Screentime: Making Sense of the iWorld

Tuesday, July 18, 2017


Twenty years ago we became subjects of a new world order. A world order in which we started spending more time looking at screens than spending in face to face interaction. Today, each one of us spends, on average, 10 hours and 19 minutes each day looking at digital devices.

HOW WE SPEND OUR TIME

When we asked Australians how they spend their time, we found that the top activities Australians do on a weekly basis are indoor activities. Watching television or movies at home (90%) and spending time on social media (78%) top the list.

When asked what Australians would like to be doing less of, we find that we have an aversion towards the things we find ourselves doing. One in five of us would like to decrease the amount of time we spend on social media or the internet, and one in eight of us would like to decrease our television or movie consumption time. 

Regardless of our age or other demographics, we have become the iGen, and a group of global citizens part of a new experiment. A global experiment of digital connectivity that has transformed us to be post-linear, post-structural and post-literate. 

  • Post-linear: We no longer see life in a clear sequence, but rather a series of events that somehow come together in a new order. We don’t go to university or TAFE and end up with a trade or profession, but are entrepreneurial to the core. We up-skill, re-train, re-skill – most of us having 15 jobs across 5 careers in a lifetime.
  • Post-structural: We are post-structural, not needing our life organised in 9-5 modes. We telework, work from home, work from the train, really, we work all the time. We are a truly switched on generation, with more than half of us (54%, among Gen Y workers), admitting that we are always on and never quite feel like we can shut off.
  • Post-literate: Technology has made us post-literate and changed our lexicon and language. New words have entered our vocabulary, whether it be the emoji 'face with tears of joy' or words that aren't words at all, like #hashtag.

Screentime: Who is in control and what happens next?

Our data shows that nearly nine in ten of us have become consumers of social media, rather than contributors. Just 12% are active, sharing our life and engaging with others across social media platforms. There is no doubt that our digital times are changing our communication, our behaviour, and our learning styles. Social media has become the show-reel of our lives, breeding isolation, distraction, and a lesser ability to focus. 

Yet global connection has allowed us to gain insight into areas we never thought possible. Most of the world is now connected with a smart device. Our phones have become our 'third brain', challenging us and expanding our worldviews. In the future, new mediums will enable us to connect with the information currently available to us behind screens, in a way that is truly a part of our normal daily routine and less behind glass.

This global experiment that we find ourselves in presents a new set of challenges for us to grapple with. We have to think about how we navigate this new reality with both our cerebral capacity to think but also the deeper eyes of our heart, responding intuitively to how screens are shaping us and changing us. What future do we envision for the next generation to come, Generation Alpha? 

More than anything, it is about learning quickly from our recent past. We have the ability to create a future for the next generations that we can be proud of by maximising the best technology has to offer while leaving the 'not-so-good' bits behind.   

About Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the megatrends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth to social trends such as changing household structures, to generational change and the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

To have Eliane Miles present to your organisation on the screenage, Generation Z or the future world of work, please contact Kimberley Linco at kim@mccrindle.com.au or call 02 8824 3422

