New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

World Population Day; a snapshot of Australia’s population state vs. state

Monday, July 11, 2016

Today is World Population Day, so let's take a look at different aspects of Australia's demographics and how each of our states stack up. Sydney’s headcount will hit 5 million later this year, but can it keep its place as the nation’s biggest city? The state of Queensland is also set to mark a major milestone, as it hits 5 million, while Melbourne has maintained its lead as Australia's fastest growing city.

what will a population of 5 million mean for Sydney?

More densification and more urbanisation. 1 in 5 Australians lives in Sydney and it’s been one of the fastest growing cities and from a population perspective it’s Australia's leading city. For every new detached home that is built in Sydney, you now have 2 units or townhouses, so it’s the vertical communities not just the horizontal ones – that’s what will mark Sydney’s future as the city continues to grow.

NSW is going to hit 8 million, but Queensland is going to hit a milestone too

Queensland is closing in on the 5 million mark, and around the same time, Sydney gets to 5 million. Queensland is interesting because it’s the most decentralised of our states, more than half of the population lives outside of its capital of Brisbane. It’s has 11 of Australia's 30 largest cities, while NSW only has 5. For NSW, two thirds of the whole state lives in the one city of Sydney.

In terms of population growth, how do the other capital cities compare with Sydney?

It’s really all about Sydney and Melbourne, in terms of the size of the cities, they are the largest cities. We have slower growing states like South Australia and Tasmania - in fact Melbourne is adding more people every 11 days than Tasmania adds in an entire year at the moment.

By comparison, how slow is South Australia’s growth?

It is quite slow, it was 1959 that Sydney got to 2 million people, Adelaide won’t get to 2 million until 2055, about a century after Sydney got there. While it’s the fifth largest city, it’s a long way off the pace of Sydney and Melbourne. Interestingly, in the year that both Sydney and Melbourne get to 8 million, it will be in that year that Adelaide gets to 2 million.

Why is South Australia’s growth so small?

This hasn’t had the historical scale and growth of the Eastern capitals. While it has the lifestyle and housing affordability, it hasn’t been Australia's business capital in the same way that Sydney and Melbourne have been however, with new state government incentives, this may start to change. 

