The Changing Face of Australia Event Recap

Friday, May 26, 2017

Australia is changing more rapidly than anytime in modern history. The Census provides us with a snapshot in time but also a perspective into our future.

To help not-for-profit leaders thrive in a changing environment, together with Clayton Utz, and 4community, we came together to host a breakfast this morning, called The Changing Face of Australia.

The changing face of Australia impacts how not-for-profit organisations hire talent, manage leadership succession, seek donations and deliver programs.

Thank you to Clayton Utz for hosting us at their picturesque office, where our guests could soak up the unobstructed view of our beautiful harbour. And of course, thank you to all of those in attendance. For those who missed the event, here is a quick recap.

With the Sydney skyline just behind him, Mark McCrindle opened the morning by unpacking the changing demographics, growing migration and emerging donor needs via our latest infographic, especially designed for the Not For Profit sector in Australia. You can download a copy by clicking here.

We then had an exclusive interview with 4Community CEO and RSPCA Queensland CEO, Mark Townend, detailing the use of research data to drive RSPCA’s mission, enable operational efficiencies and adapt to change.


We would like to extend a big thank you to those in attendance this morning. Be sure to look out for our future events taking place in Sydney, and if you're interested in having one our McCrindle Speakers present at your next event, please don’t hesitate to get in touch!

About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.

Faith and Belief in Australia

Wednesday, May 10, 2017

The Faith and Belief in Australia Report is being launched today. A survey of 1,024 Australians shows that religion in Australia is not dead. 

Two in three identify with a religion or spirituality
More than two in three Australians (68%) follow a religion or have spiritual beliefs. Of those that do, almost half (47%) remain committed to the religion of their upbringing. The number of Australians who do not identify with a religion or spiritual belief, however, is on the rise with almost one in three (32%) not identifying with a religion. This study replicated the ABS Census question, but added in an option for ‘spiritual but not religious’. This had a response rate of 14% among Australians nationally, and the Christianity grouping was 45% (down from 61% in the 2011 Census).

More than half of Australians (52%) are open to changing their religious views given the right circumstances and evidence. Younger Australians are more open to changing their current religious views than older generations.

Religion and spirituality a popular topic of conversation
When gathering with friends, more than half of Australians (55%) often or occasionally talk about religion or spirituality. Generation Z (65%) are the most comfortable talking the topic, while the Baby Boomers are the least with 51% never talking about it with their friends.

A genuine faith the greatest attraction to a religion or spirituality
Observing people with genuine faith is the greatest attraction to investigating spirituality. Second is experiencing personal trauma or a significant life change. On the inverse, the top repellent to Australians investigating is public figures or celebrities who are examples of that faith. This is followed by miraculous stories of healings or supernatural occurrences.

Perceptions of Christianity 
Australians most value Christian organisations for their work with those in need, specifically looking after people who are homeless, offering financial assistance/food relief programs and providing disaster relief (74%, 72% and 69% respectively).  8% of Australian adults (1.5 million) do not know any Christians, while for Generation Y this is almost one in ten. One in 29 Australians have never heard of Jesus.

Research Launch
The full Faith and Belief in Australia research will be launched on Tuesday 9th May at an event in Sydney (register here) and Wednesday 10th May in Melbourne (register here). 

Download the full report here

Supply and demand; Australia as an ageing nation

Tuesday, March 21, 2017



Australia is experiencing a baby boom, with births exceeding 300,000 a year. 30 years ago, the over 65s made up just 11% of our population (one in nine persons). Today the over 65s make up 15% of our population (one in seven). Forecasts project that this cohort will make up 18% in 2027 (one in six). By 2047 one in five Australians (20%) will be aged over 65.


Our median age is also increasing. Three decades ago the median age of an Australian was 31.3. Today it is 37.4 and in 2047 it is projected to be just under 40.


The over 85s, where there is an even greater need for aged care services, are growing at a faster rate than the over 65s. In 1987 there were 133,448 Australians aged over 85. Today there are four times as many, and in 2047 there will 14 times as many.


