Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Western Australia baby Births the lucky country high density apartments data visualisation Christmas lunch youth volunteers mining boom changing face of sydney goal brisbane TEDx census housing trends Charlotte healthy future baby name predictions media commentary global buildings organisations Real Estate Institute of Victoria 1994 new york times housing market staying in education future socialites SMSF dessert study generation entrepreneurial cash New Zeland culture organisational culture census 2016 entrepreneurs of today meetings daily commute education research finance typical australian conferences medicine cica future of education Andrew Duffin teach census data not-for-profit JOMO social change Aussies Christmas research huffington post publication dare to dream ethnography careers child care eliane miles not for profit Australian community trends researcher paying to work EFF commuters wealth and income news brand experience sunburnt country the great screenage market research australia grave decision jobs of the future financial future meals infographics Financial Planning Week workplace home food bank sydney property market employmee ACF17 contiki growth Queensland city local communities 2016 seasons greetings business performance NBRS Architecture Wagga Wagga 1968 trends TED social lives 2016 census rising house prices ease of travel resilience keynote Education Future Forum youth unemployment conference parents optimistic work mates shifts water bondi research pack survey religion teachers financial dreams quote acf15 tertiary education mythbusters household earning media activity ferry resource panel care support average aussie cancelling plans Cobbitty-Leppington emerging technologies giving property price lifestyle national private wealth financial independence statistics Real Estate trends of 2016 personal growth geomapping World Water Day 23 million HR population tea Generation Y 2015 wealth and income distribution the australian dream mentor business leadersip investment tips trend Hornsby Shire Council low density overcast australian social research office grandparents Australian Home holidays litter Vocational education australian community trends report communication debt the changing face of Northern Territory society Christmas Stats Christmas day weather REIV National Conference Hills Shire Council marketing English shopper's pick going out australian communities trends report SRE crows nest middle class Myth generations young people marriage mccrindle in the media daily telegraph households teaching innovative program public speaker social trends mateship investor house prices schools students office opening marriages baby names australia report names HSC Population Clock communities national crime rates pyrmont Australian schools spend research report rich follow couple cost of living financial young australians forum maiden names Australian Communities Trends visualisation Christmas in Australia hello fresh office space challenge narcissism leadership balance 24 million mccrindle younger generations dreams interactive small business Australians baby name unaffordable wage mother's day Australian Families McCrindle Keynote Speakers demographic CPI surnames global generations darwin Northern Beaches home owner summer supply and demand land of the middle class non profit menai population map urban collaboration workshop participants focus group breakfast celebration leader urban living index NT generation alpha Bathburst authenticity social commentator retirement priorities divorce rate growth of sydney educated Australian Trends professional services global financial crisis church who is generation z Canberra forecasting Elderslie-Harrington park Sydney’s south west DESTEL tattoos capital city insight sydney market demographic transformations millionth christmas trees suburbs spirituality australians staying home more Deaths children qualitative research consumer FPA newspaper ACT Report social researchers average Australian high density living training Christmas data infographic wall Financial Planning Association of Australia parenting mortgage Australia street Northern beaches Event easy rider baby name trends census fail divorce Sydney affordability rental stress hopes earn future-proof responsive world sydney metro Lower Hunter commute DIY waverton results speakers the hills shire population growth learner community increasing densification norwest engagement state employment toys Christchurch events wealth distribution coffee Christmas season environmental scanning states donate safe future of work work-life sector wide study baby boomers rain sydney event village crime Retail students faux-cilising environment townhouses Gen Z Expert urban taskforce workplace culture Mount Annan-Currant Hill learning population milestone media release graphs maiden politics learning styles Engineering Manager infographic speakers pack recap happiness high school investing financial fears home ownership school students System's Architect unemployment millenials the average aussie data analyst curiosity skills 1980 dream offenders social shifts conference speaker millennials McCrindle Speaker education wedding 2016 census results do people still change their surname after marriage? moreton bay Wellington cancelling event NSW Sydney Hills Business Chamber long weekend christian community