Sector Wide Not-For-Profit Study

Friday, May 29, 2015

The not-for-profit sector in Australia is at the very heart of our community and shapes and facilitates the values and spirit of our nation. From organisations that provide care and assistance to our nation’s most vulnerable, to those dedicated to providing aid and development overseas, to those who provide animal welfare, promote environmental causes, administer social welfare, and create community and belonging for Australians, the not-for-profit sector has an immeasurable impact on our society.

At McCrindle we conduct comprehensive research for many not-for-profit organisations. In these times of significant demographic growth, intergenerational transitions, rapid technological advancements and social change, the not-for-profit sector is faced with significant challenges in engaging with the new generations of supporters, identifying the most effective communication mediums and messages, understanding brand engagement and retention journeys of supporters and shaping a culture internally and externally to attract, engage and retain staff.

These trends are impacting the entire sector, and so the Australian Community Trends research study provides the opportunity for the sector as a whole to gain an understanding of the changes and practical strategies to respond.

Through conducting an industry wide study, participating organisations will benefit from the aggregated data which will identify trends and provide a comprehensive framework for understanding the behaviours of Australians when it comes to engaging with not-for-profits. Participating organisations receive their own data which can be then benchmarked against the national data. As well as adding significant breadth and depth to the strength of the research, this collaborative approach to an industry wide study will also provide valuable thought leadership material which will promote the work of the sector as a whole. The combined approach also allows for significant research to be conducted for organisations at a fraction of the price of a standard research project.

Partnering with McCrindle for this inaugural Australian Community Trends study is R2L, one of Australia’s leading not-for-profit fundraising and advertising agencies who bring a wealth of experience and expertise in helping not-for-profits strategically engage with their stakeholders.

More about the Australian Community Trends national study can be found here.

In summary, the research will involve 4 stages:

  1. A Nationally representative survey of 1,500 Australians which covers the key giving behaviours and awareness of organisations.
  2. Four qualitative focus groups will be run to expand on the survey findings and to provide greater context for them.
  3. A supporter survey will be run of your donors and their perspectives on giving, communication, future engagement.
  4. A survey of your internal stakeholders will be run including leaders and staff in your organisation to better understand their position on some of these issues.


For more information about the study please click here or contact Kirsten Brewer on (02) 8824 3422 or kirsten@mccrindle.com.au


Top 5 tips for survey design

Tuesday, May 26, 2015

At McCrindle we are well known for conducting relevant, world-class and cost effective research, and importantly, communicating the insights in innovative, useable ways.

Here are our top 5 tips for effective survey design:

  1. Clearly explain the purposes of the research
  2. Respondents will only answer questions if they think they are relevant or make sense to be asked. Explain the purpose of the research from the outset and respondents will be more comfortable answering because they will understand the context.

  3. Order questions intentionally
  4. Make sure the questions flow logically. Ease respondents into the survey but also ask the most important questions first as these are more likely to be answered. If it is a long survey or if there are lots of topics make visible headings and include a progress bar so respondents know how long they have to go.

  5. Be clear and explain
  6. Try to decipher the clearest and most simple way to ask each question. This may mean defining difficult words, laying out the timeframe the question refers to or giving instructions on how to fill in the question if it is unclear.

  7. Unweighted questions
  8. Try not to weight your questions to a particular side, e.g. avoid leading questions such as ‘Do you agree that Australia should become a republic?’

  9. Edit and then edit again!
  10. Make sure you proof your surveys, check the validation and logic. Do a survey preview several times to check everything works and then send it to a colleague to do the same.


