We are a bunch of pikers… and we’re ok with it!

Thursday, November 10, 2016

Australians want to be seen as being social and yet often prefer the comfort of their own home to going out and socialising. 45% of Australians always prefer to stay home, no matter what night of the week it is and a further 73% have turned down an invitation to go out on the basis that they preferred to stay home. Highlights from our recent research commissioned Connoisseur Desserts show that the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of rare occasion to socialise out of home.

Dropping out

69% of us are happy to cancel plans in the week of the event, and 14% admit they’ll drop out on the day. Seems old fashioned politeness goes out the window across all generations with one in three bailing on the day before/day off/at the time.

While spring and summer are the more social seasons for Australians, there is a lot of bailing out of events and catch ups in our increasingly busy lives. And ditching on work functions and colleague catch ups is where the piking happens most.

Avoiding the awkies

Seems some of us will go to extreme lengths to avoid the awkwardness that results from our bad bailing behaviour and will RSVP at the last minute (17%), send word with someone else (16%), avoid posting on social media what we’re doing instead (13%), avoid all contact with the organiser (10%) or avoid telling the organiser altogether (7%). The worst culprits, 20-34 year olds.

What happened to mateship?

The people who we are most likely to ditch are colleagues (41%) and friends (40%). Only 3% are most likely to bail on partners (phew!) and 16% on family events. We are most likely to cancel our attendance at work functions (24%) and casual catch ups with friends (22%). Conversely, 34% of 20-24 year olds are more likely to bail on drinks with friends than on work functions (7%).

Excuses, excuses

The fall back excuse for last minute cancellations is feeling unwell for 66% of us. Family commitments are the next most used excuse at 36%, and a sick family member at 23%. Lame excuses such as stuck in traffic (6%) and a sick pet (4%) make the list. Just 11% of people chose to fess up that they just don’t want to go.

Loving our downtime

For most of us, cancelling plans to go out means we’ve chosen instead a night spent relaxing on the couch (34%), sleeping (32%), watching TV (23%), or hanging out with a loved one (30%).

It’s really interesting to see the rising trend towards staying in. It demonstrates the impact that technology has on every aspect of our lives – including redefining our social interactions and what that means for human relationships in the future. An indulgent night in and eating a favourite dessert in front the TV is fast becoming a socially acceptable and often, preferred form of entertainment in our increasingly busy and complex lives.

