The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


global financial crisis celebration social change learner 2012 ACT Report waverton census curiosity emerging trends impact visual events mythbusting 1994 ethnography Jura Coffee ACF17 SMART investing survey tv media office wages housing growth fresh narcissism Business analysis rain newspaper work-life plans conference speaker goal Skilling digital Australian schools New Zealand urban living non profit engagement clothing product Myth christmas Macquarie University brands teachers ACF 2016 environment vegetarian winter blues bureau TED financial future suburb optus my business awards sector wide study travel Charlotte daily telegraph keynote research report lalor park professional services culture faux-cilising sydney event earnings social media EFF poor ashley mckenzie Real Estate Institute of Victoria award dream keynote speaker public holiday hobart gender darwin mortgage young australians paying to work sydney metro infographic wall leadersip Christmas season researcher dare to dream domestic Aussie Australian demographics outsourcing The ABC of XYZ qualitative research Wodonga results growth schools Gen Y residents local communities geomapping fears meetings 24,000,000 analysis daily commute australian social research know the times data analyst the lucky country identity Cobbitty-Leppington VET sector rich younger generations Sydney education future professional development households high density apartments media release Black Friday in Australia Gen Z Expert population FOMO Adelaide ashley fell rule keeper Gen X world children wealth inequality GPO finance business not-for-profit baby names TAS offenders easy rider social lives meals resource local contiki sydney speaker home owner hills shire prince george Lower Hunter 2016 census national wealth wage conferences community event sunburnt country year 12 Word Up retirement Australian communities presentation Australian Bureau of Statistics networking marriage acf15 PSI social analysis JOMO politics housing trends investment demographic entrepreneurial internships Western Australia omnibus volunteer census fail shopper's pick Mark McCrindle in the media Geoff Brailey crime Maxim Accounting speakers social researchers employmer social case study energy Christmas lunch data food bank World Water Day survey design property moreton bay infographic who is generation z environmental scanning giving careers Australian community trends affordability optus demographics New Zeland Northern beaches Event sydneysider group session Christmas in Australia Sydney Lifestyle Study not for profit 24 million generational trends apartment Mount Annan-Currant Hill list sydney property market focus groups baby name Sydney Hills Business Chamber Christmas presents leader not for profit research financial dreams social trends apartments baby names report Research Director communication toys Australia street shifts work from home names marriages renting McCrindle Speaker belief generation cooking university couple workplace sustainable 2014 micro apartments tuesday learning styles brand weekly earnings Royals teleworking woolworths entrepreneur Scouts in depth interviews ACF2017 intern January 26th Generation Y US high density living world youth day social shifts interactive SA choice workers affordable debt eliane tea language deloitte changing face of sydney balance Christchurch wedding greatness market research family social impact tertiary education screenagers urban living index McCrindle Keynote Speakers Australian Dream Lower Hunter Region budget car Australian Trends Generation X Valentine’s Day SRE hello fresh real child care engage food insecurity slideshare Queensland future of shopping experience millenials Research Executive Duchess of Cambridge media commentary future-proof Merry Christmas mining boom commute sentiments story trend tuesday census results average aussie 2017 mobile youth conference presentation showreel city Assistant Store Manager NFP event kate middleton shopping centre cancel plans average Australian etiquette HR click employers high school happiness sector schools students Education Future Forum social research cancelling event global casual hunger going out group rise of local stay home cartodb social researcher forecasting generation Z long weekend maiden Northern Territory school students Australia Day 2017 grandparents shopping Australian Communities Trends food breakfast trends of 2016 census data new office Channel 7 thrive mccrindle in the media eliane miles financial logan surname trades Financial Planning Association of Australia royal sunny days population growth Crime Rates video work mates future of education business index work personalities 2016 census results australian real estate workplace culture norwest media activity national private wealth grave decision public speaker baby name trends happy holidays Kirsten Brewer Aussies office opening Australians TED talk mccrindle research high density donation royal influence sun Elderslie-Harrington park staying in surnames vegemite Births criminal population map earning home ownership quote growing population university degree Christmas research new york times perth coffee lovers australians staying home more Sydney population social issues suburbs generations change FPA financial fears gig housing market demographic trends cloudy days training mentor victoria research land of the middle