Bringing Research Data to Life

Thursday, March 10, 2016

Last week Mark delivered the keynote address at the Tableau Data Conference 2016 on Bringing Research Data to Life. Here is an excerpt of his presentation:

Management expert Tom Peters is well known for his phrase “What gets measured gets done.” But we could add to that: what gets visualised gets read. What gets effectively communicated gets acted upon!

That’s why research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see.

World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood.

Here at McCrindle, we’re social researchers. But in many ways we’re all social researchers. We all observe our society, study the patterns, and draw insights and conclusions from what we see.

But more than that. We’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best. When making decisions, it is the visual cues which guide us. Wear marks in grass show the most popular path, a show of hands, the length of a queue- these are visual research methods we employ to make decisions.

We live in a visual world. Languages are not universal but symbols are. Pictures not statistics connect across the generations.

And so we’re moving from an information era to an infographic era. In a world of big data- we need visual data.

It’s called reSEARCH for a reason, They’re called inSIGHTS on purpose, it’s more about visuals that tables, graphics not just analytics – you’ve got to see it before you can act upon it! Inaccessible research in the form of statistical tables and lengthy explanations won’t transform organisations.

Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings.

Big data doesn’t have to be boring data!

Data is too important to be left in the hands of statisticians alone. Research needs to get beyond the researchers. We’re in an era of the democratisation of information. For this to be realised, big data has to be set free- and research has to be made accessible to everyone.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

Research that makes a difference has to be seen with the eyes of your head as well as the eyes of your heart. It makes sense rationally, and connect with it viscerally.

It’s about turning tables into visuals, statistics into videos and big data into visual data.

But research can’t be applied until it’s been understood.

It needs to be seen not just studied.

And until the last excel table has been transformed there’s work to be done.


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.



Managing Generation Y: Top 5 Attraction and Retention Factors [RESOURCE]

Thursday, March 21, 2013

Managing Gen YTo attract and retain Gen Y in this high-turnover era we must meet their top 5 workplace needs. This comes straight from our research of Australian Gen Y workers and in order of importance they look for:

1. Work/Life Balance

For Generation Y their job matters however it is not their life – but rather it provides funds that fuel their life. In addition to their job they may also be juggling study, friends, family, sport, other work and community involvements. So when it comes to their work schedule and overtime think: flexibility.

Remember: if there’s a clash in the work-life balance, life wins!

2. Workplace Culture

This has to do with the relationships with others at work. For Generation Y social connection with peers is one of the top retention factors. Not all of them have support from home so they are looking for a place to belong.

Remember: they want community, not a workplace. Friends not just colleagues.

3. Varied Job Role

Gen Y like change - it’s all they’ve ever known. So offer variety in their job description and combine it with responsibility and promotions where possible.

Remember: Many quit jobs not because there is a compelling reason to leave, but because there is no compelling reason to stay.

4. Management Style

The ideal supervisor is one who values communication not just authority. One who leads by example and involvement and not just by command and control. Gen Y’s are just beginning their careers so offer support, mentoring, positive feedback and public recognition.

As John Maxwell says “If you’re leading, and no one’s following – then you’re just out for a walk”.

5. Training

Generation Y know that in the 21st Century it is essential to keep their skills up to date. In fact 90% of Generation Y’s who receive regular training from their employer are motivated to stay with their employer.

So today training is more than a tool for productivity – it is a tool for retention.

Education in Australia McCrindle Research Future Forum [RESOURCE]

Thursday, March 21, 2013

Mark McCrindle presents at the Education Future Forum 2013 on Education in AustraliaAt last week’s Education Future Forum, Mark McCrindle delivered an opening address entitled: Education in Australia: Current Realities, Community Attitudes, Emerging Trends.

The current realities was a statistical and demographic snapshot of schooling in Australia based on the ABS data. He outlines community attitudes towards schooling based on recent national research McCrindle Research has conducted which showed that while schools are innovating and increasingly engaging with students, they have yet to effectively communicate these shifts and the reasons for them to parents and the broader community who have a somewhat negative perception of the current practice of the school sector.

