Physical Sport and Recreation in Australia

Thursday, March 19, 2015

Analysis of ABS data released last month shows that 2 in 5 (40%) Australians aged over 15 have not participated in any sport or physical recreation even once in the last 12 months – which increased from just over a third (35%) in the past year. With increased sedentary lifestyles among Australians today, we shed light on what this means for the emerging generations and the challenge it presents to engage them in physical recreation not just virtual entertainment, and in face to face interaction not just screen-based communication.

Walking more popular than the gym

The most popular type of physical recreation Australians participate in is walking, indicated by 2.3 million females and 1.2 million males. This is followed closely by going to the gym or fitness, again more popular with females - almost 1.8 million females go to the gym with 1.4 million males doing the same. Males are more likely to go for a jog or run (740,500) than females (624,000).

The top 10 sports:


Whilst still popular, swimming and diving as a sport has dropped down the list in the most recent study, with an estimated 226,200 less people involved now than a year ago. Bushwalking has also lost participants, declining by 150,900 participants to a total of 285,600 being involved with the activity.

Aqua aerobics is rising up the list, growing from 75,300 participants to 90,800 in the past year along with triathlons which have become more popular, growing from 47,700 participants to 58,800 in the last year.

Younger generations most active:

Participation in sport and physical recreation was generally highest among younger generations. Almost three quarters of those aged 15-17 participated in sport (73.8%) which declines after finishing school to just over two-thirds of 18-24 year olds (67.2%). Just under half (46.6%) of Australians aged over 65 continue to participate in physical recreation and sport.

Sedentary lifestyles and the Screenage:

The sport participation rate has been declining across the board, and these younger generations are no exception, declining from a participation rate of 78 to 73.8 for Gen Zeds aged 15-17 in the last year.

In addition, Generation Z (born 1995-2009) have been born into the Screenage – where since 1997 we have spent more time on digital devices than in human face to face interaction.

Social researcher Claire Madden highlights that ‘the concern is the declining trend line of participation in physical recreation of Australians across age groups whilst at the same time an increasing trend of Australians likely to be obese or overweight, with current trend lines predicting that when Gen Z, born 1995-2009, reach adulthood in 2027, 78% of males and 62% of females in this generation are likely to be obese or overweight.’

Sedentary lifestyles are on the rise in this Screenage era, and based on a projection of the current trends, by the year 2027, when Gen Z have all reached adulthood, 77.9% of males and 61.8% of females are likely to be obese or overweight. ‘The concern is the declining trend line of participation in physical recreation of Australians across age groups whilst at the same time an increasing trend of Australians likely to be obese or overweight, with current trend lines predicting that when Gen Z, born 1995-2009, reach adulthood in 2027, 78% of males and 62% of females in this generation are likely to be obese or overweight.’

The challenge in our technological era is to engage these new generations in physical recreation not just virtual entertainment, in offline communities not just online networks, and face to face interaction not just screen-based communication.

For more information:

For media commentary please contact Ashley McKenzie (ashley@mccrindle.com.au) on 02 8824 3422.

Australia Street: A visual representation of our nation as a street of 100 households [INFOGRAPHIC] [VIDEO]

Tuesday, December 04, 2012

Screenshot Australia Street | No #1 place to liveMcCrindle Research has released AUSTRALIA STREET, a visual representation of our nation as a street of 100 households.

Click here to download the Social Analysis.
Download the full infographic here.
Watch the video animation here.


Shrinking families but growing homes


Australia Street is a diverse place to live, a mix of cultures, generations, life-stages and professions. There are 260 people living on Australia Street, with an average of 2.6 people per household. It’s a far cry from 100 years ago when the average home had 4.5 residents, but makes sense when considering the average fertility rate among Australian women. In 1961 the average was 3.5; a figure has decreased to just 1.88 in 2011.

