Australia towards 2020 event recap

Wednesday, August 10, 2016

Last Thursday night it was our privilege to co-host the Australia Towards 2020 Networking Event in partnership with our friends at Thrive PR.

Thank you to the Thrive team for hosting us in their wonderful Thrive360 space, Salts Meats Cheese for the divine grazing table and of course a big thank you to all those in attendance. For those who missed the night, here is an event recap. 

As guests arrived it was great to experience a time of networking with McCrindle and Thrive clients.

Mark McCrindle opened the night by looking back at the changes we’ve seen since this decade began, back in 2010. As we approach 2020, he uncovered some of the megatrends that are redefining Australia. Not only is our population growing, but we are also moving, ageing and transitioning generationally. Mark reminded us that to engage with the emerging generations that are digital, mobile, visual and social is vital, and that we need to not only understand the shifts taking place around us, but to respond to them and remain relevant in these ever changing times.

A copy of Mark's presentation from the event is available for download here.

Next we heard from Leilani Abels, Managing Director of Thrive PR on her insight into effective communications. Leilani reassured us that storytelling in marketing and communications will become more important than ever as we approach 2020, and that technology advancement will see storytelling take on new forms and levels of sophistication. Leilani reinforced the importance of analytics and measurement in marketing, the important role PR agent’s play in establishing this for clients, and that data will become the biggest production material in the future.

We then had a short time for questions with Mark and Leilani, and received some fantastic questions about the content of their presentations and how we can apply this as we approach 2020.

We’d like to say a big thank you to all of our valued clients and friends who attended the night. Be sure to look out for our upcoming Australian Communities Forum taking place in Sydney, and if there is anything we can assist with in the way of research or providing a keynote speaker, please don’t hesitate to get in touch!

About McCrindle and Thrive

McCrindle is a research based communications agency that conducts research across a range of industries. Thrive is a PR, media and digital agency assisting clients with traditional and online media activity. Throughout the year, McCrindle and Thrive work closely together to conduct consumer research for clients for product and brand positioning, helping organisations uncover insights and shape strategy.

A recent project that we recently worked on with Thrive was for Optus, to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

