The Water Report: 20 Years of World Water Day [INFOGRAPHIC]

Friday, March 22, 2013

Water consumption and cost thumbnail imageWorld Water Day is celebrated every year on 22 March to focus the world’s attention to issues surrounding freshwater and the sustainable management of freshwater resources.

The United Nations Conference on Environment and Development (UNCED) recommended this international day in 1992, with the first ever World Water Day celebrated exactly two decades ago on 22 March 1993. This year’s theme for World Water Day is cooperation around water – using water as an instrument of peace by promoting an interdisciplinary approach to sharing this precious resource around the globe.

Here at McCrindle Research, we wondered what Australians had to say about water as a resource priority, water costs, and the use of water per Australian individual.

Water: Precious But Over-Priced

Our recent nationwide survey shows that 4 out of every 5 Australians say that the cost of water is too expensive. Australians value water provision, availability and affordability less than they value access to medical care, and more than they value electricity.

Water Views and Values

How does water consumption and cost compare per person across the Australian states and territories? South Australians pay the most for household water bills per person, while Victorians pay the least. In terms of water consumption, individuals in the Northern Territory use the most while individuals in Victoria use the least at just 55kL per person per year (ABS). In terms of water use in the home, Sydneysiders use 27 percent of water outdoors, 24 percent for showers, 20 percent in the laundry, 16 percent for flushing toilets, 10 percent on kitchen and bathroom taps and 3 percent on baths (Sydney Water).


This research was conducted by McCrindle Research through a national study of Australians which received 540+ responses (detailed demographics below). Figures on consumption and price reflect household expenditures, not government expenditures, and reflect Urban Distributed water only. Sources: McCrindle Research, ABS Cat. 4610.0, Water Account, Australia, 2010-2011, and Sydney Water.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


