The Millennial Workforce; Creating Culture Purpose and Impact

Thursday, June 08, 2017

Recently our Head of Communications Ashley Fell delivered a presentation titled, The Millennial Workforce; Creating Culture, Purpose and Impact at a range of conferences. From a state-wide aged care conference through to a Millennials marketing event.

Also known as Generation Y, Millennials are born between 1980 and 1994. They are those who lived their formative years or began their careers in the new Millennium.

Millennials seek leadership involvement and career opportunities rather than job security and a stable work environment. What is important to this generation of emerging workers is CPI - Culture, Purpose and Impact.


Millennials thrive on a healthy workplace culture. In addition to training, varied job content, an accessible management style and work/life balance, is a workplace culture and sense of community. Workplace cultures that are fun, inviting, inclusive and provide a sense of community are highly valued by a generation who are delaying traditional life markers, such as getting married and starting a family.


In addition to an engaging workplace culture Millennials are seeking places of employment where they resonate with the values and purpose of the organisation. If the culture is the ‘how’, the purpose is the ‘why’.

Millennials are seeking a higher order than previous generations. When looking for a job, it is about more than just survival and security (remuneration, employment conditions, superannuation, worker entitlements, role description, tenure and job security).

The social aspects – such as opportunities for collaboration, social events, co-working spaces and team building – are even more important. 

What Millennials consider most important when looking for a job are the ‘higher-order drivers’, such as the triple bottom line (people, profit and planet), volunteer days, organisational values, corporate giving programs, career pathways, further study, training and personal development.


In addition to culture and purpose, Millennials are looking for an organisation where they can have an impact. Millennials want to contribute to something bigger than themselves. They want to be challenged in their work, make a contribution and celebrate the wins.

As different sectors seeks to attract, recruit and retain this emerging generation of employees, remember that Millennials are looking for an engaging workplace, inspiring values which connect with their own, and employment opportunities where they can make a difference. In short they are looking for Culture, Purpose and Impact.


Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need to communicate with the emerging generations to effectively engage them. 

From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. 

From generational change to the impact of technology, key demographic transformations to social trends, Ashley delivers research based presentations dealing with global and national trends.


To find out more, check a date or make an enquiry, please get in touch:

