Mark McCrindle on Google For Education

Tuesday, December 06, 2016

Social researcher and author Mark McCrindle recently shared his research on understanding and engaging with Generation Z on Google for Education, speaking about the insight of the trends in our schools and how the education system could be changed for the better. Below is a transcript of his session, which can be watched by clicking on the below photo.

Where does Generation Z fit into our learning communities?

Well, we’ve got the senior leaders, the grandparents in our society, the grandparents of Generation Z. They are the Baby Boomers, and they have had many impacts on education over many decades. You’ve got the emerging leaders in our educational facilities, Generation X, and then the parents of the older students. You’ve got Generation Y as the new parents and also the key and emerging generation of teachers. And of course you’ve got Generation Z themselves, born since the mid-1990s, the students of today. We need to understand them to be able to connect with them, to be able to educate them, and they have been influenced in different times. Clearly, understanding their world of technology is key to engaging with them.


Generation Z in five words; Global, digital, mobile, visual and social.

Generation Z are the world’s first truly global generation, not just through social networking and the friends that they have, but the fashions, the brands, the foods and the technologies are global. They are digital in terms of the tools that they use. We call them “Generation Glass” because its glass, not paper, that is the first medium of interaction and learning for them. They are mobile in terms of where they will live and work and their lifestyles. They’re visual in terms of how they consume content, not just the written forms of old. It’s a world of YouTube and visuals, it’s a world of Instagram and connectivity through the visual means, rather than just the written means. And of course they’re social, in terms of who influences them. It’s not just the experts, it’s not just the authority figures, but it’s the peer groups that influence them more than ever before.

More educated than any generation gone before

The education that is being provided for this generation is going to have to sustain them through more educational years than ever before. They truly will be lifelong learners. Indeed, for us Gen X’s about one in four Australians have a university degree. For Generation Y it’s already one in three. For Generation Z almost half of them will end up with a university degree in their lifetime. This foundational primary and secondary education will sustain them through more education and indeed a longer participation in the workforce than we’ve ever before seen. So what do we need to equip them with to future-proof their lives and careers in these changing times? Well, three words and keys to keep in mind.


Firstly, they need to be innovative. They will need to adapt and adjust in their own roles to remain relevant in these times of change. The average national Australian tenure of an employee in a job is currently three years. Now if that plays out in the lifetime of one of our school leavers today, and based of the trend of them working through their sixties, which will be the norm for Generation Z, it means that they will have seventeen separate jobs in their lifetime. They’ll upskill and retrain every few jobs, they’ll end up with five careers.

They’ll be working in jobs in the future that currently don’t exist, just as now as they start their roles, they’re working in jobs that didn’t exist a decade ago. Some of the jobs that have emerged just in the last couple of years include virtual reality engineers and cognitive computer analysts that can help bridge the gap between technology and humans. Data visualisation experts and drone piolets or UAV operators. It is a fast changing world and we have to equip them therefore, not just with the knowledge, but with the innovative skills to be resilient, to change, to adapt, and to so future-proof their direction.


It’s also about equipping them to be collaborative, because their roles won’t be locked into a hierarchical chart, an organisational chart of old where it was about authoritarian leadership and a chain of command, but rather they’ll need to be flexible and empowered, they’ll need to be entrepreneurial in outlook. Self-directed in their approach. It’s the world of the flat structure, the collaborative leadership model. And so equipping them to be collaborative in style is going to be key. In other words, sure we need to equip them with those cognitive skills, but we need to equip them with the relational skills as well. Yes, we’ve got to teach the eyes of the head, but we’ve got to equip them with the eyes of the heart. I guess I mean from that that it’s not just about the cerebral connection, but the relational and emotional engagement, that’s what a collaborative world needs.


So if we’ve got a generation that are innovative and collaborative, then my third tip is that we need to teach them to be responsive. They will have to learn to adapt and respond to the speed of the changes that they see. We’re all in a nonstop quest for relevance, for adaption, for responding to the changes, and that’s the case for Generation Z. We’ve got to equip them to respond to the changes and lead by an example in that way. The point of course is that we have to model being responsive and adaptive if we want our students to respond in the same way.

