Sector Wide Not-For-Profit Study

Friday, May 29, 2015

The not-for-profit sector in Australia is at the very heart of our community and shapes and facilitates the values and spirit of our nation. From organisations that provide care and assistance to our nation’s most vulnerable, to those dedicated to providing aid and development overseas, to those who provide animal welfare, promote environmental causes, administer social welfare, and create community and belonging for Australians, the not-for-profit sector has an immeasurable impact on our society.

At McCrindle we conduct comprehensive research for many not-for-profit organisations. In these times of significant demographic growth, intergenerational transitions, rapid technological advancements and social change, the not-for-profit sector is faced with significant challenges in engaging with the new generations of supporters, identifying the most effective communication mediums and messages, understanding brand engagement and retention journeys of supporters and shaping a culture internally and externally to attract, engage and retain staff.

These trends are impacting the entire sector, and so the Australian Community Trends research study provides the opportunity for the sector as a whole to gain an understanding of the changes and practical strategies to respond.

Through conducting an industry wide study, participating organisations will benefit from the aggregated data which will identify trends and provide a comprehensive framework for understanding the behaviours of Australians when it comes to engaging with not-for-profits. Participating organisations receive their own data which can be then benchmarked against the national data. As well as adding significant breadth and depth to the strength of the research, this collaborative approach to an industry wide study will also provide valuable thought leadership material which will promote the work of the sector as a whole. The combined approach also allows for significant research to be conducted for organisations at a fraction of the price of a standard research project.

Partnering with McCrindle for this inaugural Australian Community Trends study is R2L, one of Australia’s leading not-for-profit fundraising and advertising agencies who bring a wealth of experience and expertise in helping not-for-profits strategically engage with their stakeholders.

More about the Australian Community Trends national study can be found here.

In summary, the research will involve 4 stages:

  1. A Nationally representative survey of 1,500 Australians which covers the key giving behaviours and awareness of organisations.
  2. Four qualitative focus groups will be run to expand on the survey findings and to provide greater context for them.
  3. A supporter survey will be run of your donors and their perspectives on giving, communication, future engagement.
  4. A survey of your internal stakeholders will be run including leaders and staff in your organisation to better understand their position on some of these issues.

For more information about the study please click here or contact Kirsten Brewer on (02) 8824 3422 or

Top 5 tips for survey design

Tuesday, May 26, 2015

At McCrindle we are well known for conducting relevant, world-class and cost effective research, and importantly, communicating the insights in innovative, useable ways.

Here are our top 5 tips for effective survey design:

  1. Clearly explain the purposes of the research
  2. Respondents will only answer questions if they think they are relevant or make sense to be asked. Explain the purpose of the research from the outset and respondents will be more comfortable answering because they will understand the context.

  3. Order questions intentionally
  4. Make sure the questions flow logically. Ease respondents into the survey but also ask the most important questions first as these are more likely to be answered. If it is a long survey or if there are lots of topics make visible headings and include a progress bar so respondents know how long they have to go.

  5. Be clear and explain
  6. Try to decipher the clearest and most simple way to ask each question. This may mean defining difficult words, laying out the timeframe the question refers to or giving instructions on how to fill in the question if it is unclear.

  7. Unweighted questions
  8. Try not to weight your questions to a particular side, e.g. avoid leading questions such as ‘Do you agree that Australia should become a republic?’

  9. Edit and then edit again!
  10. Make sure you proof your surveys, check the validation and logic. Do a survey preview several times to check everything works and then send it to a colleague to do the same.

For more information:

To find out more about our omnibus survey please download our McCrindle Omnibus Solutions Pack for more information:

The next omnibus is coming up, final questions are due on the 5th of June and the results will be sent to you on the 12th of June.

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