New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


world youth day census fail population Australian Home year 7 sydneysider speakers youth unemployment jobs plans not for profit baby boom TED talk faux-cilise post rationalism technology wages social life 2016 census consumerism study office opening Canberra ethnography Australian community trends sydneysiders criminal Australian Census coffee local easy rider tableau recap kate middleton future summer optimistic clothing geomapping village home house prices research report generational trends 2020 futurist meals house price not-for-profit Education Future Forum census data capital cities blaxland litter group tips education sector media Adelaide mccrindle tea tattoos Channel Seven micro apartments NEETs bus case study mccrindle research Skilling cooking training dream high school housing trends social researchers Western Australia rule keeper marrickville men social researcher workforce spend typical australian shbc innovation click engage future of shopping earning aged care puzzle CPI home owner 2017 royal family purpose pyrmont leadership the hills survey cica middle class affordability forecast national crime rates brand housing market organisational culture eliane miles average sydneysider prince george etiquette commute research visualisation Tuesday Trends Sydney healthy future conference presentation speakers pack generation education future report the average aussie forecasting perth mentor Australia street ACF17 The Daily Edition schools students Northern Beaches survey design proactive suburban living christian gender speaker 2016 census results twentyseventeen 2015 rental stress VET housing growth Generation Y casual Australian Population bureau cash ashley fell Netflix australian community trends report sector wide study Vocational education apartments researcher omnibus 2014 list 40 million environment customer educhat water financial dreams HSC tertiary education contiki hills social shifts ease of travel FPA future proofing CBD Australian Bureau of Statistics family staff 24 million city James Ward neutral bay census victoria domestic ipswich population map story conferences supply and demand equip responsive innovative work staying in students motivate local community future of work hornsby IT Specialists quote public speaking royal influence ACF 2016 land of the middle class socialising Assistant Store Manager australian communities trends report online shopping charity parents teleworking menai Queensland shopping centre finance financial fears energy society trend meetings hobart social impact Bathburst Australian Trends showreel wage school students global generations aussie culture participants global financial crisis breakfast potts point February 16 public speaker relevant princess charlotte Research Director faux-ciliser young australians trends analyst World Water Day google rain in depth interviews micro office space Australian Families hello fresh know the times change mover and shaker media commentary huffington post australian communities forum mateship Generation X shopping social trends consumer eliane ashley mckenzie social lives NSW 1968 income data analyst Christmas lunch australians staying home more charities entrepreneurial volunteering data megatrends happiness DIY baby boomers New South Wales FOMO train moreton bay australian investment live the dream hopes ACT gold coast collaboration Word Up sector wide resource travel life Aussie social issues data narcissism census results urban taskforce analysis social commentator results insights keynote speaker grandparents mother's day stats gen alpha house baby names report language low density housing buildings professional services Sydney Hills Business Chamber financial planning focus group Sydney keynote speaker future-proof tea work-life networking English property snapshot area Merry Christmas high density EFF define Australians state collaborative children entrepreneur seasons mythbusting newspaper Duchess of Cambridge ageing population earn urban living rising house prices digital event Wagga Wagga interactive sentiments royal baby demographer unemployment acf15 poor personal growth mccrindle in the media pharmacies video ultimo investor TED NBRS Architecture greatness cultural diversity Tuesday Trend Population Clock wealth and income distribution new york times Geoff Brailey home ownership holidays employers professional sports millenials Res Vis stay home social media Australia Day 2017 sydney event growth follow publication insight financial SA Melbourne brisbane professional development future of education overcast care support winter blues Australian Dream employment states non profit panel balance research services religion NBRS Valentine’s Day in the media crime Channel 7 trends of 2017 Northern Beaches Christian School thrive Wodonga average Australian internships high density living 10 years monarchy online conference volunteers deloitte infographic education generation alpha unaffordable weekly earnings Engineering Manager careers Deaths choice workers young people australian social research volunteering TDE communication New Zealand nfp leader SMART challenge social research moderators guide travelling affordable presentation wealth and income bondi Research Executive mccrindle housing affordability social change property price news business internet WA offenders celebration ferry marriages impact Crime Rates sustainable builders workplace trades community rise of local Australia Day generation Z sydney hills Kiwi authenticity infographic wall debate trends of 2016 Australian communities communicate communications census 2016 experience money baby research goals demographics families professional speaker leadership workshop graphs dessert renter of the future population growth communities Do It Yourself socialites cloudy days GPO investing waverton dare to dream daily telegraph Caregiver 1994 TAS chairty storytelling wolloomooloo cars lifestyle SMSF Wellington cold REIV National Conference Kirsten Brewer mining boom logan resilience cancelling plans brand experience forum christmas report divorce rate marriage goal System's Architect child care business index wellbeing January 26th engagement #censusfail priorities cultural diveristy baby names australia report medicine sunny days focus groups market research capital city faux-cilising baby name predictions events urban conference speaker tv REIV Conference manly learning styles data visualisation lalor park sun school satisfaction Territory suburb parenting skills changing face of sydney visual baby names fears baby name trends world Australian Communities Trends emerging technologies toys daily commute the hills shire 2013 New Zeland vegetarian population milestone Northern beaches Event TEDx Social Trend wedding Royals property market couple award winner high density apartments dreaming Hornsby Shire Council tuesday 1980 professional presenters JOMO Scouts ideas volunteer Myth Financial Planning Week social Queensland: QLD educated belief budget christianity Hills Shire Council annual income qualitative research townhouses demographic repayments millennials economic apartment award Gen X community event residents teach father's day woolworths sydneycity the great screenage emerging generations google for education alpha Australian schools trends work mates pharmacy households Real Estate Institute of Victoria millionth 1975 business performance rent cost of living debt teaching global demography Christmas season poker master DESTEL outsourcing baby name commuters presentations South Australia car Financial Planning Association of Australia shopper's pick church owning a home salary sunburnt country increasing densification product mobile real ACF royal the changing face of 23 million learner workshop cancel plans Charlotte holiday food visualisation NT politics renting financial future safe national private wealth cost social analysis research pack Mark McCrindle learning public holiday Real Estate 2012 demographic transformations names growing population organisations brands workplace culture social commentary small business friendship gig community engagement earnings cancelling event transport fresh Andrew Duffin slideshare teacher easter student The ABC of XYZ sydney metro office statistics shifts local communities culturally diverse thought leadership the australian dream retirement paying to work 24,000,000 gen z university women identity social enquiry education research house price rise university degree emerging trends crows nest VIC Northern Territory urban living index ABS australia entertainment culture 2016 long weekend year 12 living schools program career optus society trends government mythbusters dreams media activity future proof Births facts divorce wealth economy grave decision darwin generations financial independence Gen Y intern optus my business awards McCrindle Speakers national wealth Australian demographics entrepreneurs of today mortgage research data household screenage suburbs demographic trends hills shire winter VET sector anzac relational Macquarie University Work place keynote media release sydney speaker group session sector norwest "know the times" internship jobs of the future faith ACF2017 Love Financial Planning Association vegemite aged care cartodb ageing Christchurch spirituality education future Tasmania youth SRE curiosity teachers going out weather NFP event personalities gig economy rich school friends Aussies selfie new office marketing average aussie Christmas presents learn infographics environmental scanning wealth distribution PSI trend tuesday