optus states commute gen z South Australia January 26th 2014 career shbc sydney event divorce workforce future rise of local investor men qualitative research living unaffordable aged care puzzle religion outsourcing cloudy days sector wide study owning a home goal leadership future proof ageing resilience NT low density stats Australian Families housing growth media activity Social Trend follow politics house price ultimo medicine HSC FPA marriage research visualisation media release population milestone professional development authenticity communications demographic transformations future of education relevant millenials Births PSI The Daily Edition royal baby population map capital city economic sunburnt country event online shopping priorities Australian Communities Trends staying in video cancelling plans Education Future Forum sports Duchess of Cambridge socialites daily telegraph church mccrindle in the media forecasting world victoria twentyseventeen market research earning Geoff Brailey education sector social research healthy future data visualisation marriages mccrindle research social analysis hills shire not for profit sunny days events names socialising aged care community engagement internet speakers Generation Y culture suburb education research REIV National Conference EFF area 24 million shifts demographic clothing presentation norwest crime Aussie government Real Estate Institute of Victoria goals group session marrickville Engineering Manager 1980 generations Myth Australian Trends student growing population jobs holidays rain ACF 2016 employers home owner Bathburst australian communities trends report contiki wedding demographic trends hello fresh builders hornsby Tasmania Christchurch teleworking February 16 slideshare pyrmont affordability case study social commentary Research Executive Wellington financial dreams tv learning world youth day lifestyle unemployment WA tuesday gen alpha resource professional speaker Crime Rates baby names brands forum life visual workplace culture wealth and income meals alpha analysis small business award happiness schools students mortgage social change trend tuesday quote ashley fell safe local communities census domestic baby boom social enquiry high density apartments statistics fears data analyst hobart Tuesday Trends new york times educated economy youth unemployment 10 years dream interactive work mates capital cities Christmas season property price geomapping brand experience internships group sun Western Australia australians staying home more acf15 school students wage personalities social issues housing affordability Gen X faux-cilise cold seasons Word Up kate middleton university learn house vegemite nfp middle class hopes Mark McCrindle careers young people New South Wales cartodb entrepreneur 2016 curiosity overcast family wealth mccrindle tea responsive millionth social trends lalor park grandparents Channel Seven high density leadership workshop Northern beaches Event future proofing narcissism Queensland: QLD global financial crisis employment digital weekly earnings DIY urban living index survey design budget Territory millennials collaborative property market IT Specialists megatrends daily commute experience learner cash house price rise tertiary education infographic aussie culture earnings entrepreneurial water rising house prices home summer NEETs DESTEL organisations debate non profit communicate sydneycity learning styles gold coast Aussies insights charity Wodonga urban taskforce mateship Financial Planning Association World Water Day social impact 2015 equip parenting ease of travel education future report Australian Home renter of the future energy school satisfaction school parents education future neutral bay growth women families educhat financial fears leader social commentator christianity Australian Census year 12 repayments optus my business awards Scouts communication customer real generational trends typical australian finance land of the middle class christmas office opening housing social shifts product office trends of 2017 wealth distribution TDE sydney speaker fresh professional emerging technologies trends analyst Do It Yourself engagement in the media sentiments mythbusting publication earn students program trend VIC Sydney keynote speaker demographer media stay home population cultural diversity young australians training logan sector wide house prices manly business environment plans Res Vis deloitte Australians change ageing population English engage teach residents global generations storytelling environmental scanning list ipswich Channel 7 System's Architect home ownership high school Love omnibus offenders Sydney huffington post Generation X moreton bay keynote food entertainment tea Deaths Real Estate bureau celebration The ABC of XYZ forecast Canberra volunteers rule keeper trends identity weather renting shopper's pick define etiquette future-proof Financial Planning Association of Australia new office shopping suburbs social researchers monarchy moderators guide FOMO public speaking emerging trends consumerism the australian dream anzac income innovative menai pharmacies australian social research business index faux-ciliser 2017 Christmas lunch national crime rates apartment 1994 housing trends New Zeland Gen Y royal family social researcher GPO increasing densification royal influence travel futurist ACF study dreaming winter blues poor presentations facts cancel plans easter Australia Day debt mobile Kiwi innovation spend housing market mythbusters teaching children Population Clock baby boomers affordable Adelaide panel Netflix focus group australia teacher poker master results education know the times Royals social lives holiday society trends city visualisation Kirsten Brewer going out 1968 work-life coffee consumer travelling Merry Christmas technology CBD australian communities forum google for education annual income tableau household click New Zealand McCrindle Speakers salary national private wealth suburban living local 40 million Hornsby Shire Council cooking marketing eliane investing households buildings community event 2020 faux-cilising waverton baby name trends newspaper google potts point long weekend Australian schools 1975 research "know the times" prince george generation alpha financial future royal friends staff Christmas presents participants investment Australian Bureau of Statistics child care urban couple teachers university degree entrepreneurs of today meetings optimistic ideas proactive balance generation Z dessert youth ABS global researcher conference presentation Tuesday Trend networking organisational culture Valentine’s Day SA conferences toys TAS conference wellbeing woolworths Northern Territory workplace rich SMSF blaxland Assistant Store Manager urban living 2012 language brand wealth and income distribution darwin sustainable personal growth sector year 7 bondi Wagga Wagga community trends of 2016 news 2013 schools baby cancelling event winter greatness pharmacy office space Australian Dream rental stress communities emerging generations ashley mckenzie dare to dream infographic wall research pack data research services Australian demographics national wealth insight transport Australian communities NSW skills 23 million village graphs demographics ACT the changing face of 24,000,000 mentor JOMO keynote speaker REIV Conference baby name Northern Beaches divorce rate online perth cost of living vegetarian state rent Australia Day 2017 society average aussie survey crows nest research data high density living workshop work eliane miles jobs of the future media commentary post rationalism mccrindle mother's day townhouses ethnography Financial Planning Week friendship supply and demand relational financial baby name predictions property wages selfie brisbane focus groups future of work mover and shaker social population growth generation intern criminal cars recap snapshot Queensland social life gender tattoos tips collaboration mining boom conference speaker public holiday litter thought leadership thrive in depth interviews financial independence cost social media challenge not-for-profit easy rider report wolloomooloo Caregiver paying to work father's day princess charlotte retirement Melbourne Charlotte internship Northern Beaches Christian School sydneysiders motivate

Archive