So it’s about creating a culture of learning that’s a collaborative, innovative and responsive environment, where we walk the talk, where we model the response to change, where we experiment and innovate to engage with an ever-changing generation. We are really dealing with educational structures like classes and curriculums and examinations that are of the nineteenth century, and we’re often educating in facilities that were built in the twentieth century, yet we’re connecting with a twenty-first century generation. That therefore requires us to be innovative and collaborative and responsive and to equip our students with those skills as well. Keep your eyes on the trends, engage with the next generation and you will equip them to be the leaders of the future.

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


mccrindle research video environment unaffordable interactive social impact Charlotte speakers pack household sports conference presentation award house tv Duchess of Cambridge Valentine’s Day baby names report millennials earn wealth careers statistics ipswich narcissism dream future proofing holidays Financial Planning Week society trends Tasmania financial fears entrepreneur friendship huffington post REIV National Conference speakers SRE volunteers rising house prices research pack volunteering data define marketing events System's Architect infographics Real Estate Institute of Victoria baby shopping centre australian communities trends report screenage Aussie Australian Home land of the middle class winter housing public holiday 2016 census results in depth interviews 23 million owning a home non profit population growth housing market house price sector financial independence Tuesday Trends 2020 earning SMSF baby name work slideshare mother's day skills baby boom easy rider urban living index tertiary education #censusfail finance weekly earnings housing growth story future of education sydney event suburbs New Zeland high density apartments home education future australian social research cica wealth and income distribution culturally diverse Hornsby Shire Council demographic wealth and income personal growth community social politics the average aussie litter apartment financial future vegemite national private wealth millenials royal baby prince george medicine consumer meetings GPO cultural diveristy sydneycity learn learning "know the times" thought leadership couple changing face of sydney Scouts trend tuesday royal family breakfast speaker NFP event VET culture offenders the australian dream christmas digital families Australian communities grave decision 2014 teaching balance engagement goal world youth day New Zealand Andrew Duffin urban global collaborative men monarchy wolloomooloo criminal debt trends analyst meals identity JOMO in the media relevant baby name predictions royal generation cancelling event plans Sydney Hills Business Chamber tattoos James Ward home ownership Queensland: QLD hills hills shire volunteer relational faux-ciliser celebration VIC research report ACF ashley fell internships media release EFF Christchurch generations Geoff Brailey anzac customer life shopping internet presentation village Hills Shire Council Macquarie University year 12 wages Work place government Financial Planning Association national wealth poor workshop social analysis education alpha NSW research professional services Northern Beaches Gen X financial fresh socialites area media activity selfie google for education TEDx divorce rate office property market rain collaboration ferry entrepreneurial Australian Dream youth suburb English earnings PSI 1968 facts hobart investing omnibus office opening ultimo stay home future-proof social issues gen alpha entertainment australia capital city storytelling property demographics mythbusters university brisbane graphs data analyst fears increasing densification Australia street eliane coffee Australian Trends social media parenting TED teach rental stress young australians SA trends of 2016 greatness data housing trends Australian community trends youth unemployment data visualisation ageing educhat suburban living Northern beaches Event urban taskforce women responsive low density NBRS participants affordable names curiosity equip kate middleton January 26th brands the hills shire Crime Rates cars purpose potts point Engineering Manager wage forecasting panel sector wide apartments Myth tea training Kirsten Brewer renter of the future grandparents menai FOMO shopper's pick Tuesday Trend average aussie The Daily Edition property price Mark McCrindle goals CPI ageing population Aussies social commentary schools demography future of shopping Gen Y ethnography moderators guide going out sunny days school satisfaction 24,000,000 mortgage cartodb focus group public speaking Real Estate social researchers 1994 professional development chairty Do It Yourself Australian schools event optimistic sydney speaker Sydney keynote speaker economy gold coast South Australia leadership workshop hello fresh mccrindle in the media mobile Christmas lunch media poker master 2013 World Water Day cloudy days CBD