New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

World Population Day; a snapshot of Australia’s population state vs. state

Monday, July 11, 2016

Today is World Population Day, so let's take a look at different aspects of Australia's demographics and how each of our states stack up. Sydney’s headcount will hit 5 million later this year, but can it keep its place as the nation’s biggest city? The state of Queensland is also set to mark a major milestone, as it hits 5 million, while Melbourne has maintained its lead as Australia's fastest growing city.

what will a population of 5 million mean for Sydney?

More densification and more urbanisation. 1 in 5 Australians lives in Sydney and it’s been one of the fastest growing cities and from a population perspective it’s Australia's leading city. For every new detached home that is built in Sydney, you now have 2 units or townhouses, so it’s the vertical communities not just the horizontal ones – that’s what will mark Sydney’s future as the city continues to grow.

NSW is going to hit 8 million, but Queensland is going to hit a milestone too

Queensland is closing in on the 5 million mark, and around the same time, Sydney gets to 5 million. Queensland is interesting because it’s the most decentralised of our states, more than half of the population lives outside of its capital of Brisbane. It’s has 11 of Australia's 30 largest cities, while NSW only has 5. For NSW, two thirds of the whole state lives in the one city of Sydney.

In terms of population growth, how do the other capital cities compare with Sydney?

It’s really all about Sydney and Melbourne, in terms of the size of the cities, they are the largest cities. We have slower growing states like South Australia and Tasmania - in fact Melbourne is adding more people every 11 days than Tasmania adds in an entire year at the moment.

By comparison, how slow is South Australia’s growth?

It is quite slow, it was 1959 that Sydney got to 2 million people, Adelaide won’t get to 2 million until 2055, about a century after Sydney got there. While it’s the fifth largest city, it’s a long way off the pace of Sydney and Melbourne. Interestingly, in the year that both Sydney and Melbourne get to 8 million, it will be in that year that Adelaide gets to 2 million.

Why is South Australia’s growth so small?

This hasn’t had the historical scale and growth of the Eastern capitals. While it has the lifestyle and housing affordability, it hasn’t been Australia's business capital in the same way that Sydney and Melbourne have been however, with new state government incentives, this may start to change. 

View Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


sustainable educated demographics pharmacies contiki Sydney keynote speaker dare to dream SA future of education australia employers couple sentiments education research thought leadership VET sector property families trends of 2017 stats mentor Social Trend communities Myth motivate student sydney speaker community engagement customer Valentine’s Day parents home trends of 2016 visual Generation Y publication housing affordability ease of travel university thrive storytelling lifestyle Merry Christmas rain earn going out Real Estate Institute of Victoria participants community event hello fresh EFF mortgage follow supply and demand cash energy Aussies identity Aussie hopes sydney metro innovative infographic economy plans population growth pharmacy JOMO keynote brand wages breakfast child care weather financial fears define English not-for-profit NBRS Architecture budget collaboration repayments mythbusters jobs Tuesday Trend group sydneysiders in depth interviews 1994 city marketing insights cancelling plans focus groups event perth baby names australia report travel personal growth prince george paying to work teachers ACF faux-ciliser innovation business performance Financial Planning Association Christmas presents environmental scanning home owner faux-cilise poker master woolworths seasons wage language Hornsby Shire Council states year 12 volunteers media release households ashley mckenzie teaching clothing car social change social trends forecast train urban living youth optimistic survey social analysis professional speaker 23 million VET list huffington post panel urban taskforce Sydney Hills Business Chamber urban living index home ownership easy rider moreton bay conference entrepreneurial selfie salary Geoff Brailey australian communities trends report life Canberra family Australians social shifts high density living sydney event toys meetings income REIV Conference hills shire data social lives potts point stay home research services System's Architect cars online shopping IT Specialists market research millenials GPO Gen X social life royal investing faux-cilising environment workplace culture high school norwest sunburnt country society trends slideshare friendship tuesday Mark McCrindle workshop FOMO office data analyst society food cartodb baby boom anzac optus economic futurist career 24 million personalities the australian dream CBD census results Do It Yourself research data spirituality changing face of sydney new york times cultural diversity media commentary focus group conference speaker australian social research Wellington Bathburst capital cities presentations debate 1975 religion suburbs national wealth social commentator New Zealand office opening visualisation shopping millionth bus engagement consumerism charity local medicine the changing face of gold coast public speaking cost of living NBRS financial independence forecasting Word Up blaxland tea darwin graphs parenting young australians princess charlotte growing population NEETs emerging technologies capital city priorities Melbourne South Australia logan finance ipswich "know the times" researcher celebration sun keynote speaker house price rise conference presentation survey design census New South Wales the average aussie outsourcing professional financial future jobs of the future tattoos Northern Territory cold growth wealth marrickville census 2016 Andrew Duffin Tasmania quote technology grandparents Queensland state #censusfail research visualisation wealth and income new office employment royal family social enquiry mccrindle in the media retirement ABS award winner criminal sector New Zeland James Ward social researchers commute ageing long weekend Australian Communities Trends future proof population milestone presentation 2014 experience emerging trends wealth and income distribution professional services VIC culture insight Australian demographics google for education not for profit debt dessert office space meals father's day tv Gen Y marriage socialites analysis baby name predictions buildings know the times low density socialising Wodonga communication leader education future report careers SMSF TAS generation alpha owning a home national crime rates victoria HSC poor land of the middle class ACF 2016 proactive work high density optus my business awards in the media school learning demographic transformations global internet high density apartments Royals REIV National Conference work-life schools students Channel 7 Crime Rates generational trends investor housing growth public speaker workforce Australian Dream Population Clock household demographic transport year 7 mateship google newspaper forum property price ideas intern Duchess of Cambridge Northern beaches Event builders children Northern Beaches Christian School Australian Bureau of Statistics domestic Western Australia work mates communicate click equip mythbusting organisational culture apartment Sydney Australian Census Research Executive resilience SMART housing trends speakers Channel Seven pyrmont data visualisation trends analyst mover and shaker education sector Northern Beaches Births challenge wealth distribution kate middleton media activity brisbane tips property market 2016 study Netflix The Daily Edition teacher brand experience affordable easter trend NSW water summer baby name trends research australians staying home more community twentyseventeen generations megatrends Hills Shire Council earning 2016 census results Financial Planning Week government financial dreams Love population map business index social commentary dream internship shopper's pick professional development social ACT Wagga Wagga australian communities forum entrepreneur results vegemite conferences suburb spend the hills village cooking baby boomers 2017 Assistant Store Manager video Christmas season baby names report divorce rate etiquette program training business social issues goal DESTEL global generations gender 2020 fresh daily commute January 26th consumer the hills shire social impact sector wide research pack ferry increasing densification rising house prices relevant trades Macquarie University baby name marriages waverton WA future proofing census fail world youth day eliane miles youth unemployment generation population social researcher geomapping townhouses leadership Queensland: QLD weekly earnings litter hornsby culturally diverse Australian Population greatness overcast February 16 church aussie culture 2015 2016 census future of work Generation X school students cloudy days The ABC of XYZ investment relational happiness ultimo house prices area ashley fell educhat tableau Australian Families Res Vis FPA group session case study Deaths renting christmas ethnography politics winter blues social media christian affordability financial learning styles mother's day residents average aussie manly generation Z mobile bondi Australia Day 2017 Australian Trends housing market sydney hills Christmas lunch collaborative research report 2013 40 million royal influence 1980 millennials dreaming typical australian deloitte Christchurch safe goals urban friends Work place gen z wedding gen alpha living ageing population Kirsten Brewer snapshot small business faith healthy future sunny days product world grave decision alpha curiosity staff shifts shbc communications nfp tertiary education mining boom suburban living Australian Home networking Kiwi moderators guide teleworking hobart change 10 years staying in coffee earnings TDE rule keeper digital wolloomooloo university degree housing unemployment schools students trend tuesday demographer responsive Vocational education social research future crows nest public holiday divorce brands belief house McCrindle Speakers recap rent teach entrepreneurs of today rise of local Charlotte christianity 2012 statistics leadership workshop Tuesday Trends wellbeing winter bureau Education Future Forum commuters sector wide study acf15 story aged care puzzle post rationalism education interactive workplace resource Skilling news emerging generations Adelaide 24,000,000 holidays Territory narcissism Australian communities renter of the future house price travelling vegetarian Engineering Manager facts World Water Day omnibus local communities unaffordable online eliane Australian schools mccrindle tea menai learn royal baby trends NT skills award rental stress cancel plans balance authenticity 1968 mccrindle aged care non profit baby names monarchy names school satisfaction future-proof daily telegraph DIY neutral bay middle class internships learner entertainment offenders sports Real Estate men media education future mccrindle research global financial crisis cancelling event sydneycity fears Financial Planning Association of Australia young people women Scouts national private wealth events organisations Australia Day infographic wall holiday report engage Caregiver demographic trends crime lalor park qualitative research real annual income PSI cost baby rich