McCrindle Research; A finalist in the Optus My Business Awards

Thursday, December 08, 2016

Earlier this year, our team at McCrindle Research were pleased to be acknowledged as a finalist for the Optus My Business Awards, Professional Services Business of the Year award.

The Optus My Business Awards is a prestigious national awards program recognising the best businesses and individuals from across Australia. In 2016, there were 188 finalists across 24 categories. 

Each category acknowledged best practice within a particular industry sector, as well as individual business leaders, excellence in customer service and achievements in innovation and workplace culture.

Our Team Leader of Communications, Ashley Fell and her husband Michael represented the McCrindle team at the black-tie gala dinner on Friday, 18 November 2016 at Sydney’s Four Points by Sheraton, where the winners were announced.

At McCrindle, we pride ourselves on the professional and innovative services that we provide to our clients. Our team is comprised of research and communications specialists who are innovative thinkers and solutions focused. As professionals in the fields of research, sociology, demography, communications, design and data visualisation, our team acts as an advisory to assist organisations in strategic planning, consumer insights, community engagement and effective communication.

We love what we do, and it was a privilege to be acknowledged as a finalist in the Optus My Business Awards alongside some other excellent businesses in Australia.

Click here to find out more about the research and communications based professional services we provide. If we can be of assistance in any of these areas, please get in touch with us at

McCrindle Research Pack Update

Wednesday, October 26, 2016

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate, and to assist them in identifying and responding to the key trends.

Our forecasts identify trends, our strategy informs decisions, and our research futureproofs organisations. In our most recent Research Pack you can find out information on what we do and how we do it. The pack provides an outline of our research focus, tools, output, solutions and research rooms. Additionally, the pack also includes information on our research-based communication services including media commentary and our McCrindle Speakers team, as well as an overview of our clients and case studies.

To find out more about what we do and the services we offer, check out our most recent Research Pack!

Contact us

If you have any research or speaking enquiries, please feel free to get in contact us via:


P: 02 8824 3422

McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


baby boomers ethnography equip parents sydneysiders optus my business awards dream urban living stay home cost shopping urban Australian Bureau of Statistics demographic challenge click workplace culture capital city students FOMO mover and shaker Res Vis life cancelling plans Geoff Brailey generation Z affordability Wellington optimistic sustainable earnings rent aussie culture market research cold millionth keynote ipswich Caregiver balance 40 million geomapping vegetarian 2020 winter Australian demographics graphs hobart neutral bay educated ACT social impact new office baby name gen alpha Generation Y cash politics lalor park community engagement mccrindle in the media results year 12 forecast communications community event learner plans 24,000,000 local communities forecasting media release wages australian communities forum relevant earning suburb mother's day research pack easter financial future energy vegemite 2017 university degree Kiwi university repayments housing affordability conference speaker award research Research Executive future proofing demographic trends entrepreneurs of today program church Adelaide The ABC of XYZ weekly earnings sunburnt country global religion leadership school students sector wide study cars workforce house price NSW increasing densification brands eliane investing 2012 men commute crows nest consumer society speakers innovative land of the middle class tattoos meals NEETs investment Engineering Manager not-for-profit Australian Trends google for education financial Financial Planning Association of Australia households thought leadership innovation wolloomooloo English litter analysis gen z millennials media activity insights renting DESTEL long weekend statistics baby name trends cooking future of work training Christmas season woolworths intern huffington post high density apartments PSI mateship stats prince george EFF infographic mccrindle research Northern beaches Event hopes pharmacy faux-cilising Gen X sun dare to dream data analyst conference tv dessert Canberra SA 2014 workshop staying in divorce rate domestic mccrindle fears Assistant Store Manager Netflix Australia Day 2017 know the times Crime Rates brand forum seasons suburbs holidays group engagement village Bathburst South Australia event Sydney keynote speaker communicate 1994 presentations australia digital household New South Wales Wagga Wagga Northern Beaches Christian School the australian dream economy tertiary education Aussies entrepreneur Melbourne transport research visualisation leader trend emerging technologies conferences finance Mark McCrindle nfp REIV Conference education friendship property fresh goal easy rider jobs environment economic coffee wealth and income distribution young people baby demographic transformations leadership workshop society trends budget social life schools students family poor VIC focus group quote marriage Myth visualisation student career generational trends real consumerism medicine victoria waverton grandparents marrickville house prices motivate experience Duchess of Cambridge Financial Planning Week change personal growth offenders google employment snapshot social commentator norwest 23 million Financial Planning Association social media gender supply and demand identity ACF facts sydneycity survey going out personalities learning overcast residents school generation rise of local conference presentation Kirsten Brewer population mccrindle tea professional define entrepreneurial panel Royals ultimo criminal Aussie environmental scanning royal family debate organisational culture growing population media commentary high density australian social research staff workplace ACF 2016 resource report Christchurch poker master GPO future proof sports social commentary Australian Dream cancel plans emerging trends tuesday responsive income Scouts generations low density manly housing growth rule keeper Christmas presents Valentine’s Day cost of living rich work mates curiosity marriages healthy future The Daily Edition faux-ciliser youth unemployment royal housing market education research Queensland tableau February 16 online in the media narcissism 10 years case study online shopping apartment 2015 families ashley mckenzie schools children house father's day socialites not for profit unemployment work mobile Channel Seven social shifts new york times potts point REIV National Conference social Births affordable learning styles social trends non profit wealth wealth and income earn careers SMSF Real Estate weather futurist hello fresh moderators guide friends data visualisation socialising in depth interviews product Channel 7 Deaths celebration interactive DIY FPA Gen Y marketing teleworking city recap thrive qualitative research ashley fell food daily telegraph state research services insight bondi paying to work social researchers jobs of the future future of education spend world youth day women JOMO researcher school satisfaction video January 26th office culture office space mining boom trend tuesday national crime rates ageing tea unaffordable hornsby wellbeing crime community clothing customer gold coast Australian Census social change alpha millenials internships pharmacies CBD wealth distribution acf15 rental stress employers New Zeland TAS home ownership logan charity etiquette growth annual income house price rise list water builders public speaking the changing face of retirement menai Australian communities trends of 2017 business index area news home owner outsourcing 2016 emerging generations teaching HSC trends middle class social researcher relational teach professional development safe cultural diversity deloitte publication Queensland: QLD organisations national wealth divorce perth focus groups mythbusting property price proactive group session rain census baby names capital cities twentyseventeen financial dreams survey design population milestone collaboration ease of travel monarchy Charlotte aged care puzzle selfie mythbusters parenting sector christianity trends of 2016 local professional speaker population growth Australian Families TDE Love Generation X social lives 2013 WA research data social research slideshare Merry Christmas demographics darwin Northern Beaches language shbc cloudy days shifts financial independence Real Estate Institute of Victoria sydney event engage lifestyle couple property market summer infographic wall hills shire learn 24 million sydney speaker future-proof media follow global financial crisis pyrmont bureau housing trends Population Clock Territory Australian Communities Trends national private wealth states mentor networking technology anzac kate middleton Australian Home public holiday blaxland brand experience Social Trend collaborative 1975 skills living NT work-life christmas study educhat volunteers social analysis youth business goals population map visual typical australian child care Wodonga Western Australia IT Specialists Australian schools resilience princess charlotte urban living index megatrends Tuesday Trend happiness internship education future education future report eliane miles cancelling event ABS home cartodb Do It Yourself data suburban living winter blues global generations priorities small business generation alpha omnibus authenticity owning a home royal baby toys trends analyst demographer sector wide events baby name predictions urban taskforce Word Up high density living brisbane buildings Christmas lunch aged care Northern Territory mortgage high school office opening baby boom presentation shopper's pick 1968 holiday Australians newspaper world 1980 investor housing Tasmania social enquiry names entertainment townhouses teachers New Zealand ideas wedding teacher post rationalism sunny days storytelling wage System's Architect dreaming ageing population renter of the future "know the times" Hornsby Shire Council Education Future Forum faux-cilise government McCrindle Speakers internet keynote speaker australian communities trends report education sector Sydney average aussie rising house prices optus moreton bay communities Australia Day royal influence debt salary year 7 daily commute participants sentiments greatness meetings tips australians staying home more young australians future World Water Day communication Tuesday Trends