New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

young people educated schools students Australian Dream rich Aussies optimistic cost interactive local communities facts brisbane the australian dream entertainment customer EFF DESTEL storytelling cost of living office space cloudy days environmental scanning celebration ideas future of education conference CBD the changing face of pharmacy suburban living FPA organisational culture woolworths public speaking careers Australian Home education future report 2012 property office opening global DIY huffington post demographics education research award winner learning styles TAS healthy future data marriages Queensland: QLD moderators guide conference presentation culturally diverse keynote speaker social shifts meetings Queensland divorce rate internet vegetarian relevant cold bureau fresh Adelaide recap visual capital city "know the times" australian communities trends report sydneycity proactive national private wealth geomapping dessert not-for-profit princess charlotte keynote NEETs generational trends report energy mythbusters holidays goals professional google for education SA results Research Executive publication Financial Planning Week cars trend sustainable church sports travelling young australians rent census fail tips REIV Conference brands program unemployment shbc house price thought leadership finance royal winter blues Duchess of Cambridge greatness high density apartments JOMO statistics South Australia media transport sentiments daily telegraph housing parenting click tea national crime rates participants Res Vis career baby names australia report demographer hills shire sun Christmas presents media activity gender safe Real Estate university degree names mover and shaker data analyst logan Love city Aussie research Deaths child care internships TDE cash economic Bathburst Sydney Hills Business Chamber living population map growing population product Generation Y crime shopper's pick Assistant Store Manager identity families WA australia innovation society trends vegemite sydneysiders qualitative research world youth day marrickville baby names residents education future salary innovative neutral bay financial dreams millenials emerging trends high density living google staff Christmas lunch Canberra tv workplace culture engage Australians 40 million media commentary summer communities infographic wall Education Future Forum hobart list crows nest relational households Western Australia focus groups couple medicine employment father's day social housing affordability NT norwest entrepreneurial unaffordable demographic apartment Australian schools royal family tattoos sector mateship research visualisation acf15 baby name blaxland staying in Sydney keynote speaker social researchers ABS work-life work mates middle class paying to work property market charity megatrends New Zealand manly personal growth February 16 social lives gen alpha jobs teleworking alpha ultimo etiquette Northern Beaches Christian School economy faux-ciliser ease of travel urban lalor park eliane miles research data training Australia Day 2017 millionth belief real social enquiry mortgage PSI engagement environment house prices family car tuesday office kate middleton consumer darwin Royals forecasting intern easter dreaming earning christianity wealth and income Work place narcissism winter happiness trends of 2016 McCrindle Speakers SMART leader average aussie budget states Word Up communicate baby names report world 1994 wages toys home owner Australian demographics analysis sydney event wellbeing investor HSC System's Architect ageing speakers Melbourne house price rise prince george royal baby baby name trends baby boom social research cancel plans motivate offenders Tasmania change demographic trends social impact hello fresh survey design the hills shire SMSF year 12 urban living index thrive education university global financial crisis local market research Gen Y tertiary education Population Clock mccrindle research business index sector wide study cancelling event capital cities research pack friends poor Vocational education meals domestic weather infographic wealth and income distribution townhouses group household census Tuesday Trends Macquarie University high density area Financial Planning Association of Australia increasing densification teach Kiwi typical australian overcast property price investment digital know the times long weekend faith lifestyle financial independence bondi Australian Families trends analyst bus retirement population growth educhat experience millennials new york times baby boomers Charlotte renting divorce business language mccrindle in the media travel personalities housing market futurist mother's day optus James Ward Births The Daily Edition youth unemployment authenticity anzac workshop daily commute future of work 1980 hopes baby Generation X wealth generation alpha social change entrepreneur social analysis holiday society earn rain Channel 7 New Zeland Australian Bureau of Statistics leadership Northern Territory workplace menai Australian Trends Gen X leadership workshop social life non profit REIV National Conference financial future 2014 housing trends online shopping rising house prices housing growth selfie presentation not for profit researcher life jobs of the future workforce omnibus ashley mckenzie work school NBRS Architecture business performance cooking Caregiver Scouts Australian Population investing Netflix school satisfaction visualisation event stay home trends shopping 2013 marketing breakfast 23 million land of the middle class water mythbusting 10 years monarchy rise of local criminal grandparents new office slideshare future proof New South Wales GPO learner Mark McCrindle house student English stats consumerism Skilling repayments dare to dream January 26th events deloitte high school teaching volunteers spirituality trends of 2017 Hills Shire Council debt 2017 equip social issues ACF 2016 trades entrepreneurs of today Valentine’s Day data visualisation teacher Christchurch ageing population Australia Day waverton spend public speaker sydney metro future gold coast 1968 case study pyrmont year 7 debate Territory mobile australian social research youth australian communities forum victoria rental stress Real Estate Institute of Victoria affordable financial fears schools challenge outsourcing wealth distribution owning a home royal influence politics urban taskforce goal communications Social Trend wolloomooloo hornsby networking renter of the future resource Australian Census children generation Z Kirsten Brewer nfp balance employers plans ipswich snapshot sector wide religion low density Australian Communities Trends global generations study buildings aged care puzzle sydney hills state responsive urban living social commentary 2020 insight curiosity 24 million 24,000,000 organisations cartodb Myth men seasons priorities Christmas season brand news professional speaker generations ashley fell students Wellington population Northern Beaches potts point train presentations suburb village IT Specialists contiki Do It Yourself story friendship FOMO mining boom the average aussie parents income insights grave decision social media going out christmas sydney speaker annual income gen z aussie culture easy rider Wagga Wagga in depth interviews social trends trend tuesday Tuesday Trend internship panel 2016 census results school students food post rationalism wage pharmacies graphs NSW technology communication baby name predictions clothing forecast generation The ABC of XYZ 2015 Andrew Duffin financial emerging generations 2016 census education sector collaboration supply and demand australians staying home more newspaper social researcher Wodonga research services award learning christian mentor World Water Day mccrindle tea teachers mccrindle conference speaker skills VET sector demographic transformations professional development earnings twentyseventeen suburbs Sydney Hornsby Shire Council wedding coffee commuters cancelling plans builders ethnography socialites #censusfail perth video Crime Rates forum commute collaborative follow home ownership NBRS changing face of sydney focus group social commentator government ACF marriage community emerging technologies Financial Planning Association professional services faux-cilising home in the media national wealth fears aged care faux-cilise litter culture research report 1975 the hills cultural diversity future proofing optus my business awards census 2016 women growth poker master brand experience media release ACT tableau eliane Geoff Brailey moreton bay community event VIC rule keeper population milestone Channel Seven ferry Australian communities sunny days VET quote Engineering Manager affordability group session sunburnt country learn 2016 dream resilience Merry Christmas survey public holiday online conferences define weekly earnings small business census results Northern beaches Event community engagement shifts socialising future-proof

Archive