Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

communities intern baby boom wealth and income distribution education future report ashley mckenzie wage high density living quote Research Executive meetings NSW resource PSI gold coast Mark McCrindle in the media Generation X public transport NFP event professional services faux-cilise Financial Planning Association of Australia Queensland: QLD city list energy jobs mccrindle tea screenagers McCrindle Speaker small business Mark McCrindle TED cancelling plans high density waverton state daily commute new office Kirsten Brewer Willowdale global financial crisis coffee lovers 2017 technology conference grandparents geomapping census Births sports clothing omnibus winter blues manly village future of work video speakers plans 2016 census results names education research urban taskforce panel Population Clock year 7 annual income 2015 jobs of the future Australian Dream Financial Planning Association high density apartments teaching suburban living storytelling coffee food leadership workshop research pack VET sector pharmacy brand healthy future home owner ageing population Gen Y school satisfaction brands stay home future proofing couple shopping centre eliane miles charities events What is food insecurity? national private wealth forecasting holidays social shifts Australia Day hunger SMART hobart households Merry Christmas kate middleton safe trend tuesday socialising qualitative research JOMO impact society communications curiosity customer digital offenders demography NBRS house prices sydneysiders snapshot builders emerging trends survey mortgage water follow social enquiry US royal influence careers land of the middle class Australia Day 2017 urban ACT Report ageing Australian demographics economy HSC divorce ashley fell hills shire father's day Education Future Forum cold results education sector social researcher australian communities trends report GPO housing market fears award online work presentations internet marriage training emerging generations bus TEDx Speaker friendship population milestone speakers pack thought leadership Tuesday Trends wealth inequality visualisation Research Director learning leader buildings trends of 2017 CPI New Zeland Christmas presents recap Assistant Store Manager Skilling royal baby housing affordability tuesday research data capital cities population growth narcissism deloitte online shopping princess charlotte social media Australian schools lalor park future-proof meals stats friends rental stress cica australian real estate Australian Communities Trends futurist Christmas lunch wealth and income baby name trends census results future growth of sydney organisations priorities happiness poker master home ownership WA Netflix mover and shaker study TEDx giving travelling forecast cost bureau work from home affordability experience Wagga Wagga student Black Friday relational January 26th social life christianity long weekend criminal EFF social commentator shopper's pick marketing optimistic royal family apartment ultimo faith focus groups workshop James Ward mccrindle in the media cars dare to dream case study increasing densification politics cancelling event group session Hills Shire Council System's Architect urban living public speaking donate summer newspaper shifts unemployment Australian community trends investment mccrindle millionth vegemite twentyseventeen schools professional speaker learning styles rule keeper volunteers average Australian researcher workplace culture selfie Elderslie-Harrington park 24 million property market DIY Christmas season keynote 2016 prince george renter of the future NT McCridle moreton bay relevant award winner organisational culture 1994 world moderators guide debate marrickville Sydney communication 1968 younger generations celebration Cobbitty-Leppington society trends entrepreneurs of today low density participants 24,000,000 NBRS Architecture who is generation z fresh Aussie Northern Beaches Christian School know the times sydneycity mateship media activity wealth ACF earn housing trends SMSF salary victoria career Queensland wellbeing average sydneysider tertiary education high school 2014 local infographics challenge parents Do It Yourself authenticity conference speaker professional presenters Jura Australia interactive google for education Social Trend Geoff Brailey Myth wedding teach australian community trends report national wealth breakfast new york times 10 years social analyst hello fresh Maxim Accounting sentiments Vocational education in depth interviews food insecurity cultural diversity news acf15 spirituality women life cooking learner personalities university IT Specialists identity "know the times" teachers learn Australian Bureau of Statistics domestic live the dream tv holiday mobile Macquarie University 2012 wolloomooloo generations office Black Friday in Australia thrive population ideas resilience huffington post Res Vis mother's day Gen X weekly earnings marriages collaboration donation slideshare youth unemployment Australian Home infographic wall education poor rich census data finance census fail social impact baby names report Real Estate alpha Business analysis World Water Day research report