Bringing Research Data to Life

Thursday, March 10, 2016

Last week Mark delivered the keynote address at the Tableau Data Conference 2016 on Bringing Research Data to Life. Here is an excerpt of his presentation:

Management expert Tom Peters is well known for his phrase “What gets measured gets done.” But we could add to that: what gets visualised gets read. What gets effectively communicated gets acted upon!

That’s why research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see.

World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood.

Here at McCrindle, we’re social researchers. But in many ways we’re all social researchers. We all observe our society, study the patterns, and draw insights and conclusions from what we see.

But more than that. We’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best. When making decisions, it is the visual cues which guide us. Wear marks in grass show the most popular path, a show of hands, the length of a queue- these are visual research methods we employ to make decisions.

We live in a visual world. Languages are not universal but symbols are. Pictures not statistics connect across the generations.

And so we’re moving from an information era to an infographic era. In a world of big data- we need visual data.

It’s called reSEARCH for a reason, They’re called inSIGHTS on purpose, it’s more about visuals that tables, graphics not just analytics – you’ve got to see it before you can act upon it! Inaccessible research in the form of statistical tables and lengthy explanations won’t transform organisations.

Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings.

Big data doesn’t have to be boring data!

Data is too important to be left in the hands of statisticians alone. Research needs to get beyond the researchers. We’re in an era of the democratisation of information. For this to be realised, big data has to be set free- and research has to be made accessible to everyone.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

Research that makes a difference has to be seen with the eyes of your head as well as the eyes of your heart. It makes sense rationally, and connect with it viscerally.

It’s about turning tables into visuals, statistics into videos and big data into visual data.

But research can’t be applied until it’s been understood.

It needs to be seen not just studied.

And until the last excel table has been transformed there’s work to be done.


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.



Managing Generation Y: Top 5 Attraction and Retention Factors [RESOURCE]

Thursday, March 21, 2013

Managing Gen YTo attract and retain Gen Y in this high-turnover era we must meet their top 5 workplace needs. This comes straight from our research of Australian Gen Y workers and in order of importance they look for:

1. Work/Life Balance

For Generation Y their job matters however it is not their life – but rather it provides funds that fuel their life. In addition to their job they may also be juggling study, friends, family, sport, other work and community involvements. So when it comes to their work schedule and overtime think: flexibility.

Remember: if there’s a clash in the work-life balance, life wins!

2. Workplace Culture

This has to do with the relationships with others at work. For Generation Y social connection with peers is one of the top retention factors. Not all of them have support from home so they are looking for a place to belong.

Remember: they want community, not a workplace. Friends not just colleagues.

3. Varied Job Role

Gen Y like change - it’s all they’ve ever known. So offer variety in their job description and combine it with responsibility and promotions where possible.

Remember: Many quit jobs not because there is a compelling reason to leave, but because there is no compelling reason to stay.

4. Management Style

The ideal supervisor is one who values communication not just authority. One who leads by example and involvement and not just by command and control. Gen Y’s are just beginning their careers so offer support, mentoring, positive feedback and public recognition.

As John Maxwell says “If you’re leading, and no one’s following – then you’re just out for a walk”.

5. Training

Generation Y know that in the 21st Century it is essential to keep their skills up to date. In fact 90% of Generation Y’s who receive regular training from their employer are motivated to stay with their employer.

So today training is more than a tool for productivity – it is a tool for retention.

Education in Australia McCrindle Research Future Forum [RESOURCE]

Thursday, March 21, 2013

Mark McCrindle presents at the Education Future Forum 2013 on Education in AustraliaAt last week’s Education Future Forum, Mark McCrindle delivered an opening address entitled: Education in Australia: Current Realities, Community Attitudes, Emerging Trends.

The current realities was a statistical and demographic snapshot of schooling in Australia based on the ABS data. He outlines community attitudes towards schooling based on recent national research McCrindle Research has conducted which showed that while schools are innovating and increasingly engaging with students, they have yet to effectively communicate these shifts and the reasons for them to parents and the broader community who have a somewhat negative perception of the current practice of the school sector.