affordable urban taskforce Christmas season jobs of the future lalor park SRE Northern Territory Christchurch house price rise Financial Planning Week aged care puzzle schools mining boom social analysis cancelling plans storytelling Jura Coffee Wagga Wagga finance collaborative grandparents property market 40 million social goals pharmacies study aussie culture australia gen alpha brisbane home darwin VET local community conference baby name hunger presentations sydneysiders Sydney keynote speaker publication aged care hills shire repayments DIY tuesday work research visualisation speaker medicine speakers pack greatness marrickville the great screenage award gold coast work-life winter relevant deloitte culture meals trends of 2016 the lucky country Tasmania social media business cooking increasing densification ageing population survey gig marriages students 24 million offenders TEDx demographic cash ACF17 healthy future school satisfaction changing face of sydney 2012 spirituality millennials donate DESTEL royal Australia Day coffee lovers digital faith ashley mckenzie office space urban cancel plans happiness demography cloudy days social commentary socialites youth Duchess of Cambridge house prices fresh meetings professional development rent baby boom breakfast car sports Wodonga Charlotte Merry Christmas training economy insights ferry local conference speaker Australian Trends Australian demographics year 12 year 7 responsive student Queensland staying in care support women GPO living experience the hills shire Australia street high density cancelling event future rising house prices retirement gen z culturally diverse crows nest technology suburban living mccrindle research TAS Tuesday Trends Financial Planning Association of Australia the hills professional speaker rain Adelaide workforce toys volunteering researcher award winner trends education future divorce volunteers population growth snapshot neutral bay food research report wages pharmacy society trends 1968 ideas nfp Andrew Duffin curiosity domestic townhouses donation volunteer 23 million optus my business awards teleworking world youth day sydney event baby name trends generation Z logan challenge cultural diveristy sydney hills FPA teaching selfie sustainable 1980 couple earnings Australian community trends Australian Population customer university degree Macquarie University news research pack internet 2016 census results skills demographer ACF2017 overcast forum going out christianity global generations careers communications goal dreams hobart food insecurity Love Aussie ACF leadership moderators guide residents norwest "know the times" state IT Specialists cica religion earn Education Future Forum youth unemployment train presentation households grave decision debt wedding Tuesday Trend 1994 young people market research sydney speaker TED talk names innovative government participants #censusfail engagement speajer the average aussie royal baby generational trends Kiwi 2017 social change easy rider christian trades perth new york times employment workshop video young australians Gen X ipswich socialising trend fears facts faux-cilise Elderslie-Harrington park VIC 2015 food bank Mount Annan-Currant Hill Queensland: QLD organisational culture data friendship education sector house price System's Architect Christmas presents leadership workshop wealth distribution census hopes ethnography conference presentation baby boomers mover and shaker mortgage mythbusters professional services Melbourne ashley fell australian communities forum financial future affordability investor South Australia communicate victoria australians staying home more World Water Day professional Financial Planning Association internship cost divorce rate future-proof proactive innovation apartment social impact social issues trends analyst SMSF holidays church online small business conferences leader slideshare outsourcing rule keeper demographic transformations program men teachers futurist McCridle wolloomooloo australian community trends report average Australian educated events poker master national wealth omnibus forecasting define Do It Yourself monarchy Deaths suburbs Wellington media activity mentor 24,000,000 stay home Scouts bus hills millionth identity rental stress ACT Report cold average sydneysider optimistic manly Gen Y Western Australia woolworths TED collaboration eliane miles Kirsten Brewer housing growth NFP event employers money giving infographics crime follow Valentine’s Day Royals WA Australian Home financial planning 2014 FOMO australian the australian dream recap consumer Skilling Australian Communities Trends 10 years alpha Generation X growing population Engineering Manager renting parenting financial fears analysis JOMO future proofing millenials educhat megatrends global financial crisis social lives intern family father's day NEETs community generations insight investing networking daily commute Australian Dream travelling salary friends princess charlotte population milestone typical australian weekly earnings suburb shopper's pick acf15 sunny days Myth vegemite communities workplace culture water education research pyrmont Mark McCrindle February 16 not-for-profit stats Social Trend Jura Australia university baby names Population Clock authenticity society NBRS Architecture Northern Beaches Christian School ACF 2016 change keynote speaker education group session clothing Netflix demographic trends generation Research Executive future proof Australian communities school geomapping waverton Channel 7 home ownership research in the media debate public speaking national crime rates Channel Seven dare to dream hornsby thrive baby names australia report EFF in depth interviews home owner cultural diversity New Zeland impact emerging technologies not for profit research statistics 2020 global royal influence faux-ciliser high density apartments commuters infographic wall coffee household belief Bathburst January 26th high density living census data social researcher live the dream shopping Assistant Store Manager environment future of education chairty urban living index Australian schools entrepreneur survey design graphs population shbc sector wide schools students NT housing market menai PSI annual income Christmas lunch trends of 2017 plans australian communities trends report cars personalities weather school students google for education volunteering data HSC sector families sector wide study Crime Rates NBRS Births post rationalism lifestyle report engage teacher mccrindle tea dreaming Real Estate Institute of Victoria Australian Census apartments workplace narcissism community engagement focus group Territory wealth income financial emerging generations public holiday hello fresh city list language new office Hills Shire Council not for profit social researchers data visualisation tips work mates Caregiver media commentary christmas showreel staff etiquette McCrindle Speakers rise of local micro Sydney’s south west states population map entertainment holiday results ageing learning Australian Families social research village tertiary education CBD investment career Generation Y australian real estate renter of the future brands Northern Beaches NSW organisations Australians kate middleton thought leadership 2013 house social commentator panel Res Vis litter story What is food insecurity? demographics event financial independence parents buildings wealth and income distribution dream Real Estate area brand Australia Day 2017 cost of living forecast moreton bay data analyst trend tuesday research services transport faux-cilising ultimo public speaker group non profit jobs English communication environmental scanning media capital city know the times middle class eliane energy Aussies entrepreneurs of today micro apartments property business performance SA mccrindle in the media tea REIV Conference summer priorities unaffordable personal growth future of work wealth and income property price housing affordability Research Director Northern beaches Event social trends ACT shifts sentiments capital cities Geoff Brailey vegetarian optus census results sydneysider screenage CPI child care rich land of the middle class tattoos google seasons mythbusting tableau Willowdale paying to work bondi internships supply and demand blaxland politics resilience unemployment 1975 emerging trends research data employmee mother's day balance low density motivate education future report New South Wales children housing daily telegraph census 2016 Sydney Hills Business Chamber online shopping The ABC of XYZ learning styles budget professional presenters interactive social life New Zealand the changing face of case study sun housing trends easter visual builders infographic marketing office opening twentyseventeen owning a home celebration Australian Bureau of Statistics gender click earning media release office mobile wage baby name predictions mccrindle product casual visualisation James Ward growth Hornsby Shire Council choice workers real high school Vocational education average aussie Canberra potts point TDE teach resource learn criminal quote safe social enquiry australian social research census fail spend long weekend Sydney poor entrepreneurial keynote royal family VET sector shopping centre baby anzac newspaper community event future of shopping sunburnt country learner financial dreams Word Up charity huffington post ease of travel 2016 generation alpha research on coffee baby names report wealth inequality tv national private wealth marriage purpose contiki charities commute bureau SMART life focus groups sydneycity qualitative research relational Work place business index mateship cartodb Cobbitty-Leppington world prince george 2016 census sydney metro social shifts dessert gig economy employmer ABS winter blues economic speakers REIV National Conference wellbeing local communities The Daily Edition urban living consumerism equip brand experience travel