For more information:

To find out more about our omnibus survey please download our McCrindle Omnibus Solutions Pack for more information:

The next omnibus is coming up, final questions are due on the 5th of June and the results will be sent to you on the 12th of June.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Engineering Manager the changing face of low density Australian Population baby professional services VET sector cost generation census 2016 hello fresh census results social research renting leader media commentary SMART case study sentiments church sector wide participants entrepreneurs of today eliane personal growth socialites middle class Queensland focus group engagement mythbusters learning TEDx bureau australians staying home more tips divorce belief goal future proof 2012 EFF Sydney keynote speaker goals prince george changing face of sydney summer salary mover and shaker mccrindle tea social trends cultural diversity know the times graphs mccrinlde define faith non profit social issues perth quote infographics speajer school satisfaction education research ease of travel millennials vegetarian Wellington blaxland Population Clock food VIC Channel Seven 2016 census results Royals politics panel conference presentation ABS work from home public speaking fears annual income holidays aged care life young australians royal mateship wealth inequality James Ward wealth earnings Australia Day Elderslie-Harrington park mentor volunteering data mobile cars analysis school Territory thought leadership alpha the hills forecast not-for-profit parents challenge australian communities forum australian social research presentations data average sydneysider housing trends earning world youth day sustainable Northern Beaches staff ACF shbc names teach sunny days seasons greetings educhat Australian schools culturally diverse in depth interviews dreaming GPO google for education holiday Australian Trends ipswich commute Sydney CPI Bathburst social impact ACF17 Australians TED talk Jura Australia communication year 12 ACF2017 Christmas presents research visualisation nativity scene baby name trends Adelaide dream Sydney Lifestyle Study bondi internships cost of living Channel 7 optus my business awards moderators guide generational trends Real Estate Institute of Victoria energy growth generation alpha FPA workforce Hills Shire Council Generation Y ashley fell cooking staying in chairty Merry Christmas Crime Rates survey public transport sports apartment Australia street environmental scanning rich futurist career rule keeper 2016 census maiden area cancelling plans Australian Census youth Gen Z Expert social media house price rise emerging trends social enquiry households presentation marriages Australian community trends cloudy days acf15 2015 ideas Australian demographics Australian communities mccrindle research gender employers urban surname stats employment English DIY Skilling future winter blues property learning styles ferry priorities rent megatrends affordable hills donate medicine faux-cilise Wodonga capital cities healthy future Assistant Store Manager DESTEL January 26th university degree screenage trends communications safe list australian community trends report sunburnt country local communities investment weather outsourcing states schools gen alpha Lower Hunter Region pharmacy sydney market marrickville cultural diveristy TED future of work selfie Business analysis trades divorce rate demographics royal family australian communities trends report financial 1994 communities entertainment retirement land of the middle class study property development keynote going out future proofing suburb research on coffee environment wealth and income distribution training business index equip Word Up Black Friday in Australia baby boom McCrindle Speakers gig huffington post rise of local 2014 vegemite gig economy rental stress professional presenters demographic transformations population jobs of the future post rationalism long weekend Australia Day 2017 work mates facts the lucky country poor suburban living urban taskforce investor mortgage Geoff Brailey Christmas day weather infographic family hunger local debate careers leadersip donation Macquarie University small business marriage census spend economy focus groups Tuesday Trend qualitative research Lower Hunter thrive generations 23 million ageing 10 years unemployment Charlotte christianity celebration market research deloitte PSI volunteer ashley mckenzie care support sun house price balance demographic trends financial independence sydney speaker demography darwin financial planning growth of sydney skills financial fears the average aussie forum Australian Dream property price research pack census fail trend tuesday daily telegraph water australian Wagga Wagga waverton public speaker global research services baby names report results real tuesday domestic demographer Canberra census data Cobbitty-Leppington sydneysider ageing population cancel plans TEDx Speaker personalities Australian Bureau of Statistics average aussie overcast high school workplace culture volunteers teacher trends analyst faux-ciliser growing population recap group session royal influence 40 million repayments Do It Yourself community event schools students The ABC of XYZ royal baby train FOMO live the dream hopes emerging technologies entrepreneurial housing market future of education capital city research report cica society Work place online shopping social analysis school students social analyst Vocational education choice workers trends of 