Despite households decreasing, house sizes are on the rise! From 1976 to 2011 the proportion of dwellings with four or more bedrooms has risen from 17% to 31%, and the average number of bedrooms per dwelling has increased from 2.8 to 3.1! A reason for this increase might be that nearly 7 in 10 (69%) Australians believed having a bedroom per family member was a middle class staple and not only the domain of the elite (McCrindle Research 2011).


Sandwich generation: multi-generational homes increasing


Another reason for the increased size of houses is likely to be the phenomena of the Sandwich generation – multigenerational households where Baby Boomer parents have grown-up children and their own parents living at home. Gen Ys are staying in the family home longer, with rising property prices, delayed life-stages (like marriage) and longer years spent in education contributing to this. With Australians living longer, it’s also more likely that the grandparents may need additional support.


Hot property: Australia is a neighbourhood on the rise


Our growth rate of 1.5 (above the global average of 1.2) means Australia Street has four new neighbours moving in annually. In fact, if Australia Street was an average street length of 200 metres, we’d be growing at 3 metres per year. However, compared to others in the global street directory, this growth is small. India Street is 11km in length and growing by 180m per year and by 2020 will have overtaken China St to be the worlds “longest”.


Births, deaths and marriages


On this street of 100 households and 260 people, there is a marriage every nine months, a death every seven months and a birth every three months!


Raining cats and dogs


Australia Street is not only home to 260 people, but also 195 vehicles, 45 dogs, 27 cats and 252 fish. It’s your street, it’s our street. Welcome to Australia Street!

For more information about the changing demographic and social trends we are seeing on AUSTRALIA STREET, click here to download the full infographic, or watch the video animation below.

It's your street, it's my street... welcome to Australia Street! [VIDEO INFOGRAPHIC]

Tuesday, November 13, 2012

Australia Street thumbnail | McCrindle ResearchIf Australia were a street of 100 households, what would it look like? What kind of dwellings are on Australia Street, and how many vehicles per household are there? What about population, employment, religion, education, births, deaths and marriages? What about pet ownership?

All these statistics and more are included in this little animation McCrindle Research put together! Enjoy!

We're sure you're now asking how you can get your hands on all of all these stats! Last Monday we shared our newest demographic infographic in a blog post here, which you can check out.

Otherwise, you can click here to download the Australia Street PDF, or...
Click here to download a high resolution image of the Australia Street infographic.

Finally, you can hear the full analysis of all the information included in Australia Street and more this Friday at our Australian Communities Forum event. Visit the website for more information or to register.

Melbourne Cup: The bets are off when it comes to the Cup, but we’re still tipped to celebrate!

Monday, November 05, 2012

McCrindle Research 2012 Melbourne Cup studyTuesday the 6th November: It’s the race that stops a nation and while many will gallop to celebrate, a significant proportion of Australians will hold fast to their philosophies about gambling and won’t bet.

Click here to download the Research Summary .

McCrindle Research surveyed 532 Australians nationally on how they celebrate the Melbourne cup and while 1 in 5 has a special lunch planned; having a punt is resisted by many.

Over a third of Australians will never bet – with the Melbourne Cup being no exception. Furthermore, 37% of us will only ever bet on the Melbourne Cup and not other sports at other times.

Generation Y was far more likely than the other generations to say they would never bet, with 43% indicating they felt this way compared to 35% of Generation Xs and Boomers, and 33% of Builders (those 66+).

“Generation Y have been shaped in an era where the downside of Australian culture has been examined, with gambling one such area.”
- Mark McCrindle, Social Researcher

Despite our hesitancy to gamble, we certainly aren’t averse to celebrating. Over 1 in 5 (22%) said their workplace was organising a special lunch for the Melbourne Cup, with a further 7% allowed to leave to attend another function.

Truancy is likely to play part in the Cup as well...while 1 in 10 didn’t have a special lunch planned at work; they planned on sneaking out to attend a function anyway!

Click here to download the Research Summary .

