New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

population milestone Myth holiday Territory collaboration generation Z census 2016 financial fears NT Skilling Assistant Store Manager Australian Home friendship ethnography Channel 7 optus my business awards kate middleton media Financial Planning Week public speaker brisbane living unaffordable System's Architect communicate year 7 local community weather mccrindle in the media divorce keynote change Australian communities screenagers seasons baby demographics cost of living charities marrickville DESTEL australia employmer global generations society trends census entrepreneur omnibus business index 24 million faux-ciliser emerging technologies crime internships marriage digital economy winter blues wedding chairty shifts challenge Wellington unemployment McCridle facts money pyrmont norwest GPO data tattoos typical australian moderators guide January 26th future speakers pack innovative Word Up Cobbitty-Leppington the lucky country Tuesday Trends families christmas public speaking commuters medicine quote entertainment brand aged care puzzle trades buildings participants study social change population nfp focus group Hills Shire Council social enquiry trends of 2017 affordable choice workers school satisfaction education TAS Northern Beaches Christian School media release Work place research pack contiki housing growth VET dreaming wage optimistic responsive growth data visualisation micro shopper's pick google social issues young people 2012 futurist faux-cilise ACT Report investment commuting report speaker Black Friday in Australia urban living index population map men Black Friday Sales Generation Y research report fresh workplace culture blaxland internship professional services ACT Tuesday Trend Australian Census graphs property market non profit gig social trends world youth day recap ease of travel Australian Families social VET sector Queensland mythbusters google for education low density suburb purpose poker master future-proof mentor millionth Andrew Duffin 1994 Northern Beaches emerging trends Wagga Wagga children list school housing affordability optus 2013 social researchers greatness HSC students media activity qualitative research shbc goals conference speaker Christmas Stats keynote speaker snapshot belief forecasting Black Friday 23 million meals renter of the future dreams financial future woolworths church digital balance work-life educhat language stay home 2015 etiquette sydney property market rain acf15 the australian dream volunteering townhouses younger generations wealth and income follow tertiary education US tea youth unemployment debate ageing population energy gender sydneysiders teacher coffee Melbourne going out innovation australian moreton bay sunburnt country PSI criminal market research rental stress Research Director learning donate SMART Financial Planning Association of Australia government education sector Sydney keynote speaker national private wealth supply and demand infographics marriages Macquarie University volunteers speakers financial 1980 consumerism work sports Education Future Forum leader interactive Adelaide school students manly cancel plans communication motivate Love Willowdale environmental scanning Do It Yourself online Geoff Brailey victoria property video sydney event infographic wall litter millennials cica mover and shaker twentyseventeen insight mccrindle research ageing the hills shire wealth distribution office space environment sector wide study baby name predictions generations royal baby shopping investor Hunter Valley daily commute 2016 internet social analyst Australian Communities Trends commute story australian real estate future proof Australian schools jobs of the future The Daily Edition results housing market ideas TDE train social commentary the hills mateship know the times meetings royal influence who is generation z in depth interviews darwin easter #censusfail "know the times" REIV Conference Australians Aussies urban living housing trends earn business baby name sustainable increasing densification Real Estate Institute of Victoria mother's day area Caregiver sentiments global financial crisis culture suburbs ACF2017 home gig economy overcast eliane vegetarian lifestyle demographic state happy holidays the great screenage wealth inequality teleworking anzac communications Financial Planning Association budget cartodb equip global retail nativity scene personal growth annual income Christmas data demographer engage parents economic income megatrends trends analyst outsourcing culturally diverse sun pharmacy hello fresh demographic transformations survey builders sector wide Mark McCrindle Lower Hunter dessert Crime Rates screenage Christmas presents storytelling ABS ultimo Wodonga summer princess charlotte spend REIV National Conference Merry Christmas Northern Territory social shifts Gen X statistics aussie culture transport eliane miles data analyst Christmas season pharmacies product demographic trends careers Gen Z Expert cost ferry training real 10 years NBRS ACF17 visual sydney market dream jobs mythbusting educated home ownership national crime rates public transport baby names australia report TEDx high density living forecast professional presenters showreel South Australia Christmas research care support breakfast Canberra schools students census fail royal