Results from the Education Future Report 2016

Thursday, November 24, 2016

Australians are more educated today than they have been at any other point in history. The number of students completing undergraduate and postgraduate courses today is on the rise and for the first time in Australian history more than half the population aged 15-64 have a post-secondary qualification (51%). Over 70% of the newest wave of high school graduates, Generation Z, are pursuing further education and training, with almost half of them going on to university. How is today’s education system providing for this Generation of lifelong learners? This Friday we are looking forward to co-hosting the Education Future Forum with SCIL, to provide an overview of the current and future trends impacting the Education Sector. Here is a snapshot of some of the current and future trends in primary and secondary schools across Australia, from our Education Future Report 2016, which will be shared in detail at this Friday’s event.

MORE STUDENTS THAN EVER BEFORE

Australia currently has more students enrolled in full-time education than ever before. In 2015 there were 3,730,694 students enrolled in Australian schools. This is a 1.5% increase from 2014 and a significant 14% increase from 2001.

Since 2001, the growth in the total number of students (14%) has far outweighed the growth of actual schools (2%), the result of which has been growth in larger schools (801+ students for primary and 1200+ for secondary). The nature of these growing schools is changing as well, with more students enrolling in Independent schools than ever before.

INCREASING NUMBER OF PRIVATE SCHOOL ENROLMENTS

Since the 1970s there has been a significant rise in the proportion of students enrolling in non-government schools. Whereas non-government schools educated only 22% of all students in 1970, by 2015 that figure had risen to over a third (35%).

While government schools continue to educate the majority of Australian students (65%), enrolments at Catholic (21%) and Independent (14%) schools are on the rise and show that Australians value choice, and today’s parents are prepared to pay for an education if they feel it will align more closely with their values, expectations, and aspirations.

13% GROWTH IN TEACHERS SINCE 2005

In 2015, there were 382,687 full-time equivalent teaching staff over primary and secondary schools in Australia, which is a growth of 13% since 2005. Of these, 240,882 (63%) taught in Government schools, 72,812 (19%) taught in Catholic schools and 68,994 (18%) in independent schools.

The total number of male teachers has grown between 2005 and 2015 by 3% compared to 18% growth in female teachers over the same period. Comparatively, Government schools have a lower percentage of male teachers than Catholic and Independent schools.

THE EDUCATION FUTURE FORUM

Bringing together the best of McCrindle's research and analytics with SCIL's hands-on experience and innovation, the Education Future Forum is an opportunity for educational leaders and practitioners to engage in the dialogue around the future needs, trends and directions in education. The day will inform and inspire those who are seeking to understand this generation and simultaneously envision a school where the learning captures the hearts and minds of young people. There will also be the opportunity to tour Northern Beaches Christian School, to see students and teachers in action and view the learning spaces.

View the full program
& purchase your ticket here.

The 2016 Education Future Forum

Friday, November 04, 2016

On Friday, 25th November, 2016 McCrindle Research is teaming up with The Sydney Centre for Innovative Learning (SCIL) to host the 2016 Education Future Forum (EFF).

The EFF will inform and inspire those who are seeking to understand this generation and simultaneously envision a school where the learning captures the hearts and minds of young people.

This one-day event will showcase results from new research on the education sector with a niche focus on the future of education. The research explores the trends, themes and influential factors that relate to the future of education in Australia. Areas scoped through the research include technology, generational transitions in staffing and leadership roles within the education sector, pedagogical styles, physical learning spaces, social licence, needs of students of the future and broader demographic shifts across Australian communities.

PURCHASE YOUR TICKETS TODAY

KEY DETAILS

Date: Friday, the 25th of November 2016

Time: 9:30am - 3:30pm

Location: Northern Beaches Christian School (1 Echunga Road, Terrey Hills, Sydney NSW 2084)

Cost: $249 

Parking: Available onsite at no cost

Registrations: Click here to register.

Our SPEAKERS

Check out the full program and purchase your tickets here

How Australia’s Transformation Impacts Schools [Podcast]

Friday, June 10, 2016

Only occasionally in history do massive demographic changes combine with huge social shifts, ongoing generational transitions and unprecedented technological innovation so that within the span of a decade society altogether alters. 

Australia is currently in the midst of one such transformation.

Schools are not only in the midst of these massive changes, but they’re actually at the front line of it. Schools bridge more generation gaps than any other sector, because their end client, the student is in the youngest generations, and yet the average age of employee in education is one of the oldest ages.