The final part was an overview of the seven emerging trends redefining schools:

  1. Tween Town
  2. Digital Integrators
  3. XYZ Schools
  4. Schools at the Cross Roads
  5. New Local
  6. Fragmentation
  7. Big Education

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


experience faux-ciliser results acf15 world youth day moreton bay gig economy sydney speaker population university FPA Northern Beaches house education future of education research services PSI food hills students safe teleworking community financial fears keynote speaker relational Gen Y IT Specialists facts suburbs millennials land of the middle class employers vegemite Canberra VIC suburban living families snapshot global generations mccrindle community event focus groups REIV National Conference SMART the hills shire church mccrindle research non profit WA customer workforce australian community trends report long weekend Channel Seven Kirsten Brewer easy rider future-proof generational trends forecasting resilience demographer trend tuesday households family public holiday donation salary home owner global crows nest commuters cancel plans sydney hills culturally diverse financial future chairty qualitative research sustainable Northern Beaches Christian School define greatness rent case study ashley mckenzie fresh research pack investing ACT rising house prices Caregiver investment renter of the future student transport hello fresh pharmacies earn sunny days mythbusting brands national private wealth couple work-life hornsby social trends slideshare charities contiki tattoos urban taskforce society trends Christchurch ashley fell South Australia winter blues year 12 post rationalism infographic wall recap not-for-profit low density professional speaker 23 million wealth distribution census 2016 mother's day Willowdale survey priorities engagement nfp states national crime rates DESTEL System's Architect Assistant Store Manager Wagga Wagga local communities sydneysider high density apartments group social impact challenge English Generation Y insight australian real estate baby names australia report panel Jura Australia small business NT suburb names Duchess of Cambridge national wealth NEETs the lucky country screenage presentations personal growth volunteer cloudy days kate middleton baby names outsourcing educhat business Northern Territory trends VET children narcissism communicate cultural diversity office space SMSF home ownership generations World Water Day internship learning baby name cold capital city christianity daily commute optimistic shbc newspaper consumerism the australian dream Population Clock gig Royals global financial crisis commute study ACT Report manly Australia Day stay home 1975 community engagement micro apartments work mates owning a home dreaming analysis 1968 learner volunteers REIV Conference selfie ethnography NSW social commentary Vocational education emerging technologies clothing australian communities trends report learn Scouts conferences future Valentine’s Day The Daily Edition survey design australia australian social research world rental stress moderators guide organisational culture year 7 life care support Mount Annan-Currant Hill property market JOMO baby name predictions marriages annual income #censusfail employmer innovation collaboration thrive live the dream coffee lovers ipswich new york times rain not for profit research faith Geoff Brailey click education future data spend donate Deaths social issues dream product divorce rate leadership workshop storytelling schools students Aussie holidays participants Australians teachers urban living debate gen z 40 million professional services Australian Census housing trends rule keeper micro repayments pyrmont financial planning focus group retirement interactive census results 2012 report career bus royal family travel financial group session housing growth potts point choice workers Skilling Northern beaches Event employmee The ABC of XYZ financial dreams seasons deloitte stats average sydneysider speakers Australian Communities Trends leader cost logan happiness mythbusters city tea infographic house prices cars wedding thought leadership princess charlotte volunteering wellbeing Christmas presents know the times tertiary education story social life Sydney keynote speaker Cobbitty-Leppington aussie culture conference speaker Mark McCrindle baby names report food bank property friends TED authenticity infographics parents grandparents townhouses ACF demographic trends Australian communities daily telegraph Bathburst February 16 royal influence shifts digital Hornsby Shire Council education sector renting CPI James Ward cultural diveristy trades Christmas lunch trends analyst award responsive alpha Social Trend Queensland aged care puzzle program ACF 2016 Netflix education research earning affordability future proof housing affordability youth ferry divorce waverton cost of living marketing unaffordable 10 years professional presenters youth unemployment supply and demand public speaking equip monarchy coffee impact eliane environment average Australian cancelling plans