The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

impact researcher middle class Queensland: QLD career royal baby shopping learning styles panel interactive trend entrepreneurs of today staying in financial fears Sydney Hills Business Chamber sunny days mentor survey family public holiday growing population award menai digital JOMO millionth social commentary collaboration charity pharmacies monarchy housing trends insight university winter blues Netflix economy Sydney property price high density life capital city divorce rate wealth follow rental stress travelling high density living futurist demographic showreel cancelling event faith slideshare Aussie low density media activity supply and demand Australian Communities Trends selfie pyrmont volunteers conference speaker baby names australia report grandparents plans TDE mccrindle tea emerging generations non profit data focus groups change demographic transformations Northern Beaches gen z 2016 census results year 7 aussie culture sydneysiders belief house prices proactive social lives marrickville retirement Do It Yourself student offenders ACF SRE DESTEL train REIV Conference household names village national wealth growth event market research The ABC of XYZ house christmas demographic trends emerging trends australia potts point tuesday apartment storytelling cultural diversity VIC school satisfaction professional presenters social shifts leader nfp workplace culture national private wealth residents census results engage blaxland New South Wales Res Vis debt meetings TAS jobs social issues FOMO education social trends daily commute ashley fell local communities data visualisation paying to work google for education google relevant facts intern education future Duchess of Cambridge collaborative small business 1968 gold coast wage Caregiver presentation micro future proof holidays litter religion Kiwi 2014 students healthy future click Australian Trends staff online income states royal family cars wealth distribution in the media millennials future of work city Research Director cold crime IT Specialists sustainable Melbourne child care finance global financial crisis mortgage post rationalism earning budget training trends of 2016 university degree royal video English living community engagement Work place community REIV National Conference parenting personal growth baby name trends shifts tertiary education anzac System's Architect award winner property events faux-cilise Channel 7 Christmas presents leadership workshop youth census data waverton innovation mother's day TED social researchers generational trends conferences workforce huffington post Christmas lunch DIY Crime Rates affordable 24 million perth educated work mates work-life language financial Deaths mover and shaker the great screenage Tuesday Trends research data office opening financial future 10 years urban weather socialites entrepreneurial consumerism aged care puzzle young people Merry Christmas holiday thought leadership the hills shire medicine Word Up economic couple rent workshop grave decision keynote speaker wolloomooloo graphs brand teleworking tableau builders entrepreneur national crime rates experience wellbeing wages technology population milestone February 16 norwest increasing densification cost of living trends Charlotte ageing 2013 father's day The Daily Edition Financial Planning Week overcast forum Research Executive etiquette analysis relational water sydney event authenticity owning a home australian social research hello fresh quote SMSF social enquiry hobart repayments vegetarian gen alpha shopper's pick ease of travel affordability program World Water Day home communication workplace criminal Wagga Wagga Australian Census housing market business index population map earn sun rise of local clothing purpose buildings sydneysider lifestyle news social life Territory dessert 1994 personalities stay home ashley mckenzie baby boomers 1975 forecasting infographic wall visual list greatness meals marriage population growth environment micro apartments mining boom omnibus census Canberra ACF 2016 know the times education sector cancelling plans trend tuesday publication SA entertainment curiosity average sydneysider marriages story teachers 1980 the australian dream easter GPO research visualisation Australian schools Education Future Forum twentyseventeen Hornsby Shire Council commuters the hills sports TEDx 2016 census recap thrive CBD world outsourcing Social Trend professional speaker 2015 sector wide study research report investment contiki customer screenage environmental scanning ABS cash stats WA research pack winter EFF future-proof learner group session vegemite sydney speaker New Zealand Sydney keynote speaker tattoos consumer happiness families royal influence conference case study tea leadership survey design FPA moreton bay ferry trends analyst world youth day renter of the future NEETs Channel Seven online shopping learning cica high density apartments HSC Northern Territory Christmas season children NBRS Architecture rich Andrew Duffin new office Australian demographics urban living narcissism trades SMART Australia Day mythbusters Financial Planning Association office townhouses future of shopping motivate socialising Australian Home cancel plans internship Tasmania spirituality Kirsten Brewer Australian Dream bondi unemployment weekly earnings Births Scouts 2017 society trends australian communities forum employers capital cities social impact results geomapping Australia street suburb 2012 sector society office space transport women internet social researcher demographer Northern Beaches Christian School optus my business awards baby boom commute acf15 2016 wealth and income distribution employment school in depth interviews speakers pack urban taskforce celebration participants baby name population communications Love Real Estate victoria goals optimistic marketing baby names report culturally diverse deloitte newspaper social media speaker dream Macquarie University tv housing bus McCrindle Speakers changing face of sydney princess charlotte eliane miles tips equip identity generation Vocational education christianity pharmacy dare to dream rule keeper internships ACT professional services communicate parents generation Z #censusfail typical australian gender Geoff Brailey men census fail Gen X January 26th public speaking Northern beaches Event culture teaching households professional Australia Day 2017 sector wide divorce car data analyst NT 23 million global generations not-for-profit Queensland VET sector mateship suburbs debate mythbusting Assistant Store Manager ageing population seasons darwin research services coffee salary social analysis "know the times" PSI home owner financial dreams Generation X Skilling spend generation alpha going out housing affordability investor alpha careers sydneycity daily telegraph product insights jobs of the future baby name predictions forecast summer emerging technologies public speaker long weekend annual income Western Australia Hills Shire Council australian communities trends report challenge high school learn aged care professional development year 12 brand experience woolworths media release group future of education hills house price financial independence mccrindle resilience goal unaffordable Engineering Manager Population Clock social Royals new york times ipswich Real Estate Institute of Victoria christian future proofing study communities sentiments eliane global generations faux-cilising TED talk Mark McCrindle urban living index Bathburst organisations investing domestic work hills shire educhat mccrindle in the media future teacher 24,000,000 innovative conference presentation fresh moderators guide 40 million renting mobile snapshot keynote ultimo poor skills define 2020 young australians visualisation cartodb Generation Y local priorities optus millenials balance hornsby ethnography average Australian VET schools students social research CPI Tuesday Trend faux-ciliser baby names kate middleton trends of 2017 report cloudy days organisational culture politics wedding property market housing growth neutral bay average aussie demography apartments Adelaide Aussies toys infographics NSW suburban living safe responsive social change qualitative research infographic church Australian communities the changing face of business performance logan sunburnt country NBRS engagement food manly resource shbc census 2016 Financial Planning Association of Australia earnings South Australia government brisbane home ownership wealth and income teach local community media focus group real Australian Population media commentary Wodonga Australian Bureau of Statistics speakers land of the middle class state rising house prices education research cooking Australian Families Australians community event friends brands prince george sydney hills sydney metro hopes Christchurch mccrindle research crows nest energy ideas schools bureau business rain statistics friendship social commentator Wellington Gen Y megatrends demographics James Ward youth unemployment house price rise poker master dreaming cultural diveristy Valentine’s Day fears presentations research area Myth shopping centre australians staying home more breakfast travel easy rider lalor park the average aussie New Zeland cost baby education future report networking not for profit school students

Archive