Media Commentary from the McCrindle team

Wednesday, January 11, 2017

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Some of our recent media commentary includes:

Jobs of the future

The last few years of disruption has shown us that any role that can be replaced by technology will be.While technology is great for automating systems and replacing repetitive functions, it is not strong at adapting to complex change and engaging with people. Mark McCrindle speaks to The Daily Edition about how students can future proof their careers and skills. Watch it here.

Trends of 2016

From Donald Trump to Brexit, dabbing, bottle flipping and Pokemon Go, Mark McCrindle speaks to The Daily Edition about some of the biggest trends of 2016, including the 2016 word of the year which was Post Truth, and demographic milestones for Australia including reaching a population of 24 million people in February, and Sydney hitting a population of 5 million. Watch it here.

Trends of 2017

Rise of the local, growth of lifestyle cities, DIY everything, the Gig-economy and post-rationalism are the top five trends Mark McCrindle has identified for 2017. Mark joins the team from The Daily Edition to discuss the trends forecasted for 2017. Watch it here.

Melbourne growing faster than Sydney

After being voted the world’s most liveable city for the sixth year in a row, Melbourne property prices have grown faster than those of Sydney over the last year. With Melbourne being forecast to become Australia’s biggest city by 2050, Mark McCrindle attributes the diversified economy, lower house prices and its reputation as the fashion and cultural capital to its growth. Read the article here.

Are passive aggressive notes breaking down Sydney's sense of community?

The rise of anonymous, sarcastic signs left by Sydneysiders is seen to be breaking down communities. While this sort of behaviour is often seen on social media, Mark McCrindle says we don’t see so much of it normal civil interactions. When we are face to face, people aren’t nearly as sarcastic or nasty. Behind the venomous notes and social media posts, we really get a sense of the angst and frustration that is modern, busy stressful life. Read the article here.

Baby Name trends

Mark McCrindle has made his baby name predictions for 2017. He says longer and more culturally diverse names will be popular in 2017. Names beginning with X, Y and Z are also predicted to be huge, including Zander and Zephyr for boys, and Zyla and Zelda for girls. Read the article here.

Aussie parents are opting for sophistication and substance over quirky spellings or compound names, with gender neutral names back in vogue. Mark McCrindle predicts te top 10 ‘rising stars’ of 2017 for girls names were likely to be Addison, Penelope, Ariana, Frankie, Charlie, Elsie, Aurora, Billie, Lilian and Aisha. For the boys, McCrindle predicts Harvey, Beau, Chase, Theodore, Carter, Spencer, Ali, Harley, Darcy and Fletcher will be the rising stars for boys names next year. Read the article here.


The growing trend of finding others to do the jobs we hate has made the Christmas of 2016 a far cry from festive seasons past. “As for outsourcing, that is certainly a growing trend, especially around Christmas time when the shops are busy and perhaps there is a task that we don’t feel confident in completing, that we can have someone else complete for us,” says Ashley Fell from McCrindle. Read the article here.

Home ownership and renting

Sydney is turning into a city of renters as rising prices force more people to ditch the home owning dream. McCrindle research director Eliane Miles said while home ownership was still a major aspiration, it was ­simply affordability stopping young people from buying. “We did some research that showed 90 per cent of Australians still want to strive towards owning their own home,” Ms Miles said. “It’s still the Aussie dream, it’s just more difficult and I think for young people it seems incredibly far off.” Read the article here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


