The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

The Australian Communities Forum 2016

Friday, September 16, 2016

On Thursday 13th October 2016, McCrindle Research and R2L & Associates are hosting The Australian Communities Forum at Customs House in Sydney. This one day event is focused on delivering to not-for-profit organisations and community focused businesses the key demographic and social trends transforming Australian communities, and how organisations can best engage in these changing times.

Held since 2012 this annual event provides compelling case studies, the latest research, practical workshops and importantly, great networking over morning tea, lunch and afternoon tea. Come and hear Mark McCrindle launch the 2016 Australian Communities Report, as well as engaging content and fantastic networking opportunities. This not to be missed event will equip leaders in community engagement with the latest insights into 21st Century Australian Communities.

Purchase your early bird ticket today.

OUr speakers

Mark McCrindle

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair. 

Terrence Mullings (MC)

Terrence is a lively TV and Radio personality with a unique ability to communicate and truly connect with his audience. A regular guest on The Morning Show, he currently works as a Radio Announcer on HOPE 103.2 as well as TV presenter on Positive Hits TV/Radio. Terrence has previously been a presenter on Channel 10 (the Circle), Chanel 9 Morning and also live T.V host on TVSN. Terrence created and produced music video show: “Positive Hits,” which currently airs worldwide. Terrence is in the business of “communication” and utilises a variety of platforms: TV, Radio, Speaking Events, and even speaking from "The Pulpit ".

Andy Gourley

Andrew Gourley is the Founder and CEO of Red Frogs Australia Chaplaincy Network. He started the Red Frog Program in 1997, after seeing the need for a chaplaincy service to safe guard teenagers and young adults. This Chaplaincy Network is now the largest support network in Australia for schoolies, festivals and universities students. Currently the Red Frog Chaplaincy program for Schoolies is located in 17 different locations around Australia and coordinates over 4000 volunteers to run its programs. 

Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. 

Josh Hawkins

Josh is the founder and creator of Hi Josh. Which is one of those things that sounds more impressive than it actually is. He enjoys talking in third person and making YouTube videos. He made a few viral videos and now gets recognised at the local McDonalds by Luke, one of the employees. Across various social media platforms Josh has received over 50 million views in the last year, and has a global audience of about 50,000 people over YouTube, Facebook and Snapchat etc.

Nic Bolto

Nic Bolto is an executive coach and consultant specialising in entrepreneurship, strategy execution and change. Nic assignments have included senior government, corporate and not for profit change projects including Sanitarium Health and Wellbeing, The Salvation Army, Bupa and the NSW Baird government with Minister Dominello's recent value rediscovery for their social health portfolio. As a Churchill Fellow, Melbourne Business School graduate and Fellow of the Australian Institute of Company Directors, Nic brings significant expertise to the acquisition of goals that are important to community and the people within them, to organisations, to charities and to their donors.

Caitlin Barrett

Caitlin is the founding CEO of Love Mercy, and has a passion for Love Mercy's women in Uganda and about bringing about real change within communities in poverty. Caitlin was committed to setting up the Love Mercy Foundation when Olympic runner and Love Mercy Founding Director Eloise Wellings came back from her first trip to Uganda after meeting Julius Achon and navigated the minefields of the not-for-profit sector. Caitlin worked in a volunteer capacity for three years until becoming the first paid full-time staff member in 2015.

James Ward

James is a Director of NBRSARCHITECTURE and a member of the Executive Leadership Team. James' strength is in understanding complex situations and developing management strategies to guide the development of improved outcomes that can change the way people think and live. With a strong background in senior executive management and strategic planning in both for-profit; fast moving consumer goods and the not-for-profit industry sectors, James has been involved with many varied commercial situations.

Ashley Fell

Ashley Fell is a social researcher and Team Leader of Communications at McCrindle. As a trends analyst she understands how organisations can communicate with the emerging generations to effectively engage and motivate them. From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training leaders and teams on how to communicate across generational barriers.

Bryce Davies

Bryce has been a Salvation Army Officer for 22 years. For 9 years he worked in The Salvation Army Bridge program focusingon Drug and Alcohol rehabilitation in both Adelaide and Brisbane. In recent years Bryce has headed up an inner city drop in space in Fortitude valley in Brisbane that has evolved into a dynamic and functional community with a broad and effective raft of services. Bryce is now based in Sydney heading up a new project called “Communities of Hope” Assisting Salvation Army leaders develop welcoming and authentic community life.


Purchase your early bird ticket today.

Generation Z defined; The 5 characteristics of today's students

Friday, September 09, 2016

For today’s students, growing up with the emerging technologies at their fingertips has blurred the lines of work and social, of study and entertainment, of private and public. They now live in an open book environment – just a few clicks away from any information. They connect in a border less world across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

At McCrindle, we are regularly engaged by a variety of organisations to assist with understanding who Generation Z is, what context they are being shaped in the traits that define them. Before we can engage this generation, we first need to understand them.