2017 home education future emerging generations father's day volunteering future-proof February 16 Aussies ACF 2016 narcissism car visual friendship media activity research future of shopping data visualisation easy rider housing apartments teachers McCrindle Keynote Speakers Gen Y insight professional development trends of 2016 ACT Report paying to work employmee nfp happiness housing affordability Births identity national crime rates religion social lives business performance micro intern christmas 2017 McCridle online australia easter youth unemployment high density visualisation google Hunter Valley Black Friday snapshot social life trend global retail Tasmania food bank wages interactive internship university men baby name pharmacies finance social collaboration conferences public holiday NFP event sydney metro Generation X casual NT follow motivate consumerism Christmas data city lalor park the great screenage brisbane event winter sydneycity Christmas season coffee lovers SRE spirituality population map weekly earnings responsive builders community engagement not for profit society trends Queensland: QLD maiden names twentyseventeen christian meetings SMSF Mount Annan-Currant Hill professional speaker proactive financial future shifts household offenders not for profit research potts point Kiwi state office hornsby experience global financial crisis daily commute McCrindle Speaker Netflix Andrew Duffin tattoos social change social commentary seasons townhouses baby names australia report workplace economic Duchess of Cambridge technology Christmas in Australia Christmas day eliane miles product cold meals parenting wellbeing education future report story cartodb fresh professional mccrindle dreams socialising crime bus sydney property market leadership national private wealth Aussie NBRS wealth and income owning a home friends shopper's pick urban development VET Gen X social researchers coffee women lifestyle Melbourne do people still change their surname after marriage? System's Architect Scouts tea young people community news in the media New Zeland neutral bay increasing densification #censusfail students Christmas Stats Christmas lunch grave decision jobs aussie culture leadership workshop mining boom US Australian Home global generations resource ethnography culture residents impact house prices brand experience shopping office space JOMO Deaths change What is food insecurity? social shifts 24,000,000 IT Specialists giving financial dreams publication educated australian real estate population growth charities younger generations REIV National Conference poker master dare to dream Myth Real Estate teleworking debt learn 1975 happy holidays pyrmont video New South Wales supply and demand insights sydney hills survey design customer year 7 conference speaker storytelling government shopping centre crows nest social researcher ACT Sydney population logan Jura Coffee language ultimo WA entrepreneur learner sector children breakfast stay home events Research Director new office Kirsten Brewer baby names relevant CBD aged care puzzle speaker networking faux-cilising statistics media work investing purpose urban living NBRS Architecture average Australian Black Friday Sales 24 million authenticity Christchurch Hornsby Shire Council anzac travelling Northern Beaches Christian School resilience couple employmer geomapping manly slideshare Christmas research who is generation z sydneysiders renter of the future moreton bay Res Vis screenagers award winner typical australian charity innovation World Water Day commuters data analyst digital transport clothing suburbs house Willowdale award families Mark McCrindle Financial Planning Association newspaper consumer wolloomooloo affordability criminal home owner commuting tableau population milestone Valentine’s Day Tuesday Trends world Maxim Accounting home ownership speakers pack marketing showreel contiki infographic wall business education sector omnibus Northern beaches Event rising house prices local community wage media release Sydney’s south west national wealth housing growth relational New Zealand victoria Western Australia 2017 village Financial Planning Association of Australia the hills shire Australian Families income REIV Conference urban living index Social Trend etiquette sector wide study collaborative money high density living living mccrindle in the media the australian dream 2013 norwest engage child care woolworths keynote speaker Performance Sentiment Index NSW tv generation Z plans litter kate middleton hobart dessert mother's day work-life 2016 office opening Australian Communities Trends toys millenials TDE forecasting program earn researcher millionth workshop surnames organisational culture digital economy princess charlotte conference Love wedding curiosity 1968 communicate HR 1980 Financial Planning Week teaching Northern Territory "know the times" Mark McCrindle in the media SA social commentator research data report NEETs HSC brand student high density apartments optus baby boomers speakers Caregiver The Daily Edition internet unaffordable Research Executive gen z organisations monarchy food insecurity budget mythbusting sydney event optimistic education brands cash buildings hills shire click christmas Education Future Forum TAS 2020 grandparents rain micro apartments wealth distribution greatness demographic gold coast baby name predictions South Australia new york times Retail menai travel Sydney Hills Business Chamber property market christmas trees tertiary education group cancelling event innovative

Archive