Education is bridging more generation gaps than almost every other sector and of course the young people are driving some many of these trends – the technology ones, the social trends, and obviously generational changes. When it comes to education as we know it today, it really is a 19th Century concept with classes, curriculums and examinations. Most of the buildings there are 20th Century in their nature and yet it’s the 21st Century generation that we’re educating. That again highlights the challenge that exists for school today.

When we think about those youngest generations entering school, they’re going to live longer, work later, they’re going to work across more careers and some of those jobs they’ll be working in don’t currently exist. While we feel we’re at the start of this 21st Century, they’ll still be in the workforce as we’re edging closer to the 22nd Century.

It is imperative that we recognise the gap that we are bridging and the foundation of education that we’re providing to this generation, who through the midst of our challenges in this nation, in the midst of the middle of this century, they will be the leaders.


Mark McCrindle and Brad Entwistle discuss the key megatrends reshaping Australia and how they might change the ways non-government schools think about the future and the next generation of students. Mark concludes the interview with his biggest insight from his research and how that will impact schools to be relevant and attract students in the future.


LISTEN TO THE FULL PODCAST HERE


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Generation Alpha: Mark McCrindle Q & A with the New York Times

Tuesday, September 22, 2015

Q. So what comes after Generation Z - and how were they named?

When I was researching my book The ABC of XYZ: Understanding the Global Generations (published in 2009) it became apparent that a new generation was about to commence and there was no name for them. So I conducted a survey (we’re researchers after all) to find out what people think the generation after Z should be called and while many names emerged, and Generation A was the most mentioned, Generation Alpha got some mentions too and so I settled on that for the title of the chapter Beyond Z: Meet Generation Alpha. It just made sense as it is in keeping with scientific nomenclature of using the Greek alphabet in lieu of the Latin and it didn’t make sense to go back to A, after all they are the first generation wholly born in the 21st Century and so they are the start of something new not a return to the old.

Q. Will these generational labels survive the test of time?

I have found from my generational research that generic labels rather than descriptive ones are likely to last. Names like the Baby Boomers, which describe a unique demographic phenomenon at the birth of a generation, or even Millennials, based on the timing when the leading edge were coming of age, are aberrations. A label like Gen X, Gen Z and Gen Alpha provide a blank canvas on which a generation can create their own identity rather than have a descriptive label, relevant for just a segment of the cohort or for a period of time, pinned on them. And while some Gen Xers bemoan that label, for a while there it was “slackers” and “baby busters”, and labels like “latch key kids” and “the MTV generation” as they were also called seem ridiculous for this generation turning 50 this year. Similarly for the Millennials or Gen Y- labels like “the dot com kids” and “the iPod generation” are short-sighted.

Read Mark’s interview in The New York Times here.

Q. Are companies and marketers already starting to focus on this demographic?

There are more than 2.5 million Gen Alphas born globally every week. When they have all been born (2025) they will number almost 2 billion. They start school next year and will be the most formally educated generation ever, the most technology supplied generation ever, and globally the wealthiest generation ever. They will comprise the largest generation of middle class consumers our world has ever seen and they are also “upagers” – older younger and influencing parental purchasing earlier and so it is no surprise that marketers are trying to better understand and prepare for this generation.

Q. How do you try to gather intelligence about a group of people this young?

We can learn a fair bit about them by analysing some key area starting with the demographics which gives us some forward forecasts: age of parents (older), cultural mix (more diverse), socioeconomics (slightly wealthier), family size (smaller), life expectancy (longer). Then there is the research of their parents, the Millennials (or Generation Y) which gives us a sense of how they will be raised (moving more frequently, career changing, materially endowed, technologically supplied, outsourcing aspects of parenting such as child care etc). Finally there is the analysis of the youngsters themselves and their formative years and we can learn a lot from this too (app-based play, increased screen time, shorter attention spans, digital literacy but less social formation etc).

Q. Technology was obviously a defining factor for Generation Y and has been even more so for Generation Z. How much more tech-intensive can the lives of Generation Alpha possibly become and what might be the consequences?