salary impact Christmas presents ABS real contiki group session shbc ACF17 overcast global financial crisis baby names australia report baby name trends outsourcing news toys social trends research data annual income innovation mccrindle Social Trend market research Vocational education brand Royals Skilling house prices cost list high density spirituality housing affordability Education Future Forum cancelling plans career charity infographic wall Australian Bureau of Statistics work mates megatrends infographic millionth safe workplace culture energy Assistant Store Manager FPA schools students emerging trends entrepreneurs of today trend workplace long weekend 1980 car Australian demographics woolworths Channel Seven social life student qualitative research baby boomers Wodonga future of work 2017 royal influence trends of 2017 vegetarian commute authenticity population milestone friends REIV Conference ACT mover and shaker sydney hills office space faux-cilise blaxland travel dreaming Northern Territory food publication education sector education research 40 million generational trends group community event cooking income princess charlotte residents leader TDE communities mythbusting mateship marriage social shifts not for profit bureau research services Christmas season lalor park national crime rates eliane miles DIY baby names results cultural diversity Res Vis keynote Adelaide post rationalism the changing face of commuters family sector wide study Word Up crime paying to work ACF 2016 average Australian rise of local educated NEETs Northern Beaches Christian School census data Australians media commentary networking rent logan summer study business Canberra Merry Christmas city HSC recap learning styles social commentator organisational culture buildings social researcher house price rise generation alpha Australia Day snapshot Melbourne rule keeper daily telegraph Kiwi trends follow manly Generation X twentyseventeen Wellington forum repayments staff tips economic dessert Generation Y Netflix communicate water work-life population generation Z insights research visualisation emerging generations marrickville social research technology quote happiness aged care conference speaker investment pharmacy gender 2015 financial dreams know the times analysis Research Executive school perth employers pyrmont typical australian Deaths teacher motivate bus local community child care researcher new office high density living Bathburst Research Director Sydney click challenge affordability professional speaker Population Clock young people sun nfp builders February 16 shifts daily commute optus learner forecast society deloitte visualisation dare to dream easter tuesday lifestyle Wagga Wagga The ABC of XYZ investor presentations neutral bay households population map intern survey design census 2016 new york times socialising professional tableau TED talk children not-for-profit parents leadership 1975 local sydney metro engage micro apartments belief pharmacies school students ACF2017 Australian Families crows nest DESTEL online middle class cost of living communications the great screenage cold teachers staying in cash australian communities forum ease of travel holiday etiquette global generations geomapping SMART optus my business awards local communities employment Queensland retirement language unemployment stats change survey ashley mckenzie conferences TAS census fail New South Wales IT Specialists christian high school WA capital cities consumerism social change weather teleworking cancel plans growth hornsby hopes victoria trades 2016 environmental scanning demographic transformations faux-cilising wealth distribution australian aged care puzzle students state religion resource future proof education future report award winner VET sector insight visual mentor mccrindle tea sydneysider average sydneysider Australian Communities Trends business index marriages gen z public speaker census results university degree newspaper emerging technologies brand experience future personalities growing population sunburnt country Channel 7 2016 census wedding faith moreton bay sentiments aussie culture home owner social enquiry futurist Love Territory micro winter blues Australia Day 2017 norwest Australian Census product world Australian Population debate showreel organisations workforce wellbeing renting professional presenters train domestic clothing focus groups father's day living online shopping 10 years acf15 census McCrindle Speakers states case study Births experience thrive social lives supply and demand divorce program demographic trends ideas spend NT Caregiver seasons travelling bondi demographer report year 7 waverton resilience mining boom urban living 24 million google christianity conference healthy future darwin sustainable proactive small business innovative jobs of the future transport australians staying home more internship sydneysiders church community engagement rich priorities business performance Financial Planning Association of Australia NBRS Architecture the hills budget Western Australia townhouses keynote speaker communication jobs 2012