McCrindle Australian Small Business Champion Award Winner

Thursday, April 06, 2017

Australian Small Business Champion Award 

Over the weekend, we were honored to be announced as the winners of the 2017 Professional Services Small Business Award.

The Australian Small Business Champion Awards is a prestigious and comprehensive program that supports and recognises small businesses across Australia.

Offering a unique opportunity to highlight Australia's most outstanding small businesses, the awards seek to recognise the hard work that business owners contribute to the local community in generating employment for millions of Australians, as well as their contribution to the Australian economy.

Our Team Leader of Accounts, Geoff Brailey and his wife Krystol represented the McCrindle team at the black-tie gala dinner on Saturday 1st April 2017 at the Westin, where the winners were announced.

Industry award for our client, Filtered Media

We were also delighted to hear that our client Filtered Media recently won an industry award for the use of Insights in PR for the Dare to Dream Campaign we assisted with for the Financial Planning Association of Australia.

We were delighted to conduct this new research into Australia’s financial hopes and fears for the future. The visualised report, released in time for Financial Planning Week 2016, showed that one in two of us dream more about our future now than we did five years ago. View the full report here. 

About McCrindle

At McCrindle, we pride ourselves on the professional and innovative services that we provide to our clients. Our team is comprised of research and communications specialists who are innovative thinkers and solutions focused. As professionals in the fields of research, sociology, demography, communications, design and data visualisation, our team acts as an advisory to assist organisations in strategic planning, consumer insights, community engagement and effective communication.

We love what we do, and it was a privilege to be acknowledged as a finalist in the Australian Small Business Champion Awards alongside some other excellent businesses in Australia, and for our insights for Filtered Media to be recognised as well.

Click here to find out more about the research and communications based professional services we provide. If we can be of assistance in any of these areas, please get in touch with us at

Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.

Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.

Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.