aussie culture data analyst mining boom New Zealand eliane local community group cloudy days changing face of sydney not-for-profit business index renting gig future proof brisbane Canberra church Sydney keynote speaker children educhat belief 2013 aged care puzzle baby names australia report 2016 census business etiquette residents ACF2017 money publication research services Christchurch February 16 consumerism house financial dreams networking volunteering data baby boomers presentation sector investing Wodonga typical australian millennials culture English hills world youth day Sydney Hills Business Chamber economic dessert tea social trends local communities financial planning engagement rain social researchers The Daily Edition volunteering Engineering Manager CBD aged care national crime rates focus group market research the hills shire Australians entrepreneurial generation Z retirement vegetarian young australians McCrindle Speakers goal analysis Black Friday Sales insights the australian dream REIV Conference chairty faux-ciliser sector wide study VIC post rationalism Royals sun investor Charlotte perth Love care support office opening litter faux-cilising SRE Melbourne micro apartments woolworths house price rise debt digital economy shbc professional ACT casual greatness change Northern Territory school students professional development pyrmont house price winter VET Andrew Duffin trends Wellington FPA internships not for profit research Lower Hunter Region business performance university degree parenting graphs Australia street population map media commentary optus my business awards the changing face of wealth distribution entertainment rent REIV National Conference language train Territory sydney event divorce rate sydney hills TAS weather South Australia norwest social change collaborative #censusfail families blaxland logan religion employmee workplace forum mccrindle research employment cultural diveristy baby name predictions crows nest screenage mythbusters employers trends of 2016 area australian communities forum not for profit spend conferences grave decision the average aussie social commentary Sydney population McCrindle Keynote Speakers real ACF 2016 socialites demographic transformations NEETs Aussies TDE rising house prices sunny days commuting speaker toys trades dreaming charity event social issues dreams data 40 million Channel Seven SA australians staying home more click pharmacies demographer year 12 communicate rise of local FOMO megatrends menai Bathburst future of education Mount Annan-Currant Hill men purpose Word Up christmas nfp optus baby names public holiday Adelaide work mates hornsby product property price Lower Hunter research on coffee commute Tuesday Trend sydneysider teleworking baby Valentine’s Day 2020 household overcast daily telegraph internship food bank Deaths social research survey design DESTEL education future office space community social employmer sustainable data visualisation goals ACF17 report cartodb media consumer demographic trends facts mentor proactive The ABC of XYZ story statistics volunteer government easter Australian communities Channel 7 census 2016 keynote speaker baby name gen z urban living index gig economy Australian Trends Financial Planning Week apartments supply and demand Real Estate Institute of Victoria Sydney’s south west generation staff Crime Rates Kiwi visual owning a home speajer generational trends paying to work financial fears skills commuters growth christian mythbusting average aussie millenials living educated home staying in australian social research sunburnt country ferry media release darwin tattoos environment wages teacher family global generations Duchess of Cambridge micro crime middle class Scouts the hills tips states ABS travel workforce research visualisation earnings community engagement demographics seasons capital city New South Wales Australian Census suburb gender 1975 housing growth cost of living Western Australia global retail budget housing easy rider showreel work-life students cash Performance Sentiment Index generation alpha child care in the media Caregiver youth car growing population balance trends analyst demographic Tasmania dream conference presentation future of shopping financial TED talk define equip engage australia infographic young people Northern beaches Event program repayments brand experience motivate transport innovative culturally diverse non profit going out townhouses medicine anzac affordable global responsive the lucky country Hunter Valley Hornsby Shire Council leadership the great screenage 1980 schools students environmental scanning shopping property research ethnography Generation Y suburbs Gen Z Expert lifestyle mccrinlde neutral bay financial future gen alpha emerging technologies Northern Beaches community event sydney speaker trend 23 million google hopes innovation monarchy tableau Australian Families ease of travel social analysis ipswich choice workers cancel plans sydney metro Australian Population insight contiki income school potts point australian social lives unaffordable bondi sector wide earning public speaker financial independence royal Retail Work place personal growth entrepreneur Jura Coffee outsourcing

Archive