researcher dreams real Melbourne TAS sector norwest cartodb easter grave decision urban medicine Australian Families the great screenage plans staff victoria SA quote Hills Shire Council finance baby boom visual teach demographic transformations research report conference workplace living capital cities winter high school sector wide study marrickville paying to work religion Wellington budget not for profit gen alpha Australian schools trends of 2016 ideas Res Vis brand TED talk ease of travel future of work New Zeland staying in meals sunburnt country Tuesday Trends litter child care optus my business awards marriage australians staying home more aged care brand experience local community Love baby wealth and income 2017 2020 employment mining boom optus young people high density living Real Estate Charlotte pharmacy Australian Trends wages research data ageing population organisations mccrindle tea census TEDx ACF17 rich social enquiry emerging trends wolloomooloo high density Do It Yourself spirituality goals growth Merry Christmas VET sector New South Wales Myth toys dare to dream new office population milestone TDE in the media purpose socialites census data work the hills teacher Engineering Manager emerging generations Research Executive cash the average aussie buildings state Australia Day 2017 demographic friendship relevant economic language population map data analyst sydney event train energy generation alpha cica market research holiday communications "know the times" entrepreneurial going out crime shopping socialising generation Z visualisation motivate wealth inequality vegetarian Sydney urban living index entrepreneurs of today McCrindle Speakers young australians EFF home property price affordable gender hills shire Crime Rates jobs media activity politics 2014 prince george changing face of sydney lalor park event NBRS overcast personalities apartment GPO cooking innovative training typical australian neutral bay speakers pack hunger social shifts tuesday area 2015 money royal baby social researchers wealth and income distribution earnings Australian Population housing market twentyseventeen australian communities forum mccrindle in the media careers 24 million Kiwi megatrends financial independence etiquette income keynote 2016 education future report school satisfaction breakfast offenders media release public speaker research visualisation sports shopper's pick social researcher the changing face of Australian Dream trends of 2017 culture poker master christmas social Real Estate Institute of Victoria research on coffee list social analysis tips meetings skills social commentator workplace culture car builders royal bondi menai christian office opening balance Births jobs of the future entrepreneur residents tv lifestyle Aussies gold coast Financial Planning Association of Australia school future of shopping networking environmental scanning university degree speaker australian sydneysiders video internships teaching generation communication entertainment forecast sydney metro showreel Australian demographics professional development baby boomers growing population Education Future Forum 2016 census results Tuesday Trend hobart Research Director NFP event identity follow collaborative 2016 census ultimo social change learning styles unemployment Financial Planning Association belief sentiments Sydney’s south west speajer government Word Up house price rise Macquarie University wealth engage demographics water food insecurity in depth interviews Andrew Duffin Adelaide internet events investor volunteering data household Australia street darwin casual geomapping house price google 1994 woolworths conference presentation weather news google for education ACF2017 Jura Coffee cancelling event publication Work place New Zealand 24,000,000 faux-cilising social research Channel 7 statistics SRE millenials men insights parenting workshop forum wage educated giving sydneycity social media millionth debt consumer graphs Sydney Hills Business Chamber media healthy future change perth Australian community trends mentor baby name trends housing fears population growth futurist demography 1980 census fail celebration Territory Western Australia Australian Bureau of Statistics increasing densification weekly earnings office McCridle research schools hopes CBD Tasmania economy eliane miles apartments proactive resource 2013 charity women summer Gen X blaxland travelling FOMO mover and shaker omnibus father's day online Queensland: QLD faux-cilise poor domestic criminal presentation Christmas season middle class curiosity Wodonga data visualisation rise of local professional Financial Planning Week ABS local average aussie award winner village future proofing sector wide tableau intern HSC brisbane social lives mobile dessert DIY media commentary society business index huffington post online shopping mateship technology communities mortgage January 26th sun What is food insecurity? shopping centre business performance Generation X NBRS Architecture trend Australian Home leadership anzac Elderslie-Harrington park ageing school students goal bureau