New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


baby teaching McCrindle Speakers business hopes click small business etiquette social shifts breakfast grave decision divorce bureau trends authenticity marrickville sydneycity city fresh Christmas presents ABS language Western Australia buildings house price rise financial planning Education Future Forum optus my business awards results trend economic demographic trends wolloomooloo leadersip clothing JOMO families product Aussies workforce Real Estate Institute of Victoria story sydneysiders donate budget cars daily telegraph education sector grandparents VET sector Australia street DESTEL parents neutral bay Jura Coffee thrive education future report gen alpha financial future sydney hills TED global generation Andrew Duffin baby names property development VET affordability 10 years TEDx Speaker charity curiosity generations challenge workplace 40 million ACT unaffordable the australian dream 2016 census results average sydneysider baby boom eliane low density insight career collaborative surname survey wages generation alpha Christchurch parenting ageing population future of shopping university national wealth gig WA Scouts students outsourcing Territory ashley mckenzie demographic learner research on coffee village Myth community event interactive insights relevant Australian schools speaker logan average aussie leadership workshop snapshot water professional optimistic couple social impact entrepreneurial population sydney event speakers 2013 keynote 2020 do people still change their surname after marriage? new york times culturally diverse workshop optus TAS gen z pharmacies change shopping centre fears Lower Hunter cancelling plans social researcher Caregiver baby name media activity millennials jobs spend population map events generation Z land of the middle class 1968 financial independence focus groups wellbeing 24 million award work from home identity princess charlotte mother's day employers deloitte poker master google purpose brand experience personalities mccrindle omnibus Mark McCrindle young people christmas renting sydneysider housing growth increasing densification resilience pyrmont poor data sydney metro schools students mover and shaker gold coast Wagga Wagga socialites wealth and income future proofing politics census woolworths demographer gig economy plans food Work place living HSC moderators guide Sydney Financial Planning Association award winner sydney speaker earning supply and demand organisational culture menai commute weekly earnings ferry global generaion travel perth medicine South Australia friendship Australian Census business index Love travelling define tea year 7 presentation visualisation kate middleton winter cultural diveristy leader religion educhat Business analysis not for profit presentations research visualisation social researchers average Australian the average aussie SMART holiday narcissism DIY New Zeland house price social trends Deaths demography lalor park safe data analyst US Research Director experience local communities post rationalism future proof rain baby names report maiden names seasons national private wealth anzac Queensland: QLD community high density living communication engagement screenage meetings darwin entrepreneur teachers statistics GPO cancelling event socialising digital economy school vegetarian McCridle shopper's pick hello fresh youth unemployment debate rule keeper chairty tertiary education the hills shire bus shifts James Ward 1980 infographics area aged care cold emerging technologies social issues live the dream townhouses annual income EFF rich faux-cilise property price brands apartments in the media waverton food bank list demographic transformations housing environment collaboration Australian communities Gen X Retail market research newspaper learning styles report changing face of sydney social care support brand Melbourne screenagers communities national crime rates home Tuesday Trend toys Mark McCrindle in the media dessert ipswich internship maiden student cost of living census results Financial Planning Association of Australia Elderslie-Harrington park internet research services nativity scene growth balance mccrindle in the media social research local community Population Clock christianity NBRS Research Executive going out staying in ACF Royals infographic wall economy trends of 2016 2017 Charlotte trend tuesday father's day demographics sunburnt country pharmacy entrepreneurs of today social life salary global generations future of work debt rental stress qualitative research finance 2014 prince george greatness charities NEETs survey design suburban living wedding research data futurist cancel plans australian community trends report know the times potts point overcast thought leadership Generation X faith 2015 trends analyst hobart Christmas Stats Northern Beaches Christmas season volunteering financial fears storytelling Australian Home researcher ACF2017 Births video office space volunteer intern Skilling energy growing population long weekend rise of local professional services family social commentary millenials train suburb Assistant Store Manager litter cooking office opening Valentine’s Day mccrindle research learn offenders volunteering data generation high density Macquarie University conference speaker Sydney keynote speaker technology mortgage income communications happiness training new office australian social research CPI NFP event Canberra forecast Hornsby Shire Council younger generations growth of sydney Res Vis future-proof 24,000,000 February 16 REIV National Conference Christmas day property baby names australia report geomapping facts vegemite urban living index residents rising house prices social commentator English transport professional speaker cartodb typical australian micro apartments baby name trends cloudy days education future ACT Report Gen Y research pack builders nfp Queensland financial dreams property market showreel easy rider marketing capital cities housing affordability Bathburst McCrindle Keynote Speakers winter blues society social enquiry marriage sustainable innovative royal family home owner tableau not-for-profit analysis mateship Australian Population urban taskforce research media commentary 23 million CBD teacher data visualisation goal Willowdale Northern Territory population growth investing keynote speaker resource staff Kirsten Brewer royal ACF17 selfie spirituality retirement faux-ciliser digital Word Up royal baby The ABC of XYZ Jura Australia ideas mythbusters mythbusting happy holidays Cobbitty-Leppington children customer Sydney’s south west stats investor sector apartment NSW tv event casual innovation Wellington education donation Tuesday Trends Sydney Hills Business Chamber the lucky country The Daily Edition wealth and income distribution healthy future acf15 trends of 2017 norwest Black Friday in Australia #censusfail sydney market engage REIV Conference Australia Day 2017 ethnography hills Adelaide world coffee lovers goals royal influence census data child care Merry Christmas social change wage crime speakers pack PSI Performance Sentiment Index monarchy jobs of the future public speaking alpha wealth repayments world youth day community engagement wealth inequality January 26th impact What is food insecurity? global retail Christmas in Australia schools dare to dream faux-cilising christmas trees society trends mccrinlde learning organisations food insecurity weather relational Engineering Manager professional development Duchess of Cambridge money state cica affordable Netflix domestic Black Friday leadership megatrends business performance TDE Hills Shire Council giving group middle class australian Kiwi contiki Northern beaches Event cost generational trends capital city cash manly the great screenage aged care puzzle life workplace culture Christmas data school students Aussie seasons greetings office careers unemployment priorities skills work-life commuting christmas 2017 employmee sector wide study meals 1975 study case study youth twentyseventeen real media release quote consumer holidays bondi Mount Annan-Currant Hill surnames Christmas day weather sunny days earnings Channel 7 men sports Christmas research FOMO TED talk owning a home employment tuesday HR news proactive conference Black Friday Sales shopping daily commute names tattoos australian communities forum school satisfaction crows nest aussie culture VIC marriages housing market australians staying home more sydney property market australia micro Channel Seven Australian Bureau of Statistics emerging trends IT Specialists "know the times" hills shire criminal Maxim Accounting Real Estate sun mccrindle tea Hunter Valley blaxland non profit mining boom McCrindle Speaker Geoff Brailey census fail the hills huffington post social analyst research report gender TEDx focus group financial follow publication educated participants forum investment conference presentation car online shopping Christmas lunch eliane miles women SRE program young australians australian real estate dream Australian Trends who is generation z education research Australian Families year 12 Sydney Lifestyle Study millionth Sydney population 2016 census online baby name predictions not for profit research graphs university degree recap belief victoria Crime Rates house prices home ownership urban christian motivate hornsby australian communities trends report visual SA shbc census 2016 Australian Communities Trends culture house speajer friends Financial Planning Week lifestyle Do It Yourself brisbane dreams emerging generations media Northern Beaches Christian School public speaker global ultimo summer professional presenters states FPA future SMSF social media Vocational education households ashley fell System's Architect population milestone trades choice workers ageing mentor wealth distribution NBRS Architecture communicate networking 1994 moreton bay Australian community trends global financial crisis group session Australians google for education commuters Generation Y infographic Social Trend public transport environmental scanning local internships ACF 2016 Australian Dream conferences rent personal growth Wodonga high school government New South Wales renter of the future teleworking urban development Australia Day cultural diversity public holiday ease of travel celebration 2012 employmer NT equip panel the changing face of social analysis stay home baby boomers work mates tips sector wide forecasting hunger consumerism New Zealand slideshare responsive mobile earn urban living household entertainment dreaming volunteers sentiments social lives Lower Hunter Region 2016 Gen Z Expert housing trends future of education divorce rate coffee work church easter teach high density apartments Australian demographics in depth interviews Tasmania paying to work suburbs World Water Day