class commuters parenting social enquiry holiday cold staff facts transport TEDx baby boomers megatrends Vocational education ferry renter of the future leadership workshop generation alpha financial planning trends of 2017 Res Vis February 16 australian communities trends report report 23 million litter unaffordable crows nest communications capital cities friends tattoos christianity baby name predictions Australian Population REIV National Conference economic internship "know the times" Retail Engineering Manager socialites ease of travel socialising Christmas day annual income rent cancelling plans stats demographer conference skills online shopping Andrew Duffin earn educated System's Architect customer mover and shaker mateship follow insights Northern Beaches Christian School speakers pack Bathburst volunteering ageing population royal family church travelling cost of living Financial Planning Association insight weather English Financial Planning Week menai research services brand experience Tasmania personal growth moderators guide ACF entrepreneurs of today workshop school huffington post divorce rate NT South Australia increasing densification education future report income wealth property development father's day the average aussie future thought leadership gold coast resilience townhouses NBRS Architecture nfp Population Clock owning a home Wagga Wagga families priorities ABS trends speaker cultural diversity 1975 trend gen z religion visualisation VIC emerging technologies digital economy Territory professional Black Friday Sales the great screenage housing affordability women nativity scene global retail Australian Home mother's day spend middle class society future proofing learning business performance spirituality teacher REIV Conference hills publication aussie culture global generations social analyst the changing face of australia teaching research pack national crime rates summer safe rental stress poker master entertainment communicate relational faith wealth distribution Canberra Wellington princess charlotte faux-ciliser Queensland: QLD education research ageing life Deaths christmas 2017 money research visualisation social life presentations consumerism communities purpose demography learn participants rising house prices state urban taskforce James Ward cars 2016 NBRS Do It Yourself sports sydneysiders wolloomooloo future of work global generation ACT sydney market village holidays pharmacies mccrindle tea collaboration financial independence organisational culture sector wide housing home snapshot Tuesday Trend What is food insecurity? 1980 program buildings mythbusters seasons greetings economy royal baby tips Work place HSC statistics graphs challenge Willowdale future proof seasons potts point New South Wales bondi gen alpha equip alpha dreams education baby boom teach bus australian community trends report lifestyle cica infographics maiden names Channel Seven divorce property price live the dream jobs of the future 40 million optimistic micro census 2016 workforce DESTEL 2020 house prices supply and demand shbc Tuesday Trends McCridle government event goals parents innovative Christmas data cultural diveristy office space CPI Christmas Stats mccrindle repayments investor students demographic transformations chairty gig economy dessert pyrmont house price sydneycity google for education Kiwi Sydney’s south west Northern Beaches ipswich monarchy train living social commentary twentyseventeen Australian Census Caregiver hopes young people speajer water organisations christmas trees population milestone sydney hills builders neutral bay household social commentator ultimo NSW Hills Shire Council Performance Sentiment Index IT Specialists trends analyst baby professional speaker unemployment cash marketing google responsive Hornsby Shire Council community millennials Jura Australia Australia Day faux-cilise selfie the australian dream men growth of sydney local community TEDx Speaker year 7 Social Trend marrickville 10 years salary area urban development Real Estate charity tableau australian communities forum volunteering data educhat blaxland manly authenticity millionth Sydney keynote speaker volunteers professional presenters CBD hornsby do people still change their surname after marriage? capital city states winter proactive recap emerging generations pharmacy research data NEETs 2013 2015 debate focus group futurist education sector Black Friday WA house commuting news coffee suburban living culturally diverse Melbourne storytelling study forecast technology wealth and income distribution innovation urban public speaking easter dreaming award winner donate healthy future property market youth unemployment public transport consumer overcast 1968 TDE online low density employment McCrindle Speakers research on coffee VET community engagement aged care relevant wealth and income typical australian care support data visualisation house price rise define motivate jobs screenage panel medicine The Daily Edition forum global generaion brisbane internet aged care puzzle Mark McCrindle average sydneysider ideas Hunter Valley employmee Australian Families in the media charities the hills shire friendship career christian society trends leadership #censusfail Netflix student post rationalism SMSF collaborative school satisfaction anzac australian cost mccrinlde small business Love the hills wellbeing baby names australia report DIY Christmas day weather