Not only are there more older people in our nation, but Australians are living longer than ever before. Life expectancy at birth in 1987 was 76.3, whereas today it is 81 for a male and 85 for a female. In 2047, it is projected to 89.9.


The primary enabler of this increased longevity gain has been the health system rather than individual behaviour. Life expectancy increases will continue because of improved medical technologies, public health infrastructure and better public health measures. New and improved medical interventions will also contribute, as will the improved survivability rates of major illnesses and cancers.

A decade ago, dementia and Alzheimer’s disease were the 6th largest causes of death in Australia. Today they are the 3rd leading causes of death with the number of deaths having more than doubled to 9,864. Over the same period of time, deaths due to the first and second causes of death (heart disease and brain disease) have been decreasing. If today’s current trend continues, by 2021 dementia and Alzheimer’s disease will be the leading cause of death in Australia.


In 1952, the year that Queen Elizabeth II became sovereign, 40 letters of congratulations would need to have been written to Australians turning 100. This year, 2,925 Australians will turn 100 and in 10 years 5,401 will turn 100. In 30 years the number of congratulatory letters written to Australians turning 100 will increase to 25,938 in the year 2047.



Not only is there an increasing demand on the services provided by the aged care sector with the growing number of over 85s, there is also a workforce supply challenge.


The ageing population will place greater demands for productivity on the labour force. In 1975 for every person of retirement age there were 7.1 people in the working age population. By 2015 there were just 4.5 people of working age for every individual of retirement age, and this is projected to decline to just 2.7 people of working age for every individual at retirement age by 2055.


Because of the high median age of an employee in the aged care sector, half of the aged care workforce will be of retirement age in 15 years. There are 350,000 workers in the aged care sector (estimated in 2012), so this equates to an average of 11,667 retirements per year for the next 15 years. This averages to 972 farewell lunches per month!

If we are to keep the current ratio of aged care workers to people aged over 85 in our nation, we need to add 129,945 workers in the next 10 years. This equates to recruiting 1,083 new workers per month, in addition to replacing the 972 retiring staff per month.

That’s a total recruitment goal of 2,055 each month – adding nearly 25,000 individuals to Australia’s aged care workforce each year.


To find out more about McCrindle's expertise in the aged care industry, or how we can communicate these insights to your team, please get in touch.

Top 3 Tips for Research Visualisation

Monday, March 06, 2017

Yesterday we had a new infographic wall installed in our office which serves not only as our reception sign, but more importantly communicates our vision of making data and statistics visual- and understandable.

Research is at its best when it tells a story, when it paints a picture, when it’s research you can see.

We live in a visual world and so we gather information from what we observe. It is the research that we see that we respond to best. So in a world of big data- we need visual data!

Images not words get cut-through

Symbols not languages are universal

Pictures not statistics connect across the generations

There is an old management maxim which stats “what gets measured gets done.” But to that we would add: what gets measured and communicated gets done.

What gets visualised gets understood. What gets shared gets acted upon.

We believe that if it is important enough to collect and analyse the data- then it is important that we visualise and tell the story of the data.

So here are our top 3 words when it comes to visualising data:


Don’t overcomplicate it. Like a good pasta sauce: start with the best ingredients and reduce, reduce, reduce. When it comes to information, if you want to tell them more, tell them less and you’ll tell them more.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.


Use symbols that are relatable and metaphors that are understandable.

Research that makes a difference has to be seen not only with the eyes of your head, but also with the eyes of your heart. It makes sense rationally, and you get it viscerally.

Think about connecting with the individual- and so you will connect with all. What is most personal- is most universal.


Vary the colours, concepts, styles: mix it up. Elegant variety matters. Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or put up on reception walls (like this one!) or beamed onto buildings.

So to ensure your big data doesn’t become boring data use SIMPLICITY, RELATABILITY and VARIETY to tell the story.

Until the last excel table has been transformed there’s work to be done.

About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.

Housing Affordability in NSW [infographic]

Monday, January 30, 2017

We’ve all heard about the difficulty of buying into the housing market in recent times and the subsequent decreases in home ownership rates (in NSW, from 68% in 2004 to 63% in 2014). With less people able to afford a home in the current market, there have been increases in the numbers of people looking to rent in New South Wales, and particularly Sydney.