New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

group session church etiquette cartodb Christmas lunch customer focus groups Word Up leader parents engagement retirement tips brand experience ultimo baby name high school small business product Merry Christmas personal growth office opening schools students holidays staying in social transport data analyst forecasting trends analyst stay home new york times cloudy days work prince george affordability global financial crisis trends of 2017 newspaper blaxland 2016 baby Australian communities education future relational gen alpha marrickville qualitative research Myth marriages NT family presentation father's day going out research data NEETs food apartment budget year 12 Channel Seven forum Australian Census presentations trend wealth Territory generation Z New Zeland home New South Wales eliane pyrmont thought leadership professional speaker Northern Beaches Christian School religion media commentary world youth day home owner Channel 7 facts social shifts domestic residents emerging technologies list online shopping gen z builders offenders gender omnibus internships Charlotte financial fears kate middleton engage average aussie Tuesday Trend visualisation easter dare to dream daily commute sydney speaker careers Australian Trends Christchurch ACF 2016 millennials Geoff Brailey The ABC of XYZ wages teachers overcast Queensland: QLD 24 million Wellington wealth and income English Melbourne states property price culture neutral bay Australian demographics shifts christianity future of education Research Executive travel Gen X forecast earnings video royal supply and demand renter of the future environmental scanning baby boom students earning gold coast winter blues communications hills shire group hornsby community REIV National Conference australian communities trends report celebration work-life generation charity national crime rates ipswich darwin google GPO social issues victoria Australian Communities Trends ashley fell education research men Adelaide community event royal influence wellbeing families moreton bay investor future-proof ACT life education responsive 1994 2012 optimistic resilience research pack rent alpha real rise of local future proofing Northern Territory mythbusters capital cities study Australia Day 2017 Royals not for profit cooking Crime Rates System's Architect environment volunteers medicine data visualisation society population map future of work city proactive community engagement water sports research visualisation wolloomooloo educhat home ownership trends outsourcing Netflix Caregiver case study Do It Yourself Mark McCrindle generation alpha Population Clock Social Trend energy aged care puzzle PSI marketing rental stress challenge nfp social researcher faux-cilising toys summer australians staying home more media release renting contiki mentor litter authenticity training bureau Kirsten Brewer personalities urban living cancelling event low density sun Generation Y cancel plans friendship royal family holiday insight baby name predictions program housing trends friends award brands sydney event graphs tuesday unemployment storytelling Duchess of Cambridge ethnography fresh conferences financial faux-cilise communication 40 million ease of travel Australia Day 2015 waverton world Australian Dream trends of 2016 demographic trends census politics entrepreneur financial future schools google for education children growth news the changing face of new office house prices education future report youth unemployment public holiday housing affordability Hornsby Shire Council selfie high density population hopes poker master long weekend Valentine’s Day February 16 shopper's pick organisational culture investing Aussies christmas university plans conference dessert Queensland language norwest seasons clothing baby boomers youth SA sentiments hobart crime child care VIC curiosity urban living index FOMO Aussie university degree suburb cancelling plans sustainable investment state shopping public speaking meetings resource faux-ciliser national wealth panel financial dreams owning a home generations brisbane workshop The Daily Edition HSC business index work mates educated futurist national private wealth weekly earnings survey Scouts Financial Planning Association of Australia DIY social researchers business publication ashley mckenzie identity snapshot mccrindle in the media NSW mccrindle daily telegraph participants change income winter anzac workforce mining boom crows nest rich salary sunburnt country the australian dream Northern beaches Event property market cost of living sector wide housing growth January 26th conference presentation media South Australia potts point year 7 Christmas season house price CBD emerging trends pharmacies events unaffordable SMSF hello fresh local communities employers society trends capital city sector global generations visual results dreaming TDE thrive Births conference speaker quote demographics equip aged care grandparents area jobs of the future urban Financial Planning Week paying to work consumerism happiness affordable middle class financial independence couple in depth interviews teach high density apartments Australian Bureau of Statistics social research market research princess charlotte cultural diversity lalor park royal baby mother's day government teacher cold Tuesday Trends entertainment Real Estate Institute of Victoria coffee future keynote speaker McCrindle Speakers post rationalism Real Estate professional rain lifestyle 2014 baby names 2020 woolworths wealth distribution pharmacy entrepreneurs of today keynote Northern Beaches debate 10 years 1980 sydneysiders infographic wall goals internet dream learn vegetarian communicate Generation X social media infographic click australian social research travelling 1968 Australians marriage Deaths eliane miles Tasmania increasing densification weather divorce rate households learning styles townhouses socialising commute demographic transformations priorities tattoos baby name trends housing focus group consumer millenials Australian Families student cost logan australian communities forum slideshare technology social commentator Love New Zealand urban taskforce trend tuesday office space property mortgage household Wodonga tableau jobs debt global networking data Res Vis women rising house prices healthy future young australians high density living teleworking mobile spend education sector event easy rider professional development career research services "know the times" workplace culture village optus my business awards demographic social lives Financial Planning Association parenting population milestone repayments local learner media activity Western Australia internship social change social life innovative social impact geomapping teaching social trends mccrindle tea house TAS manly shbc Christmas presents criminal interactive brand wage huffington post Wagga Wagga Australian Home REIV Conference safe suburbs narcissism tea motivate tertiary education Education Future Forum poor balance aussie culture collaboration innovation leadership socialites generational trends Engineering Manager sector wide study optus insights monarchy land of the middle class goal Sydney keynote speaker buildings demographer emerging generations moderators guide school millionth earn young people researcher tv Bathburst divorce workplace living define Assistant Store Manager JOMO annual income deloitte research wealth and income distribution survey design speakers ideas mover and shaker economy mythbusting vegemite analysis skills perth fears wedding social analysis housing market population growth growing population Kiwi typical australian meals greatness rule keeper online ABS leadership workshop ACF relevant communities social enquiry collaborative Canberra intern 2013 ageing population staff FPA statistics Sydney megatrends 1975 cars australia follow school students twentyseventeen 2017 IT Specialists cash finance ageing EFF future proof report school satisfaction Australian schools World Water Day DESTEL digital Gen Y WA employment office acf15 suburban living recap house price rise know the times names bondi in the media not-for-profit 23 million economic mateship mccrindle research social commentary sunny days organisations sydneycity 24,000,000 menai entrepreneurial non profit experience learning stats

Archive