Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.

Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.

Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.

New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


Exploring the Sentiment of Sydneysiders

Monday, January 18, 2016

In August 2015, McCrindle Research surveyed 1,007 Sydneysiders on their attitudes and sentiments towards the current state and The Future of Sydney.

Future analysis of the sentiments of Sydneysiders has now been conducted, revealing the differences in sentiment within various demographic categories towards how Sydney is now, compared to 5 years ago and to how they perceive Sydney to be in 5 years’ time.

Males more optimistic

1 in 5 (20%) males are expectant optimists who stated that they think Sydney is better now than it was 5 years ago and it will be even better in 5 years’ time compared with only 14% of females.

Overall, 37% of males think that Sydney is better now than it was 5 years ago and 35% think that Sydney will be even better in 5 years’ time compared with 30% and 28% of females respectively.

Generation Y the most positive

1 in 5 (20%) Gen Y’s are expectant optimists with Baby Boomers having the smallest proportion in this category (14%) with 3 in 5 (60%) Gen X’s and Baby Boomers falling into the concerned pessimists category.

Over 2 in 5 (42%) Gen Y’s think that Sydney is better now it was 5 years ago but only 1 in 4 (26%) Baby Boomers feel the same way. Just over 7 in 10 Gen X’s (73%) and Baby Boomers (72%) think that Sydney will be worse in 5 years’ time, compared with just over 3 in 5 (63%) Gen Y’s.

City dwellers have a more buoyant outlook than those in the outer suburbs

The Central region of Sydney is the region with the largest proportion of expectant optimists at 20% with the South West region having the lowest at 15%.

However, the over 1 in 3 respondents from the South West region (35%) stated that they think that Sydney will be better in 5 years’ time, the highest proportion out of all the regions, followed by the Western Suburbs with 33%.

Families with dependents more upbeat

1 in 5 (20%) respondents who live in a household with children are expectant optimists compared with fewer than 1 in 6 (15%) who live in a household without children.

Almost 2 in 5 (39%) respondents living in a household with children stated that they think that Sydney is better now than it was 5 years ago compared with 3 in 10 (31%) of those in households without children.

Middle income earners most optimistic

Surprisingly, the proportion of respondents who are concern pessimists was higher in those in 2nd highest income quintile than those in the other 4 quintiles.

The largest proportion of respondents who stated that they think Sydney is better than it was 5 years ago was of those in the middle income quintile (40%).

The lower the perception of population size, the higher the optimism

Respondents who underestimated Sydney’s population the most (1 or 2 million) were the most likely to have been expectant optimists at 24% with those having the closest estimations being the most likely to be concerned pessimists (4 million = 53%, 5 million = 55%).

