The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


futurist school satisfaction emerging trends owning a home relational wolloomooloo System's Architect Gen X consumer daily telegraph changing face of sydney demographer wealth distribution responsive norwest prince george group session cultural diversity environment Financial Planning Week aged care ageing population goal trends of 2017 work ABS social media national wealth professional bureau program suburban living workplace baby tattoos equip Australian Communities Trends Northern beaches Event business rich perth marketing sunburnt country New Zealand selfie world google language The Daily Edition sun Engineering Manager professional development poker master jobs the hills shire study rent social social commentary volunteers DIY Work place communications storytelling royal social research paying to work employers wealth and income speakers ageing shopping centre youth kate middleton hills shire business index celebration average aussie brands education future report professional services economic mythbusters national private wealth population growth population survey design Christmas season the australian dream motivate wellbeing brisbane wage Australia Day 2017 change australian social research Channel 7 baby name investor social trends low density 2012 speaker global financial crisis GPO Deaths demographic transformations #censusfail EFF Christmas lunch SMART acf15 tertiary education national crime rates quote trend faux-ciliser conferences The ABC of XYZ wages researcher 24,000,000 safe training cars New Zeland Vocational education Australia street Real Estate Institute of Victoria jobs of the future family group train house price rise employment teacher going out education sector Adelaide 24 million suburbs resource brand experience Crime Rates litter office opening Wodonga collaboration cica eliane miles leadership resilience public holiday debate house prices visualisation easy rider leadership workshop results couple builders TAS cooking typical australian Mark McCrindle world youth day marrickville office gen z CBD school students gender ethnography Do It Yourself holiday generation Z future of shopping SRE sydney metro monarchy trends of 2016 award winner victoria Hills Shire Council commuters home owner residents royal family shopper's pick entrepreneurial post rationalism Generation X public speaking car housing market men careers demographics ideas not-for-profit Melbourne dream ACT mover and shaker VET commute priorities census data land of the middle class demography Northern Territory customer budget domestic neutral bay communities not for profit christian work mates divorce rate millionth Res Vis financial independence social life child care research young australians 2016 census results Australian Dream mother's day school research data community high density living spend mateship earnings religion research services moreton bay unaffordable interactive staff trades video purpose workforce google for education 1994 belief technology 1968 case study Bathburst NBRS Architecture living marriage Royals princess charlotte unemployment seasons social lives optimistic Skilling census results statistics authenticity in the media millennials experience criminal Love rain the great screenage Tuesday Trend Merry Christmas micro dare to dream Births menai 2017 culturally diverse social researchers educhat slideshare schools huffington post university research pack average sydneysider cartodb debt spirituality consumerism mentor wedding infographics define Word Up future proofing waverton narcissism 2020 rule keeper cash participants investing Australian Home christmas renter of the future financial fears cost of living investment social impact property market future-proof marriages Netflix growing population infographic parenting energy Canberra stats apartments Australian Families 2015 financial future australian communities forum housing affordability church identity leader royal baby TDE area socialites geomapping overcast non profit contiki alpha 1975 environmental scanning forecast data Northern Beaches Christian School generation alpha events urban living index urban living ferry optus my business awards education ashley fell winter average Australian australians staying home more census population milestone NBRS teach economy 2016 census workshop Valentine’s Day generation toys balance community engagement faux-cilising conference high density property youth unemployment happiness friends winter blues baby names renting supply and demand schools students Macquarie University ultimo networking visual twentyseventeen darwin PSI internship sentiments travelling entrepreneurs of today Sydney Hills Business Chamber affordability year 12 keynote Financial Planning Association generational trends news middle class plans census 2016 data analyst Northern Beaches lalor park children growth ACF 2016 teaching hello fresh grandparents James Ward intern forecasting shbc Education Future Forum home thrive manly mobile presentations clothing etiquette meetings report professional presenters tea Gen Y housing publication greatness transport rental stress market research public speaker house cancelling event high school personal growth story ACF demographic trends 23 million goals Charlotte speakers pack women daily commute conference presentation Australian Trends offenders cold Channel Seven 1980 mortgage future breakfast recap NSW internships coffee Australian Census World Water Day faith Caregiver Kirsten Brewer weather organisational culture workplace culture baby boom hobart learner food small business life conference speaker trends demographic cultural diveristy financial dreams WA media release shifts skills panel vegemite families insights sydney speaker keynote speaker Andrew Duffin qualitative research local communities 2016 Generation Y names fresh government water baby name predictions Sydney media sydney hills earning real online year 7 product Tuesday Trends community event father's day increasing densification sector wide high density apartments states weekly earnings trend tuesday infographic wall SMSF focus group pharmacy Queensland February 16 summer property price baby boomers 2014 culture fears Christchurch buildings mccrindle in the media VIC holidays tips moderators guide Scouts Wagga Wagga Population Clock future of work shopping student millenials entrepreneur emerging generations newspaper grave decision households Myth personalities education research IT Specialists social shifts Wellington challenge 40 million royal influence crows nest Sydney keynote speaker gold coast NEETs engagement students new office focus groups urban mccrindle Queensland: QLD Australian Bureau of Statistics home ownership megatrends VET sector sydneycity meals baby names report Aussies cancel plans sydneysider Aussie Australian Population bus award FPA tv mythbusting suburb hills potts point household eliane communicate charity collaborative earn Australia Day travel communication Hornsby Shire Council SA thought leadership australia Real Estate analysis global FOMO learning styles list Australians repayments Assistant Store Manager wealth social researcher insight 2013 Financial Planning Association of Australia global generations christianity lifestyle event deloitte teachers stay home affordable New South Wales local social enquiry housing trends townhouses urban taskforce mccrindle research bondi Australian communities Christmas presents South Australia know the times relevant sector the hills professional speaker McCrindle Speakers baby names australia report society trends Australian schools Kiwi healthy future omnibus housing growth social analysis internet anzac impact innovation sydneysiders tuesday easter australian communities trends report young people HSC education future income screenage engage society ashley mckenzie university degree graphs follow social commentator future proof mining boom finance local community hornsby emerging technologies Duchess of Cambridge Research Executive retirement medicine cost social change population map cloudy days logan click village sports staying in mccrindle tea digital dreaming 10 years annual income DESTEL rising house prices research visualisation educated Geoff Brailey census fail woolworths sustainable JOMO friendship social issues apartment business performance facts Social Trend showreel innovative divorce long weekend online shopping ease of travel Western Australia research report poor data visualisation crime proactive snapshot organisations cancelling plans city sector wide study faux-cilise REIV Conference future of education brand survey generations outsourcing socialising the changing face of media activity sunny days salary CPI hopes curiosity presentation nfp aussie culture aged care puzzle office space learn teleworking baby name trends micro apartments wealth and income distribution forum NT Tasmania Australian demographics rise of local gen alpha blaxland state parents optus career house price entertainment capital city pyrmont dessert capital cities January 26th REIV National Conference the average aussie Research Director sydney event financial English learning pharmacies in depth interviews vegetarian Territory "know the times" ipswich tableau new york times politics media commentary trends analyst work-life