Sport and the Redefined Australian Identity - Post by Mark McCrindle

Monday, August 13, 2012

Sport and the redefined Australian identity | Aussie sports supporter

Australia has not had the number one cricket team for several years. The Wallabies finished third at last year’s Rugby World Cup. At Wimbledon this year, Australia had its worst result since 1938 and at the London Olympics, Australia ranked 10th- our worst result for twenty years. Yet while there are questions being asked, there is no national soul searching, no sense of mass mourning, and not even much visceral disappointment. All of which begs the question: why?

Australia has matured, changed, and with this Australians have developed a broader perspective and a more global outlook. There is a new self-assuredness of our place globally and a strong national identity defined beyond sporting success and the old ocker clichés. Gone is the tyranny of distance, and the insecurity of being “down under”, and in its place an awareness that Australia is home to some global cities, and being on the rim of Asia, we are close to the new epicentre of the world. Any sense of our small stature amongst mega-nations has been replaced by a confident posture of being a regional influencer, a cultural exporter and a global player. Its neither plucky overconfidence, nor nationalistic pride- but rather a grounded confidence.

There is a depth to our identity in the 21st Century. The iconic language and Australiana is retained and reinterpreted with a new sophistication, and without the cringe. Certainly the old affections run deep but with these, an acceptance of Australia as a cultural hub, a fashion destination, a global influencer, a thought leader, a business innovator, and a quick technology adopter. The “snags and beer”, “sheilas on the beach” Australia has seamlessly been transformed into an urban and urbane, cafe-cultured, cosmopolitan society of both sophistication and complexity. Somehow we’ve shaken off our adolescence and are free of any self-consciousness.

Only a people comfortable in their own skin can embrace both meat pies and foccacias. It’s not club footy or arts festivals but both. There is both a love for this sunburnt country with all its iconic landmarks, yet also pride in the medical innovations, cultural achievements and business success. There’s an understated confidence that welcomes the world to this unique landscape, yet has the posture to profile a culture of creativity rather than just the latest sporting victory.

Cultural diversity has come of age in Australia. You can tell because there is little self consciousness and even less tokenism expressed. Rather, the cultural mix is in our national DNA, it’s part of our lifestyle- it’s who we are. The fact that more than 1 in 4 of us weren’t born here seems unremarkable- as though it has always been thus. From the inner urban to the outer suburban is the richness of modern Australia that has been forged through the input of so many cultures.

The new attitude has influenced our old lexicon. “No worries” doesn’t mean “we don’t care” but rather “we’ll sort it out”. The land of the long-weekend has become a nation committed to hard work without compromising lifestyle. We’re care-free and laid-back perhaps, but professional, with high standards and big expectations. So the lucky country armed with a can-do attitude has become self-made yet it has kept its community spirit. We value independence but in a community-minded way. Helping out your mate and your neighbour alike still shines strongly in the Australian psyche.

From being recognised on the arena of sport to being noticed on the world stage of science, arts and technology, Australia has come of age- and no one noticed. The talented kid with the ball found meaning in a broad array of pursuits, and made a name for himself. And what’s more he’s still got great talent with the ball as well.

Australia and sports: are we at our best?

Thursday, August 02, 2012

Olympic ringsAustralians are learning to be patient for medals at the London Olympics. While the Australian Olympic team has always given their all, the expectations of many Australians are perhaps unrealistic high. The majority of Australians (52%) expect that we will rank 5th or better on the medal tally. While we have achieved 5th position at the last two Olympics, the global competition continues to rise and it is unlikely that the expectations of many will be realised. The 15% of Australians who think we will end up in 10th position or worse by the end of the Olympics have perhaps sensed the changes on the Olympic sporting stage.

Interestingly, 4 in 5 Australians believe that children's sport today in its focus on participation and having fun has lost the value of competition and improving on results...

Continue reading the findings and statistics of this research here: Olympics and Sports  

Australians' thoughts on where Australia will end up ranking on the medal tally at the London Olympics

How is Australia performing overall in sports & achievements?

