Sydney at 5 million and the growth of The Hills Shire

Monday, April 24, 2017

Sydney has now officially hit a new population milestone of 5 million, and almost half of the population (2.2 million) reside in the 14 local government areas that make up Western Sydney of which The Hills is one.

If Western Sydney was a city in its own right, it would be the 4th largest city in Australia after Melbourne, the rest of Sydney, and Brisbane. While Western Sydney is just slightly smaller than Brisbane’s population of 2.3 million, it is growing 30% faster than Brisbane.

The population of The Hills is greater than the population of Darwin, and the two local government areas of Blacktown and The Hills have a combined population almost the same size as the entire state of Tasmania. This growth is evident in the increasing development seen around the Hills. The increasing urbanisation has raised the density of The Hills to 4.15 people per hectare, above Hornsby Shire’s 3.69 and well above Hawkesbury’s 0.24.

What differs the hills to the rest of Sydney?

The Hills Shire is now almost 10% larger than that recorded in the 2011 Census. Not only is the Hills population growing faster than the national growth rate, but the average household is significantly larger than the Australian average (3.1 compared to 2.6 people per household) and the district is home to a higher proportion of students, university educated adults and full time workers than both the national and state averages. The region is more culturally diverse with 3 in 5 residents having at least one parent born overseas compared to less than half of Australians nationally. The proportion of school-age children locally is 20% higher than the Sydney average, and those in their 40’s, 50’s and 60’s are similarly well above the greater-Sydney average.

Age gap in the Hills Shire

There is a hole in the Hills’ demographic, a 15-year gap in the numbers of locals aged 23 to 38. This missing group, neatly lining up with Generation Y, is a staggering 20% smaller than is average across the rest of Sydney. In fact, while there has been an increase in numbers of almost every age group over the 5 years between the last two Census reports, for the mid 20’s to mid-30’s there has actually been a decrease in numbers.

Entrepreneurial hotspot

The Sydney Hills is also an entrepreneurial hotspot, with 32,191 actively trading local businesses. So while the local population represents less than 0.7% of Australia, the number of businesses is more than twice this share at 1.5% of all Australian businesses. And with the new transport infrastructure, commercial constructions and emerging urban centres, the number of new business start-ups in the Hills will only grow.

The future of the Hills Shire

The future for the Hills will include more pockets of urbanisation which will create options for those looking for apartment living, walkable communities and a café culture. However, the size and diversity of the area will mean that the suburban and semi-rural nature of other parts will remain and the overall density will never reach the highs of local government areas like Parramatta which currently has 27.48 people per hectare. Not too many parts of Australia offer high-density living options just 10 minutes’ drive from acreage. Little wonder The Hills is one of the fastest growing regions in NSW.

Mark McCrindle will present the results of the 2017 Hills Business PSI, the third year of this study this Friday at the Sydney Hills Chamber of Commerce Chairman’s Lunch at which the Premier will deliver the keynote address.

If you would like a copy of the full Hills PSI Report please let us know and we will make it available after Friday’s launch.

Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.

Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.

Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.