family Australian demographics goal Retail brands Netflix Charlotte financial planning wages travel resource research services What is food insecurity? Elderslie-Harrington park australian community trends report faux-cilising Jura Australia waverton Scouts leadership grave decision analysis ACF tableau TEDx Speaker office gold coast future of work Kirsten Brewer Population Clock slideshare program relevant not-for-profit FPA New Zealand Queensland: QLD Births marketing Australian community trends deloitte Mount Annan-Currant Hill the changing face of teachers community engagement australian communities trends report baby names report neutral bay work mates leadership workshop Jura Coffee CBD census results collaborative property price thrive social research entrepreneurial small business infographic politics Channel Seven vegemite urban taskforce Aussie dare to dream house price rise consumer rise of local ACF 2016 sector poor daily telegraph employmee growth of sydney women christian SA organisations technology award winner millenials australians staying home more capital cities economy wellbeing WA housing SMSF Gen Y generation alpha rich personalities aged care university McCrindle Speaker identity households Social Trend visualisation house price hobart not for profit research employment ashley mckenzie car emerging generations social impact learn demography work from home community parenting city rising house prices casual ashley fell group session Valentine’s Day volunteering data news population growth capital city friends JOMO Australian Population workforce earnings workplace suburban living sydney metro baby boom christianity post rationalism student travelling baby name trends future proofing social life Hornsby Shire Council young australians mccrindle tea 1975 renting Christmas lunch new office intern cancelling plans social commentator entrepreneurs of today Generation X CPI easy rider royal tv domestic mobile 2020 wolloomooloo the average aussie social analysis insights affordability debt research data James Ward coffee lovers sunny days narcissism learning styles Australia street youth high school forum priorities February 16 conference presentation newspaper sydney hills local communities IT Specialists staying in VIC Christmas day weather event apartments Sydney’s south west water Kiwi education future EFF baby names Maxim Accounting cultural diversity DIY ipswich social media organisational culture baby boomers owning a home charity cold long weekend Tasmania land of the middle class The ABC of XYZ food bank Australia Day donation communities mccrindle Australian Dream hornsby learner Engineering Manager McCrindle Keynote Speakers presentation gen alpha Sydney 2016 census safe NSW logan family financial independence weekly earnings socialising survey design social researcher global staff christmas 2017 Vocational education religion resilience click couple Royals office opening professional development sydneysider happiness trend states Lower Hunter Region australian social research English New Zeland engagement workshop perth authenticity future of education bureau volunteer career public holiday publication geomapping SRE award bondi skills local Australia Day 2017 McCrindle Speakers panel Bathburst cultural diveristy winter Christmas in Australia healthy future not for profit cancelling event New South Wales TED divorce rate salary offenders giving NFP event fears live the dream socialites average sydneysider teaching gen z lalor park alpha monarchy home owner university degree hills shire thought leadership life residents Real Estate Australian Bureau of Statistics Christchurch child care sydneycity focus groups professional changing face of sydney business performance year 12 sydney speaker names investing define prince george trends trends of 2016 crows nest relational Mark McCrindle in the media finance bus seasons greetings urban media commentary FOMO high density apartments community event education future report middle class house prices faith national wealth Western Australia conferences high density research visualisation Christmas day selfie 24,000,000 Performance Sentiment Index wealth and income distribution menai celebration TED talk cars repayments Deaths census data mortgage Sydney Lifestyle Study food average Australian speajer 1968 2017 customer clothing 2016 census results huffington post hunger financial dreams research on coffee toys generational trends holidays paying to work social lives networking village online shopping professional speaker tips events cash average aussie teach mccrinlde Sydney population future of shopping Northern beaches Event World Water Day NEETs group spirituality Research Executive in the media presentations rule keeper earning curiosity cloudy days conference retirement experience world research Business analysis NBRS Architecture grandparents trend tuesday growing population father's day society Australian Trends impact researcher hopes household micro apartments stats proactive Duchess of Cambridge generation 2014 tuesday shopping centre Sydney Hills Business Chamber new york times hills case study 40 million house Res Vis australian communities forum urban development education research potts point food insecurity christmas trees rent property development wealth apartment cooking plans employers brand experience schools mining boom

Archive