A shift to volunteering in the NFP sector

Friday, August 18, 2017

Australia is a nation of volunteers. According to the latest Census results, almost one in five (19%) Australians volunteer through an organisation or group, which equates to 3.6 million Australians and is an increase of 2% since the 2011 Census. Our Australian Community Trends Report showed that this increases to 1 in 3 (34%) among Australians who give financially to charitable organisations.

There is an increasing desire of Australians to be involved in charitable organisations in an experiential way. This is particularly true among young people, who desire to go on a journey, have a tangible experience and develop a partnership, not just a transactional relationship of donating money and the charity does the work. The ability of an organisation to engage a donor on multiple levels and take them on a journey can increase loyalty and generosity towards the organisation. When Australians give of their time not just their money, there is an increasing sense of partnership and advocacy with the organisation they are engaging with.

Key motivators for volunteering

When it comes to volunteering, responsibility and satisfaction are the key motivators for volunteers with more than half (51%) indicating that they do so because of the feeling they get when they volunteer, or because they feel it is their responsibility to give back to the community (51%). Almost half (49%) are also motivated by their desire to make the world a better place.

Regular Vs. one-off

Australian charitable givers are volunteering more regularely than just a one-off. 61% of respondents indicated that they regularly give of their time, helping out once a month (24%) or at least a few times a year (37%). Two in five (39%) volunteer on a more sporadic basis with one-off activities such as Clean up Australia Day.

Time-poor students and young workers are more commonly participating in once-off activities while the older generations in retirement are more likely to volunteer very regularly for one or more charities. 35% of the Baby Boomers and 40% of Australians from the Builder generation who are charitable givers volunteer regularly for one or more charities. This compares to just 13% of Gen Y and 21% of Gen X. These young generations are more likely to participate in on-off activities instead of regularly volunteering (47% Gen Y and 41% Gen X).

How charities can engage consistent volunteers

The below mind-map shows some of the key strategies not-for-profits can use to engage consistent volunteers.

Challenges

The challenge recognised by charitable organisations is the time and administration costs incurred with the management of volunteers. Some charities find it challenging to accommodate volunteers within their operations while others rely heavily on volunteers for the execution of their services or programs. Overall, the sector recognises that if it can navigate the challenges, there the countless opportunities for everyday Australians to both give back and have their own lives enriched through voluntary engagement with the not-for-profit sector.

Methodology

Results are from a nationally representative survey of 1,510 Australians who give financially to charitable organisations at least once per year (80% of the total Australian population), as well as six focus groups and 14 expert interviews. Research conducted in September 2016.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

