ACT.

Charlotte, with 1,817 occurrences is the top girl baby name in Australia for the second year in a row, exceeding Olivia – who held the top rank in 2014. Charlotte took out the top baby girl name in every state but NSW, where Olivia was more popular.

Four new boys’ and five new girls’ names enter the top 100

Last year four new boys’ names and five new girl’s names entered the top 100 list. For boys, Sonny (84th) makes a first ever entrance into the Top 100 along with Vincent (99th) and Parker (100th). Meanwhile John (94th) makes a comeback- having been the number one name nationally throughout much of the 1930’s and 1940’s. These names enter at the expense of Braxton, Jesse, Harley and Jett.

For girls, names making the Top 100 for the first time include Bonnie (82nd), Thea (85th), Quinn (90th), Florence (97th)and Brooklyn (99th). These names enter at the expense of Lillian, Leah, Gabriella, Maryam and Maggie.


Extinction and reinvention

Wayne, Darren, Brett and Craig all achieved popularity in the 1960s /70s, but by the 90s were also out of the Top 100. Jack, which has had more years at number one this century than any other boys name, was not even in the Top 100 in 1985. It is an example of the 100 year return, having been the fifth most popular name in the 1920s, before its decline until recent years. 

Throughout the 1960s, Sharon was a Top 10 name, even becoming the second most popular name for two years in the mid-1960s. However, by the late 1970s the name had dropped towards the end of the list and has not appeared in the Top 100 since 1983. Kylie, Donna and Tracey have encountered similar patterns of popularity in the 60s/70s, but have all dropped out of the Top 100 in the 80s/90s.

Grace was a moderately popular girls’ name at the turn of the 20th century, coming to a near decline from the 1910s to 1970s but climbing significantly in popularity since the 1980s. Over the last five years it has been consistently rising in popularity and for two years now has been in the Top 10. Charlotte is another example of a near extinct name that has significant resurgence. In 1989 it debuted back in the Top 100 for the first time in the modern era, at 86th, and by 2013 it achieved first position on the list, which it has retained for four of the last five years.

Top names in previous decades

Joshua was the most popular boys’ name in Australia for almost a decade from the mid 1990’s until 2003. Its reign at the top of the list is a feat unequalled even by Jack which replaced it as the top name in 2004 but only held an uninterrupted run for five years. Not since the dominance of David in the 1960’s or Michael in the 1970’s has a boys’ name had such a run. However the decline in popularity of Joshua has been consistent since then, falling 15 places to 29th just in the last five years. 20 years ago there were four times as many babies given the name Joshua each year compared to today.

Jessica was Australia’s most popular girls’ name for an unprecedented 16 years out of the 18 years from 1984 to 2001 inclusive. By the mid 1990’s, approximately one in every 30 girls born in Australia was named Jessica compared to just one in 85 today given the current top girls’ name Charlotte. In just over a decade, Jessica dropped from first to 29th. In the five years since 2013, Jessica has dropped another 47 places to 75th. Based on the current trends, Jessica will be out of the Top 100 by 2020, less than 20 years after it was in top spot.

Botanic themes

Girls’ names are strongly influenced by all things botanical with examples being Lily (13th), Ivy (20th) Willow (27th), Violet (38th), Jasmine (46th), Poppy (52nd), Rose (76th), Daisy (79th) and Olive (81st). In contrast, no Top 100 boys’ names have botanic influences.

A Royal Influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but contribute to significantly influence their choice in baby names. The younger generation of the Royal family have resonated with their contemporary generation Y’s in Australia who are now also in their family forming life-stage. The births of Prince George and Princess Charlotte have contributed to the popularity of these names. Like George’s rank which increased from 71st in 2012 to 38th in 2016, in 2015 we saw the name Charlotte overtake Olivia as the nation’s most popular baby girl name. Charlotte is once again the top baby girl name for 2016.

In addition to George and Charlotte, other well-known royal names that feature in the Top 100 include William, Henry, Edward, Charles, Elizabeth, Alexandra and Victoria.

Past reports 

The Healthy Futures Report

Thursday, March 16, 2017

The Pharmacy Guild of Australia and Amneal Pharmaceuticals commissioned McCrindle to write up and design the Healthy Futures 2017 Report. 

This report reveals the insights into consumers understanding of pharmaceuticals and pharmacy health services.

The findings were gathered from a national survey of 1,001 Australians aged 18+ and the results were delivered at the annual 2017 APP conference by Mark McCrindle.

 

From developing the survey through to conducting the analysis and communicating the insights, this piece is a great example of a thought leadership report that delves into Australians attitudes and sentiments towards pharmaceutical services.