The final part was an overview of the seven emerging trends redefining schools:

  1. Tween Town
  2. Digital Integrators
  3. XYZ Schools
  4. Schools at the Cross Roads
  5. New Local
  6. Fragmentation
  7. Big Education

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


internet Mark McCrindle customer energy future proofing social commentator hunger easy rider optus my business awards screenagers social trends CBD urban taskforce suburban living residents housing growth state DESTEL trend forum learning styles mccrindle research school students ACF2017 media commentary father's day Hunter Valley Gen Z Expert census entrepreneurial Mark McCrindle in the media geomapping Real Estate pharmacy SMSF Northern Beaches Christian School crime baby name change challenge 2016 shbc click megatrends middle class shopping woolworths manly generation Australian Census futurist Australian Trends national wealth NT social researcher population map DIY university degree renter of the future SA year 7 ashley mckenzie cica real new york times earning domestic gen alpha Caregiver financial planning leadership workshop meetings Christmas lunch ACF ipswich Bathburst politics mover and shaker hobart non profit family demographic trends sydneycity not-for-profit New South Wales financial dreams social cooking demographic transformations workplace culture responsive buildings poker master Sydney seasons greetings Work place communication earn media release gig unemployment wealth and income distribution Hills Shire Council TED talk cars office space Christmas season public holiday resource earnings millenials urban development Australia Day volunteering charities government stay home eliane miles keynote speaker waverton long weekend Research Director Lower Hunter proactive Generation Y Australians Sydney keynote speaker office tuesday vegetarian entrepreneur christmas event mother's day socialites census data Gen Y professional presenters debt income newspaper experience hopes norwest System's Architect dreams TAS sydney event SRE meals urban living index data analyst panel prince george wealth and income sunny days criminal networking research data conferences rent litter public transport youth winter blues demographic jobs Christchurch students Res Vis Myth salary average aussie commute travel australian business index personal growth acf15 generation alpha NSW changing face of sydney staying in village builders workforce who is generation z technology society world schools narcissism fresh belief weekly earnings pyrmont sector wide royal 2016 census results Assistant Store Manager royal baby typical australian learner research services screenage report tertiary education consumerism home ownership study high density apartments educhat goals volunteers motivate Christmas in Australia the hills shire winter 2013 REIV Conference etiquette Christmas research TEDx Australian Communities Trends cost of living bus house price data video environmental scanning hills shire mccrindle in the media digital economy marketing daily commute aged care puzzle innovative Northern Beaches anzac clothing moreton bay rise of local the average aussie nfp Willowdale education future happiness sydneysider pharmacies investment ferry royal influence Mount Annan-Currant Hill entertainment sentiments trends gender publication Sydney Hills Business Chamber Maxim Accounting environment award train baby cold sun speakers google for education census fail workshop Australian Families spend The ABC of XYZ safe area gold coast census 2016 Love NBRS Architecture water medicine cancelling plans lifestyle affordable Gen X 24 million ideas The Daily Edition eliane focus groups mccrinlde generation Z demographer mortgage teacher fears Territory global retail average Australian university Australian communities employers Australian community trends Australia Day 2017 visualisation coffee leadersip sports Australia street ashley fell living growing population commuting grandparents Aussies researcher McCridle financial in depth interviews thought leadership work-life perth home owner #censusfail school satisfaction couple new office food insecurity ethnography social analyst property market volunteering data coffee lovers participants TED shopper's pick community Adelaide results internship Sydney population divorce rate social research internships suburbs dreaming analysis younger generations marriage resilience post rationalism Tuesday Trends goal charity VET logan increasing densification forecast micro apartments Generation X work from home relational investing Australian demographics capital city darwin christianity McCrindle Keynote Speakers brand experience low density millionth research on coffee rising house prices slideshare holiday forecasting Financial Planning Association of Australia faith careers future digital Deaths group news future of shopping communities conference presentation Business analysis ACF 2016 Channel 7 monarchy social lives tips research report emerging technologies life Tasmania housing trends HSC TDE plans rich google emerging generations divorce growth sunburnt country NFP event happy holidays local community market research CPI VET sector sydney hills sydney property market property development Andrew Duffin global states education future report ageing population Aussie Do It Yourself World Water Day financial future giving culture February 16 wealth mobile christmas trees wages qualitative research training research Australian Dream brand Wagga Wagga case study skills national