Generation Alpha are part of an unintentional global experiment where screens are placed in front of them from the youngest age as pacifiers, entertainers and educational aids. This great screenage in which we are all living has bigger impacts on the generation exposed to such screen saturation during their formative years. They began being born in 2010, the year the iPad was launched, Instagram was created and App was the word of the year and so have been raised as screenagers to a greater extent than the fixed screens of the past could facilitate. For this reason we also call them Generation Glass because the glass that they interact on now and will wear on their wrist, as glasses on their face, that will be on the Head Up Display of the car they learn to drive on, or the interactive school desk where they learn will transform how they work, shop, learn, connect and play. We were raised in a world where glass was something you looked through but for them it is something you look at. For us it was “hands off the glass” but for this kinaesthetic generation, glass is a hands on medium. Not since Gutenberg transformed the utility of paper with his printing press in the 15th Century has a medium been so transformed for learning and communication purposes as glass- and it has happened in the lifetime of Generation Alpha.

Read Mark’s interview in The New York Times here.


What are some other social factors, beyond technology that seem likely to shape the Generation Alpha identity?

They are upagers in many ways: physical maturity is on setting earlier so adolescence for them will begin earlier- but beyond the physical, social, psychological, educational, commercial sophistication begins earlier- which can have negative as well as positive consequences. Interestingly for them while adolescence begins earlier, it extends later. The adult life stage, once measured by marriage, children, mortgage and career is being pushed back. This generation will stay in education longer, start their earning years later and so stay at home with their parents later than was previously the case. The role of parents therefore spans a longer age range- often still with the adult kids at home even into their late 20’s. This generation will no doubt stay with this trend and in Australia we’ve labelled the stay at home 20-somethings the KIPPERS which stands for Kids In Parents’ Pockets Eroding Retirement Savings!

What comes after Generation Alpha?

Generational definitions are most useful when they span a set age range and so allow meaningful comparisons across generations. That is why we define the generations by the following years of birth:

Baby Boomers: 1946-1964

Generation X: 1965-1979

Generation Y (Millennials) 1980-1994

Generation Z: 1995-2009

Generation Alpha: 2010-2024

And so it follows that Generation Beta will be 2025-2039.

If the nomenclature sticks then we will afterwards have Generation Gamma and Generation Delta etc but we won’t be getting there until the second half of the 21st Century so there is plenty of time to reflect on the labels!

Read Mark’s interview in The New York Times here.


ABOUT MARK MCCRINDLE

Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.

Latest media commentary

Monday, June 15, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some the most recent media pieces our research and team have been cited in:


What will adulthood be like for Generation Z?

“McCrindle – whose business is analysing generational trends and forecasts – says generation Z is characterised by five key terms. They are global," through the possibilities of technology, and through pop culture -–movies, music, brands and language changes make their way around the world more quickly and thoroughly than ever before. They are "digital," thanks to the devices through which they live their lives. This generation is distinctly "social" because it gets a great deal of information not from experts but from peers, largely through social media. They are highly "mobile" in the fluidity of their work and housing. And they are uniquely "visual: in terms of how they process their information: YouTube is their search engine of choice, because "they don't want to read an article about something, they want to watch a video about something."

CLICK HERE TO READ THE ARTICLE


Treechangers flee city for a cheaper home

Social researcher Mark McCrindle said moving to regional areas was now a viable option for buyers who had been priced out to Sydney’s fringes.

“For that extra bit of distance of living in a region, particularly if they can get a job there, someone would cut down on the commute time into the CBD or into Sydney from where they are in the outer ring suburbs,” Mr McCrindle said.

He added that an influx of new developments and infrastructure being built in regional areas was making them more attractive and had contributed to a change in attitude from Sydneysiders, who are now more open to ’going bush’.

CLICK HERE TO READ THE ARTICLE


More than a fashion choice, the everyday aesthetics of tattooing

According to the Australian National Health and Medical Research Council, 22 per cent of Australian men and 29 per cent of women aged 20 to 29 have at least one tattoo.

In a 2013 survey conducted by Sydney-based McCrindle Research, a third of people with tattoos regretted them to some extent, and 14 per cent had looked into or started the removal process. Laser removal has become cheaper and more readily available, but there are serious safety concerns around cheap lasers, poorly-trained operators and the risk of serious burns and scars to clients.

CLICK HERE TO READ THE ARTICLE


IVF isn’t a fix-all for those choosing to delay adulthood

From a societal point of view, what worries me is what demographer and social commentator Mark McCrindle refers to as the "safety net syndrome" – the perception held that someone, whether it's the government or medical science, will solve the problems that have arisen because of a person's own choices. When it comes to fertility, that's simply not possible.