View Mark's full interview on The Daily Edition here


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

marriages mythbusting Financial Planning Association Christmas lunch population map monarchy research data communication insight transport school students rich social commentary youth mover and shaker omnibus society research analysis office space national crime rates Population Clock community meetings Gen X daily telegraph 2015 affordability sunburnt country conferences professional development award dare to dream litter media commentary megatrends affordable royal family market research social enquiry learning balance responsive optus my business awards cars domestic aged care puzzle young australians demographic resource housing trends tips government Deaths cancelling plans entertainment career ultimo statistics trend property newspaper entrepreneurial global financial crisis engagement teach teachers house price suburban living educhat house trends household social lives SMSF couple authenticity digital family nfp event workshop visualisation Kirsten Brewer fears online shopping education future millionth debate home owner criminal proactive future apartment data analyst news christmas renter of the future census population growth father's day networking storytelling entrepreneur 2016 world Western Australia baby name predictions shopper's pick acf15 careers lalor park renting families real experience capital cities financial future collaborative school satisfaction supply and demand product cancel plans moderators guide dream consumer communications millenials baby name waverton sydney event anzac visual education research bondi selfie sector wide study research services social researcher "know the times" insights FPA ACF blaxland NEETs coffee Tuesday Trend Social Trend 24 million cartodb poker master increasing densification year 7 twentyseventeen follow McCrindle Speakers video slideshare living state office opening collaboration January 26th DIY infographic mining boom ease of travel Australian Communities Trends divorce trends analyst high density apartments divorce rate skills global generations Res Vis volunteers learning styles earnings mateship Scouts engage group session house prices debt graphs tuesday cloudy days panel university degree innovative population internet 10 years Myth System's Architect focus groups leadership workshop English Financial Planning Association of Australia retirement report urban living internships socialising workplace society trends easter urban living index holidays business ACT thrive social change new office ABS survey interactive Channel Seven investment 2013 logan brands housing Territory 23 million healthy future cold Aussies 2020 sydney speaker conference speaker staff emerging trends faux-cilise qualitative research meals daily commute 1980 speakers Canberra commute Valentine’s Day focus group media activity toys royal baby plans local the australian dream cost google 40 million publication Mark McCrindle fresh women social researchers wedding mortgage HSC sports Northern Territory mentor schools students Australians Geoff Brailey friends mobile researcher data seasons Queensland goal organisations small business repayments holiday typical australian equip growing population wage social media baby names education sector social analysis educated optimistic Aussie Channel 7 suburb Wodonga TAS parents rental stress business index presentation cancelling event christianity crime employers townhouses learn owning a home unaffordable financial investor staying in Australian Bureau of Statistics work trend tuesday budget goals paying to work earn teaching public holiday tea cooking emerging generations Crime Rates ideas World Water Day clothing medicine princess charlotte alpha safe states dreaming hopes long weekend survey design personal growth crows nest manly Northern beaches Event new york times keynote environment ACF 2016 learner national private wealth trends of 2016 marrickville city program thought leadership entrepreneurs of today outsourcing presentations environmental scanning not for profit education future report innovation finance gen z schools DESTEL Generation X PSI celebration politics identity Wagga Wagga Kiwi conference presentation Love research visualisation communicate home office tableau relational darwin leader mother's day social trends resilience gold coast demographic trends students child care tattoos SA mccrindle tea etiquette brisbane social shifts Sydney keynote speaker australian social research australians staying home more ashley fell demographic transformations housing growth generation student school housing affordability spend food media GPO children prince george baby vegetarian Australia Day 2017 future proof Christmas presents 1968 Gen Y social impact sydneycity motivate Australian Trends WA hornsby royal influence generational trends households professional cash mccrindle in the media wealth leadership wealth and income Sydney intern water rule keeper work mates customer urban taskforce Christmas season mccrindle huffington post future proofing Assistant Store Manager Australian Dream priorities grandparents bureau rise of local eliane South Australia religion wolloomooloo marketing The ABC of XYZ australian communities trends report baby name trends future of education infographic wall sector Netflix events socialites optus property price case study gen alpha demographics baby boomers Australian Census New South Wales global australian communities forum hello fresh Australian Families emerging technologies property market click wealth distribution CBD social research Australian Home conference teleworking names deloitte royal community event high school IT Specialists men ashley mckenzie Merry Christmas not-for-profit recap tv Northern Beaches Christian School Northern Beaches hills shire potts point NT capital city Tuesday Trends Do It Yourself facts cost of living suburbs TDE results relevant faux-ciliser media release wealth and income distribution in the media Duchess of Cambridge NSW urban Births world youth day trends of 2017 change public speaking know the times weather participants brand experience financial dreams social commentator VIC 2012 economic rising house prices village overcast land of the middle class aged care Generation Y pharmacies define organisational culture buildings social life aussie culture income population milestone friendship non profit stay home cultural diversity summer professional speaker energy generation Z parenting challenge weekly earnings ipswich generation alpha Research Executive lifestyle list ageing financial independence REIV National Conference narcissism training eliane miles Engineering Manager Charlotte vegemite high density living snapshot baby boom REIV Conference research pack mccrindle research dessert in depth interviews 24,000,000 mythbusters life FOMO charity faux-cilising Real Estate geomapping forecasting victoria brand Financial Planning Week poor home ownership The Daily Edition language moreton bay keynote speaker Queensland: QLD work-life Adelaide builders ethnography young people group employment perth Education Future Forum Wellington shifts area happiness the changing face of middle class online Bathburst Hornsby Shire Council wellbeing EFF university gender investing Australian demographics communities housing market offenders wages winter futurist New Zeland jobs of the future salary australia teacher 2017 sunny days 1975 sector wide quote growth Christchurch curiosity marriage pyrmont house price rise education generations economy greatness Caregiver New Zealand rent demographer menai millennials kate middleton Australian communities ageing population technology sydneysiders going out earning study church year 12 woolworths future-proof google for education national wealth forum sustainable Australia Day workforce neutral bay future of work pharmacy rain hobart shbc stats JOMO Word Up low density Australian schools easy rider youth unemployment 2014 consumerism social data visualisation internship February 16 personalities 1994 residents annual income shopping average aussie unemployment culture community engagement Tasmania post rationalism Royals Real Estate Institute of Victoria sentiments Melbourne workplace culture norwest jobs high density local communities winter blues forecast sun tertiary education

Archive