The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


communicate gen z training presentations budget living baby names report Australian Trends snapshot leader brands HSC urban living index Aussies story Australian Bureau of Statistics average Australian census breakfast cost of living professional speaker transport millennials ACF case study Wodonga sector new office conference presentation Royals gold coast New South Wales logan 10 years social enquiry brisbane demographics volunteering data mentor goal VET sector tips ease of travel names students education research divorce conferences overcast career business performance aussie culture data micro apartments future proofing generation alpha workshop media home owner millionth wolloomooloo not for profit ABS professional organisational culture REIV National Conference child care Vocational education gender daily telegraph high density living investing social slideshare national crime rates facts thought leadership mccrindle tea data visualisation crime Wagga Wagga darwin wedding optus my business awards priorities challenge intern FOMO baby names australia report SMART baby names Res Vis infographic award winner emerging generations schools average aussie plans poker master trends analyst stay home Australian communities researcher rise of local ACT Report business house group session cost cancelling event student norwest Australian Home friendship Research Executive qualitative research brand hopes national private wealth geomapping professional services Caregiver charity entertainment new york times potts point eliane miles showreel families volunteer millenials tertiary education New Zealand Do It Yourself future of education newspaper mythbusters TAS contiki faux-cilise mccrindle data analyst school not for profit research hills shire conference Territory Charlotte megatrends resource google coffee unemployment moderators guide omnibus property charities emerging trends acf15 shopping centre 2020 professional development NFP event social researcher woolworths 1975 proactive ageing population Research Director investor tattoos house prices ethnography social research clothing sunburnt country care support sun pharmacy tea infographic wall networking faux-cilising home population map life ACF17 DESTEL energy office space year 12 results meetings the changing face of shifts education future report states demographic future-proof community event IT Specialists ACT engagement bondi financial fears men fears suburb publication sydneysiders #censusfail PSI McCrindle Speakers visual non profit motivate goals baby name CPI etiquette local communities census fail wealth inequality wealth financial Bathburst schools students event easter environment aged care sydney event investment apartment consumer world leadership workshop media commentary Social Trend state education future middle class education cultural diveristy chairty teachers insights retirement the australian dream analysis economy food Deaths Financial Planning Association of Australia entrepreneurs of today speakers university volunteering australian communities trends report Christmas presents socialising Australian Families selfie events VIC public speaker dreaming professional presenters panel gen alpha research report world youth day know the times TED talk forum online meals learning social life innovative internships award car population milestone identity finance supply and demand giving school students Melbourne bus spirituality Australian Census owning a home Aussie trends of 2017 rule keeper Merry Christmas learn baby boom digital in the media small business personal growth Australian Communities Trends list waverton increasing densification teach presentation australia perth group 23 million royal baby census 2016 mother's day Mark McCrindle staying in suburbs politics nfp culturally diverse baby boomers cancel plans thrive government January 26th housing growth marketing entrepreneur Queensland: QLD emerging technologies speaker future earnings sector wide census data Valentine’s Day baby speakers pack Generation X employment market research mateship church prince george relevant Tuesday Trend online shopping Australian Dream Real Estate christmas social researchers faux-ciliser social impact trends of 2016 keynote cash teleworking World Water Day recap define crows nest sydneycity sustainable public holiday grave decision media release Sydney keynote speaker salary christianity 40 million annual income money collaborative 2016 donation alpha workplace culture ipswich affordable tv domestic tableau social issues cartodb australians staying home more growth Gen Y quote google for education property market Engineering Manager brand experience Kiwi shopper's pick sports commuters monarchy impact sydney speaker social commentator study 2017 resilience ACF 2016 Love survey couple litter gig economy winter blues Financial Planning Week real repayments travelling mortgage lifestyle balance SMSF work mates sydney hills Macquarie University australian communities forum jobs Northern Territory christian Word Up community engagement NSW keynote speaker the hills shire Myth earning New Zeland population growth university degree anzac The ABC of XYZ social media Hills Shire Council Real Estate Institute of Victoria baby name trends apartments residents post rationalism research pack research visualisation shopping product research services cancelling plans happiness live the dream parenting Australian schools work-life ashley fell parents income financial planning entrepreneurial typical australian rental stress financial future demographic transformations marrickville rent commute trend experience FPA low density marriages curiosity System's Architect NT property price long weekend communications weekly earnings cooking technology CBD father's day survey design responsive not-for-profit healthy future house price rise social lives offenders twentyseventeen australian community trends report lalor park youth unemployment affordability micro Northern Beaches Christian School going out train urban taskforce work social shifts Sydney Hills Business Chamber greatness huffington post EFF mythbusting office business index cica Channel Seven average sydneysider cloudy days land of the middle class Western Australia future of work Northern Beaches daily commute Christchurch Generation Y religion high density communities Australia Day 2017 financial dreams society trends faith Crime Rates renter of the future financial independence the hills optus generation Christmas season hobart report future proof tuesday urban royal australian education sector future of shopping pharmacies trends 2016 census language holidays Geoff Brailey sector wide study teaching bureau volunteers mccrindle in the media internship 1968 interactive consumerism vegetarian cars Duchess of Cambridge TEDx poor earn Australians sunny days belief youth social commentary trend tuesday water social analysis 1980 donate society census results house price criminal Work place infographics kate middleton generation Z wealth and income public speaking Financial Planning Association royal influence SRE organisations Population Clock purpose moreton bay demographic trends Channel 7 news rain James Ward capital cities 24,000,000 Australian community trends Canberra engage medicine careers blaxland year 7 social change authenticity workforce sentiments GPO Gen X city skills office opening home ownership Australian demographics learner local community neutral bay The Daily Edition global financial crisis graphs Births social trends JOMO Scouts generations cultural diversity 2013 ultimo South Australia Christmas lunch vegemite 2016 census results February 16 deloitte australian real estate urban living relational choice workers the great screenage cold dare to dream ideas family conference speaker outsourcing trades narcissism holiday national wealth innovation hills housing market dream rising house prices royal family communication focus groups hello fresh the average aussie mccrindle research Andrew Duffin Tasmania changing face of sydney global generations demographer manly casual SA NEETs 24 million pyrmont celebration learning styles sydney metro summer travel collaboration culture high density apartments participants Education Future Forum research data housing affordability dessert leadership Hornsby Shire Council unaffordable wealth distribution NBRS Architecture builders environmental scanning storytelling DIY safe population spend staff australian social research wage townhouses Skilling optimistic Australia street NBRS video suburban living Australian Population TED economic Queensland friends educated debt Kirsten Brewer sydneysider workplace insight forecast forecasting community customer VET Australia Day 2015 employers jobs of the future gig Sydney follow women screenage English mobile high school toys marriage change hornsby ageing Tuesday Trends WA paying to work area stats eliane statistics wages local princess charlotte 1994 ferry victoria personalities educhat debate household research visualisation Assistant Store Manager village futurist 2014 seasons focus group dreams mover and shaker young australians rich generational trends program REIV Conference global equip TDE school satisfaction children in depth interviews aged care puzzle click teacher easy rider mining boom wellbeing menai renting demography capital city weather divorce rate Netflix housing trends buildings "know the times" internet housing ACF2017 ashley mckenzie baby name predictions fresh Wellington wealth and income distribution shbc winter young people households media activity 2012 growing population Northern beaches Event Adelaide grandparents socialites