Bringing Research Data to Life

Thursday, March 10, 2016

Last week Mark delivered the keynote address at the Tableau Data Conference 2016 on Bringing Research Data to Life. Here is an excerpt of his presentation:

Management expert Tom Peters is well known for his phrase “What gets measured gets done.” But we could add to that: what gets visualised gets read. What gets effectively communicated gets acted upon!

That’s why research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see.

World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood.

Here at McCrindle, we’re social researchers. But in many ways we’re all social researchers. We all observe our society, study the patterns, and draw insights and conclusions from what we see.

But more than that. We’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best. When making decisions, it is the visual cues which guide us. Wear marks in grass show the most popular path, a show of hands, the length of a queue- these are visual research methods we employ to make decisions.

We live in a visual world. Languages are not universal but symbols are. Pictures not statistics connect across the generations.

And so we’re moving from an information era to an infographic era. In a world of big data- we need visual data.

It’s called reSEARCH for a reason, They’re called inSIGHTS on purpose, it’s more about visuals that tables, graphics not just analytics – you’ve got to see it before you can act upon it! Inaccessible research in the form of statistical tables and lengthy explanations won’t transform organisations.

Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings.

Big data doesn’t have to be boring data!

Data is too important to be left in the hands of statisticians alone. Research needs to get beyond the researchers. We’re in an era of the democratisation of information. For this to be realised, big data has to be set free- and research has to be made accessible to everyone.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

Research that makes a difference has to be seen with the eyes of your head as well as the eyes of your heart. It makes sense rationally, and connect with it viscerally.

It’s about turning tables into visuals, statistics into videos and big data into visual data.

But research can’t be applied until it’s been understood.

It needs to be seen not just studied.

And until the last excel table has been transformed there’s work to be done.


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.



Sydney: One City, 300 Cultures

Friday, January 15, 2016

Sydney, a city which will soon reach 5 million people, is Australia’s most culturally diverse capital with over 2 in 5 Sydneysiders born overseas. Over half of all Sydney’s population have both parents being born overseas and over 40% speak a language other than English.

According the Australian Bureau of Statistics Census data, Sydney is comprised of people from over 220 countries and significant sub-regions, with over 240 different languages spoken and residents identifying with almost 300 different ancestries.

So which areas of Sydney are the most diverse, and what suburbs have the strongest connections to various cultures?


Explore Sydney in all its cultural diversity below, where you are able to select any country, language and ancestry and see where people with those characteristics choose to call home within Sydney, or simply click on your area on our McCrindle Tableau map to reveal your area’s profile!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