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Social Trend careers Aussie graphs cancelling plans social impact social life Bathburst marketing Netflix weekly earnings clothing poor norwest tips ipswich Sydney keynote speaker geomapping learner income cartodb consumerism Wagga Wagga world moderators guide the changing face of educhat mccrindle in the media sports dare to dream house price ideas Real Estate 23 million education responsive brand experience mccrindle tea going out dream focus group nfp low density relational conference speaker wage 1968 Territory workplace culture future of work educated wedding national wealth forecasting 2012 professional speaker young australians brisbane 1980 Queensland wealth and income distribution victoria population milestone future-proof in depth interviews NEETs house prices community engagement sector wide coffee entrepreneurial social researcher year 12 follow earn students gen z futurist australian communities forum suburban living government cancelling event conference demographer rental stress mentor panel hills shire social change identity long weekend rising house prices Financial Planning Association stay home communication 24,000,000 small business organisational culture finance speakers rise of local February 16 group session DESTEL ultimo resilience gender Australian demographics Caregiver qualitative research logan school satisfaction hello fresh consumer REIV Conference Northern Beaches New Zeland economy prince george state generational trends tv housing trends litter culture house mortgage Geoff Brailey lalor park young people aged care trends of 2017 social research award population growth DIY ashley mckenzie optus Kirsten Brewer global global financial crisis cloudy days shopper's pick bureau leadership innovative ageing population crime menai keynote speaker digital christianity sydneysiders tableau rule keeper teaching school builders winter research data events insight career media commentary entrepreneurs of today property toys Financial Planning Week shopping community collaborative ease of travel Christmas presents annual income Christmas lunch product waverton McCrindle Speakers EFF entertainment global generations Australian Bureau of Statistics brands business index social shifts authenticity New South Wales Tuesday Trends report holiday parents hobart Gen Y Australian Census debate kate middleton buildings relevant Channel Seven wealth 2017 new office social lives South Australia internships World Water Day non profit pyrmont plans post rationalism future proofing Hornsby Shire Council women future of education narcissism high density living student religion Royals learning sydney speaker meetings average aussie in the media Gen X typical australian Channel 7 collaboration sentiments growing population balance trend tuesday Australian Home christmas investment winter blues survey design office space ageing domestic mccrindle capital city mythbusters megatrends Assistant Store Manager anzac emerging generations baby quote earnings fears technology teach language Wodonga employers university housing growth suburb increasing densification tea social analysis Australian Communities Trends deloitte 2014 baby name trends mythbusting cost 10 years cultural diversity volunteers ACF aussie culture online shopping click faux-cilising workshop Deaths newspaper case study jobs GPO aged care puzzle goal learn millenials work mates youth unemployment sector future proof baby boomers home year 7 safe wealth and income ethnography cash media TAS food divorce rate innovation mother's day Australian communities Australia Day professional development cost of living staff housing socialites ashley fell school students paying to work data visualisation Canberra 2015 australians staying home more marrickville research services mccrindle research couple village healthy future mobile criminal land of the middle class interactive area ACT the australian dream grandparents vegemite leadership workshop parenting Wellington engage youth keynote omnibus cooking participants financial middle class presentations public speaking social commentary transport Crime Rates wages house price rise earning FOMO Adelaide city easy rider medicine sun gen alpha researcher research cold future Northern Territory cars snapshot Aussies define schools wolloomooloo training WA vegetarian life pharmacies huffington post insights Myth seasons analysis demographic tuesday crows nest easter program Merry Christmas curiosity environment 2020 HSC SMSF challenge salary renter of the future Northern beaches Event goals renting environmental scanning thrive video workplace 1994 hornsby woolworths publication thought leadership sydneycity baby boom personalities google for education customer generation Z teachers Australian Trends business generation alpha living Financial Planning Association of Australia conference presentation local visualisation not for profit VIC not-for-profit media release property price gold coast education research households alpha internship growth townhouses personal growth child care optus my business awards social commentator Queensland: QLD names monarchy presentation darwin Charlotte repayments ABS unemployment weather perth australian social research acf15 sustainable sunburnt country entrepreneur statistics Scouts urban living index rich residents baby name predictions trends of 2016 home ownership unaffordable visual census social enquiry resource focus groups Engineering Manager teleworking Sydney community event apartment English data analyst sector wide study Do It Yourself national crime rates commute jobs of the future mateship investor Australians FPA JOMO sunny days emerging trends Australia Day 2017 manly education future Northern Beaches Christian School study public holiday financial future demographic trends data population map summer PSI celebration faux-ciliser Res Vis office opening politics System's Architect Australian Families friends Education Future Forum conferences suburbs fresh faux-cilise slideshare housing market employment owning a home family blaxland stats australia society Duchess of Cambridge office skills infographic survey Word Up selfie shbc property market facts 2016 outsourcing energy Kiwi world youth day social trends Population Clock Tuesday Trend demographic transformations eliane miles group social media affordability urban twentyseventeen high school dessert mining boom bondi demographics socialising holidays meals generations New Zealand NSW rent home owner marriage emerging technologies storytelling retirement priorities CBD experience states infographic wall Christmas season wellbeing teacher royal learning styles social google poker master Mark McCrindle new york times marriages friendship affordable neutral bay etiquette shifts happiness eliane daily telegraph work royal influence forecast Real Estate Institute of Victoria education future report church urban taskforce 2013 capital cities workforce wealth distribution networking men princess charlotte Australian schools professional research pack pharmacy baby name budget internet society trends 1975 forum Western Australia father's day generation research visualisation divorce potts point Valentine’s Day schools students hopes REIV National Conference moreton bay mover and shaker housing affordability social researchers children millionth financial independence royal baby NT Generation Y sydney event 24 million families tattoos The Daily Edition equip Christchurch ACF 2016 staying in offenders January 26th spend real australian communities trends report daily commute population royal family overcast household economic millennials Tasmania greatness recap optimistic debt urban living IT Specialists change intern tertiary education market research work-life The ABC of XYZ lifestyle communications media activity university degree communicate Generation X Australian Dream high density charity event communities cancel plans investing trends analyst 40 million know the times trend online news TDE Research Executive Melbourne dreaming trends financial dreams Love rain list organisations brand education sector motivate engagement local communities supply and demand leader proactive national private wealth results Births water high density apartments baby names SA "know the times"