VIEW THE FULL REPORT HERE

VIEW THE FULL INFOGRAPHIC HERE 



GET IN TOUCH

If we can assist with any research, event speaking or infographic design please feel free to get in touch:

P: 02 8824 3422

e: info@mccrindle.com.au 

The future of meetings and events

Tuesday, February 28, 2017

As our McCrindle Speakers are regular contributors to meetings and events around Australia, it was our privilege to conduct research for the Melbourne Convention Bureau’s 25-year anniversary of the Asia-Pacific Incentives and Meetings Expo (AIME), into the mega trends affecting the future of meetings, and for Mark McCrindle to present the findings at the event.

The aim of the research was to understand how the global meetings industry is changing, through the influences of social trends, new technology and changing attendee expectations.

Findings from the full research report include the following:

  • Conference attendees are increasingly socially responsible, tech savvy and time poor
  • Attendees are looking for collaboration and networking, not just information
  • Meetings provide a place for human interaction, experiential learning and valuable professional investment
  • Customisation of the program structure and event experience is key
  • Augmented virtual reality and artificial intelligence transform the event experience
  • Ideas around venue design for the next generation.

DOWNLOAD THE FULL REPORT HERE

Some of the key research findings are outlined in The Future of meetings; 25 years of change infographic:


ABOUT MCCRINDLE SPEAKERS


At McCrindle, our team of professional speakers are in demand for their ability to clearly communicate the insights in engaging ways. Presenting at a variety of national and international events including keynote addresses at conferences, onsite professional development workshops and strategy briefings for senior leaders, the McCrindle speakers are recognised as leaders in tracking emerging issues, researching social trends, and are regarded as expert social researchers, futurists and story tellers.

To make an inquiry, please feel free to get in touch via email, or on 02 8824 3422.

Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.

GET IN TOUCH

For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422

E: info@mccrindle.com.au

The Education Future Forum Recap

Wednesday, November 30, 2016

Last Friday it was our pleasure to co-host the Education Future Forum with the Sydney Centre for Innovation in Learning (SCIL) at Northern Beaches Christian School. Bringing together the best of McCrindle’s research and analytics with SCIL’s hands-on experience and innovation, the Education Future Forum was an opportunity for educational leaders and practitioners to engage in the dialogue around the future needs, trends and directions in education.



After a warm welcome from our MC Geoff Brailey, Ashley McKenzie, Team Leader of Communications and Mark McCrindle, Research Principal at McCrindle opened the event and shared some of the trends impacting Schools in Australia. They also delved into the results showcased from new research on the education sector with a niche focus on the future of education. The research explores the trends, themes and influential factors that relate to the future of education in Australia and is available to access here

Stephen Harris, Principal at Northern Beaches Christian School (and Founding Director of SCIL) and Anne Knock from SCIL Leadership took our attendees through the strategy behind creative, collaborative and innovative schooling. Our delegates were also privileged to be taken on a tour around Northern Beaches Christian School to admire the facilities and 21st Century learning methods applied there.



We were also pleased to hear from two guest speakers – James Dalziel, Research Fellow for The Excellence Centre at Pacific Hills Christian School who facilitated a session on Faith, Schools and Young People and featured on our panel. It was also a pleasure to hear from Greg McDermott, Endurance Triathlete and Motivational Speaker, who closed the forum by inspiring us all to be more active and as a result be a role-model for our students and young people to look up to.

A big thank you to all of our delegates who made the day a fantastic event for leaders in the education sector!

The Education Future Report

At McCrindle, we have a passion for helping schools and tertiary institutions thrive in today’s changing times. The education sector sits at the very heart of our diverse Australian communities and is also at the cross-roads of today’s biggest trends – dealing with massive technological change and engaging with the youngest generations.

21st Century students are being shaped in different times and have different characteristics, expectations, and communication styles – therefore engaging effectively with today’s students and their families requires new strategies, solutions, and approaches.

The Education Future Report provides an overview of the current and future trends impacting the Education Sector. It provides a snapshot of the landscape that primary and secondary schools in Australia operate, and shares insights from areas scoped through the research including technology, generational transitions in staffing and leadership roles within the education sector, pedagogical styles, physical learning spaces, social licence, needs of students of the future and broader demographic shifts across Australian communities.

The report is available to download here.

Education Future Report Study 2017

Education institutions across Australia are invited to participate in a national research study on the future of the education sector.

This inaugural longitudinal study by McCrindle in partnership with the Sydney Centre for Innovation in Learning will deliver a comprehensive, research-based analysis of the education landscape now and towards 2020. It will provide participating organisations with a picture of the current and emerging needs of their students, staff, and parents, all benchmarked against the broader sector.

Participants will receive their specific data, the benchmarking data as well as the overall insights published in the Education Future Report. They will also receive complimentary invitations to attend the Education Future Forum in late 2017, where the results of the study will be published in the form of the Education Future Report and presented at the event. For more information please contact Geoff Brailey (geoff@mccrindle.com.au).

