Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online

While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas

The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season

More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift

16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year

While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Financial Planning Association of Australia pharmacies cars Northern Beaches Christian School Australian Home interactive trends of 2017 hello fresh social media 24,000,000 research data learning customer middle class transport Research Executive cancelling plans population population map census cancelling event narcissism workplace CBD education future commuters baby insight internships motivate builders unaffordable 2015 not for profit demographic earnings christmas budget slideshare office space travel Queensland: QLD Work place unemployment gold coast work-life workshop SMART demographic transformations collaboration hills shire religion house organisations the hills shire car sydney hills Christmas season rent HSC FPA The ABC of XYZ ultimo Australian Census trend townhouses Christmas presents school satisfaction coffee summer renter of the future mccrindle tea resource data PSI priorities low density panel events TDE offenders earn brands suburbs Melbourne financial dreams Vocational education ACF 2016 23 million supply and demand annual income sentiments networking gender average aussie brand Generation Y VET hobart know the times city visualisation mother's day mateship entrepreneurial teacher video shbc entertainment toys travelling australian communities forum healthy future neutral bay environment educated world youth day demographic trends emerging technologies #censusfail the average aussie Mark McCrindle community engagement growing population parenting aussie culture generations Love moreton bay NBRS kate middleton social shifts buildings divorce australian communities trends report Christmas lunch conference EFF cartodb medicine education future report population growth define generation Z bus goals Tasmania blaxland social researcher alpha future-proof visual market research learn litter prince george report sustainable living changing face of sydney residents rain jobs leadership experience poor new york times 2016 census fail housing affordability Merry Christmas land of the middle class mccrindle in the media Generation X tea communities staying in relational cost of living anzac faux-cilise Wellington father's day sector mining boom investment megatrends media Myth norwest sydneysiders pyrmont storytelling Word Up grandparents thought leadership urban living index youth unemployment ageing The Daily Edition internet socialising conference presentation apartment hornsby ferry wolloomooloo australians staying home more friendship ipswich families online shopping participants rising house prices Kiwi spirituality 2016 census results sydney metro charity learning styles Aussies non profit the australian dream 1975 infographic careers training emerging trends forecasting innovative trends of 2016 ethnography employers easy rider wealth Real Estate google Sydney keynote speaker sydney event emerging generations households demographics socialites weekly earnings baby names online SMSF tableau publication proactive paying to work global financial crisis shifts marriage real research services poker master 1994 Hornsby Shire Council housing market culture youth educhat trends analyst lifestyle rise of local seasons generation Tuesday Trend communications environmental scanning forum capital city Financial Planning Week sunny days list NT young people teachers education sector princess charlotte salary infographic wall weather Population Clock mentor Northern Beaches SA schools results moderators guide safe increasing densification Social Trend DESTEL volunteers not-for-profit facts follow national crime rates vegetarian VET sector millenials dream future of work challenge Deaths Australian Trends New Zealand snapshot focus group waverton WA Valentine’s Day school goal authenticity property market Hills Shire Council menai vegemite news easter dare to dream woolworths affordability stats baby names report recap darwin Duchess of Cambridge wellbeing census 2016 home ownership 24 million forecast 2017 urban taskforce responsive etiquette ABS Australian Dream generation alpha 10 years Res Vis family intern Wodonga office opening Engineering Manager workforce social analysis social commentator jobs of the future wedding future breakfast futurist newspaper leadership workshop ashley mckenzie financial independence consumer criminal trades Australian Bureau of Statistics housing trends meals nfp Territory twentyseventeen 2016 census crime the changing face of investing optus my business awards children year 12 Channel Seven men contiki social issues teaching wages Australians energy sector wide study IT Specialists politics Australian Families area financial urban living Assistant Store Manager house price cancel plans Crime Rates skills deloitte teach cost 2013 wealth distribution event Channel 7 organisational culture internship rich demographer high density apartments marrickville christianity fears mobile research visualisation society February 16 housing English graphs household australia digital Royals marketing Australia Day 2017 Australian communities future of education social change geomapping faith Netflix professional development social enquiry financial fears balance GPO social trends VIC JOMO story public speaker media activity ACF acf15 Northern beaches Event equip royal family data visualisation tuesday new office millionth innovation teleworking cultural diversity group session social lives keynote speaker holiday social commentary holidays wealth and income water aged care puzzle community event small business survey design study generational trends financial future census results REIV Conference technology Kirsten Brewer professional speaker leader mover and shaker Sydney Hills Business Chamber village lalor park australian social research education product McCrindle Speakers public speaking tips entrepreneur hopes belief career income dessert potts point Macquarie University Births Real Estate Institute of Victoria Queensland social life 1968 future proofing the hills repayments logan ideas World Water Day pharmacy names sydneycity Canberra NEETs Australian Communities Trends high density living 2014 Geoff Brailey going out researcher owning a home award Adelaide baby boom outsourcing stay home church debate celebration NSW baby name analysis Sydney population milestone program Wagga Wagga eliane language keynote life royal brand experience System's Architect Australia Day thrive baby name trends Scouts Do It Yourself global generations rental stress sun child care wealth and income distribution New South Wales selfie shopper's pick couple investor brisbane NBRS Architecture dreaming sydney speaker REIV National Conference Australian demographics culturally diverse eliane miles fresh in depth interviews huffington post food suburb economy collaborative New Zeland economic property price society trends insights overcast young australians property business index state ease of travel professional services employment Tuesday Trends crows nest aged care grave decision victoria clothing spend Gen Y house prices renting parents optus faux-ciliser greatness cash retirement baby boomers manly sunburnt country Caregiver growth daily commute Charlotte in the media TAS suburban living staff Education Future Forum qualitative research winter blues professional finance royal baby tertiary education train Aussie identity research research report office meetings workplace culture mythbusting data analyst happiness 1980 plans entrepreneurs of today Bathburst 40 million Financial Planning Association national wealth debt gen alpha students university degree Northern Territory monarchy Christchurch national private wealth presentations "know the times" presentation award winner house price rise business mccrindle consumerism year 7 group social impact cold relevant mythbusters change 2020 perth speakers ashley fell social future proof work 2012 personal growth click FOMO engagement divorce rate local communities quote communicate survey mortgage long weekend millennials domestic January 26th cloudy days case study gen z tattoos ageing population faux-cilising bureau shopping DIY Andrew Duffin high school Skilling resilience public holiday conferences South Australia omnibus education research typical australian commute trend tuesday James Ward optimistic statistics cooking community conference speaker learner government google for education university post rationalism wage social research states housing growth communication urban ACT women curiosity focus groups home owner world baby names australia report engage baby name predictions daily telegraph personalities media commentary bondi research pack local home student school students winter high density sports christian media release friends royal influence marriages earning Western Australia social researchers tv Australian Population schools students work mates sector wide mccrindle research global capital cities Gen X business performance Australian schools trends rule keeper affordable