The Australian Community Trends Report

Tuesday, August 22, 2017

There is no more important industry in Australia than the not-for profit sector. The charities, social enterprises and community organisations across this nation provide much of the social infrastructure that builds the capacity and function of communities Australia wide.

The importance of the sector is recognised by Australians and practically lived out by the 4 in 5 adults who give financially to such organisations and the 1 in 4 who give at least once a month. However, this data shows the long-term engagement challenge with Australians twice as likely to make a one off donation than a regular one, and to volunteer at a stand-alone event compared to an ongoing contribution. 

Amidst the message saturation, digital disruption, generational change and increasingly complex lives, communicating and connecting with donors will no doubt require a more sophisticated strategy than what worked in the past.

Along with the global trends, demographic shifts and technological transformation, leaders may face change fatigue and resilience fatigue. However, the future is best influenced by focussed commitment to a clear vision, while responding with relevance to the external environment and the emerging trends. 

Mother Teresa’s quote from half a century ago offers relevant encouragement today:

“I alone cannot change the world, but I can cast a stone across the waters to create many ripples”.

It is our hope that the 2016 Australian Communities Report builds on the results from the 2015 study and offers insights to help Australia’s not-for-profit leaders continue to create ripples of change that over time change local, national and indeed global communities.

Millennials are Generation Generous

While Australia’s 18 to 29 year old's are often derided as screen-obsessed and self-focused, the latest data on giving and volunteering shows the reverse is true. 

Although the net wealth of the average Generation Y household is just one fifth that of the average Baby Boomer household, members of the younger generation are more likely to give regularly to charities (35% of them give at least monthly compared to 29% of the Over 30’s). Almost half of the 18 to 29’s have volunteered in the last year (46%) compared to less than 1 in 3 of those aged over 30 (31%).

Generation Y are more likely to prefer charities that raise awareness (46%) to those that take direct action (23%) while for the older generations, the reverse is the case (34% prefer charities that take direct action over awareness raising, 29%).

The Report

For more insights and to download your free copy of the 88-page 2016 Australian Communities Trends Report, please visit

These insights alongside fresh 2017 research will be presented at The Australian Communities Forum in September 2017. Tickets are available here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


