Attracting and retaining Millennials in the workplace

Wednesday, October 04, 2017

If you ask any HR department, attracting and retaining talent is not an easy task - especially when it comes to Gen Y - or the Millennials - as they are often known. Millennials are in their mid-20s and 30s and by 2020 they'll comprise more than a third of the workforce. Our Team Leader of Communications Ashley Fell spoke to Jon Dee on Sky News about how to get the best out of Millennials as employees.

What are some of the key differences between Millennials and the generations that went before them when it comes to careers and the workplace?

Millennials have spent longer in education than previous generations. More than 1 in 3 have a university degree compared to 1 in 5 Baby Boomers. With this comes greater expectations around career trajectory and opportunity. While the Baby Boomers were shaped in an era of greater job security and career stability, today’s emerging workforce have seen sectors like manufacturing decline and new jobs like App Developer, Cyber Security and Social Media Marketer become mainstream.

The rise of the gig economy where people may hold down multiple roles or are more freelancer, contractor and contingent worker than employee means that we have moved away from job for life, and career for life. The national average job tenure is three years per employer, which means that school leavers today will have 17 separate jobs across an estimated 5 careers. While Boomers developed their career by showing loyalty within an organisation and climbing the rank, Millennials are shaped in a work culture where careers are developed by moving across organisations, grabbing opportunities and gaining experience across organisations and industries.

When it comes to the workforce, what are Millennials looking for in their place of employment?

Millennials are looking for Culture, Purpose and Impact.

Culture refers to the workplace community, the way the staff interact, the values that they hold. It’s the ‘who’ of the organisation, the people, and how they do what they do. Culture is important to Millennials because the workplace is one of the main social crossroads through which todays Millennials now pass. They are looking for social interaction, professional collegiality and connection at work.

Purpose refers to the ‘why’ of an organisation. It’s the big picture of what the organisation is about, their reason for existence, their vision. Millennials are more likely to consider the ‘higher-order drivers’ (such as the triple bottom line, volunteer days, organisational values, corporate giving programs, further study, training and personal development) as important when looking for a job.

Impact refers to the contribution team members can make to achieve this vision. It’s no longer just enough to provide a fair days pay for a fair day’s work, this generation want to know that their own contribution is having an impact and making a difference.

What advice would you give to employers who steer clear of younger workers?

Every generation of young people throughout history has copped a bit of bad press from the older generations, and that’s not always without reason. Each generation has strengths, which we should connect with, and weaknesses which we need to keep an eye on.

But the fact is, Australia has an ageing population and with this an ageing workforce. It is just a basic factor of future proofing and forward planning for leaders to start to think about attracting the next layer of talent, leadership succession planning and staff development.

It’s important to remember that Millennials bring the latest education, an innate connection with technology and can connect with their cohort better than any other generation. Diversity – whether that be gender, cultural or generational diversity enhances our workplaces. An organisation gains strength when it not only resembles the society in which it operates but when it brings the different voices into the organisation as well.

BOOK ASHLEY AS YOUR NEXT CONFERENCE SPEAKER

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences. From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. She is an expert in how to communicate across generational barriers.

Download Ashley's Speaker Pack here, and view her speakers reel below. 

McCrindle Speakers professional presenter showreel

Thursday, July 20, 2017

Our McCrindle Speakers are experienced researchers and engaging presenters, delivering over 150 keynotes, strategy workshops and executive briefings to a range of audiences each year. 

 

Find out more about their most requested topics, past clients and testimonials in the below speakers pack.




The McCrindle Speakers team

Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Download Mark's full speakers pack here. 

Eliane Miles is a social researcher, business strategist and Director of Research at the internationally recognised McCrindle. She is a global trends analyst who not only studies the megatrends, but has herself been shaped as a global citizen. Download Eliane's full speakers pack here. 

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences. Download Ashley's full speakers pack here. 

