New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

ACF17 apartment sentiments financial dreams sports trend tuesday house price rise collaborative insights population milestone huffington post JOMO Geoff Brailey Northern Territory 2016 urban taskforce home family ferry menai program demographics volunteers data visualisation Generation Y Australian Bureau of Statistics identity Word Up workplace culture professional year 12 Gen Y 40 million baby dream staff trends analyst new york times Australian Communities Trends breakfast resource office opening TED learning styles leader divorce community engagement research FOMO sector wide study poker master REIV Conference social commentator ACF high density living budget SMSF online shopping social researchers clothing McCridle trend goal land of the middle class 2015 Res Vis environmental scanning sydney hills Willowdale population trends of 2016 Caregiver house housing market christmas google for education priorities food insecurity mobile responsive donation conferences emerging generations presentation train youth unemployment business performance census data internship care support forum wealth and income spend local community demographic demographer study holidays entrepreneurial 23 million cars optimistic trades not for profit research earn unaffordable Tuesday Trend Crime Rates rich millionth Aussies authenticity baby names 10 years cash mateship sector Australian Home slideshare English google national private wealth employmer media social issues public speaker personalities innovative hornsby residents royal family australian real estate village men NT Adelaide DIY charity survey design potts point 1980 cooking Myth teachers wealth distribution Duchess of Cambridge SA Sydney Hills Business Chamber sydney speaker geomapping TED talk Northern Beaches communication TAS wedding sydneysider Hornsby Shire Council graphs domestic careers WA SRE World Water Day mccrindle 2017 ACF 2016 Wellington sustainable religion capital cities snapshot offenders keynote Financial Planning Week travelling megatrends annual income increasing densification presentations gig Love Tasmania Queensland: QLD lalor park census results wellbeing future-proof social research supply and demand Christmas lunch selfie urban living commuters property balance social analysis names aussie culture showreel house price narcissism The ABC of XYZ mother's day professional speaker mover and shaker baby boom housing trends news educated culture non profit video infographic futurist dreaming public holiday acf15 high school online sydney metro dessert sydneysiders ashley mckenzie cost education future workshop education society generational trends data media release the average aussie future proofing youth tableau data analyst owning a home australians staying home more mccrindle tea micro apartments not-for-profit financial planning 2020 IT Specialists Christmas presents social change Sydney Australian Trends office Births fresh easy rider work mates economy cultural diveristy not for profit Australian Population world millennials define nfp Generation X Australia street rental stress poor PSI government hopes curiosity father's day weather post rationalism waverton wealth and income distribution facts crows nest investor global NBRS Architecture contiki stats Mount Annan-Currant Hill Research Executive baby names australia report shbc university Vocational education generation alpha 24,000,000 home owner skills Real Estate challenge rule keeper entrepreneur population growth property market report employers insight work-life renting financial future professional presenters training shopping James Ward earnings research visualisation visual education sector financial fears high density mythbusting Population Clock Australian community trends infographics social life language real travel future house prices wages water speakers life criminal crime ipswich donate Western Australia ashley fell winter blues meetings grandparents personal growth new office volunteering social enquiry couple TDE bondi workforce greatness gen z South Australia newspaper tertiary education children national wealth Tuesday Trends Elderslie-Harrington park changing face of sydney mining boom volunteer global financial crisis conference presentation experience Bathburst typical australian aged care puzzle medicine society trends cultural diversity census faux-cilising research data twentyseventeen micro teach dare to dream Australian demographics live the dream customer teleworking world youth day tips results blaxland divorce rate optus collaboration low density speakers pack builders ageing population wealth baby name predictions Skilling ageing healthy future What is food insecurity? the great screenage publication prince george Charlotte professional development coffee lovers Christchurch 2013 urban living index Jura Australia australian communities trends report thought leadership housing affordability educhat culturally diverse apartments wolloomooloo cloudy days suburban living mccrindle in the media recap daily commute school students NFP event ABS Northern Beaches Christian School fears Valentine’s Day ultimo Australian Dream researcher debt social lives spirituality school satisfaction NEETs litter volunteering data darwin award winner storytelling high density apartments energy grave decision demographic transformations royal influence shifts media activity household baby boomers meals belief cancel plans brand experience #censusfail workplace story 2016 census internships learn proactive Australia Day Engineering Manager safe Sydney’s south west tattoos future proof Gen X Jura Coffee learner income emerging trends kate middleton summer impact participants teaching social demography weekly earnings jobs rise of local future of shopping social impact property price australian communities forum ethnography university degree anzac forecasting speaker neutral bay "know the times" faith Australia Day 2017 hunger state ACF2017 faux-cilise Wodonga middle class pyrmont SMART ease of travel intern census 2016 rent thrive focus groups omnibus consumerism Financial Planning Association of Australia screenage affordable average sydneysider sunny days quote celebration average aussie hills lifestyle VET sector mentor giving marketing Cobbitty-Leppington Australian communities teacher optus my business awards etiquette research report car resilience households australian social research wealth inequality mortgage hobart January 26th organisational culture brand social researcher Channel Seven school relevant housing infographic wall dreams manly australian Australians staying in global generations repayments VIC going out local community event shopper's pick faux-ciliser logan event keynote speaker gender marriages women 2014 office space future of education national crime rates New South Wales casual daily telegraph coffee McCrindle Speakers goals politics gold coast research on coffee cost of living VET students cica communications chairty Territory Macquarie University average Australian toys social trends Andrew Duffin business millenials Netflix sydney event innovation Scouts New Zeland schools students transport Social Trend social media tv debate baby name EFF food urban salary research services emerging technologies choice workers tea technology Deaths charities 1968 child care plans royal baby social commentary Canberra paying to work population map gen alpha statistics forecast growing population easter 2012 Sydney keynote speaker Australian Census professional services learning hills shire TEDx Education Future Forum renter of the future case study student in the media moreton bay pharmacy holiday System's Architect small business local communities baby name trends social shifts award city conference ACT work princess charlotte click internet tuesday leadership New Zealand pharmacies list Queensland growth bus royal friends monarchy generations Work place Mark McCrindle moderators guide deloitte the australian dream young people Northern beaches Event business index area NSW trends of 2017 REIV National Conference cancelling event eliane capital city 2016 census results Royals purpose jobs of the future eliane miles analysis public speaking Research Director rain retirement year 7 digital schools media commentary rising house prices mccrindle research affordability seasons education future report February 16 families baby names report 1975 christian future of work sector wide employmee Channel 7 sun market research relational aged care HSC communicate economic buildings commute organisations education research qualitative research vegetarian ideas bureau investing cancelling plans townhouses happiness earning Aussie young australians marriage parents NBRS interactive the lucky country perth demographic trends Merry Christmas environment australian community trends report employment networking change engagement generation speajer equip census fail Assistant Store Manager church cold brisbane christianity hello fresh leadership workshop the hills shire sydneycity know the times consumer overcast socialising victoria financial suburbs engage norwest panel money wage Wagga Wagga marrickville product gig economy states long weekend follow trends visualisation group session CBD parenting the changing face of finance investment Australian Families Hills Shire Council financial independence alpha woolworths GPO group home ownership food bank CPI entertainment outsourcing career events communities socialites vegemite unemployment Christmas season Real Estate Institute of Victoria research pack Financial Planning Association winter stay home entrepreneurs of today 24 million in depth interviews australia suburb friendship housing growth focus group 1994 FPA Melbourne community sunburnt country brands The Daily Edition cartodb generation Z conference speaker living motivate mythbusters Do It Yourself Kirsten Brewer DESTEL the hills survey Australian schools Kiwi shopping centre ACT Report

Archive