We were delighted to be commissioned by Churches Housing and Shelter NSW to uncover the story of rental unaffordability in New South Wales. Through this research, we discovered that finding an available, affordable rental property is becoming increasingly difficult, particularly for those in the bottom 20% of income earners.

The decrease in the availability of rental properties over the last decade or so, has been influenced by a number of factors. Rental prices have increased due to the increased numbers of people looking to rent, and in past decades, rental prices have grown faster than income.

The infographic particularly highlights the difficulties for the bottom 40% of income earners in looking for appropriate rental properties. The term ‘rental stress’ is used to describe those in the bottom 40% who are spending over 30% of their income in housing costs. In 2013-14 NSW had the highest proportion of low income households experiencing rental stress, at 76% (compared to 68% nationally). For these households, rental stress can impact on other areas of life, including health care, schooling, diet and in the worst case can sometimes lead to homelessness. 

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


relational Financial Planning Association census results growth youth unemployment charity 2015 focus group builders data visualisation Royals school etiquette ABS retirement local Myth cultural diversity Netflix January 26th demography learner church earning baby names commute the australian dream NBRS home ownership media entertainment Research Executive renter of the future 1968 business trend tuesday eliane generation Z leadership ideas quote grave decision gold coast FOMO deloitte financial fears mentor gen z sunny days father's day Caregiver bus high density Queensland happiness statistics debt holiday urban taskforce faith potts point parenting high density living sunburnt country group goals wedding bureau 2012 future proofing stay home media release workforce faux-ciliser Sydney suburban living research report WA collaborative media commentary ageing demographics belief marketing waverton 24,000,000 communications income mining boom renting story 2013 vegemite SRE mateship census twentyseventeen growing population baby boomers thrive wealth distribution Australian Population education tea generations year 12 rule keeper politics world youth day Australians ease of travel generation Crime Rates norwest new york times Australian Census group session high school interactive apartment organisations employers future volunteers post rationalism tertiary education data baby name trends housing affordability cold mccrindle research sector wide study domestic divorce baby summer winter census 2016 economic salary organisational culture wealth and income market research christianity clothing case study new office Financial Planning Association of Australia Assistant Store Manager healthy future social commentator sector wide qualitative research affordable hornsby mccrindle in the media community event leadership workshop professional services australian social research award winner research visualisation medicine shopping centre grandparents relevant demographic trends social change IT Specialists Aussies mythbusters winter blues economy tips DESTEL insights Northern Territory researcher religion brand Adelaide generational trends acf15 sydney event australians staying home more urban forecast rental stress Merry Christmas keynote speaker anzac System's Architect entrepreneurial 2020 innovative environment rich population milestone darwin education future home know the times EFF culture environmental scanning Bathburst wealth states report Gen Y survey design fears government ipswich Education Future Forum Hornsby Shire Council authenticity customer visualisation personal growth REIV National Conference menai communities plans offenders Work place follow McCrindle Speakers in depth interviews workplace culture 1994 local community baby name manly national crime rates world keynote faux-cilising Tuesday Trend buildings schools students Australian communities thought leadership learn earnings not-for-profit brand experience technology Engineering Manager sustainable couple wage sydneysiders victoria demographer personalities gen alpha education sector women social researcher language rise of local marriage 1975 engagement SMSF entrepreneur mccrindle graphs networking the changing face of 1980 sydneysider ashley fell NEETs weather Res Vis office community engagement ACF 2016 friends financial holidays pyrmont men young people shopping sector media activity cloudy days Channel Seven small business Andrew Duffin South Australia collaboration investor TAS youth car the hills shire population growth population map school satisfaction population futurist Skilling ACF cancel plans sydney metro participants study Australian Bureau of Statistics VET sector households Sydney keynote speaker social impact property market cancelling event aussie culture research contiki leader conference presentation resource cooking Australian Trends 2016 energy SMART friendship business performance princess charlotte Population Clock