FOR MORE INFORMATION ON THE STUDY PLEASE CLICK HERE

McCrindle Speakers for Professional Development Days

Our McCrindle Speakers team are regularly engaged to deliver Professional Development sessions for school leaders and teachers internationally and across every state and territory in Australia. We hold seminars for students on future-proofing careers, for parents on parenting the i-Gen, for teachers on the future of education and engaging with today's students, and for boards and executives on understanding the trends and recruiting, training and retaining today's new generations of staff.

For more information on our education PD sessions or research, please contact us at info@mccrindle.com.au or on 02 8824 3422.

Results from the Education Future Report 2016

Thursday, November 24, 2016

Australians are more educated today than they have been at any other point in history. The number of students completing undergraduate and postgraduate courses today is on the rise and for the first time in Australian history more than half the population aged 15-64 have a post-secondary qualification (51%). Over 70% of the newest wave of high school graduates, Generation Z, are pursuing further education and training, with almost half of them going on to university. How is today’s education system providing for this Generation of lifelong learners? This Friday we are looking forward to co-hosting the Education Future Forum with SCIL, to provide an overview of the current and future trends impacting the Education Sector. Here is a snapshot of some of the current and future trends in primary and secondary schools across Australia, from our Education Future Report 2016, which will be shared in detail at this Friday’s event.

MORE STUDENTS THAN EVER BEFORE

Australia currently has more students enrolled in full-time education than ever before. In 2015 there were 3,730,694 students enrolled in Australian schools. This is a 1.5% increase from 2014 and a significant 14% increase from 2001.

Since 2001, the growth in the total number of students (14%) has far outweighed the growth of actual schools (2%), the result of which has been growth in larger schools (801+ students for primary and 1200+ for secondary). The nature of these growing schools is changing as well, with more students enrolling in Independent schools than ever before.

INCREASING NUMBER OF PRIVATE SCHOOL ENROLMENTS

Since the 1970s there has been a significant rise in the proportion of students enrolling in non-government schools. Whereas non-government schools educated only 22% of all students in 1970, by 2015 that figure had risen to over a third (35%).

While government schools continue to educate the majority of Australian students (65%), enrolments at Catholic (21%) and Independent (14%) schools are on the rise and show that Australians value choice, and today’s parents are prepared to pay for an education if they feel it will align more closely with their values, expectations, and aspirations.

13% GROWTH IN TEACHERS SINCE 2005

In 2015, there were 382,687 full-time equivalent teaching staff over primary and secondary schools in Australia, which is a growth of 13% since 2005. Of these, 240,882 (63%) taught in Government schools, 72,812 (19%) taught in Catholic schools and 68,994 (18%) in independent schools.

The total number of male teachers has grown between 2005 and 2015 by 3% compared to 18% growth in female teachers over the same period. Comparatively, Government schools have a lower percentage of male teachers than Catholic and Independent schools.

THE EDUCATION FUTURE FORUM

Bringing together the best of McCrindle's research and analytics with SCIL's hands-on experience and innovation, the Education Future Forum is an opportunity for educational leaders and practitioners to engage in the dialogue around the future needs, trends and directions in education. The day will inform and inspire those who are seeking to understand this generation and simultaneously envision a school where the learning captures the hearts and minds of young people. There will also be the opportunity to tour Northern Beaches Christian School, to see students and teachers in action and view the learning spaces.

View the full program
& purchase your ticket here.

Mentoring the Next Generations

Wednesday, September 21, 2016


Teachers, employers and parents want to see younger people reach their potential, however the problem is that the pathway to productivity and living a life of high capacity and great quality is not a straight line for Gen Y and Gen Z’s. In an era of increasing change, greater complexity and global mega-trends these younger generations need mentors to grow them, guide them and give them the feedback they need to develop and mature.

At McCrindle we know these younger generations and we believe in their potential to achieve greatness. Managers, CEO’s, team leaders, teachers and parents have a unique opportunity to mentor these younger generations through formal and informal conversations. Gen Y and Z’s are keen be mentored. That means they want to be listened to, not lectured at, encouraged and asked open-ended questions that help their decision making process.

The goal of mentoring young people is to expand their values and worldview, strengthen their character and enlarge their personal and professional capacity. These younger generations desire opportunities for personal growth through a friendly and supportive partnership.

Mentors and leaders in society today have an opportunity to shape these younger generations. The challenge mentors often face is around how to turn general conversations into character and skill development.

7 Developmental Areas mentors need to cover

PRIORITIES: Help these generations focus amongst digital distractions

RESILIENCE: Highlight their current experience and strengths to provide assurance in anxious moments

AUTHENTICITY: Showcase the benefits of community in and above digital connectivity

INSIGHT: Provide greater vision to make wise life decisions

ENERGY: Encourage decisiveness to remove blockers, overcome obstacles and move forward

BALANCE: Teach them how to say a positive 'no' in a busy ‘yes’ work/life culture, to maintain a healthy lifestyle

GREATNESS: Inspire the best in these young people as they move through the transitional stages of life.