There are, however, promising signs that the pendulum is starting to swing back. McCrindle's research indicates that Generation Z is rejecting the "have it all" attitude of the previous generation and is recognising the limitations of science when it comes to fertility.

CLICK HERE TO READ THE ARTICLE


Victoria’s man drought: Areas where there are more women than men – and vice versa

The female surplus is particularly pronounced in some affluent eastern and bayside suburbs, university locations and “seachange” destinations.

“Females greatly outnumber men in older, established suburbs or places popular with retirees or with aged care homes because they live longer,” social researcher and demographer Mark McCrindle said.

“You also find more women living in locations with female-friendly institutions such as universities, or outer suburban areas with a lower cost of living suitable for single parents.”

“Places where males significantly outnumber females are mainly regional, industrial, farming, fruit picking and military and air force zones. It’s employment-driven,” Mr McCrindle said.

CLICK HERE TO READ THE ARTICLE


Sydney real estate: Narrowest home on the market expected to fetch upwards of $700,000

Social researcher Mark McCrindle said there was a clear trend of Australians moving away from bigger properties and looking at smaller homes.

“Certainly Australians are responding to smaller properties because the trend has been towards unit and apartment living anyway,” Mr McCrindle said.

“People buying homes have already lived in medium-density housing. A century ago, there were 4.5 people per household in Australia. Now it’s down to 2.6 people per household and the Australian Bureau of Statistics forecasts a drop to 2.5 in the next two decades.”

Mr McCrindle said smaller homes tended to be located in the inner city, where there was an urban environment and a cafe lifestyle.

CLICK HERE TO READ THE ARTICLE

The Role of Career Practitioners in Our Schools

Tuesday, April 28, 2015

Young Australians today are faced with an increasing challenge to transition successfully from school to further education, training or employment.

Research released today by the Career Industry Council of Australia (CICA) and McCrindle shows that while the most effective forms of career support for a young person is face-to-face contact with qualified career advisors and work experience, time and financial resources available to career practitioners in schools are currently inadequate to equip Australian school students in these capacities.

Cuts to key resources impact career decision-making

Research shows that the three most utilised resources by career practitioners to assist young people in making quality career decisions, including Job Guide, will cease to be produced or be severely diminished by the end of 2016 due to government funding cuts.

Executive Director of CICA, David Carney said “Quality career guidance inspires pupils toward further study, training or employment and enables them to make informed career decisions. It gives them invaluable insight into the world of work and what education and training paths they need to take to achieve their career goals. Contact with career and industry professionals is critical when teaching pupils how to network and open up their options for the future”.


Career practitioners need greater connection with Industry

Changes in technology and in the labour market have produced new vocational options, which, at present, are not well understood by many young people or their classroom teachers, increasing the need for contact with industry professionals.

Australia is approaching the biggest intergenerational employment transition ever and what is needed for students about to commence further study or work, in addition to world’s best education is world’s best careers advice,” says Mark McCrindle, principal of McCrindle. “Today’s school students will have more careers, and complete more courses than any previous generation and so career education in these complex times is more essential than ever.”

Research shows that career advisers need and want greater contact with employers and industry. 76% of career advisers who have been in their role for less than 2 years see industry connections as a critical aspect of enhancing their role.

Industry and schools need to find more innovative ways of developing these educational tools to respond to both the diminishing resources available as well as the limited time and financial resources of career advisors. Over 52% of career practitioners undertake their role part time and more than 4 in 5 (80%) schools have 1 or less fulltime equivalent career practitioners.

Research shows that over the past three years, career practitioners have been 1.75 times more likely to have had their time decreased rather than increased.

In 2014, CICA published a School Career Development Service Benchmark Resource. This resource has been developed for Principals and leadership teams of schools to help them achieve the best value and outcomes from their career development services. For a copy of the benchmark visit www.cica.org.au/quality-benchmarking.

Download the Infographic

Download the Infographic which features the findings of a national survey conducted by CICA of 937 career practitioners working in schools across Australia

For more information

For more information or media commentary, please contact Ashley McKenzie at McCrindle on 02 8824 3422

National Education Report: A Snapshot of Schools in Australia in 2015

Monday, April 20, 2015

Australians are more educated today than they have been at any other point in history. The number of students completing undergraduate and postgraduate courses today is on the rise and for the first time in Australian history more than half the population aged 15-64 have a post-secondary qualification (51%). Over 70% of the newest wave of high school graduates, Generation Z, are pursuing further education and training, with almost half of them going on to university. How is today’s education system providing for this Generation of lifelong learners? Here is a snapshot of current and future trends in primary and secondary schools across Australia.