So how can we understand the emerging generations and their learning habits? Well, based on our research, here are five characteristics of today’s students:


Traditionally, learning took place in the classroom and the practice and application through homework. However, in the 21st Century, content can now be accessed through technology anywhere, and often in very visual and engaging forms. Thus we have the flipping of education where the learning takes place outside the classroom, but the essential engagement and practice is still conducted at school, by the all-important facilitator, rather than the teacher.


Not only through technology do today’s students interact, but they are mobile in terms of the jobs they will have and the homes they will live in. It is therefore important to think about how you can equip this generation with not just content but resilience in a changing world.


Today's generation of students are truly global, and are the most likely generation to work in multiple countries. They’re the most globally connected and influenced generation in history and are not limited to the local, but are global as never before.


We've called the emerging generation, Gen Alpha, but we also call them Generation Glass, because it is not just pen and paper, but iPads and screens on which they will learn, which are designed to not just display the written but the visual. While today’s students need literacy they also need digital skills to thrive in this changing world.


In an era of information overload, messages have increasingly become image-based and signs, logos and brands communicate across the language barriers with colour and picture rather than with words and phrases. Communicating symbols and pictures with stories isn’t an entirely new concept. Most ancient forms of communication such as indigenous rock art, reinforces the notion that it is pictures not words that tell the story. Visuals are also the way in which the brain processes information best. It can retain visual symbols and images rather than just written content. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles, above auditory delivery form, which has traditionally dominated the classroom.

To find out more about Generation Z, visit our site and if we can assist with any presentations on the topic of the emerging generations, please feel free to get in touch.

About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. 

Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


etiquette micro apartments train property family economy Christmas lunch teachers growing population wealth and income distribution online shopping ACT Report kate middleton home owner personal growth royal family ferry mobile casual food insecurity mccrindle car Mount Annan-Currant Hill sydney speaker coffee lovers divorce Assistant Store Manager Australian communities politics NFP event DESTEL volunteering communities millenials Australian Trends stay home digital generation learning styles conference presentation healthy future affordable GPO going out marketing ageing students urban living index FOMO celebration VET Wagga Wagga 2016 marrickville buildings winter rain millennials responsive statistics household stats Tasmania VET sector future proofing communications new york times Australian Dream cultural diveristy employment Aussie future of work hopes population milestone media activity 2016 census results brands volunteering data February 16 shifts change suburbs sports dare to dream Sydney’s south west woolworths conference tattoos royal professional presenters energy 1994 finance researcher mateship SRE ultimo suburban living mentor panel Deaths cica house price survey results travelling households parenting small business housing growth lifestyle rise of local 40 million criminal earning local data community engagement keynote McCridle Engineering Manager safe crime the hills shire Melbourne australia area growth baby names ashley fell Northern Beaches Christian School couple commute mccrindle research australians staying home more social issues commuters outsourcing quote ACT slideshare apartments the average aussie Generation Y entrepreneurs of today google for education victoria South Australia apartment Christchurch skills narcissism careers google cooking wealth distribution media release Territory Real Estate analysis middle class baby name states shopper's pick Financial Planning Week christian care support organisations consumer keynote speaker proactive university neutral bay teach group NBRS norwest cancelling event thrive wedding sentiments futurist Generation X census clothing Love market research culture debt Wodonga Tuesday Trend weekly earnings transport census fail baby boom business Research Director urban purpose Australian community trends internet moreton bay house bus 1968 engage teaching poor winter blues learner sector wide affordability staying in church trends of 2016 2015 demographic trends donate sydneysider social change Jura Coffee System's Architect future of shopping australian social research eliane miles education research potts point media commentary increasing densification TEDx volunteer 2017 goals sydneysiders professional work mates rule keeper the great screenage trades VIC grandparents work changing face of sydney social enquiry equip cars australian communities forum office space speajer house prices divorce rate ACF organisational culture salary sydneycity optus mythbusters product Bathburst generations online resilience Christmas presents research unemployment Cobbitty-Leppington Australia street facts australian contiki fresh social impact wealth and income education sector youth unemployment property price office opening housing market demographic public speaker residents financial social commentary cost of living vegetarian high density living national private wealth "know the times" environmental scanning gig giving meals capital city non profit rich princess charlotte schools students local communities high density social shifts Western Australia TAS storytelling 2014 post rationalism blaxland holidays names financial future population authenticity leader grave decision 1980 townhouses youth snapshot New South Wales trends analyst shopping staff men rising house prices mccrindle tea royal influence forecasting social life motivate Valentine’s Day Sydney Hills Business Chamber Willowdale poker master waverton tableau sector demographic transformations families Word Up gen z census 2016 public holiday intern national wealth priorities conferences trend tuesday plans mortgage trend define publication program children newspaper culturally diverse research on coffee FPA social lives aussie culture mining boom charity cancelling plans social media moderators guide 2020 follow Work place bureau supply and demand spend wealth inequality identity research visualisation 10 years What is food insecurity? 2016 census emerging generations home ownership wealth news anzac DIY global financial crisis financial independence entrepreneurial average Australian personalities vegemite Hornsby Shire Council award winner trends of 2017 not-for-profit investment repayments SA Population Clock engagement TED talk geomapping ethnography seasons Gen Y rent sustainable infographic screenage Northern Territory infographics shopping centre money Netflix Financial Planning Association of Australia Duchess of Cambridge choice workers ACF17 society trends showreel social research Merry Christmas child care graphs rental stress tuesday Myth career forum event NT employers renter of the future annual income Jura Australia population map HSC January 26th medicine events australian community trends report summer food bank infographic wall technology Royals Births Australian demographics earn long weekend social analysis suburb list offenders 1975 financial dreams eliane young australians faux-cilise brisbane hunger water year 12 #censusfail crows nest capital cities baby names report speakers Northern Beaches father's day jobs gold coast mother's day easy rider research services Channel 7 leadership property market trends internship focus groups greatness baby name trends religion friends professional services school future proof urban living in depth interviews James Ward ease of travel demography faux-cilising global media debate deloitte conference speaker tertiary education emerging technologies monarchy know the times Hills Shire Council overcast insight cartodb gender Australian Census CPI dreaming data visualisation visual young people WA Channel Seven communicate cultural diversity environment public speaking cost sun volunteers perth research pack the australian dream Australian schools global generations pharmacy schools socialites entrepreneur census data new office darwin nfp the hills huffington post menai Vocational education recap award ACF2017 sector wide study toys entertainment Kiwi educated PSI student education future report lalor park baby name predictions innovative workplace culture easter national crime rates SMART home financial fears housing affordability dreams social researchers tea acf15 REIV Conference generation Z generational trends twentyseventeen speakers pack gig economy goal Aussies aged care Caregiver Tuesday Trends meetings Australians school satisfaction NEETs learn school students society sunburnt country marriages New Zealand speaker high school experience collaborative networking Scouts NBRS Architecture REIV National Conference consumerism fears communication future domestic business performance weather sydney event ageing population charities curiosity alpha economic not for profit Sydney ABS hills workshop parents Australian Bureau of Statistics Kirsten Brewer christianity tips leadership workshop Skilling micro generation alpha australian communities trends report sydney hills ipswich Queensland spirituality 2013 paying to work city World Water Day bondi The Daily Edition presentations cash teacher census results optus my business awards demographics thought leadership impact Res Vis education living shbc 2012 focus group omnibus the lucky country low density CBD Australian Population presentation professional speaker Christmas season EFF wages collaboration future of education Elderslie-Harrington park dessert breakfast challenge year 7 socialising the changing face of Crime Rates visualisation hornsby women food builders investor business index land of the middle class friendship 24 million real jobs of the future Queensland: QLD renting manly story Canberra mythbusting report Research Executive not for profit research interactive relevant Adelaide insights hello fresh Charlotte click prince george daily telegraph wage wolloomooloo local community live the dream ideas Australia Day 2017 educhat Do It Yourself mover and shaker coffee training selfie data analyst emerging trends faith daily commute Financial Planning Association SMSF housing brand experience in the media baby boomers resource australian real estate study customer TDE social researcher community event travel investing house price rise litter Geoff Brailey video group session baby Northern beaches Event faux-ciliser JOMO royal baby average aussie survey design Mark McCrindle Gen X community Real Estate Institute of Victoria employmee gen alpha aged care puzzle christmas The ABC of XYZ megatrends employmer hills shire budget Wellington happiness ashley mckenzie office social trends English housing trends demographer cancel plans retirement Social Trend research data unaffordable forecast learning New Zeland social commentator education future Australian Communities Trends wellbeing owning a home average sydneysider urban taskforce research report marriage life NSW balance baby names australia report typical australian McCrindle Speakers state hobart millionth pharmacies innovation Australian Families high density apartments Education Future Forum university degree work-life pyrmont logan teleworking holiday internships 23 million relational case study social world youth day donation professional development TED Australian Home dream world sunny days IT Specialists government optimistic ACF 2016 24,000,000 participants cloudy days belief tv cold village financial planning chairty workplace brand Andrew Duffin Macquarie University income workforce future-proof mccrindle in the media earnings population growth Sydney keynote speaker Australia Day sydney metro language qualitative research