baby names australia report middle class report hills speakers pack Australian Trends social lives visualisation lifestyle social commentary micro apartments mythbusters millennials SMSF sydneysider social impact Australian Communities Trends research data list baby names report wage Res Vis housing market research services newspaper NBRS Tuesday Trends media REIV National Conference live the dream millenials Christmas season rain energy award winner financial planning tableau 40 million high density apartments VIC Financial Planning Association aged care travel travelling christian staff tattoos Word Up potts point proactive Assistant Store Manager home rent socialites brisbane micro coffee collaboration analysis volunteering ACF baby names insight environmental scanning TEDx ageing work-life trends of 2016 shifts wealth research visualisation organisational culture culturally diverse Real Estate Institute of Victoria eliane miles results thought leadership Births futurist teleworking hornsby shopping focus group education future challenge non profit social victoria Andrew Duffin tertiary education Australian demographics ACF2017 aged care puzzle millionth financial future demography christmas commuters professional services global generations dare to dream Northern Beaches crows nest Royals dessert Research Director news high density society trends buildings local communities Sydney TED talk vegetarian owning a home IT Specialists Skilling happiness social shifts internet NFP event mccrindle tea hopes HSC online survey neutral bay outsourcing norwest home owner education future report work mates real volunteer professional speaker sentiments February 16 Hornsby Shire Council brand experience society ultimo Population Clock the australian dream insights researcher SMART infographics residents Northern Territory family teachers casual cultural diveristy workplace culture motivate trades deloitte mythbusting marketing high school Australian Families social change teach conferences research pack The ABC of XYZ 2016 ABS easy rider child care jobs of the future baby boomers 2012 workshop ethnography emerging generations sports baby salary quote government australian communities forum business woolworths unaffordable define ideas financial independence parenting Real Estate professional education research generation Z brands baby name weekly earnings employment Netflix Education Future Forum Merry Christmas vegemite money acf15 schools google for education mining boom communication living ACF17 Australia Day 2017 data analyst meetings community event 24,000,000 Hills Shire Council employers cultural diversity Queensland: QLD chairty education sector meals research social analysis winter blues impact System's Architect organisations holiday the great screenage women charities social researchers community engagement REIV Conference Tuesday Trend FPA media commentary gold coast office space the hills resilience professional development jobs case study university degree mccrindle research 10 years domestic VET sector ease of travel families Northern beaches Event goals Australian Dream publication financial holidays housing affordability affordability paying to work market research conference local community educhat aussie culture NT mobile students population milestone New Zealand relevant Australian communities generation alpha experience generation cars property housing trends global financial crisis professional presenters growth James Ward anzac Australian community trends sunny days royal family Channel 7 sector wide gender ferry rich program safe food group apartment sunburnt country criminal keynote speaker daily commute australian divorce schools students intern poker master census equip changing face of sydney January 26th internships award demographic trends optus my business awards South Australia debt australians staying home more mother's day workplace Australian Home Love gig economy Financial Planning Week poor population growth optus JOMO Mark McCrindle video thrive census results geomapping stay home australian communities trends report the average aussie population storytelling learning styles events urban bureau volunteering data sydneycity breakfast priorities suburban living couple CPI royal influence school students sydney hills TDE Australians hello fresh new york times skills names SRE recap emerging technologies sydneysiders friends Geoff Brailey ACT Report rule keeper group session #censusfail teacher participants collaborative public holiday forum alpha language pyrmont English bondi VET TAS trends analyst average aussie social issues entrepreneurial google national private wealth cost of living not-for-profit weather school ashley fell research report earnings in depth interviews cancel plans Channel Seven tea shbc 2017 baby name trends spirituality australia giving hills shire identity pharmacies crime finance manly EFF ACT cloudy days future-proof media release WA cartodb SA area consumerism balance offenders house prices men Generation X life huffington post staying in Canberra Australia Day media activity Australian Bureau of Statistics survey design grave decision click forecasting learner year 7 careers leader trend tuesday New South Wales house price rise increasing densification sydney metro Valentine’s Day communities facts easter australian community trends report marriage innovative sector statistics DIY trends wealth inequality clothing social life Wellington Australian Population education presentation demographic divorce rate Research Executive income future proof housing growth dream new office ashley mckenzie panel states teaching The Daily Edition online shopping national wealth technology change GPO CBD Queensland omnibus Bathburst cost mentor wealth and income distribution ipswich Kirsten Brewer selfie investment rising house prices speaker culture suburb annual income speakers 1994 investing high density living faux-cilise state renter of the future leadership "know the times" data visualisation bus future of education etiquette young people toys capital cities typical australian visual purpose logan TED young australians interactive Do It Yourself communications volunteers census data innovation housing McCrindle Speakers village social enquiry litter entertainment tips 2016 census story future proofing Gen Y university shopping centre medicine townhouses apartments authenticity Wodonga car social researcher mateship forecast wellbeing workforce Gen X know the times earn Scouts moreton bay unemployment sydney speaker 24 million engagement royal baby responsive faux-cilising socialising NEETs Charlotte marrickville dreaming consumer baby name predictions conference speaker average Australian environment business index graphs urban living study going out friendship rental stress curiosity FOMO mover and shaker winter stats global educated networking 23 million Melbourne property market shopper's pick wealth and income low density NBRS Architecture Western Australia Macquarie University entrepreneurs of today ageing population business performance in the media Deaths Adelaide optimistic future of work australian real estate perth relational wedding investor overcast Social Trend infographic wall learning hobart resource youth wages communicate cica monarchy religion suburbs trends of 2017 Territory DESTEL personalities waverton product father's day leadership workshop australian social research lalor park financial fears post rationalism emerging trends Vocational education demographics home ownership celebration office faith screenage Sydney Hills Business Chamber church focus groups spend contiki year 12 snapshot parents sydney event social commentator Northern Beaches Christian School cancelling plans property price demographer retirement healthy future demographic transformations generational trends data tuesday local cold earning brand prince george world the changing face of greatness kate middleton fears fresh politics budget community gig mortgage grandparents baby boom christianity follow narcissism NSW nfp long weekend personal growth school satisfaction Financial Planning Association of Australia public speaker affordable economic house price pharmacy mccrindle capital city population map plans Christchurch Crime Rates not for profit research world youth day renting Wagga Wagga rise of local qualitative research goal financial dreams keynote digital event future 2014 2015 entrepreneur mccrindle in the media Australian schools train Myth royal future of shopping Caregiver Generation Y Aussie training builders Tasmania wolloomooloo 1975 household 1980 repayments supply and demand transport ACF 2016 sun princess charlotte urban living index urban taskforce 1968 menai public speaking Engineering Manager house commute marriages 2013 slideshare New Zeland gen alpha sustainable conference presentation World Water Day engage social research Duchess of Cambridge student economy work wealth distribution social trends presentations gen z Australia street census fail moderators guide youth unemployment megatrends average sydneysider choice workers cancelling event growing population households generations not for profit sector wide study the hills shire care support summer national crime rates donate social media career Kiwi daily telegraph water Aussies debate trend Work place infographic 2020 city learn belief PSI twentyseventeen Christmas lunch customer internship children darwin 2016 census results Christmas presents cash dreams faux-ciliser donation charity eliane tv blaxland Australian Census small business office opening census 2016 Sydney keynote speaker land of the middle class showreel seasons cooking