Students Today

At the beginning of the 2014 school year, there were 3,694,101 students enrolled in Australian schools. This is a 1.3% increase from enrolments in the previous year, and a significant 7.5% increase from 2007. From 2013-2014, most of these increases were attributed to growing enrolment of students in (government) primary schools (2.1% increase). The largest increase in student numbers across Australia occurred in the ACT (1.9%) followed by Victoria (1.8%) while South Australia enrolments decreased (ABS cat. 4221.0, Schools, 2014). From primary schools through to the early years of secondary schools, there is a fairly constant proportion of male to female students, with the proportion of male students two percent higher than females, which reflects the population differentials. In Year 11 this trend reverses, and by Year 12 there are 3% more female students. This trend continues into higher education where there is a higher proportion of females than males completing undergraduate and postgraduate qualifications (ABS Census 2011).

Public versus Private Education

Since the 1970s there has been a significant rise in the proportion of students enrolling in non-government schools. Whereas non-government schools educated only 22% of all students in 1970, by 2014 that figure had risen to just under 35% (ABS cat. 4221.0, Schools, 2014). The fact that almost 2 in 5 high school students are sent to Independent non-government schools is part of a broader trend towards paying for services which were once government provisions. From private hospitals to the privatisation of public transport options and even the growth of toll roads, Australians are increasingly prepared to pay for something that they value. In 2014, in continuation with trends from previous years, Independent schools continued to observe the greatest proportional increase of student enrolment. While government schools continue to educate the majority of Australian students (2,406,495 students, which equates to 65%), there were 757,749 students (21%) enrolled in Catholic schools and 529,857 students (14%) enrolled in their Independent school sector.

The percentage of students enrolled in government schools in 2014 was greatest in the Northern Territory, where 72.5% of all students attend government schools, and least in the ACT, where just over half (57.8%) of students attend government schools. Australians value choice, and today’s parents are prepared to pay for an education if they feel it will align more closely with their values, expectations, and aspirations.

Schools: Bricks and Mortar

In 2014 there were 9,389 schools in Australia, including primary, secondary, combined and special schools. 71% of these were government schools (6,651), 18% were Catholic schools (1,722) and 11% were Independent schools (1,016). Most independent schools (85%) have a religious affiliation with 75.1% being Christian and 9% a religious affiliation other than Christianity. The remainder of independent schools comprise special schools, international schools, indigenous schools, and community schools (ABS cat. 4221.0, Schools, Australia 2013; ISCA, Snapshot, 2014).

The greatest proportion of independent schools was in Western Australia (13%) and the least in Victoria (9%). The proportion of Catholic schools varied more significantly, with the greatest proportion of Catholic schools in the ACT (23%) and the least in the Northern Territory (9%).

While the total number of students across all sectors has increased in a generation, the proportion of Independent and Catholic schools in Australia is increasing. In 2001, Catholic and Independent schools made up 27.7% of total schools in Australia. Twelve years later, in 2013, they made up 29.1% of schools. Since 1985, the increase in students at independent schools has grown by 5 times the increase in government schools (298,844 compared to 64,152). Since 1985 the Australian population has increased more than 40%, and the number of babies born is breaking new records (now exceeding 300,000 per year). This has resulted in a growth of students in schools at all levels and across all sectors.

This figure to the right represents the percentage of primary, secondary, combined and special schools in Australia. In total there are 6256 primary schools, 1385 secondary schools, 1321 combined schools and 435 special schools around the country. Of these, 77% of primary schools, 74% of secondary schools, and 76% of special schools belonged to the government sector. In contrast to this, a significant 62% of combined schools were a part of the non-government sector.

Teachers: Education’s Lifeblood

The challenge for the education sector, which has an ageing workforce, is to attract and retain Generation Y teachers. The top 5 attraction and retention factors that Gen Y want are what schools have to offer, but schools need to get better at communicating these. These factors are work-life balance, a social workplace culture, a varied and interesting job description, career progression opportunities and ongoing training. In 2014, there were 264,065 full-time equivalent teaching staff over primary and secondary schools in Australia. Of these, 169,199 (64%) were government school teaching staff, 50,936 (19%) were Catholic school teaching staff, and 43,930 (17%) were independent school teaching staff.