crime rates dream weather chairty education sector emerging trends education infographics professional friends social enquiry business performance poor local communities ABS house high density living recap New Zeland Duchess of Cambridge Skilling authenticity know the times city neutral bay surname menai Population Clock Geoff Brailey education research tea Christmas day economy educated royal family Sydney’s south west young australians employmee Sydney Lifestyle Study cultural diversity collaboration keynote ease of travel teach choice workers Births crows nest conference speaker group session households future-proof shopping centre mentor surnames names statistics Royals identity society trends the australian dream jobs of the future cloudy days Christmas day weather employment priorities hornsby innovation volunteer food program Wellington communications school economic showreel presentations australian community trends report GPO NBRS Word Up australia dessert australian communities forum Australian Population transport baby name predictions IT Specialists the lucky country quote young people car friendship huffington post population insights investor summer population milestone purpose dare to dream Channel Seven micro nativity scene professional development story social issues sector wide study travelling high density Northern Territory local research pack Christmas Stats staff Australian schools McCrindle Speaker victoria language marrickville snapshot baby boomers workplace house price rise Western Australia 1994 housing affordability wage 2016 census EFF equip online shopping January 26th speaker Engineering Manager English selfie professional speaker gen z easter aged care mythbusting Jura Australia Tuesday Trend 10 years Kiwi debate vegemite engage australian social research home teleworking sydney metro small business unaffordable donation blaxland define religion social media commuters cancel plans children Crime Rates not for profit research work teaching future proof conference census results australian communities trends report ACT Report alpha Social Trend professional services social analysis rain personalities men omnibus trades baby name trends moderators guide urban youth unemployment apartment greatness generations Melbourne James Ward Christmas presents presentation demographics christmas 2017 holidays social researchers PSI bureau McCrindle Speakers NEETs demography trends analyst aussie culture care support lalor park survey curiosity South Australia financial independence leader global financial crisis Queensland parenting mythbusters millennials townhouses going out brisbane HR 1968 speajer community engagement Education Future Forum national private wealth offenders facts Real Estate Institute of Victoria social change families FPA Queensland: QLD ACT rule keeper daily telegraph maiden twentyseventeen mccrindle tea 40 million Kirsten Brewer child care not for profit mateship parents social shifts 2012 culturally diverse christian socialising casual social life retirement research visualisation outsourcing VIC gig economy data visualisation Merry Christmas paying to work apartments public speaker shifts cost list generational trends sustainable 1975 media activity ultimo tv 1980 Netflix Performance Sentiment Index ageing balance baby names australia report growth of sydney urban living FOMO employmer spirituality toys property JOMO in the media events Hornsby Shire Council Valentine’s Day church trends of 2016 infographic wall 24,000,000 celebration social impact REIV National Conference leadership housing market engagement wolloomooloo "know the times" wedding rental stress entrepreneurs of today the great screenage the changing face of community event optus Financial Planning Week Northern beaches Event Black Friday Cobbitty-Leppington average sydneysider sydney market collaborative Jura Coffee organisational culture cash Macquarie University optimistic tableau learn australians staying home more australian real estate healthy future land of the middle class wellbeing cancelling event focus group product seasons office opening world youth day Australian Home speakers pack baby names report storytelling New Zealand money Retail learning financial fears faux-cilising Christmas data Scouts deloitte supply and demand brands business budget graphs high school donate Wodonga relevant intern survey design work mates do people still change their surname after marriage? US grave decision food bank infographic faux-cilise Charlotte Vocational education potts point online baby names princess charlotte TEDx Speaker future of education Financial Planning Association women 2020 Lower Hunter Region hello fresh trend tuesday ACF17 Black Friday in Australia mining boom property price year 12 thrive overcast suburb 2014 public speaking stats Black Friday Sales 2015 media insight visual maiden names housing breakfast sydney speaker wealth inequality house prices Canberra student mccrindle population growth follow sector consumer interactive contiki hills affordability kate middleton live the dream teachers 2017 SMART annual income global generations social commentary finance sydneysiders bondi schools students marriages organisations tattoos Research Executive household cultural diveristy award winner WA 23 million Australian Bureau of Statistics cartodb owning a home impact repayments future of work faux-ciliser renting career communicate wealth distribution baby boom the hills Elderslie-Harrington park What is food insecurity? capital cities trends of 2017