Download the Research Summary here: Olympics and Sports

Other links / articles:

B&T: Aussies' high Olympic hopes
SMH: The crowd went mild: Sydney snubs live Games sites

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

travel pharmacies summer logan grandparents "know the times" survey design EFF friendship internships Wodonga Charlotte goals society trends home list award infographic wall ACF17 house price rise Real Estate Institute of Victoria Northern Territory qualitative research mccrindle SMSF wages brand experience equip FPA men Andrew Duffin research on coffee cancelling event emerging generations business cica public speaking conferences 2013 media commentary millenials 40 million video affordability investor stay home social analysis Christmas lunch financial fears Channel Seven dream Royals business performance not-for-profit Research Executive manly social shifts australian community trends report tv impact responsive consumer sydney event trend cars Valentine’s Day housing market world youth day skills winter baby names report going out cash perth CBD repayments giving neutral bay public speaker royal influence narcissism divorce Queensland: QLD learn training trades property story results New South Wales growth Australian community trends focus group The Daily Edition easter food social year 7 social life annual income Population Clock participants university Generation X leader states goal wage high density living REIV Conference data analyst Aussie education research Western Australia australians staying home more VET ease of travel global financial crisis parenting bus demography healthy future Wagga Wagga professional development cultural diversity in the media average Australian community event office space entrepreneur #censusfail What is food insecurity? mccrindle tea litter intern rental stress financial easy rider Wellington stats geomapping McCridle marketing princess charlotte norwest presentation future of shopping shopping centre snapshot focus groups sentiments HSC property price Tasmania faux-cilising long weekend speaker land of the middle class case study census 2016 student students TAS child care teleworking networking data visualisation 1968 group population demographic water generation Z newspaper typical australian kate middleton Crime Rates high density apartments Scouts marriage gen z Territory the average aussie hello fresh names challenge year 12 rising house prices Bathburst public holiday economy professional services food bank schools mccrindle in the media sydney hills internet father's day research data etiquette commuters The ABC of XYZ bondi wealth distribution middle class workshop brands VET sector optus my business awards conference presentation 10 years dreaming showreel baby name trends spend village daily telegraph customer women tertiary education Queensland conference speaker australia cancelling plans Christmas season relevant NBRS professional researcher online news optus teacher communicate work mates hobart the lucky country winter blues Hornsby Shire Council poor state research visualisation Geoff Brailey New Zeland engage 23 million panel income NEETs proactive mateship balance mover and shaker apartments hunger study demographic trends seasons deloitte report parents future proofing supply and demand market research pyrmont financial future cloudy days youth unemployment housing affordability royal baby rain micro apartments ACF2017 belief Adelaide media release Netflix cartodb Australian Home engagement GPO budget overcast sector wide trend tuesday publication entertainment choice workers generations tableau thrive family Canberra micro 2016 census results faux-cilise demographics google social research apartment community waverton quote know the times purpose average sydneysider travelling shbc mobile the hills Engineering Manager crows nest future of work baby name predictions investing meals internship leadership sports census data January 26th care support professional speaker media the hills shire group session slideshare culture sunburnt country university degree award winner conference breakfast households Merry Christmas school satisfaction donate meetings storytelling generation alpha builders real train hornsby future-proof the changing face of authenticity career education sector earnings not for profit research transport renting buildings marriages youth chairty emerging trends gig Sydney Hills Business Chamber domestic politics click cold rent social impact ashley fell business index happiness speakers the great screenage darwin trends of 2017 sun trends of 2016 christmas sydney metro TDE renter of the future Australian demographics unemployment gen alpha employmee volunteering society vegetarian millennials high school learner NSW NBRS Architecture trends coffee research pack futurist insight divorce rate gender teachers workplace weekly earnings australian communities trends report teach housing local house prices Channel 7 mining boom define social media national private wealth communications keynote priorities financial dreams TED talk prince