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


seasons neutral bay recap social media activity changing face of sydney Crime Rates case study menai Australian communities village affordable Willowdale Wodonga royal baby offenders Australian community trends responsive the lucky country mentor families social issues investment Performance Sentiment Index low density professional services pyrmont employers growing population high density grave decision owning a home royal influence church challenge quote resilience earn aged care FOMO the australian dream teaching shopping demographic global retail australians staying home more online shopping house prices housing trends rise of local vegemite statistics breakfast showreel urban living social media marketing waverton energy Business analysis google for education TDE manly high school Christchurch Australian Dream weather shifts motivate brand experience results men global financial crisis ideas Australian Population culturally diverse Scouts in depth interviews tertiary education Christmas season giving area commuting bureau world Cobbitty-Leppington victoria proactive teacher apartment dreaming earnings networking innovation sydneysider micro Births Financial Planning Association of Australia mother's day eliane curiosity optus Charlotte australian social research Northern Beaches easy rider workshop trends ACF2017 trends analyst "know the times" wealth inequality moderators guide salary focus groups ACF sydneysiders lifestyle video society population growth transport social analyst cold ethnography professional development South Australia national wealth tips charity future of shopping food professional speaker communications potts point Mark McCrindle fears schools students chairty Hills Shire Council McCrindle Speakers typical australian ABS demographic trends growth Black Friday in Australia debt research report census data learner city spend divorce lalor park Tasmania stats McCrindle Keynote Speakers workplace culture volunteers local communities Kirsten Brewer environment apartments brand Northern Territory who is generation z property price society trends the hills shire social trends family technology wedding Word Up learning mccrinlde trades NBRS 1975 TEDx population local future education office space greatness future of education holidays households bondi home cooking HSC news domestic gen alpha System's Architect future proof authenticity mythbusting GPO train emerging trends cash sector wide study socialites tv data visualisation Education Future Forum forum Population Clock youth unemployment average sydneysider wolloomooloo townhouses daily commute religion internship selfie Work place story social researcher social change baby names report #censusfail collaborative christianity Melbourne parents Myth norwest names presentation What is food insecurity? Aussie post rationalism work mates trend tuesday coffee lovers thought leadership retirement NEETs education future report online Australia street media commentary volunteer Maxim Accounting holiday engagement 1968 Vocational education public holiday young australians career mover and shaker megatrends internet unaffordable James Ward Engineering Manager small business australian communities forum skills hobart graphs Jura Australia suburbs English customer finance SRE work from home princess charlotte litter grandparents buildings forecasting visualisation faux-cilising report award winner Mount Annan-Currant Hill budget long weekend monarchy university degree thrive speakers identity culture income demographics omnibus Research Director healthy future Love toys cost of living sydney event business performance daily telegraph tableau generation faith business economic learn the great screenage hornsby housing growth etiquette in the media Financial Planning Week consumer keynote speaker entrepreneurs of today cica SMSF sydneycity goals global generations wealth and income distribution NFP event NSW DESTEL New Zealand Canberra 10 years Tuesday Trend commuters Queensland: QLD US Real Estate weekly earnings equip poor educhat teleworking Social Trend young people baby name predictions university social analysis sydney hills youth royal Caregiver economy students cars gig national crime rates SA survey design Lower Hunter millionth repayments click schools TEDx Speaker WA home owner wealth training year 12 home ownership social enquiry australian financial future live the dream change Sydney population financial fears insight cloudy days shbc REIV Conference social commentary slideshare financial planning entertainment digital economy Valentine’s Day publication participants infographic Australian Bureau of Statistics engage population map priorities urban living index rising house prices research visualisation ipswich hills shire study donation events emerging generations plans social life builders EFF list shopping centre the hills trends of 2017 australian real estate panel organisational culture Macquarie University TAS workforce Skilling Lower Hunter Region professional presenters Elderslie-Harrington park logan younger generations faux-ciliser insights mining boom TED pharmacy Royals ease of travel christmas increasing densification CBD census 2016 winter blues school satisfaction education research safe acf15 house price rise sports ashley fell analysis keynote careers work Australia Day 2017 criminal know the times speaker The Daily Edition cartodb future of work tattoos real interactive vegetarian prince george NBRS Architecture urban christian hills paying to work teach census fail baby name trends follow suburban living commute 2013 generations sunburnt country ACF 2016 charities crows nest Christmas presents Do It Yourself the changing face of residents research on coffee data debate suburb child care forecast school speakers pack water jobs 2017 education future food insecurity VET sector public transport CPI winter high density apartments mccrindle tea resource household Jura Coffee sydney speaker shopper's pick define eliane miles ACT Report Australian Communities Trends goal 40 million teachers communication deloitte 2014 cultural diveristy 24 million happiness narcissism spirituality 23 million parenting money emerging technologies trend poker master darwin Sydney’s south west average Australian personalities state research leadership gen z The ABC of XYZ survey future proofing new york times renter of the future public speaker financial trends of 2016 January 26th world youth day World Water Day year 7 non profit Wellington staff coffee investor stay home Financial Planning Association google wage rich optimistic program housing market Gen X conference social shifts affordability communicate Research Executive crime purpose focus group McCridle mccrindle alpha baby names australia report investing market research infographics dessert property consumerism casual local community conferences JOMO conference presentation moreton bay not for profit research New Zeland Australian demographics research data sector Duchess of Cambridge food bank mccrindle research donate ageing population social researchers earning divorce rate government gig economy rent Tuesday Trends digital data analyst office opening community event group Australians education sector qualitative research social commentator belief medicine property market REIV National Conference mobile sydney metro Bathburst living Mark McCrindle in the media blaxland summer not-for-profit storytelling group session Black Friday Sales nfp Merry Christmas facts baby screenagers Sydney Hills Business Chamber Hornsby Shire Council 24,000,000 mortgage mythbusters Res Vis generation Z faux-cilise celebration collaboration staying in conference speaker SMART house price middle class millenials Kiwi Christmas lunch politics 2015 sustainable environmental scanning Generation Y travelling contiki baby names australia capital city award research services demographic transformations communities renting Northern beaches Event employmer perth researcher 2016 census results census results Northern Beaches Christian School rule keeper national private wealth easter annual income future-proof australian communities trends report mccrindle in the media volunteering data 2012 marriage unemployment mateship Gen Y relational cost business index new office census ashley mckenzie brands futurist baby boomers jobs of the future volunteering dare to dream Channel Seven pharmacies experience kate middleton demography huffington post infographic wall VIC newspaper housing affordability wellbeing employment school students DIY work-life marrickville woolworths Channel 7 gold coast office Australia Day cultural diversity sector wide rain Adelaide student leader australian community trends report cancel plans millennials 1980 sentiments social research Australian Families generational trends community engagement Territory NT average aussie the average aussie rental stress TED talk media release going out social impact employmee gender optus my business awards fresh Hunter Valley Retail tea VET Andrew Duffin couple IT Specialists Australian Census February 16 Black Friday community intern Australian Trends hello fresh speajer aussie culture wages generation alpha brisbane ferry impact choice workers dreams 2020 visual high density living Australian Home Sydney keynote speaker care support cancelling event cancelling plans Deaths ageing balance ACF17 Geoff Brailey PSI snapshot baby boom ultimo entrepreneurial 2016 land of the middle class demographer Generation X professional urban taskforce growth of sydney anzac internships 1994 public speaking organisations twentyseventeen outsourcing ACT clothing states supply and demand Netflix workplace entrepreneur car population milestone housing Australian schools sunny days baby name hunger women innovative micro apartments not for profit travel Queensland learning styles marriages tuesday Assistant Store Manager leadership workshop 2016 census overcast royal family FPA McCrindle Speaker hopes Western Australia capital cities financial dreams media dream screenage global house wealth distribution personal growth aged care puzzle sun geomapping bus wealth and income life relevant socialising language father's day Aussies Real Estate Institute of Victoria meals Gen Z Expert research pack event Sydney presentations friends financial independence friendship meetings social lives New South Wales Wagga Wagga product educated children