high density living sector case study growth 1994 equip young australians budget 40 million gen alpha online infographic wall overcast Word Up renting leadership award royal TAS faux-ciliser demographic Research Executive cancelling event aussie culture post rationalism etiquette Financial Planning Week offenders Engineering Manager suburb crime future of education crows nest sports criminal Do It Yourself medicine analysis professional services lifestyle property price world travelling baby 2016 census growing population sentiments woolworths state survey design workplace culture Channel Seven Crime Rates twentyseventeen System's Architect future future of shopping cost of living 2014 church Mark McCrindle New Zealand vegetarian deloitte presentations holidays 2016 census results demographics middle class community shopping program australia society happiness educated victoria intern click culturally diverse omnibus optus my business awards perth teleworking cancel plans media commentary work-life safe cancelling plans potts point group sydney speaker social shifts residents in depth interviews office Macquarie University trends analyst government winter blues manly Social Trend income Res Vis visualisation skills generation alpha #censusfail office opening princess charlotte educhat keynote speaker Vocational education earning supply and demand 2012 work mates brisbane JOMO internet leadership workshop conference speaker house REIV Conference dare to dream names careers generation volunteers Caregiver earnings cica rule keeper rain pyrmont 1968 Australian Bureau of Statistics youth fears bondi debt spend tv family generational trends society trends Tuesday Trend Australian Dream alpha ashley fell Australian demographics DIY interactive menai royal influence clothing career environment newspaper public speaking sydney metro responsive insights collaborative divorce baby names report cash suburban living consumerism emerging trends australian social research charity spirituality university waverton not for profit cultural diversity high density debate mccrindle tea geomapping Hornsby Shire Council proactive ageing Australian communities families population mccrindle research future of work focus group Australian schools economy education population milestone holiday living generation Z blaxland baby boom urban living shopping centre customer 2013 census results ageing population recap quote NBRS student conference presentation Generation Y train Tasmania resilience neutral bay research EFF entertainment optus in the media mobile relational social analysis keynote REIV National Conference personalities retirement Skilling VIC cooking Sydney social researcher christian staying in networking micro apartments real micro cartodb property internships social futurist sector wide study population growth year 12 men faux-cilising tertiary education technology local list follow wedding Assistant Store Manager media energy school satisfaction shbc internship households study wellbeing Love parenting kate middleton conferences ideas average Australian work mover and shaker Charlotte Territory going out lalor park marketing trends of 2017 small business organisational culture New Zeland NBRS Architecture cold research visualisation sydneysiders australians staying home more VET mythbusting participants demographer demography Hills Shire Council speakers Australians investment professional TDE monarchy emerging generations average aussie curiosity resource business publication city unemployment identity toys social enquiry training high density apartments pharmacies faith Christmas lunch sunny days panel Financial Planning Association of Australia market research Canberra goal politics IT Specialists mortgage affordable students conference women communications stats Bathburst teacher financial research services schools students social trends tattoos narcissism entrepreneur workshop Australian Families nfp property market schools home ownership mateship teachers Northern Beaches Christian School hills shire national private wealth housing market norwest housing trends SRE millennials research pack pharmacy brands generations "know the times" home CBD Financial Planning Association darwin communicate census Australian Population Real Estate Institute of Victoria qualitative research innovation fresh capital cities urban urban living index employers challenge grave decision Population Clock year 7 mining boom area 2017 infographic digital mother's day trades ABS Netflix cost ipswich world youth day relevant FOMO Christmas season James Ward google marriage Merry Christmas facts capital city non profit Australia Day 2017 social issues house price rise 10 years report renter of the future social commentary not-for-profit friendship low density entrepreneurial buildings university degree earn religion Valentine’s Day data World Water Day tea innovative events housing growth education future report forecast plans Work place define national wealth school students Northern Territory children priorities Christmas presents cloudy days event the australian dream balance Duchess of Cambridge workplace daily telegraph Births local community forecasting purpose consumer news parents rise of local Education Future Forum forum finance brand Sydney Hills Business Chamber trends of 2016 Myth learning styles thought leadership change royal family divorce rate economic public speaker Sydney keynote speaker GPO life the changing face of Australian Census marriages optimistic Queensland: QLD demographic transformations water McCrindle Speakers mythbusters townhouses teach social media unaffordable baby names australia report wealth distribution new office ultimo teaching award winner community event education sector local communities paying to work mccrindle aged care thrive ethnography goals education future 2016 Kirsten Brewer millionth changing face of sydney shifts outsourcing future proofing community engagement youth unemployment office space 24,000,000 ACT financial fears prince george engage coffee know the times emerging technologies the average aussie increasing densification demographic trends ACF baby name trends wealth and income 24 million NEETs christmas acf15 the hills shire salary future proof young people mccrindle in the media collaboration easter VET sector tableau entrepreneurs of today new york times future-proof engagement education research average sydneysider poor stay home trend jobs home owner Christchurch shopper's pick Northern beaches Event graphs baby name predictions investor huffington post anzac rent sun Channel 7 long weekend survey visual researcher faux-cilise Real Estate australian communities trends report vegemite moreton bay sydney event megatrends the hills sector wide WA social life gold coast royal baby video trend tuesday poker master authenticity census fail healthy future builders Scouts Tuesday Trends slideshare hobart sustainable annual income ashley mckenzie learn eliane financial independence environmental scanning 1980 celebration sunburnt country couple meetings insight storytelling commute states February 16 socialising Australian Communities Trends social impact apartment Gen Y child care SMSF Kiwi high school sydney hills friends SMART ferry rich dream commuters grandparents The ABC of XYZ cultural diveristy professional speaker media activity social lives 2015 business performance New South Wales Adelaide transport social change selfie wage cars sydneysider research report gender winter tuesday urban taskforce financial dreams staff father's day apartments Geoff Brailey 2020 presentation Generation X research data social commentator organisations dessert workforce rental stress English online shopping owning a home ease of travel daily commute NT eliane miles story weather ACF 2016 seasons financial future Wodonga wolloomooloo christianity socialites land of the middle class hornsby school wealth and income distribution Western Australia national crime rates language communities Northern Beaches housing affordability hello fresh 1975 Aussie Royals product snapshot belief The Daily Edition greatness tips contiki gen z census 2016 google for education brand experience population map baby boomers results Gen X wealth communication global generations social research SA motivate Wellington village media release baby names affordability weekly earnings PSI food data analyst Australian Home suburbs social researchers house prices personal growth Queensland culture housing 23 million January 26th bureau logan wages global financial crisis trends statistics australian communities forum travel Melbourne learner millenials car Australia Day breakfast litter data visualisation impact Wagga Wagga professional development FPA business index Aussies bus Deaths focus groups baby name jobs of the future NSW repayments leader marrickville experience investing typical australian easy rider summer house price South Australia learning sydneycity dreaming meals employment DESTEL rising house prices global HSC public holiday moderators guide group session Australian Trends CPI household aged care puzzle domestic hopes Andrew Duffin census data mentor