New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


shopping centre social analysis Population Clock unemployment grandparents cost mining boom dare to dream office opening religion cartodb marketing prince george capital cities JOMO socialites gen z NBRS Caregiver relevant Aussies trends analyst local sustainable 1975 generation Res Vis TDE New Zeland recap cost of living 10 years personalities language family census fail baby names australia report schools rich 24 million environment SMART millennials belief population growth group session property price millionth research report CPI networking February 16 publication property market socialising Melbourne resource 1980 anzac demographics aussie culture Netflix ACT demographic trends Wagga Wagga Merry Christmas tattoos parenting overcast emerging trends megatrends spend student motivate learning styles Sydney Hills Business Chamber participants property logan Real Estate Institute of Victoria apartment hello fresh System's Architect educated kate middleton tea trades intern infographic australia rental stress social victoria research services 24,000,000 manly royal influence IT Specialists pyrmont business index shopping Australian Home group statistics seasons google for education cooking faux-cilise aged care puzzle ultimo Skilling community event Births Channel 7 communications James Ward mother's day sydneysider thought leadership lifestyle presentation christianity Work place conference presentation Australians sydneysiders emerging generations divorce award 2016 census results quote Northern Territory menai home ownership wealth Mark McCrindle vegetarian Christchurch internships ashley mckenzie darwin Hornsby Shire Council mythbusting Aussie society Sydney keynote speaker experience lalor park aged care breakfast Christmas lunch suburbs young people organisational culture financial fears tuesday energy trend tuesday women urban taskforce 2015 average sydneysider low density public speaking tableau new office Western Australia conferences organisations students pharmacy the hills Do It Yourself curiosity politics Royals snapshot safe Channel Seven baby boomers future-proof personal growth parents generation alpha mccrindle workforce Bathburst moderators guide Adelaide apartments average Australian collaboration australian communities trends report spirituality daily telegraph skills unaffordable South Australia investing average aussie leader emerging technologies twentyseventeen growing population waverton households house price nfp Deaths Australian Dream national crime rates optus my business awards world contiki sector cold google Wodonga in depth interviews future of work daily commute post rationalism Australian Population entrepreneurial Tuesday Trends FPA Myth poor domestic communities innovative technology cancelling event facts 2013 work Australian schools culture Australia Day generations Social Trend New Zealand social commentary business performance sydney hills challenge land of the middle class stats moreton bay hills shire education future toys survey keynote award winner mateship event the australian dream narcissism VET follow hornsby sunny days presentations mccrindle tea teleworking perth DESTEL potts point global happiness christian product WA future of education the hills shire friends wolloomooloo cultural diversity demographic transformations shbc forecast careers forecasting NSW affordable cash father's day office TAS poker master economy Christmas presents Tuesday Trend Charlotte thrive Queensland teacher school students CBD etiquette work-life communication food winter media entrepreneurs of today weekly earnings data analyst typical australian home paying to work engage offenders click digital research data alpha ageing SRE communicate mythbusters ipswich household public speaker urban living index bureau outsourcing residents year 7 train area high school state NEETs census Territory events education research suburban living youth unemployment fears cancel plans australian social research cars not-for-profit faux-ciliser renter of the future water debate states Northern beaches Event retirement celebration Scouts holidays learner marriages sector wide supply and demand salary gen alpha affordability identity education future report story brand experience English easy rider future proofing housing national private wealth Northern Beaches Christian School tv shopper's pick World Water Day youth builders 40 million Gen X real Generation X demographic sydney speaker The Daily Edition baby names report public holiday educhat online shopping shifts wealth distribution leadership Financial Planning Association of Australia wealth and income rule keeper business rain population milestone population map gold coast life stay home Australian Families brands workplace holiday forum brand visual authenticity investment #censusfail village Australian Census fresh ease of travel education sector market research social researcher focus groups Financial Planning Week New South Wales DIY Christmas season grave decision bondi finance high density urban medicine sydneycity priorities growth media activity not for profit social lives NT house media commentary Geoff Brailey geomapping impact program financial future change environmental scanning social enquiry omnibus results Australian Bureau of Statistics professional speaker ageing population australians staying home more keynote speaker rent local community Australian Trends research visualisation storytelling urban living divorce rate Australian Communities Trends focus group charity acf15 tips child care research proactive online rise of local brisbane townhouses high density living city engagement 2017 census results ACF mover and shaker ACF 2016 couple wellbeing optus 2016 Research Executive crows nest local communities global generations EFF resilience suburb annual income 2020 visualisation debt education young australians social trends teachers insight transport dreaming Kiwi collaborative staying in future of shopping office space buildings commute Queensland: QLD children baby name trends HSC living home owner car purpose define church Crime Rates marrickville princess charlotte Kirsten Brewer high density apartments blaxland Macquarie University cancelling plans faith government plans internet ABS researcher Duchess of Cambridge rising house prices case study social research professional jobs of the future 2016 census The ABC of XYZ new york times PSI career gender economic Vocational education Northern Beaches Word Up VIC Wellington social shifts future proof travelling healthy future responsive names Tasmania marriage ideas volunteers baby name predictions news winter blues faux-cilising workshop housing market employment optimistic earning slideshare insights university wedding newspaper the average aussie qualitative research hopes Gen Y Engineering Manager financial dreams goal Australia Day 2017 ferry balance year 12 owning a home earn SA sports baby boom norwest easter trends long weekend mentor January 26th baby name conference speaker travel Australian demographics coffee equip research pack royal baby investor dream sunburnt country financial independence panel sydney metro woolworths social commentator sector wide study eliane miles micro apartments mobile professional services housing trends millenials "know the times" vegemite learn mortgage cica income NBRS Architecture housing affordability summer conference leadership workshop mccrindle in the media social change 2012 wealth and income distribution relational 23 million trend ashley fell huffington post men graphs innovation futurist list 2014 house prices demography society trends in the media study generational trends clothing tertiary education McCrindle Speakers culturally diverse dessert baby names survey design ethnography school satisfaction interactive infographic wall goals capital city community engagement GPO selfie VET sector schools students royal family housing growth speakers 1968 school small business bus entrepreneur generation Z going out FOMO hobart non profit royal census 2016 university degree analysis population crime meetings Love media release neutral bay Financial Planning Association eliane consumer Assistant Store Manager renting REIV Conference SMSF internship monarchy middle class cloudy days earnings future teaching professional development world youth day video repayments entertainment Valentine’s Day national wealth weather consumerism deloitte workplace culture budget wages customer sydney event 1994 financial Hills Shire Council Andrew Duffin micro commuters Real Estate REIV National Conference Australian communities social issues wage house price rise trends of 2016 Sydney training greatness pharmacies report christmas meals changing face of sydney criminal families work mates learning australian communities forum know the times teach Education Future Forum demographer data sentiments mccrindle research litter baby Canberra social impact friendship data visualisation social researchers social media staff global financial crisis trends of 2017 employers the changing face of sun social life Generation Y increasing densification jobs community