Geoff Brailey speaking on this topic at the Australian Communities Forum 2016

Understanding the next generation of volunteers and donors

A specific area of focus in the 2016 Australian Communities Report is analysis of volunteers and supporters aged under 30 and in this session, Geoff Brailey, Research Executive at McCrindle Research, will share the findings as well as give practical insights on engaging young people in community organisations and developing the leadership capacity of the next generation of staff and volunteers.

PURCHASE YOUR EARLY BIRD TICKET TODAY


Hornsby Shire Council [Case Study]

Wednesday, August 24, 2016

At McCrindle, our forecasts identify trends. Our strategy informs decisions. Our research future-proofs organisations. The social, generational, economic and demographic trends impacting local communities create not only new challenges but great opportunities. Unprecedented change can sometimes lead to change fatigue where the response can be to become worried about change, or equally it can lead to change apathy which can create an indifference to change. However, by understanding the emerging trends, we can be more prepared for the changes and so rather than becoming defensive or blasé we can respond to the shifts, influence the trends and shape the future.

We are engaged by some of the leading brands and organisations across Australia to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

It is a privilege to see our research in action in the Hornsby Shire’s bench-marking report. This report has been designed to inform community members, councillors, staff and other government agencies about local issues for Hornsby Shire residents. The results of our research can be summarised in the following top 10 trends we identified across the Hornsby Shire. 

Top 10 trends for the Hornsby Shire

  1. Growing population, increasing densification
  2. Ageing population, transitioning generations
  3. Educational attainment, professional employment
  4. Entrepreneurship for small and home-based businesses
  5. Property ownership and investment growth
  6. Stable workforce, lower unemployment
  7. Mobile lifestyle enabled though public transport and cars
  8. A home for families and the next generations
  9. A place of cultural and language diversity
  10. The lifestyle shire

Read or download the report for the latest demographic and social trends insights affecting Hornsby Shire


About McCrindle Research Solutions

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output. Check our our Research Solutions pack to see how we can assist your organisation today.

Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

The Growing Need for 'Lazy Time' Amongst Aussie Men

Tuesday, August 16, 2016

We know our nation prides itself on our ‘mateship’ culture, however our recent research shows that over three-quarters of modern Aussie men are struggling to find time for their mates.

We were delighted to survey over 500 Australian males (aged 20 to 40 years) to find out how they spend their down time, for this study commissioned by Bundaberg Rum. Our research revealed that whilst nearly all men (97%) agree making time for their mates is essential, the majority (85%) of Aussie males are struggling to find enough time for much needed ‘man time’ with their friends.

Social demographer Mark McCrindle said: "Career driven, family focused and health conscious Aussie men are crowding their lives with commitments. As a result of these pressures and competing priorities, the time available for men to kick back and relax with their mates has begun to erode"

“Trends over the last three to five years highlight that men are losing the battle for the simple pleasures that bring Aussie men together. The study found that one in three (35%) are spending less quality time with their mates than three to five years ago, and revealed Aussie mates are sharing 30% less barbecues and watching 29% less sport.” - Mark McCrindle.

Men aren’t prioritising friendships

According to the report, men aren’t prioritising friendships as much as they should. Mates are pipped by family (77%), work (67%) and health and fitness (64%), with friendship (52%) coming in fourth place on their list of priorities.

Mark McCrindle said that for men, getting the balance right and making time for down time with mates is essential for their ‘social well-being’.

Lazy Time with mates might just be the best thing for Aussie men’s social WELL-BEING

“It’s a truth and permission that hard-working Aussie men might be delighted to hear, but watching sport and enjoying some lazy time with their mates might just be the best thing for their social well-being”

“Importantly, the research shows that men who have regular casual get-togethers with their friends are happier than those who don’t (83% compared to 70%), more productive (79% compared to 73%), and had lower stress levels (66% compared to 73%)." - Mark McCrindle

20 to 25 year-old men are chucking sickies to watch Netflix

In addition, almost one in five men (17%) have pulled a sickie and stayed at home instead of hanging out with their friends. 20 to 25 year-old males are the worst offenders with three in ten males (30%) admitting to it in the last six months.

One in five (19%) admitted to turning down a night with close friends to stay at home and watch Netflix or TV, and one in ten (11%) have turned down a night with their mates to spend time at home on social media instead.

Mark McCrindle said modern Aussie men needed to share more down time together to avoid the risk of becoming disconnected from their friends.

“It’s important that everyone makes time for their friends, but in this era of increased busyness – it means our social lives are becoming increasingly disconnected. Lazy time and casual get-togethers spent with mates are now more important than ever,”- Mark McCrindle.

View the full infographic here

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