New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Gen X Gen Y Generation Y society trends friends suburban living donate ACT Report the changing face of workplace Channel Seven TED tips Education Future Forum FPA focus groups McCridle organisations emerging trends panel meetings curiosity outsourcing sunburnt country DESTEL social commentator REIV Conference mateship australian social research media friendship business index education future report ashley mckenzie Valentine’s Day presentations wealth and income distribution village story choice workers research report entrepreneur vegemite school tea professional services area couple average Australian leader hills ethnography sydney event work mates weather national private wealth 2016 census results census 2016 parenting lifestyle entrepreneurial forecast brand experience jobs Real Estate proactive university degree screenage cash Adelaide faux-cilise The ABC of XYZ census data gen alpha mccrindle research mythbusting future of education children hills shire NBRS Architecture cartodb education future growing population TAS happiness trades etiquette high density presentation change identity data analyst South Australia emerging generations ACF baby boomers PSI renting typical australian internship wellbeing Sydney keynote speaker australian community trends report real Vocational education Research Director Andrew Duffin blaxland Northern Territory learning New Zeland Australian Home professional speaker media activity Queensland: QLD summer weekly earnings market research careers "know the times" Christmas lunch kate middleton sydney speaker demographics parents #censusfail darwin 40 million urban the average aussie NFP event Love crime workshop ferry office space mining boom politics interactive townhouses households educated aged care puzzle population growth holiday celebration unaffordable staying in authenticity the lucky country teacher Aussie engagement national crime rates donation group millennials post rationalism faux-ciliser report Assistant Store Manager slideshare graphs social change Duchess of Cambridge emerging technologies shifts aged care global generations World Water Day cancelling plans capital city English royal family greatness social researcher fears hunger commute offenders tuesday jobs of the future city goal Hills Shire Council ideas IT Specialists pharmacy schools royal manly keynote speaker 24 million income newspaper house long weekend employment Merry Christmas Australia Day 2017 food bank micro fresh young australians visualisation increasing densification wages social analysis the hills shire research pack Australian Trends poker master workplace culture cost of living teaching wedding suburb follow holidays millionth WA sydneycity Northern Beaches car social media society christian conference presentation women social trends geomapping DIY infographic Financial Planning Week Australian Census forum coffee relational crows nest earning generation Z generational trends live the dream rise of local Australian communities Scouts Canberra builders population milestone demographic transformations McCrindle Speakers sports in depth interviews medicine learning styles research data earnings cars trends of 2017 transport divorce learner debate HSC child care charities bondi professional presenters eliane faux-cilising 2015 safe visual micro apartments financial dreams australia skills motivate conference speaker digital mother's day woolworths mccrindle office opening Wellington house price 2017 employmee Work place the great screenage Tuesday Trend trends healthy future the hills online urban living index baby name predictions poor SMSF 1975 cancelling event monarchy award REIV National Conference spend gig economy Hornsby Shire Council debt cica NEETs Northern Beaches Christian School ease of travel shbc moreton bay average aussie Myth anzac finance apartment internships social January 26th Royals news nfp Australian community trends mobile SMART financial independence census water case study economic church land of the middle class gender wage February 16 workforce population map Australian Communities Trends demographic TEDx rent leadership workshop local communities high density living event tertiary education optus my business awards 10 years GPO wealth and income collaboration Macquarie University potts point world innovation brisbane insight not for profit TED talk goals bus customer giving Territory Financial Planning Association of Australia events optus Western Australia local focus group System's Architect educhat forecasting global financial crisis participants faith states conferences stats pyrmont NBRS cultural diversity sydneysiders tableau collaborative hello fresh Sydney’s south west shopping government dessert 2013 australian communities trends report criminal australians staying home more lalor park cooking social shifts hobart statistics sustainable personalities Queensland mythbusters survey sun divorce rate victoria gold coast australian real estate investor Word Up changing face of sydney plans charity 24,000,000 housing affordability community event future proofing norwest internet men mccrindle tea group session social commentary media release ultimo social researchers rising house prices Tuesday Trends royal influence student brand consumer hopes culturally diverse snapshot research on coffee wolloomooloo results eliane miles capital cities SRE aussie culture home ownership professional world youth day population millenials christmas marriage young people mover and shaker future proof demographer cancel plans menai program families CBD ashley fell media commentary qualitative research VET non profit contiki Christmas presents winter blues Res Vis huffington post education research socialites career tattoos acf15 school satisfaction affordable state training sunny days commuters food insecurity research leadership moderators guide publication demography conference winter Netflix storytelling trend tuesday wealth distribution cost JOMO paying to work insights priorities Births James Ward infographic wall sydney hills language selfie organisational culture office Jura Australia financial future living prince george ageing school students dream salary volunteer dare to dream high school data visualisation VET sector employers earn thought leadership shopping centre Australian Population New South Wales litter Kirsten Brewer unemployment alpha marrickville housing market ACT Sydney Hills Business Chamber new office overcast stay home belief ACF17 business list product volunteering technology house prices family speakers pack national wealth trends of 2016 Australian Bureau of Statistics public speaker data personal growth home sentiments teachers bureau work domestic seasons daily commute not for profit research breakfast facts trend Christchurch engage Mount Annan-Currant Hill Channel 7 1980 annual income going out analysis New Zealand employmer baby name Bathburst 2016 census community engagement financial year 12 brands optimistic global FOMO youth unemployment Australian schools know the times average sydneysider coffee lovers gen z demographic trends networking names students daily telegraph Melbourne futurist challenge community entertainment year 7 budget teach social life EFF Australian demographics father's day financial planning dreams in the media australian high density apartments consumerism communications Crime Rates Northern beaches Event Aussies Skilling responsive perth Real Estate Institute of Victoria Australia Day affordability recap showreel chairty social lives baby name trends energy Charlotte education Generation X Cobbitty-Leppington 2016 social research 2014 baby names report NT 23 million teleworking learn trends analyst waverton survey design dreaming urban taskforce Sydney rule keeper tv Mark McCrindle future wealth wealth inequality Caregiver twentyseventeen spirituality australian communities forum meals social impact 1968 housing growth relevant Australians ACF2017 public holiday food growth baby household Australian Families Christmas season resource renter of the future baby boom investment university VIC research services ageing population Elderslie-Harrington park ipswich care support megatrends supply and demand not-for-profit rich staff social issues generation alpha entrepreneurs of today money equip rain Jura Coffee impact study keynote 1994 quote rental stress home owner infographics sydney metro repayments cold The Daily Edition logan financial fears new york times property price work-life apartments speakers Do It Yourself google google for education marriages thrive Tasmania volunteers Wodonga grandparents Social Trend ACF 2016 residents environmental scanning easter casual Research Executive sector wide study property schools students Geoff Brailey cultural diveristy property market intern Wagga Wagga NSW generation neutral bay Willowdale mccrindle in the media Population Clock narcissism mortgage generations baby names vegetarian pharmacies baby names australia report innovative retirement speajer travelling travel easy rider communicate award winner click youth small business business performance Engineering Manager omnibus researcher education sector mentor socialising religion marketing life christianity hornsby suburbs urban living Deaths Kiwi deloitte research visualisation census fail CPI owning a home sydneysider grave decision environment balance house price rise future-proof gig investing speaker the australian dream SA train TDE local community volunteering data culture 2020 video What is food insecurity? Australia street Australian Dream future of shopping housing trends census results low density communication Financial Planning Association shopper's pick princess charlotte sector toys experience economy 2012 future of work royal baby middle class buildings define online shopping cloudy days sector wide purpose professional development housing social enquiry resilience public speaking clothing communities ABS