The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

The Australian Communities Forum 2016

Friday, September 16, 2016

On Thursday 13th October 2016, McCrindle Research and R2L & Associates are hosting The Australian Communities Forum at Customs House in Sydney. This one day event is focused on delivering to not-for-profit organisations and community focused businesses the key demographic and social trends transforming Australian communities, and how organisations can best engage in these changing times.

Held since 2012 this annual event provides compelling case studies, the latest research, practical workshops and importantly, great networking over morning tea, lunch and afternoon tea. Come and hear Mark McCrindle launch the 2016 Australian Communities Report, as well as engaging content and fantastic networking opportunities. This not to be missed event will equip leaders in community engagement with the latest insights into 21st Century Australian Communities.

Purchase your early bird ticket today.

OUr speakers

Mark McCrindle

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair. 

Terrence Mullings (MC)

Terrence is a lively TV and Radio personality with a unique ability to communicate and truly connect with his audience. A regular guest on The Morning Show, he currently works as a Radio Announcer on HOPE 103.2 as well as TV presenter on Positive Hits TV/Radio. Terrence has previously been a presenter on Channel 10 (the Circle), Chanel 9 Morning and also live T.V host on TVSN. Terrence created and produced music video show: “Positive Hits,” which currently airs worldwide. Terrence is in the business of “communication” and utilises a variety of platforms: TV, Radio, Speaking Events, and even speaking from "The Pulpit ".

Andy Gourley

Andrew Gourley is the Founder and CEO of Red Frogs Australia Chaplaincy Network. He started the Red Frog Program in 1997, after seeing the need for a chaplaincy service to safe guard teenagers and young adults. This Chaplaincy Network is now the largest support network in Australia for schoolies, festivals and universities students. Currently the Red Frog Chaplaincy program for Schoolies is located in 17 different locations around Australia and coordinates over 4000 volunteers to run its programs. 

Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. 

Josh Hawkins

Josh is the founder and creator of Hi Josh. Which is one of those things that sounds more impressive than it actually is. He enjoys talking in third person and making YouTube videos. He made a few viral videos and now gets recognised at the local McDonalds by Luke, one of the employees. Across various social media platforms Josh has received over 50 million views in the last year, and has a global audience of about 50,000 people over YouTube, Facebook and Snapchat etc.

Nic Bolto

Nic Bolto is an executive coach and consultant specialising in entrepreneurship, strategy execution and change. Nic assignments have included senior government, corporate and not for profit change projects including Sanitarium Health and Wellbeing, The Salvation Army, Bupa and the NSW Baird government with Minister Dominello's recent value rediscovery for their social health portfolio. As a Churchill Fellow, Melbourne Business School graduate and Fellow of the Australian Institute of Company Directors, Nic brings significant expertise to the acquisition of goals that are important to community and the people within them, to organisations, to charities and to their donors.

Caitlin Barrett

Caitlin is the founding CEO of Love Mercy, and has a passion for Love Mercy's women in Uganda and about bringing about real change within communities in poverty. Caitlin was committed to setting up the Love Mercy Foundation when Olympic runner and Love Mercy Founding Director Eloise Wellings came back from her first trip to Uganda after meeting Julius Achon and navigated the minefields of the not-for-profit sector. Caitlin worked in a volunteer capacity for three years until becoming the first paid full-time staff member in 2015.

James Ward

James is a Director of NBRSARCHITECTURE and a member of the Executive Leadership Team. James' strength is in understanding complex situations and developing management strategies to guide the development of improved outcomes that can change the way people think and live. With a strong background in senior executive management and strategic planning in both for-profit; fast moving consumer goods and the not-for-profit industry sectors, James has been involved with many varied commercial situations.

Ashley McKenzie

Ashley McKenzie is a social researcher and Team Leader of Communications at McCrindle. As a trends analyst she understands how organisations can communicate with the emerging generations to effectively engage and motivate them. From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training leaders and teams on how to communicate across generational barriers.

Bryce Davies

Bryce has been a Salvation Army Officer for 22 years. For 9 years he worked in The Salvation Army Bridge program focusingon Drug and Alcohol rehabilitation in both Adelaide and Brisbane. In recent years Bryce has headed up an inner city drop in space in Fortitude valley in Brisbane that has evolved into a dynamic and functional community with a broad and effective raft of services. Bryce is now based in Sydney heading up a new project called “Communities of Hope” Assisting Salvation Army leaders develop welcoming and authentic community life.


Purchase your early bird ticket today.

