A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Births consumer online shopping work February 16 emerging technologies marrickville debt employers darwin Research Executive ultimo cancelling event stats potts point cold earnings forecast winter Kirsten Brewer online Australian schools house price rise thrive challenge education future report university school students list communicate Netflix divorce lifestyle rule keeper long weekend aged care puzzle buildings global professional development forum students men Australia Day experience meals population milestone parents cost marketing plans household ideas recap mateship Education Future Forum social enquiry personal growth safe consumerism rain year 12 geomapping Kiwi financial dreams business Australian Census water REIV National Conference logan Canberra sentiments royal influence social shifts seasons Social Trend bondi acf15 office space curiosity millenials retirement rise of local research data innovative average aussie summer in the media brands housing affordability authenticity shifts Northern Territory monarchy SA not for profit hello fresh 1968 results urban living index EFF Engineering Manager census unaffordable Australian Communities Trends divorce rate emerging generations mccrindle in the media leadership data visualisation educhat publication events graphs intern outsourcing world affordability conferences high school Channel Seven family IT Specialists litter omnibus social researcher pharmacy daily commute Tuesday Trends social analysis demographer Financial Planning Association of Australia Christmas lunch Deaths optus my business awards skills Merry Christmas charity GPO child care survey 1980 toys business index rent The ABC of XYZ Res Vis research pack World Water Day social lives resilience sunburnt country qualitative research local politics tableau neutral bay the changing face of priorities pharmacies sun easy rider Wodonga SMSF shopping student resource slideshare Northern beaches Event participants communications 2017 society Northern Beaches education research suburbs cancel plans tea South Australia city royal baby holidays workplace culture social commentary social media click socialites ethnography teleworking Tasmania forecasting population map weather optimistic manly cars father's day social research Real Estate deloitte change Myth 24 million religion criminal moderators guide 2013 work-life eliane miles focus groups earn hopes group 2012 offenders australian communities trends report sustainable sydneycity Financial Planning Week earning presentation learning property price media economic blaxland conference speaker in depth interviews school satisfaction January 26th clothing prince george Tuesday Trend woolworths community engagement workforce Royals organisations tuesday mentor states Christchurch friendship crows nest poor capital city mccrindle research lalor park communication high density apartments collaboration storytelling home ownership Australian Dream product program event Mark McCrindle jobs of the future rich TDE quote Wellington group session anzac faux-cilise Caregiver owning a home Australian Bureau of Statistics "know the times" public holiday learner christianity cartodb wage engage real statistics brand experience non profit sector wide Scouts Australian communities Australian Home norwest easter hobart energy ageing dream education sector Australian Families baby townhouses generation alpha visualisation housing life healthy future learn internet children sector wide study Real Estate Institute of Victoria spend focus group bureau future of work baby name predictions NT grandparents cultural diversity global financial crisis newspaper Western Australia New South Wales Territory Crime Rates balance social impact marriages interactive Christmas season research visualisation parenting case study JOMO trends researcher not-for-profit national crime rates community 24,000,000 couple Charlotte trend teaching mccrindle tea Valentine’s Day brand leader Sydney wealth environmental scanning urban taskforce population growth baby name trends Australia Day 2017 new office paying to work rental stress Queensland: QLD social researchers study dessert thought leadership Adelaide young people optus news language technology baby boom baby name media activity shbc innovation generation WA house prices fears capital cities gen alpha university degree Population Clock financial visual conference renter of the future property sector housing growth goal teachers aged care selfie ACF 2016 megatrends property market middle class know the times going out presentations gold coast housing trends global generations Melbourne infographic 1994 ageing population digital fresh mother's day futurist DESTEL Australians wealth and income research Bathburst teach budget wolloomooloo future-proof learning styles Assistant Store Manager vegemite NEETs royal finance huffington post eliane twentyseventeen entrepreneurial daily telegraph gender tattoos urban living workshop post rationalism equip society trends insight millionth nfp generations shopper's pick Northern Beaches Christian School entrepreneurs of today young australians ashley mckenzie data suburb trends of 2017 future proofing mortgage new york times ABS social commentator volunteers builders analysis hornsby communities state personalities marriage research services names generational trends aussie culture area jobs Financial Planning Association media release 2016 world youth day greatness Aussie low density demographic trends investing emerging trends dare to dream snapshot FPA staff medicine Word Up Geoff Brailey careers follow meetings The Daily Edition financial future land of the middle class Duchess of Cambridge Do It Yourself google for education social change national private wealth leadership workshop debate PSI tertiary education house cooking financial independence wedding local communities pyrmont growth urban motivate families FOMO hills shire New Zealand entrepreneur schools students insights rising house prices perth demographic happiness demographics christmas Hornsby Shire Council kate middleton New Zeland McCrindle Speakers victoria 2020 English teacher narcissism office Aussies baby names social trends weekly earnings entertainment poker master repayments award engagement employment workplace wealth and income distribution domestic australians staying home more ashley fell customer community event menai winter blues high density living DIY office opening salary australia trends analyst increasing densification youth unemployment infographic wall demographic transformations Wagga Wagga future of education professional speaker coffee investment ipswich Gen Y economy faux-cilising residents 10 years tv report career TAS wealth distribution faux-ciliser brisbane mobile households education future australian social research dreaming overcast data analyst friends schools social life speakers responsive Christmas presents environment sydneysiders 2014 Australian Trends alpha living work mates keynote mccrindle educated google vegetarian house price gen z NSW celebration suburban living village crime panel income moreton bay social school housing market national wealth cloudy days transport tips cost of living training millennials Love home owner unemployment baby boomers HSC trends of 2016 organisational culture staying in sports commute investor future future proof 1975 survey design professional ACT VIC home mythbusters internship cash CBD small business holiday food year 7 conference presentation Australian demographics apartment etiquette Queensland 2015 wellbeing stay home women REIV Conference video renting collaborative high density proactive generation Z mining boom cancelling plans ACF relevant education Generation X culture the australian dream growing population facts trend tuesday sydney event Generation Y market research mythbusting sydney speaker relational affordable mover and shaker System's Architect youth australian communities forum typical australian media commentary church population Channel 7 Sydney keynote speaker networking public speaking define Gen X 40 million ease of travel government 23 million internships royal family waverton wages supply and demand sunny days annual income goals socialising identity princess charlotte keynote speaker