New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


public holiday wage menai Financial Planning Association tv skills housing growth Gen X earning ultimo marriage 1994 research list Melbourne media commentary forum average aussie mccrindle in the media university weather sun population growth 10 years gen z demographic transformations rule keeper young people finance prince george high density living keynote speaker residents gold coast going out social commentary workforce young australians Christmas season community food teleworking slideshare census results supply and demand school students real Northern beaches Event conference speaker product motivate crime socialising January 26th equip TAS coffee technology jobs of the future university degree population australia australian social research cold sentiments victoria infographic wall demographic church criminal thought leadership rising house prices research pack follow Australian Families aged care puzzle home Hornsby Shire Council award winner easy rider future tuesday marketing google increasing densification poker master financial future environment 2016 census results New Zealand low density Assistant Store Manager mateship neutral bay 2017 global woolworths Duchess of Cambridge australian communities trends report jobs ethnography Christmas presents culturally diverse couple The ABC of XYZ mccrindle tea global financial crisis mccrindle Valentine’s Day cancelling plans priorities innovation office opening data analyst Crime Rates faux-cilise happiness social research toys Merry Christmas volunteers Australian Census social trends goals blaxland poor Population Clock optus my business awards social enquiry commuters brisbane ipswich public speaker ABS outsourcing 2016 thrive research data parents Real Estate future of education consumerism online 2015 40 million baby name predictions economy population milestone sydney event census sports Gen Y survey design christianity alpha collaboration land of the middle class office fresh Financial Planning Week baby boom CBD workplace rise of local online shopping personal growth communities world #censusfail Scouts the average aussie Wodonga focus group Australian communities mobile car government infographic meals education rent proactive stats Australian Trends wolloomooloo rain annual income village debate narcissism Canberra professional communication Australian Bureau of Statistics christian engagement millennials panel results housing dare to dream housing affordability world youth day social lives australian communities forum schools shopper's pick social analysis rich Love economic royal Geoff Brailey community event learning researcher transport demographic trends conference entrepreneur news mortgage social change leader teaching collaborative non profit 2013 sector wide demographics teacher urban living 1980 data visualisation trends analyst renter of the future nfp pyrmont PSI cars wages huffington post house prices sydney speaker Generation Y capital cities affordable balance internships professional speaker Wagga Wagga global generations presentations Australian schools group Aussies eliane census 2016 workshop healthy future storytelling communications mentor parenting learner relational 24 million entrepreneurial Generation X australians staying home more energy train learning styles travel entertainment participants fears capital city typical australian emerging technologies school satisfaction area educated quote affordability organisational culture teach Charlotte unemployment group session futurist budget Financial Planning Association of Australia investor Kiwi Adelaide innovative property price hopes tertiary education FOMO REIV Conference youth unemployment NSW princess charlotte digital monarchy insight lifestyle baby names australia report Tuesday Trends gender sunburnt country The Daily Edition WA report sustainable Royals Queensland: QLD spend cartodb SA google for education education sector 2012 staff clothing Christmas lunch 2014 salary authenticity commute bus research services Word Up 1975 dreaming students house price sector wide study professional development Australia Day 2017 Tuesday Trend social researchers buildings dessert ferry TDE households cancelling event leadership workshop brand experience emerging generations training DESTEL eliane miles Tasmania February 16 optus communicate debt 24,000,000 South Australia Kirsten Brewer gen alpha trends of 2017 forecasting customer change Australian Home baby System's Architect christmas trend tuesday in the media faux-cilising twentyseventeen leadership qualitative research millionth hobart mover and shaker shopping cost of living overcast future proof urban taskforce omnibus future-proof life 2016 census Wellington environmental scanning social media easter house price rise social life aged care geomapping meetings year 7 Channel Seven earn mythbusting Australian Dream research visualisation Channel 7 program 2020 resource bureau kate middleton goal owning a home medicine teachers stay home challenge employment in depth interviews local communities organisations repayments survey snapshot moderators guide trends of 2016 media activity story "know the times" engage national wealth education research consumer paying to work forecast cancel plans long weekend census fail JOMO ideas shifts intern office space financial dreams DIY brands English 1968 cost social commentator Netflix analysis socialites education future internship brand baby names FPA trend education future report event entrepreneurs of today baby name click SMSF baby boomers royal influence weekly earnings hills shire friends work summer potts point growth social researcher social shifts mining boom daily commute Australian Communities Trends royal baby house Real Estate Institute of Victoria demographer tattoos define society family work-life wealth and income distribution local sydneycity Deaths cultural diversity career financial tips daily telegraph sydney hills Myth Aussie holidays future of work Territory property market NT women personalities suburban living plans safe post rationalism cash high density apartments Sydney keynote speaker internet the australian dream youth staying in emerging trends Caregiver etiquette hello fresh pharmacy award wellbeing statistics Northern Territory vegemite new office Social Trend grandparents the hills shire suburb wealth and income divorce investment responsive Births rental stress children Education Future Forum Sydney resilience financial independence pharmacies learn builders perth small business anzac society trends travelling the hills religion greatness renting case study city study facts HSC trends McCrindle Speakers ACF 2016 not-for-profit charity lalor park vegetarian Queensland families sydney metro friendship ageing income visualisation aussie culture marriages bondi dream Do It Yourself high density language social impact changing face of sydney home ownership ease of travel IT Specialists future proofing culture suburbs New Zeland public speaking Christchurch offenders names states megatrends the changing face of cooking Australia Day housing market visual water mythbusters moreton bay keynote mother's day baby names report financial fears media shbc living faux-ciliser manly work mates video ageing population property events wealth distribution national crime rates generation Z national private wealth ACF townhouses data investing mccrindle research wedding deloitte selfie generations speakers urban living index millenials unaffordable Res Vis presentation publication winter EFF Australian demographics contiki earnings sunny days population map hornsby generational trends tableau waverton acf15 23 million relevant schools students graphs retirement litter Northern Beaches workplace culture newspaper domestic men new york times high school middle class Bathburst business recap interactive careers apartment GPO logan REIV National Conference housing trends baby name trends networking VIC New South Wales holiday darwin insights Mark McCrindle sector father's day focus groups ashley fell state know the times curiosity World Water Day winter blues ACT professional services Australians tea market research sydneysiders conference presentation NEETs crows nest ashley mckenzie marrickville social growing population Research Executive Northern Beaches Christian School cloudy days Western Australia optimistic politics home owner employers celebration wealth student urban experience generation alpha educhat household generation royal family media release community engagement business index conferences seasons Engineering Manager norwest year 12 social issues divorce rate identity child care school not for profit