social issues teacher tea cost of living university degree marketing mythbusting research services World Water Day engagement Scouts easy rider cold professional development Engineering Manager investment presentation faith communicate ageing baby boomers dreaming purpose proactive Northern Beaches Christian School real unaffordable ACF2017 leadership Macquarie University winter blues households debate mover and shaker property food economy business christianity ABS Sydney Hills Business Chamber equip Wellington eliane miles volunteering data greatness logan Australian Bureau of Statistics house price medicine sunburnt country JOMO community engagement Sydney market research friends global generations millennials schools going out Work place Australians thought leadership micro apartments workshop 2015 narcissism priorities communication aussie culture January 26th engage the changing face of census fail in the media communities screenage future learning styles digital media urban living index social shifts staff home bondi social researcher sector learning Financial Planning Association healthy future Financial Planning Association of Australia workforce Australian schools emerging trends year 12 collaboration Christmas presents #censusfail education sydney metro facts impact Charlotte plans work-life average sydneysider litter identity James Ward baby name Hills Shire Council Sydney keynote speaker marriages sydneysiders high density royal influence schools students showreel investor unemployment cost work mates innovation population map sunny days Births social commentary earn social impact Christmas season christian 10 years wolloomooloo society trends entrepreneurs of today 2016 christmas post rationalism Mark McCrindle VET study gen z demography social enquiry society know the times shifts follow young australians results earning menai train men norwest domestic cancel plans average aussie Hornsby Shire Council Northern Beaches crows nest census 2016 consumer paying to work poor consumerism NSW renter of the future low density social researchers 2012 ACT annual income Royals define Kiwi NBRS church mccrindle generation Financial Planning Week social media the hills Education Future Forum wealth inequality sydney speaker typical australian volunteering Real Estate FOMO holidays volunteers group REIV National Conference teachers google commute qualitative research income change data visualisation google for education waverton religion wellbeing goals language economic princess charlotte brand experience wages fresh insight sun presentations local financial future Assistant Store Manager high density living blaxland communications 1980 dream care support high density apartments sector wide 24 million internship DESTEL career graphs tips financial System's Architect weather researcher not-for-profit pharmacies event analysis shbc TEDx conferences Channel Seven gold coast demographer ferry world toys hills 2020 teleworking coffee SRE professional presenters Myth online perth sustainable local communities wedding focus group kate middleton video baby name predictions cooking stay home royal family aged care affordability REIV Conference sydneycity etiquette cica social lives NBRS Architecture Australian Trends child care 1975 curiosity media activity gig economy award training participants ACF group session vegetarian Real Estate Institute of Victoria ACF 2016 gig transport increasing densification father's day education sector social office resource social trends futurist infographics NEETs affordable HSC faux-cilising supply and demand baby names australia report fears school satisfaction wealth education future report office space world youth day Channel 7 educated school students socialising Canberra Geoff Brailey moreton bay technology living ageing population brisbane mccrindle research research visualisation Australian Home Australian Communities Trends mythbusters politics data cloudy days organisational culture property price couple SA public holiday entrepreneurial cultural diversity Australian Census earnings wealth and income spirituality optus hornsby slideshare future of work donate woolworths thrive lifestyle rental stress wealth and income distribution wealth distribution "know the times" royal Christchurch hobart census data residents infographic wall ideas capital cities charity family professional services relevant professional culture prince george live the dream Wodonga sector wide study Res Vis work townhouses housing trends population milestone financial planning educhat Wagga Wagga authenticity trends office opening demographic summer selfie hopes Australian demographics seasons australia australian real estate census results forecast Melbourne conference not for profit research home ownership australian communities forum travelling shopper's pick Bathburst emerging technologies giving poker master tertiary education rent entertainment Tuesday Trends property market baby challenge NFP event faux-ciliser internships ACF17 hello fresh tattoos jobs pharmacy DIY keynote speaker 2017 suburban living FPA neutral bay TED talk middle class non profit program the australian dream the great screenage city TED culturally diverse in depth interviews quote housing affordability environment future-proof 2016 census keynote Research Director Australian community trends winter car GPO New Zeland school media commentary rich WA visual publication contiki student baby names criminal Crime Rates environmental scanning mining boom research pack offenders urban living visualisation dare to dream McCrindle Speakers life sentiments speaker happiness skills anzac leadership workshop potts point community interactive VET sector population Queensland: QLD internet organisations list budget community event urban marriage gender national crime rates youth unemployment donation outsourcing australian community trends report Aussie clothing deloitte mobile conference speaker Northern Territory ACT Report small business professional speaker personal growth home owner mortgage population growth leader finance focus groups national wealth Vocational education case study rule keeper local community research report Skilling house prices customer SMSF TAS data analyst resilience trades baby name trends salary meals house rising house prices panel australian communities trends report Aussies stats aged care puzzle national private wealth renting weekly earnings future proof victoria careers newspaper australians staying home more marrickville easter daily commute CBD Northern beaches Event media release Population Clock not for profit meetings snapshot Gen Y global financial crisis land of the middle class education future EFF 2014 ashley mckenzie staying in millenials online shopping sydney event tuesday housing market Generation X baby boom Kirsten Brewer New South Wales average Australian social change manly personalities trends analyst household learner Deaths infographic eliane report financial fears employment Tuesday Trend future proofing global generations millionth divorce The ABC of XYZ PSI 1968 24,000,000 cancelling event university insights suburbs education research the hills shire ultimo Australian Population 23 million new office megatrends sports generation Z mother's day holiday Social Trend baby names report responsive debt grandparents housing Gen X capital city bus financial independence hills shire overcast 1994 Australia street teach Western Australia events students Duchess of Cambridge business performance Generation Y breakfast workplace culture Research Executive builders nfp New Zealand conference presentation social commentator trend tuesday high school goal commuters Valentine’s Day innovative employers mccrindle in the media lalor park survey click 2013 geomapping public speaker SMART optimistic census cash growth Love huffington post Queensland state forecasting trends of 2017 bureau 2016 census results acf15 cancelling plans ease of travel Territory house price rise darwin social life Australian communities water TDE brands sydneysider omnibus brand spend survey design investing ipswich crime 40 million Word Up storytelling micro casual royal baby volunteer Australian Dream February 16 English faux-cilise monarchy tv travel mccrindle tea ashley fell Netflix research data entrepreneur NT australian social research product repayments safe cultural diveristy youth future of shopping divorce rate networking long weekend experience changing face of sydney demographic trends wage the average aussie motivate business index dessert mentor village cars owning a home award winner research gen alpha demographic transformations belief Australia Day 2017 Do It Yourself emerging generations forum daily telegraph shopping centre collaborative names sydney hills families CPI alpha pyrmont dreams urban taskforce retirement recap rise of local parents australian speakers pack VIC area young people apartments generation alpha apartment intern government optus my business awards growing population The Daily Edition Australia Day story balance Caregiver Adelaide rain cartodb money twentyseventeen shopping generational trends social analysis Andrew Duffin trend women celebration socialites Australian Families demographics year 7 public speaking charities Tasmania housing growth Merry Christmas grave decision states future of education ethnography social research trends of 2016 parenting moderators guide financial dreams teaching statistics vegemite relational tableau workplace choice workers jobs of the future buildings South Australia Christmas lunch IT Specialists learn chairty speakers news mateship new york times energy friendship children suburb

Archive