Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016

At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.

To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


product logan financial bureau Engineering Manager Christmas lunch Northern Territory norwest economy group 10 years ACT work mates environment Australian schools Australian Dream infographic wall world royal influence employment pharmacies national crime rates paying to work New Zealand customer neutral bay study Sydney keynote speaker newspaper domestic educhat social lives emerging technologies meetings demographer The ABC of XYZ hello fresh hobart Tasmania mccrindle tea leader pharmacy thought leadership small business property marriages school wedding mccrindle in the media sector wide study communication google divorce debt in depth interviews WA builders wealth cancelling event parenting ashley mckenzie authenticity marriage NEETs employers video households insight baby boomers Deaths perth education research household debate rising house prices Wellington budget social researcher focus group investor millennials cartodb cultural diversity kate middleton forecasting snapshot tableau professional development daily telegraph slideshare community event emerging trends professional ipswich careers schools students society land of the middle class daily commute event politics house price rise house price New Zeland recap 1980 innovation Channel Seven annual income fresh wolloomooloo analysis shifts Caregiver 24 million tips Valentine’s Day Northern beaches Event researcher McCrindle Speakers trends supply and demand internet gen alpha narcissism etiquette urban collaborative future proofing cold SA healthy future Queensland: QLD social commentator apartment workforce proactive Charlotte school satisfaction social analysis dessert leadership workshop training environmental scanning retirement going out australian communities trends report 1975 Mark McCrindle generational trends Social Trend 2016 demographic 2020 teacher cost of living children wage australia qualitative research emerging generations research pack social trends research data relational Births not for profit average aussie population growth pyrmont survey quote ethnography house entrepreneur father's day brisbane learner Australia Day 2017 social commentary visual earning teaching networking millenials Northern Beaches waverton forum suburbs earn mythbusters holidays dare to dream future proof rain capital city population map marrickville list 2013 Duchess of Cambridge Northern Beaches Christian School mateship Love woolworths eliane miles weekly earnings Australian Bureau of Statistics conference presentation IT Specialists child care future finance baby names entrepreneurial family staying in Tuesday Trend socialites GPO selfie weather cars home owner in the media ease of travel baby the changing face of owning a home online shopping forecast cash The Daily Edition Do It Yourself Wodonga students young people media REIV National Conference sector wealth and income eliane 1968 moderators guide 24,000,000 1994 Australian demographics motivate generations aussie culture trends analyst ACF online lifestyle FOMO EFF crows nest spend residents ultimo transport Royals mythbusting high density living growth case study Christmas presents cloudy days social enquiry shopper's pick sustainable low density TAS follow community engagement Netflix young australians resilience royal monarchy teleworking home ownership Financial Planning Week winter blues graphs mining boom speakers New South Wales state increasing densification Territory charity high school research services census social media Christchurch coffee consumer panel income faux-cilising religion education future focus groups Generation X poker master financial dreams sydney event future-proof huffington post statistics intern Australian Home states social research engage Sydney meals goals jobs of the future royal family lalor park Aussie wealth and income distribution innovative socialising group session population PSI staff learn the australian dream property market divorce rate hornsby news happiness visualisation rental stress stats relevant market research local communities DIY housing trends optus marketing Financial Planning Association of Australia megatrends publication social impact social researchers society trends collaboration mentor Geoff Brailey sunny days names mccrindle public holiday Gen X wellbeing teachers know the times acf15 volunteers educated clothing demographic trends unemployment investing office opening data define twentyseventeen Melbourne tuesday princess charlotte Queensland gender REIV Conference entertainment thrive consumerism personal growth mobile presentations brand experience living house prices demographics menai generation urban living index overcast education 2015 holiday 2017 new office winter Australian Communities Trends Res Vis growing population Australian Families digital resource Wagga Wagga easy rider Kiwi Canberra data visualisation suburban living baby name predictions year 7 government 23 million sector wide hopes social national private wealth insights middle class English communicate technology presentation population milestone youth change workshop christianity non profit area Merry Christmas responsive learning skills geomapping public speaking generation alpha infographic capital cities SMSF housing market work urban taskforce world youth day global christmas ABS conferences seasons conference JOMO Australian Census affordability real outsourcing culture entrepreneurs of today brand new york times communications affordable vegemite office space prince george Australia Day research medicine sydney speaker interactive Australians high density Population Clock HSC village Financial Planning Association salary baby name trends bondi award youth unemployment omnibus trends of 2016 cost futurist urban living alpha curiosity wages housing affordability tattoos keynote speaker VIC media release career storytelling student Aussies Kirsten Brewer balance future of education workplace DESTEL Gen Y work-life schools housing social shifts faux-cilise "know the times" faux-ciliser cancelling plans tea vegetarian social change buildings rent office poor trend tuesday Education Future Forum easter high density apartments ACF 2016 Assistant Store Manager mover and shaker organisational culture safe australian social research sports engagement brands Myth business sentiments ageing communities earnings click internship toys plans crime blaxland NT cancel plans media commentary 40 million Channel 7 gen z global financial crisis ageing population Real Estate Institute of Victoria cooking fears university local community education future report economic couple energy program financial independence data analyst System's Architect post rationalism 2014 identity renter of the future financial future challenge manly Real Estate typical australian sun Crime Rates future of work rule keeper sydneycity social life TDE life optimistic trends of 2017 rise of local aged care puzzle Australian Trends darwin business index Western Australia unaffordable February 16 mother's day baby boom royal baby food results not-for-profit shbc litter report FPA participants sydneysiders Tuesday Trends NSW townhouses year 12 ashley fell anzac university degree victoria dream offenders equip baby name World Water Day potts point gold coast criminal Hornsby Shire Council mccrindle research nfp January 26th global generations women Generation Y teach friends school students suburb shopping dreaming deloitte workplace culture friendship city internships australians staying home more families renting housing growth jobs ideas water Scouts church australian communities forum parents mortgage millionth celebration priorities education sector hills shire personalities Australian communities sunburnt country survey design optus my business awards goal stay home Bathburst long weekend national wealth Research Executive organisations home Adelaide experience tv CBD google for education research visualisation South Australia investment wealth distribution events men learning styles media activity facts commute language summer generation Z aged care Word Up 2012 rich property price Christmas season conference speaker leadership demographic transformations grandparents repayments professional speaker greatness moreton bay keynote tertiary education trend