Government schools have a lower percentage of male teachers (27.6%) compared to Catholic schools (29.9%) and Independent schools (35.7%).

There are slightly more male teachers at secondary levels of education that at primary. In government primary schools in 2014, 18.5% of staff were male, and in non-government primary schools, 19.7% of staff were male. In government secondary schools, 39.9% of teaching staff were male; in non-government secondary schools, 42.6% were male (ABS cat. 4221.0 Schools, Australia, 2014).

Student-Teacher Ratio on Decline

Between 1997 and 2011, we have seen an 18.8% increase in the total number of FTE teaching staff. This increase in teacher staffing corresponds with a decrease in the teacher to student ratio in both government and non-government schools. The national average FTE student-teacher ratio in both secondary and primary schools during 2014 was 13.9. Across all primary schools, this ratio was 15.6, with a ratio of 15.4 in government schools, 17.2 in Catholic schools, and 14.7 in Independent schools.

The student-teacher ratio was slightly lower in secondary schools, with a 12.1 ratio across the board. Independent schools again had the lowest ratio at 10.3 FTE teaching staff per student, whereas the Catholic schools had 12.8 and government schools 12.5 (ABS cat. 4221.0, 2014).

The education offered by Australian schools is internationally regarded as one of the world’s best. Additionally, teachers in Australia have been amongst the most innovative professionals in responding to the technological and generational shifts Australia has experienced over the last 3 decades. The strengths and challenges, however, maintaining a world-class, relevant, and technologically innovative education system for the decades ahead.

For more information or media comment, please contact Ashley McKenzie at ashley@mccrindle.com.au, or on 02 8824 3422.

Research Solutions for the Education Sector

At McCrindle we have a passion for helping schools and tertiary institutions thrive in today’s changing times. The education sector sits at the very heart of our diverse Australian communities and is also at the cross-roads of today’s biggest trends – dealing with massive technological change and engaging with the youngest generations.

21st Century students are being shaped in different times and have different characteristics, expectations, and communication styles – therefore engaging effectively with today’s students and their families requires new strategies, solutions, and approaches.

At McCrindle, we provide a range of innovative research solutions to assist schools and tertiary institutions in understanding their student, parent, and staff communities. From school satisfaction research to future of education model testing, from professional development sessions to executive strategic planning sessions, and from annual report design to infographic visualisation, we are able to assist education providers to know the times.

Find Out More

Download our Research Solutions for the Education Sector Pack for recent case studies and more information on our work with schools and tertiary providers.

The Who, What and Why of Generation Z and Generation Alpha

Friday, April 17, 2015

The students of our world, at schools and universities are the children of Generation X, the cohort that follows Generation Y, and born from 1995 to 2009 they are Generation Z. And following them we have our Gen Alpha's born since 2010. These emerging generations have and are growing up in a time like no other we have seen before. They are the world's first truly global generations, constantly logged up and linked in. They are empowered by having access to every piece of information within a few clicks of a button, and here we find ourselves with the challenge of teaching and educating, of shaping, moulding and developing these emerging generations. 

GENERATION Z

Those filling your schools today are labelled ‘Generation Z’ – born between 1995 and 2009, this generation currently make up 1 in 5 in our population. They make up just 1 in 10 in the workforce, but in a decades time they will make up over a quarter.

When they’re talking about a library they mean they’re playlist on iTunes. They speak and they write in a new language – if they can shorten it, they will. They are content creators, and their idea of an encyclopaedia is one that you can change and contribute to.

While they are constantly reading it’s rarely a book from cover to cover, and after all they are visual communicators, so why read it when you can watch it?

They speak another language like ‘totes’, ‘chron’ ‘chillax’ ‘epic’ ‘frothing’ fo shiz’ ‘cray cray’ ‘yolo’!

GEN ALPHA

And following our Gen Zeds we have Generation Alpha, the kindergarten and preschool children of today. Generation Alpha are likely to have just one sibling, and if they are a boy they’re likely to be called Oliver, William or Jack, and if a girl, Charlotte, Olivia or Ava.

Born since 2010, there are 2.5 million Gen Alphas born around the globe every single week. And the year that they were first born coincided with the launch of the iPad. In case you were wondering they have no idea what a broken record is, nor what you mean when you say they sound like one. They’ve probably never seen a camera that required film, and will probably never have to wait for their photos to be developed.