earning debt data visualisation friends sector experience royal influence challenge Tuesday Trends Merry Christmas organisational culture identity online shopping goals real teachers demographic trends faux-cilise internet wage mccrindle facts Love high density apartments focus group 2013 going out celebration generational trends not-for-profit royal family education future government technology social travel slideshare hornsby cartodb future proofing New South Wales rise of local father's day sydneysiders population commute Generation X social lives gold coast suburb workshop cost ipswich affordability gender princess charlotte schools students future of work English workplace youth events potts point rain skills culture trend charity faux-ciliser omnibus housing trends plans state careers researcher data news dream budget work Northern Beaches friendship millennials PSI workplace culture schools tips wedding national private wealth consumer national crime rates emerging generations Australian Communities Trends ACT menai in depth interviews demographic poor suburban living visual rental stress educated thought leadership brand experience February 16 2012 wealth and income distribution Australia Day 2017 tuesday owning a home Tuesday Trend Generation Y training The Daily Edition australian communities trends report study forecast aged care puzzle rent community social researcher families Crime Rates work mates sentiments community event research data networking perth futurist communications define Real Estate gen alpha rich not for profit Western Australia professional development business index couple speakers professional speaker shifts video states home owner research baby boomers Financial Planning Week baby name predictions shopping recap Financial Planning Association baby names education sector ethnography Gen X supply and demand demographics moreton bay "know the times" housing affordability etiquette trends investment NSW relational Gen Y darwin social trends family trend tuesday ideas urban living investing newspaper community engagement Hornsby Shire Council in the media social commentator eliane miles thrive aussie culture local SA renter of the future baby name global social shifts Christmas season Wagga Wagga JOMO weather selfie divorce rate research services Christmas presents builders storytelling house alpha food office space overcast Valentine’s Day jobs socialising social impact shopper's pick Social Trend CBD curiosity waverton Mark McCrindle conference cancelling event royal baby event Engineering Manager households logan earn education employers HSC deloitte innovation leadership workshop change google for education meals engage work-life summer cold bondi hello fresh moderators guide housing growth social enquiry case study marriage Netflix staying in list January 26th school Australian Bureau of Statistics IT Specialists mccrindle tea research pack economy NT cultural diversity new york times low density divorce optus vegetarian office opening annual income resilience wolloomooloo mother's day statistics national wealth motivate McCrindle Speakers typical australian professional offenders Myth year 7 dare to dream Deaths marketing public holiday stats long weekend generations parents leader media release office contiki Australian Home WA organisations daily telegraph demographer sector wide study rule keeper participants mccrindle research holiday increasing densification analysis sydney event tv australians staying home more Financial Planning Association of Australia FOMO daily commute 10 years presentations award Wellington youth unemployment responsive sun authenticity post rationalism New Zealand vegemite research visualisation Australian communities non profit keynote speaker learn christmas global financial crisis click paying to work data analyst internship mythbusters hopes mythbusting Res Vis future of education unemployment millenials engagement cash educhat criminal children infographic report meetings urban living index capital city small business 1980 social life financial future financial independence ease of travel gen z 24 million Australian schools sunny days environmental scanning ashley fell mccrindle in the media school students social commentary Queensland property price 24,000,000 lalor park business Geoff Brailey high density living program crows nest seasons young australians ACF housing market medicine monarchy intern megatrends crime Royals pharmacies retirement Australia Day 40 million online cancel plans urban taskforce buildings education future report the australian dream Sydney shbc sydneycity social researchers brisbane 23 million tertiary education Research Executive social analysis narcissism TAS teleworking career System's Architect social issues happiness high school balance personal growth future growth survey ABS financial fears REIV Conference acf15 income World Water Day safe blaxland Real Estate Institute of Victoria economic students wages Births land of the middle class brands internships twentyseventeen consumerism society trends optimistic market research census infographic wall grandparents equip village FPA house price communities capital cities The ABC of XYZ sunburnt country financial dreams cancelling plans Kiwi future-proof learning bureau environment interactive communicate Channel Seven marriages wealth distribution lifestyle property market future proof young people public speaking growing population Charlotte TDE rising house prices product eliane emerging trends school satisfaction property GPO DESTEL wealth and income panel cars collaboration domestic social change know the times high density generation Z google 2017 Northern beaches Event investor names apartment transport earnings Canberra easy rider townhouses repayments religion social research sydney speaker affordable huffington post generation alpha focus groups 2020 pharmacy outsourcing kate middleton mortgage finance parenting graphs 2016 holidays 1994 water SMSF Education Future Forum winter renting society sports trends analyst marrickville conference speaker ashley mckenzie salary brand group session nfp men Population Clock mover and shaker winter blues Australian Families unaffordable toys baby baby boom household child care stay home fresh living quote mateship debate social media norwest cost of living media communication average aussie church easter mobile Christmas lunch NEETs Sydney keynote speaker Assistant Store Manager ageing Bathburst university degree fears relevant media commentary Aussie optus my business awards global generations home ownership life dessert prince george australia sustainable woolworths australian social research leadership snapshot dreaming wellbeing customer christianity cooking baby name trends proactive australian communities forum victoria weekly earnings middle class 2015 Scouts digital area visualisation innovative entrepreneurs of today mining boom ageing population Australians teaching priorities Tasmania 1968 clothing entertainment 2014 forecasting Australian Census forum mentor South Australia conference presentation politics employment suburbs group Territory Christchurch city manly poker master faux-cilising Australian demographics conferences litter Adelaide royal housing university Aussies Wodonga population map anzac presentation staff Australian Dream tableau population milestone Word Up home Australian Trends hills shire learner urban Melbourne collaborative greatness coffee cloudy days wealth healthy future millionth learning styles teacher socialites student Northern Territory education research new office EFF spend 1975 publication ACF 2016 REIV National Conference insight resource house prices survey design local communities hobart the changing face of keynote Duchess of Cambridge generation jobs of the future entrepreneur women Do It Yourself follow media activity demographic transformations DIY pyrmont financial results workforce ultimo neutral bay sector wide volunteers energy language year 12 personalities Channel 7 Kirsten Brewer world Queensland: QLD residents geomapping Caregiver New Zeland trends of 2017 entrepreneurial teach Northern Beaches Christian School population growth VIC goal tea world youth day trends of 2016 emerging technologies qualitative research tattoos travelling insights house price rise aged care