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

media commentary dream McCridle global generations ABS Canberra research Royals thought leadership faux-cilising analysis world youth day TDE wealth townhouses the changing face of statistics Christmas in Australia EFF 40 million JOMO internship new york times professional development James Ward monarchy NBRS Architecture pharmacies live the dream report Word Up brisbane screenage future staying in NFP event Aussies social researcher who is generation z employment Performance Sentiment Index media release communications 24,000,000 not-for-profit Mount Annan-Currant Hill offenders volunteer Myth Christmas day google Real Estate HSC presentation social commentator census fail gold coast wealth and income youth unemployment cartodb vegetarian ACT Report Australia street NBRS home donation 2015 crows nest grandparents Jura Australia litter home owner emerging trends school students cars infographics employmee Research Director student jobs belief gig 2016 census Australia Day organisational culture Australian Home office space chairty local community future proof 1975 financial dreams Kirsten Brewer new office house price Territory happy holidays CBD megatrends aussie culture plans young australians personal growth recap vegemite mining boom Real Estate Institute of Victoria public transport Crime Rates maiden Queensland cultural diversity dare to dream sydney event generations 2016 census results trends mccrindle research non profit Maxim Accounting The Daily Edition insights speajer Australian Trends Gen Z Expert post rationalism employmer community Christmas data suburb priorities friends casual millionth System's Architect presentations Valentine’s Day christmas employers socialising choice workers ashley mckenzie marriages community engagement low density hello fresh social change SRE lifestyle census 2016 survey design list energy etiquette ethnography mobile VET Northern Territory speakers greatness trend teacher Sydney Lifestyle Study Hills Shire Council Australian Families gen alpha career engagement results future of education urban taskforce define brand daily telegraph bureau donate census slideshare rule keeper australian community trends report celebration Kiwi crime divorce rate wolloomooloo entertainment deloitte dessert Assistant Store Manager acf15 balance public speaking housing affordability gen z CPI commuting customer surnames South Australia demographic trends news resilience cancel plans water year 7 surname future proofing speakers pack christian perth Christmas lunch residents coffee christianity royal influence professional presenters Christmas season optus my business awards hills family narcissism 2014 potts point affordable video FPA study sydneycity owning a home toys australians staying home more increasing densification transport Sydney keynote ferry capital city mccrindle tea Business analysis communities home ownership neutral bay sun social media care support renter of the future cash Black Friday mother's day charities gig economy speaker optimistic the lucky country The ABC of XYZ do people still change their surname after marriage? relevant entrepreneurial digital economy Black Friday in Australia brands meetings 10 years blaxland average sydneysider hills shire Melbourne New Zealand manly economy local communities men eliane miles survey Wagga Wagga US authenticity Births 2012 Tasmania SMART program Tuesday Trends pyrmont the great screenage sector high density apartments high density sydney speaker Sydney keynote speaker moreton bay consumer Wodonga Love Education Future Forum parents DESTEL financial fears data analyst social lives younger generations New Zeland government easy rider tattoos huffington post case study social enquiry tertiary education infographic father's day giving work-life impact annual income school prince george global financial crisis Western Australia mccrindle commuters christmas trees jobs of the future wedding leadership workshop fears university degree micro apartments politics average Australian IT Specialists hornsby ageing population leadership digital money education sector earn mortgage baby names report sector wide study population map Australian Dream VIC housing trends Work place sydney metro Christmas Stats data visualisation ultimo affordability high density living couple change Australia Day 2017 tips emerging generations meals media activity the hills sustainable suburban living royal baby forecast collaboration Australian community trends divorce volunteering domestic average aussie Black Friday Sales Gen Y bondi Geoff Brailey experience Lower Hunter Region Wellington ACT trend tuesday grave decision publication national wealth investing in depth interviews January 26th Mark McCrindle in the media nfp rich Christmas presents not for profit sector wide royal growth of sydney Australian Population australia menai consumerism financial participants 24 million 1968 networking global dreams ideas baby boomers builders NEETs English purpose Financial Planning Association ease of travel VET sector Australian schools growth house sunny days Sydney’s south west wealth distribution economic Tuesday Trend Social Trend SA cooking baby name trends alpha social analyst culture online shopping area population milestone forum year 12 shopping centre TED social shifts baby names australia report rental stress equip Australian communities sydney