engagement property market emerging trends Wodonga cost vegetarian sector Work place 40 million James Ward wellbeing social issues McCrindle Speakers Research Executive hornsby research services internship collaborative shopping centre friends motivate australian communities forum gig GPO travel owning a home manly volunteering sydneysider sydneycity clothing sector wide rise of local Assistant Store Manager economy Hunter Valley TEDx Speaker future of shopping year 7 deloitte Performance Sentiment Index cooking budget cold career post rationalism wealth inequality student housing year 12 NBRS Valentine’s Day travelling family The ABC of XYZ sun Australia Day renter of the future house anzac SA socialising CBD in the media sports baby names report weather demographics customer happy holidays google for education wages Netflix gen z 10 years Northern Beaches Christian School trades emerging generations research data Maxim Accounting aged care social commentary christmas 2017 trends of 2017 ultimo fresh online shopping weekly earnings Australian Population builders social digital The Daily Edition product consumerism public transport presentation criminal charities business index relational employers transport Merry Christmas royal influence online volunteer greatness outsourcing Caregiver presentations world youth day analysis teleworking christianity Tuesday Trends Generation X demography neutral bay poker master Australia Day 2017 kate middleton hobart average sydneysider Do It Yourself work video blaxland entertainment ageing population research professional royal baby 2012 salary IT Specialists university experience volunteering data baby boom TAS Black Friday in Australia data purpose australian real estate suburb social research shbc speajer goals megatrends February 16 Mark McCrindle Crime Rates bus local community suburban living employmer baby names gig economy storytelling cultural diveristy domestic define energy mover and shaker survey design demographic trends award winner Kirsten Brewer future proofing tv real generation Z cancel plans "know the times" Duchess of Cambridge commuting royal friendship research on coffee victoria growing population TDE hills internships media demographer rent slideshare stay home Sydney population professional development Australian demographics ACF2017 internet school 2017 work from home chairty future January 26th Adelaide christmas seasons workforce report language thought leadership men optus my business awards What is food insecurity? housing affordability innovation entrepreneur nfp urban living public speaking eliane princess charlotte repayments gender social media twentyseventeen Gen X showreel shopping South Australia group session father's day New Zealand Business analysis hills shire faux-cilise sustainable renting Tasmania local professional presenters public holiday forecast Royals brands Australian Dream NEETs VET sector keynote speaker mccrindle tea life Channel 7 holiday brand event culturally diverse annual income surname SMART new office generational trends conference presentation snapshot university degree ACF Research Director Kiwi VET society trends speaker ipswich Christmas presents Tuesday Trend vegemite Willowdale thrive Geoff Brailey cartodb omnibus hunger potts point winter perth Channel Seven story Financial Planning Association VIC money Mark McCrindle in the media social impact pharmacies housing growth award financial planning food rule keeper staff belief insights charity US professional speaker families Word Up sunny days education sector McCridle ideas NFP event women visual nativity scene live the dream wealth sydney hills choice workers Black Friday Sales casual ashley mckenzie tuesday economic Gen Y click ACF 2016 Jura Coffee change jobs Res Vis government trends analyst intern mccrindle research social enquiry apartments focus groups car schools know the times income personalities wolloomooloo case study national wealth apartment aussie culture social analysis research visualisation gen alpha school satisfaction prince george mobile debate Sydney Lifestyle Study marrickville cloudy days census results dreaming PSI REIV Conference engage screenage bureau Australian Bureau of Statistics not for profit research mythbusting etiquette 2020 sentiments ashley fell micro 24,000,000 2013 Social Trend identity area Sydney keynote speaker Skilling capital cities education future report aged care puzzle ageing futurist communications social researcher 2014 group list mccrinlde future proof Australian communities leadership workshop royal family easter global retail donation FOMO google living moderators guide #censusfail cultural diversity learn sydneysiders networking social analyst Macquarie University Aussie facts urban development teacher tableau in depth interviews selfie residents Love train earnings property development ACT Australian Census faith food insecurity Black Friday social life stats sydney speaker property logan affordable coffee lovers impact Christmas day winter blues optus plans Queensland: QLD cars New South Wales trend tuesday australian monarchy screenagers house price educhat equip fears woolworths community event micro apartments poor communicate TED talk proactive faux-ciliser technology lalor park pharmacy Lower Hunter Region Jura Australia house price rise Territory WA Melbourne alpha the hills gold coast 1975 ABS high density Scouts digital economy relevant

Archive