financial dreams coffee low density cancelling plans long weekend socialising year 7 huffington post village faux-cilise New Zealand poker master house price rise social research CPI infographic wall office opening mother's day criminal conferences communicate financial independence communication mortgage trends of 2017 business index future of education parents optus my business awards families annual income work-life program visual hopes names baby name predictions transport high density apartments sydney hills average Australian VET generation alpha optus consumerism social shifts professional speaker paying to work geomapping Generation Y learning styles Wodonga digital challenge celebration going out future of shopping trends analyst "know the times" suburb society trends insight World Water Day professional development cash Mark McCrindle conference speaker event speakers internships poor house social baby boom prince george HSC gender sydney speaker publication global financial crisis baby names australia report in the media micro apartments brisbane hobart Gen X emerging technologies Love local communities housing trends click slideshare Territory student daily commute food resilience staying in 23 million snapshot public speaker cost SA entrepreneurs of today Wellington non profit 24 million news cars Do It Yourself wolloomooloo tv presentation public speaking micro English community responsive newspaper university online shopping australian communities trends report hills shire FPA daily telegraph mover and shaker social commentary australia shbc Queensland: QLD google for education brands ashley mckenzie 2014 household increasing densification sentiments Christmas season emerging trends social analysis balance house prices define work mates educated pharmacies experience alpha aged care events city Duchess of Cambridge moreton bay Kiwi family skills focus groups GPO rent tuesday bondi school students education research average sydneysider jobs of the future hello fresh supply and demand research pack impact education future report unaffordable office space Valentine’s Day James Ward urban living safe financial future megatrends jobs Macquarie University change social issues Christmas presents shopper's pick christian omnibus Australia Day easy rider tattoos February 16 priorities research services home owner meetings engage global generations rain trend the hills Australian schools Financial Planning Week 2016 census results housing PSI royal house price DIY New Zeland housing market future proof Christchurch national private wealth seasons panel career young australians Charlotte investing commuters goal perth spirituality 10 years capital cities 2017 social lives child care The ABC of XYZ Australia Day 2017 millennials trends of 2016 careers wellbeing Northern Beaches The Daily Edition presentations #censusfail woolworths recap Northern Beaches Christian School Births Australian Dream TDE conference schools meals census fail Real Estate social life travelling land of the middle class Christmas lunch sun property water lalor park overcast mccrindle tea royal baby ultimo train repayments trends online monarchy suburbs ethnography Melbourne Kirsten Brewer global Tasmania affordability New South Wales identity Channel 7 forecasting socialites Canberra ferry state REIV Conference training Australian Families teachers ageing population social trends 2016 census dreaming VIC research data changing face of sydney Australian demographics rising house prices cica area Real Estate Institute of Victoria sports Vocational education middle class millionth facts innovation housing growth greatness the average aussie crime survey toys breakfast baby names report JOMO real teach Australian Home mobile Deaths kate middleton cartodb optimistic social researchers intern future-proof forum CBD teleworking crows nest Northern beaches Event marriages urban living index Word Up pharmacy travel debate litter Western Australia wages google royal influence eliane miles lifestyle equip Generation X vegetarian australian communities forum residents divorce rate Scouts teaching award cost of living social enquiry dare to dream curiosity townhouses demographic easter university degree future of work mythbusting trades moderators guide work finance Tuesday Trends dessert fresh nfp budget outsourcing Geoff Brailey emerging generations life list NT royal family staff logan storytelling investment internet shifts Aussie stats unemployment neutral bay capital city selfie results product national wealth society workplace children narcissism Wagga Wagga teacher not for profit NSW employment video professional internship earn typical australian purpose data analyst demographic transformations consumer educhat NBRS Architecture spend apartments millenials analysis ACT learning proactive public holiday living 40 million Sydney Hills Business Chamber dream owning a home weekly earnings Social Trend infographic culturally diverse social media students Australian Communities Trends Hills Shire Council property price wealth and income distribution tableau average aussie blaxland christmas marrickville motivate aged care puzzle workshop sydneycity