market graphs university changing face of sydney Population Clock PSI TED talk newspaper finance marketing challenge national crime rates optus wages states education future storytelling victoria mentor professional services know the times cultural diveristy wellbeing What is food insecurity? story cold rising house prices business sunburnt country culturally diverse cloudy days conference schools students eliane urban living ashley fell ipswich Generation Y ACF debate research pack snapshot mythbusters identity volunteers aged care students buildings typical australian training house price rise maiden names Adelaide twentyseventeen weekly earnings entrepreneur Caregiver cica work mates "know the times" workplace ACF17 coffee lovers relational Financial Planning Week food bank rise of local REIV Conference conference speaker Channel 7 cancelling event facts Australians future-proof February 16 local World Water Day Aussie conference presentation click hobart trends of 2017 Gen X financial independence intern emerging technologies generational trends travel housing growth high school royal family learning styles engage poor TAS Willowdale not for profit research households unemployment HR personalities demography pharmacy geomapping goal product teleworking online brand experience travelling christmas 2017 SMSF apartment internet 2017 tv education research financial planning demographics Christmas day weather teaching focus groups Australian Bureau of Statistics society medicine supply and demand criminal google for education food screenagers life mccrinlde baby apartments learner internships 2020 faux-ciliser contiki demographer 2013 social life curiosity society trends stay home sports urban living index selfie 2016 data innovation millenials careers public speaker anzac Australian demographics sydneysiders Australian Census Northern Beaches real Financial Planning Association of Australia demographic education future report mccrindle in the media Charlotte visual happiness teach social researchers workforce the average aussie australian social research salary car census data repayments gender professional Vocational education nativity scene wealth and income distribution GPO resource baby names ACF2017 the hills shire waverton earning 1980 environment Merry Christmas collaborative generation australian real estate group Christchurch shbc learn McCrindle Speaker McCrindle Keynote Speakers omnibus church moderators guide Channel Seven keynote speaker future of shopping office social research shifts community event clothing educhat hunger population growth faith communication child care work Hornsby Shire Council social analysis staff Mark McCrindle mythbusting seasons greetings business index media house prices Deaths hopes Res Vis cost of living spend REIV National Conference Sydney population wealth inequality teachers social issues Australian Communities Trends event growing population Do It Yourself business performance names food insecurity responsive suburbs panel winter blues qualitative research micro breakfast winter property price ageing australian communities trends report fresh leadersip Hunter Valley Lower Hunter lalor park in the media capital cities Queensland: QLD language Andrew Duffin Northern beaches Event social impact learning tuesday safe Jura Coffee overcast darwin living thrive sydneysider property development trends of 2016 religion aged care puzzle work from home NT cost researcher marrickville office opening education showreel research report Skilling Duchess of Cambridge city going out FOMO research visualisation long weekend trends analyst leader parenting insight Sydney Hills Business Chamber baby name Elderslie-Harrington park #censusfail children poker master sydney hills school satisfaction DIY innovative Engineering Manager Retail TEDx baby boom charity WA village urban Scouts socialites sentiments NSW commute mateship marriage housing tableau daily commute futurist household woolworths social trends Netflix baby name predictions weather demographic transformations award winner communicate population generation Z New South Wales summer global retail rent train quote focus group families rain national private wealth generation alpha Bathburst holidays stats friendship Macquarie University trades social commentary Christmas research housing market princess charlotte Research Executive ACF 2016 the australian dream investment Generation X 23 million small business goals world state TEDx Speaker infographic wall motivate award events paying to work skills outsourcing logan research data australian retirement research on coffee holiday shopping visualisation research services proactive income educated volunteering data investor shopper's pick property market group session seasons 1994 future of work women mover and shaker unaffordable wage easter market research budget millennials technology professional speaker australian communities forum sydney property market organisations property tea norwest social dreaming census results faux-cilise kate middleton land of the middle class financial future young people schools youth urban development workshop cancelling plans McCrindle Speakers spirituality bus forecasting Northern Beaches Christian School conferences workplace culture Cobbitty-Leppington environmental scanning debt entrepreneurs of today renting middle class earnings healthy future interactive follow public holiday

Archive