Generation Z defined; The 5 characteristics of today's students

Friday, September 09, 2016

For today’s students, growing up with the emerging technologies at their fingertips has blurred the lines of work and social, of study and entertainment, of private and public. They now live in an open book environment – just a few clicks away from any information. They connect in a border less world across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

At McCrindle, we are regularly engaged by a variety of organisations to assist with understanding who Generation Z is, what context they are being shaped in the traits that define them. Before we can engage this generation, we first need to understand them.

So how can we understand the emerging generations and their learning habits? Well, based on our research, here are five characteristics of today’s students:


Traditionally, learning took place in the classroom and the practice and application through homework. However, in the 21st Century, content can now be accessed through technology anywhere, and often in very visual and engaging forms. Thus we have the flipping of education where the learning takes place outside the classroom, but the essential engagement and practice is still conducted at school, by the all-important facilitator, rather than the teacher.


Not only through technology do today’s students interact, but they are mobile in terms of the jobs they will have and the homes they will live in. It is therefore important to think about how you can equip this generation with not just content but resilience in a changing world.


Today's generation of students are truly global, and are the most likely generation to work in multiple countries. They’re the most globally connected and influenced generation in history and are not limited to the local, but are global as never before.


We've called the emerging generation, Gen Alpha, but we also call them Generation Glass, because it is not just pen and paper, but iPads and screens on which they will learn, which are designed to not just display the written but the visual. While today’s students need literacy they also need digital skills to thrive in this changing world.


In an era of information overload, messages have increasingly become image-based and signs, logos and brands communicate across the language barriers with colour and picture rather than with words and phrases. Communicating symbols and pictures with stories isn’t an entirely new concept. Most ancient forms of communication such as indigenous rock art, reinforces the notion that it is pictures not words that tell the story. Visuals are also the way in which the brain processes information best. It can retain visual symbols and images rather than just written content. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles, above auditory delivery form, which has traditionally dominated the classroom.

To find out more about Generation Z, visit our site and if we can assist with any presentations on the topic of the emerging generations, please feel free to get in touch.

About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. 

Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


communities ease of travel infographic culture geomapping weekly earnings home owner future-proof darwin happiness award winner australia IT Specialists population Wellington social life university teaching baby names report criminal dream click gen alpha dessert engagement entrepreneurial meetings Love investing thrive tips student professional services VIC eliane 24,000,000 teleworking Deaths Res Vis Gen X ferry home ownership high density shbc menai HSC rent February 16 ultimo education future volunteers food leadership cost pharmacy baby name predictions research services growing population child care training Melbourne optus my business awards equip media activity Sydney keynote speaker learner offenders Sydney speakers mortgage bus workplace culture travel work mates tertiary education living builders Australian Population victoria cancelling event thought leadership earn social commentator winter collaboration New South Wales urban living index year 7 sector wide study resilience divorce mobile princess charlotte commute follow university degree urban living safe social commentary qualitative research media commentary urban taskforce etiquette world high density living property sector wide holidays brisbane Australian Home learning priorities water emerging generations rental stress trend wedding train aged care puzzle dare to dream visual publication crime overcast mateship collaborative the hills shire future of work Macquarie University ashley fell investment Vocational education village rise of local mythbusters authenticity Hornsby Shire Council generation alpha hornsby results national private wealth paying to work australian communities trends report 1980 poker master workforce Engineering Manager internship graphs megatrends ashley mckenzie social issues medicine marriage social change brand experience moderators guide sydney metro ACT business index technology growth future divorce rate business performance 2013 alpha social enquiry in the media hobart learning styles acf15 Valentine’s Day state mover and shaker Duchess of Cambridge society optimistic area office opening house EFF data visualisation crows nest rain global generations capital cities city ethnography households storytelling typical australian work easter parenting sector media release income buildings skills prince george Tasmania trend tuesday Financial Planning Association of Australia renter of the future TAS shifts employers Geoff Brailey fresh grandparents royal baby potts point VET friendship baby boomers investor socialites forum toys post rationalism community event house price logan Caregiver leadership workshop eliane miles consumer car Charlotte names 40 million English bondi cultural diversity cold small business work-life future of education wages land of the middle class christian charity greatness winter blues conference presentation new office experience supply and demand culturally diverse manly Do It Yourself ipswich cash visualisation GPO educated litter generation Australian demographics list Generation Y Queensland: QLD Population Clock coffee 24 million Aussie ideas cooking Crime Rates VET sector society trends The Daily Edition christmas NBRS The ABC of XYZ royal influence low density online shopping #censusfail nfp google for education internships census 2016 rising house prices 2020 teacher slideshare SMART 2016 census results social researcher Northern beaches Event financial hills shire futurist repayments tattoos long weekend bureau social media identity staff royal family ageing the average aussie Channel 7 increasing densification research report affordability entrepreneur motivate FPA Word Up baby names australia report sustainable know the times Merry Christmas google father's day housing market communications WA media transport faux-cilise Scouts economic emerging technologies Research Executive New Zealand grave decision engage goal 2016 panel proactive sydneysiders research visualisation middle class hello fresh product year 12 stay home tea aged care daily commute blaxland the changing face of healthy future personal growth conference social trends case study Andrew Duffin fears recap residents men focus group TDE workshop woolworths PSI Financial Planning Association mining boom Aussies friends baby names internet families Northern Territory career Real Estate deloitte weather goals 2016 census new york times Australian Dream women World Water Day huffington post Sydney Hills Business Chamber infographic wall cartodb keynote Christchurch 2014 entrepreneurs of today pyrmont Births workplace Australian schools mentor the hills christianity perth Education Future Forum Canberra responsive conferences relational Australian Families marrickville research data market research public speaker parents Royals Channel Seven commuters youth unemployment generation Z financial dreams survey design affordable sydney speaker story professional spend social language census fail video wolloomooloo employment social lives faux-ciliser in depth interviews changing face of sydney System's Architect energy ageing population faux-cilising January 26th innovation high school wellbeing cancel plans tableau Northern Beaches South Australia moreton bay baby name NBRS Architecture average aussie demographics debt millennials cancelling plans easy rider sydney event population growth Netflix survey Northern Beaches Christian School daily telegraph research pack Australian Trends Christmas season poor tv SMSF Tuesday Trend waverton world youth day New Zeland networking Adelaide Christmas lunch Australia Day insights annual income demographer participants sun trends of 2016 statistics unemployment wage family house prices data analyst townhouses the australian dream personalities school satisfaction vegetarian social analysis NT going out 2015 staying in jobs data community balance global financial crisis professional speaker report tuesday wealth and income baby budget public speaking Kiwi states communicate 10 years house price rise politics children Myth shopper's pick students gold coast owning a home group session mccrindle research Australian Census hopes earnings millionth Assistant Store Manager brands australian communities forum future proofing neutral bay snapshot pharmacies australian social research conference speaker earning dreaming Queensland couple DIY analysis marriages kate middleton mccrindle leader capital city change national wealth schools students local communities DESTEL outsourcing newspaper optus CBD public holiday cost of living Skilling NSW demographic trends clothing quote contiki define baby boom NEETs omnibus McCrindle Speakers environmental scanning generational trends youth 1994 gender education sector Australian Communities Trends religion australians staying home more group social researchers Kirsten Brewer interactive emerging trends narcissism focus groups Gen Y non profit housing affordability life online education future report cloudy days curiosity unaffordable Tuesday Trends events selfie trends analyst financial fears property market Financial Planning Week suburbs celebration Australia Day 2017 consumerism Australian Bureau of Statistics organisational culture plans Australians retirement Bathburst customer faith monarchy government rule keeper educhat Work place lalor park demographic education research trades careers news ACF 2016 sunburnt country Territory not-for-profit teachers challenge trends of 2017 global program sydney hills 1975 schools high density apartments property price intern housing growth real Australian communities teach organisations keynote speaker presentations household salary mccrindle tea relevant 2012 domestic marketing millenials sydneycity Western Australia James Ward social shifts population map ABS local jobs of the future community engagement presentation social impact holiday cars anzac event REIV National Conference facts brand researcher JOMO innovative 2017 "know the times" Wagga Wagga 1968 award meals office space aussie culture young australians suburban living financial future wealth and income distribution young people research sports Real Estate Institute of Victoria entertainment travelling 23 million wealth resource debate not for profit sentiments business generations school apartment finance Social Trend education twentyseventeen trends FOMO Hills Shire Council mythbusting census results royal norwest forecasting insight shopping economy spirituality ACF summer home future proof mccrindle in the media lifestyle Generation X sunny days suburb vegemite mother's day gen z socialising rich stats housing trends seasons Wodonga belief national crime rates population milestone financial independence study wealth distribution office professional development census breakfast digital learn baby name trends environment REIV Conference social research housing forecast Mark McCrindle demographic transformations Christmas presents school students communication urban renting church SA