DOWNLOAD ELIANE'S PROFESSIONAL SPEAKERS PACK HERE

SEE ELIANE IN ACTION

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

annual income average aussie sports social enquiry speakers pack Northern Beaches Christian School engagement logan ACT Report holidays Australian communities training mccrindle office space daily commute conference speaker list royal baby shopping schools online shopping community event property market education future authenticity local communities future proofing baby boom urban living index sun australian community trends report village cash micro apartments area socialites crime Generation X ACF2017 spirituality 2017 sunny days stay home sydney metro public speaking business performance australian communities trends report January 26th not for profit research litter bureau leadership workshop ferry global financial crisis the changing face of men Queensland teachers hobart 2012 Geoff Brailey australia affordable moderators guide Christmas presents trends megatrends learn Assistant Store Manager life wealth housing market relational apartment cartodb capital cities rich investor not for profit business parents menai schools students responsive emerging trends australian communities forum demography NSW community engagement belief population growth student social commentator sydneycity Australian community trends buildings meetings Australian demographics ageing population futurist gig economy mobile the australian dream generation alpha overcast collaborative mccrindle tea employment research pack twentyseventeen office learning global generations Melbourne narcissism Australian Bureau of Statistics government forum census data house prices pharmacy travel insights mythbusting transport Work place easy rider manly father's day population map mccrindle in the media community woolworths data presentations giving property price growth speaker residents Gen X Births infographic wall consumer future of work financial fears screenage Australian schools 24,000,000 Netflix study australian real estate future-proof trend tuesday visual demographic follow millennials changing face of sydney university degree Gen Y research volunteers world publication charities house price cultural diversity culture engage shbc local Valentine’s Day motivate media emerging generations new office millionth Australia street rental stress cancel plans intern car cancelling plans customer generation Z financial dreams micro tertiary education case study unaffordable Caregiver royal "know the times" Tuesday Trend property weekly earnings gen z middle class equip potts point wolloomooloo wealth inequality Research Executive entrepreneur goals SA speakers pharmacies FPA school satisfaction friends entertainment capital city Kiwi shifts thrive 1968 social issues long weekend learning styles baby names australia report greatness demographer perth hello fresh donate weather South Australia ashley mckenzie New South Wales winter blues REIV National Conference aussie culture kate middleton communities housing sector personalities socialising Res Vis Northern beaches Event skills Deaths demographics sector wide study meals jobs of the future Crime Rates land of the middle class education research in the media Sydney sydney event names Australian Census school research data small business dreaming marrickville generations pyrmont entrepreneurial ethnography future household future proof baby boomers tuesday Merry Christmas CPI February 16 media activity high density charity English sustainable mythbusters panel 2020 product McCrindle Speakers Canberra plans social Northern Territory debate TDE TAS click events real hornsby digital teaching Aussie financial independence young australians cars earnings families spend REIV Conference data visualisation Financial Planning Week urban house price rise choice workers EFF supply and demand NT career youth unemployment dream mother's day millenials toys university friendship children christmas financial Skilling resource financial planning Real Estate Institute of Victoria New Zeland financial future education Kirsten Brewer victoria ABS dessert social shifts innovation ACF17 wage ACT huffington post average Australian workplace social trends Financial Planning Association generation sunburnt country proactive royal influence not-for-profit organisations social commentary population 10 years energy impact ACF baby name predictions priorities results water gender increasing densification eliane miles graphs aged care coffee collaboration innovative mentor local community leadership DESTEL balance Financial Planning Association of Australia tea shopping centre ACF 2016 trends analyst research services workforce work-life internet home ownership showreel NFP event culturally diverse retirement social impact Wagga Wagga faith investing etiquette Vocational education Christmas season 1980 trades happiness networking Scouts eliane baby name trends Hornsby Shire Council earning keynote trend australians staying home more clothing leader communication home house professional development census 1994 fears blaxland grandparents winter seasons vegetarian new york times in depth interviews HSC volunteering data video Tuesday Trends home owner social life WA award winner sydneysiders deloitte donation gold coast conference cultural diveristy rising house prices paying to work Channel Seven wealth distribution renting income Sydney Hills Business Chamber wealth and income distribution Mark McCrindle townhouses technology dare to dream thought leadership family apartments Hills Shire Council language youth Social Trend purpose trends of 2016 urban taskforce salary christian hopes care support year 7 Australian Population average sydneysider commute shopper's pick relevant personal growth sector wide baby names SMART Duchess of Cambridge report economic ease of travel challenge optimistic The Daily Edition World Water Day mover and shaker tableau casual online offenders stats optus my business awards Aussies award change mortgage dreams presentation Charlotte VIC daily telegraph lifestyle workplace culture teacher the hills shire school students ultimo Australia Day 2017 live the dream Myth internships news conference presentation program Macquarie University trends of 2017 research report Channel 7 darwin Queensland: QLD statistics post rationalism poor outsourcing employers bondi holiday SMSF educated domestic high school Australian Dream survey state professional travelling national wealth gen alpha DIY public speaker australian workshop keynote speaker New Zealand brand experience marriage Andrew Duffin snapshot alpha world youth day social lives Sydney keynote speaker 23 million professional speaker future of shopping states omnibus mining boom selfie Love 2016 census newspaper urban living prince george fresh quote rise of local professional services tattoos communicate religion Real Estate Research Director media release staying in marriages population milestone commuters faux-cilise typical australian educhat Tasmania high density apartments optus budget couple cost of living social media princess charlotte suburbs media commentary money business index divorce rate Do It Yourself Australian Trends census 2016 the average aussie wages Royals storytelling nfp parenting food Population Clock environmental scanning focus groups demographic transformations medicine researcher monarchy easter royal family wellbeing 1975 James Ward investment national crime rates Territory grave decision social research emerging technologies goal IT Specialists the great screenage entrepreneurs of today ashley fell SRE church gig insight low density jobs sydney hills owning a home census fail society trends tips consumerism criminal staff society slideshare Wellington rule keeper GPO Engineering Manager repayments cica students identity Education Future Forum debt housing growth the hills aged care puzzle australian social research volunteer public holiday market research christianity suburb group rain baby experience focus group faux-cilising bus organisational culture growing population NEETs demographic trends finance forecast summer safe wealth and income interactive Australian Communities Trends VET Australian Families cloudy days work mates survey design wedding mateship Wodonga teleworking census results anzac sydneysider teach moreton bay office opening year 12 generational trends Adelaide crows nest brand work mccrindle research unemployment young people NBRS TEDx recap Word Up cost train research visualisation social change NBRS Architecture norwest acf15 System's Architect waverton social researcher contiki going out curiosity social analysis healthy future baby name ideas learner cancelling event housing affordability professional presenters earn housing trends group session chairty global define politics event Christchurch celebration facts google qualitative research resilience PSI analysis Australians brands TED talk infographics FOMO forecasting ipswich Western Australia builders child care TED 40 million 2015 hills Australian Home rent brisbane sentiments CBD geomapping vegemite neutral bay breakfast JOMO careers marketing living Northern Beaches poker master cold education sector 2016 census results city 2014 economy participants households non profit sydney speaker visualisation Christmas lunch baby names report internship hills shire story high density living infographic environment education future report 24 million conferences 2013 affordability renter of the future #censusfail Generation Y ageing lalor park cooking know the times communications tv social researchers Australia Day The ABC of XYZ national private wealth volunteering future of education 2016 women VET sector Bathburst data analyst suburban living faux-ciliser google for education divorce

Archive