Glass was something we were told to not touch so it didn’t leave any grubby finger-marks, where as they are growing up with glass being something that they touch, swipe and interact with every single day. The only phones they’ve ever seen also take photos, record videos, access the internet, can download a million apps and have just one button, a fairway from the landline telephones that you could take off the hook. In fact now if you’re left without your mobile phone for a day, maybe you’ve left it at home or the battery’s died, the term is that you have been ‘land lined’.

Whilst Baby Boomers can remember the introduction of the colour TV in the 1970s, Gen Zeds and Gen Alphas can flick up a YouTube video from a smartphone onto the apple TV with ease. They are logged on and linked up, they’re digital natives, and they are the most materially endowed, technologically literate generation to ever grace the planet.

They are empowered by having access to every piece of information within a few clicks of a button and right there is where we find ourselves with the challenge of teaching and educating, of shaping, moulding and developing these emerging generations.

Find out more

Market and Social Research Solutions

Wednesday, January 28, 2015

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them 
understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends. 

For us research is not a list of survey methods but a passion to find answers. It is more than a matter of questionnaires and focus groups – it is a quest to make the unknown known. The best research clarifies the complex and reveals insights in a way that can be seen and not just read. 

Only when the findings are visually displayed, engagingly presented and strategically workshopped can they have maximum impact – and be implemented effectively.



For a more in-depth and detailed description of our Research offerings, please download our Market and Social Research Solutions Pack by clicking here.

The First Gen Alpha's Start School

Tuesday, January 27, 2015
The launch of the iPad in 2010 coincided with the beginning of our current generation of children, Generation Alpha – and there are now 2.5 million Gen Alphas being born around the globe each week.

As school starts back this week, we welcome Gen Alpha to the beginning of their educated life, as they commence their formal learning process.

WHO IS GEN ALPHA?


Following our Gen Zeds are our pre-schooler and kindergarteners of today – Gen Alpha.

Born since the year 2010 they are aged 0-5, they are the children of Gen Y, and there are 1.6 million of them in Australia. If they’re a boy they’re likely to be called Oliver, William, Jack, Noah or James. And if they’re a girl, Charlotte, Olivia, Ava, Emily or Amelia are the top 5 most common Gen Alpha names.

Gen Alphas began being born with the launch of the iPad in 2010, and already a third of Australians use a tablet.

A GENERATION OF DIGITAL NATIVES


Gen Alpha were born into a world of iPhones (in fact the word of the year in 2010 when they were first born was “app”), YouTube (there are now 100 hours of YouTube videos uploaded every minute, and in this environment they are more influenced by the visual and the video than the written and the verbal), and Instagram (where life is photographed and shared instantly and globally).

It’s a world of Screenagers where not only do they multi-screen and multi-task, but where glass has become the new medium for content dissemination and unlike the medium of paper, it is kinaesthetic, visual, interactive, connective and still portable. Glass was something that Gen Ys were told to look through and keep their fingers off – for Gen Alpha, glass is a medium through which they touch, talk, and look at. And whilst Baby Boomers remember the introduction of the colour TV in the 1960s and 70s, Gen Alphas are being shaped in a world where they can view a YouTube video from a smartphone onto the home TV.

It’s truly the millennial generation, born and shaped fully in the 21st century, and the first generation that in record numbers will see in the 22nd century as well. They are logged on and linked up – digital natives. They are the most materially endowed and technologically literate generation to ever grace the planet!

THE MOST FORMALLY EDUCATED GENERATION TO DATE


Gen Alpha babies are the product of Australia's second and bigger baby boom, and they will grow up to be smarter, richer and healthier, obtaining the highest level of formal education in history.

Because their parents will indulge them in more formal education and at an earlier age, Gen Alpha will have access to more information than any other generation gone before. Their formal education has never been equalled in the history of the world, with a predicted 1 in 2 Gen Alphas to obtain a university degree.

Generation Alpha will surpass even the praised and sophisticated Zeds in terms of education, with 90 per cent predicted to complete Year 12, compared to 79.9 per cent today, and with the majority going on to tertiary education in some form.

A shift in educational engagement is also occurring for Gen Alpha, changing from structural and auditory to engaging, visual, multimodal and hands-on methods of educating this emerging generation.

INFOGRAPHIC AND MEDIA CONTACT


Please see the below infographic for a visual representation of the data.

For further information, interviews or images please contact the McCrindle Research office on 02 8824 3422 or ashley@mccrindle.com.au.

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