george social issues financial planning retirement faith Work place gold coast acf15 FOMO communication community engagement JOMO grave decision collaboration eliane miles offenders follow socialites Sydney education future report Vocational education Education Future Forum Christmas presents forum educated volunteer 24,000,000 resource TED earning digital 2016 jobs of the future twentyseventeen staff capital city census fail Gen X tips Word Up increasing densification learning Love communities social trends urban living owning a home cost of living educhat poker master dessert australian communities forum household Financial Planning Association of Australia new york times gig economy innovation aussie culture facts 2017 Willowdale visualisation Australian Population ashley mckenzie office aged care puzzle motivate tattoos lifestyle schools students affordable greatness selfie national wealth lalor park personalities home ownership wealth and income distribution demographic transformations analysis investment English non profit clothing urban living index Do It Yourself careers monarchy 1994 wolloomooloo program SRE woolworths townhouses eliane staying in Australian Census children energy christian hills debate population map Northern Beaches omnibus sydneysiders urban leadership workshop baby boomers organisations wealth and income national crime rates REIV National Conference Real Estate ACF 2016 relational screenage Macquarie University environmental scanning coffee lovers Res Vis keynote speaker nfp Financial Planning Week car changing face of sydney education McCrindle Speakers brand Skilling DIY shopping social commentary culturally diverse house NFP event crime sector wide study technology Mark McCrindle census results change workforce aged care identity trends analyst Jura Australia mythbusting Generation Y Aussies 1980 global Australian Dream victoria February 16 growing population moreton bay cost 2020 office opening future of education australian real estate millionth brisbane Australia Day 2017 blaxland Births world royal family mentor food insecurity cultural diveristy residents Social Trend social commentator sydneysider Australian Families hills shire Jura Coffee emerging technologies 2015 plans church tuesday alpha collaborative contiki toys charity interactive optimistic TEDx salary Gen Y employmer social researcher wealth inequality new office Caregiver presentations speakers pack commute System's Architect young people charities baby names work-life pharmacy financial independence mythbusters Australian Bureau of Statistics social researchers baby name ABS fresh rise of local Research Director future proof wedding Deaths speajer infographic huffington post social lives dare to dream megatrends New Zealand consumerism event moderators guide ipswich Elderslie-Harrington park donation insights couple debt James Ward WA holiday small business online shopping faux-ciliser South Australia forecast bureau life sunny days urban taskforce baby names australia report economic fears statistics Australians Assistant Store Manager Cobbitty-Leppington average aussie CPI Financial Planning Association spirituality visual marrickville survey baby boom 2012 Kiwi global generations ACT entrepreneurial NT the australian dream dreams environment Australian schools personal growth Northern beaches Event school population milestone teaching mother's day local communities unaffordable Hills Shire Council volunteers in depth interviews suburb workplace culture not for profit earn product ageing Sydney’s south west Tuesday Trend mortgage Mount Annan-Currant Hill government local community ethnography christianity home owner australian shifts rich SMART DESTEL future ferry thought leadership Northern Beaches Christian School generation property market young australians professional presenters Australia Day low density data sydneycity organisational culture employers outsourcing shopper's pick curiosity social change ideas recap vegemite VIC casual graphs ACF potts point infographics suburban living ACT Report weather friends Australia street ultimo mccrindle research paying to work volunteering data baby Melbourne census housing trends criminal australian social research research report Australian Trends rule keeper research capital cities sector Duchess of Cambridge google for education socialising resilience Myth jobs house price social enquiry learning styles language cooking Australian communities holidays high density innovative Sydney keynote speaker safe tea IT Specialists Tuesday Trends Kirsten Brewer area families cancel plans employment suburbs wealth live the dream work medicine post rationalism ageing population 2016 census anzac money forecasting daily commute hopes Christchurch 24 million sustainable events SA wellbeing religion 1975 living finance royal celebration education future PSI media activity population growth experience sydney speaker school students Australian Communities Trends World Water Day 2014 city housing growth research services entrepreneurs of today demographer menai generational trends

Archive