The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

entrepreneurs of today sydney speaker lifestyle Valentine’s Day not for profit Generation Y Population Clock business index socialites Tuesday Trends poker master national crime rates Australian communities water mother's day Canberra tuesday keynote speaker 10 years omnibus rising house prices customer forecast Sydney organisations society royal family participants happiness DESTEL sustainable Tasmania "know the times" social media faith spirituality researcher visual small business social lives car 2020 mythbusting McCrindle Speakers professional presenters the changing face of seasons relational economy dreaming 2013 Australia Day 2017 weather FPA hopes mccrindle tea sentiments commuters data analyst entertainment kate middleton family hills shire equip school satisfaction financial independence focus group environment baby communities gen z bureau divorce rate australia logan social change schools students workplace professional suburb poor education future report results teachers local communities speakers educated woolworths optus my business awards trend healthy future leadership workshop mateship award winner Aussies social SA facts infographic meetings daily commute infographics christianity Royals forecasting staff NBRS blaxland news the average aussie ideas social researcher year 7 Wodonga energy report Adelaide post rationalism FOMO GPO economic potts point media national wealth experience bondi 24,000,000 New Zealand house stats faux-cilise professional development CBD baby name trends ashley fell communicate sydneysider future-proof innovative volunteer Kirsten Brewer baby name predictions futurist Work place not-for-profit national private wealth research services rent Financial Planning Association of Australia rain Sydney keynote speaker buildings panel shopping VIC Andrew Duffin alpha charity acf15 cultural diversity dare to dream analysis earning REIV Conference click media commentary rise of local population map Northern Beaches high density apartments urban living index repayments pyrmont tips learning curiosity New South Wales winter group dessert cars child care coffee insights workplace culture australian sector trades average Australian January 26th list 2016 census results entrepreneur global wages marriages CPI shbc Northern Beaches Christian School Tuesday Trend cold community event insight divorce offenders moreton bay Australian Home Merry Christmas work mates urban living darwin Australian schools Scouts pharmacy financial dreams trend tuesday careers names jobs of the future society trends land of the middle class generation Z overcast future proofing families millennials spend Hills Shire Council couple business performance mccrindle easter marketing budget neutral bay toys friends sector wide princess charlotte personalities housing trends litter retirement australians staying home more language households quote teleworking cancelling event middle class social commentator going out 2016 census ACF17 Australian Bureau of Statistics generation research report brisbane baby boomers South Australia trends analyst emerging generations showreel census data world state wellbeing speakers pack travel government wealth and income royal influence lalor park organisational culture household typical australian sector wide study church narcissism Netflix google for education hello fresh unaffordable urban taskforce mentor program population milestone social research tertiary education Bathburst resilience finance australian communities trends report demographic transformations community ACF2017 cartodb event mobile Channel 7 challenge students belief new york times teaching property Engineering Manager demographic in depth interviews proactive townhouses purpose anzac train high density living case study changing face of sydney Myth home technology millenials Australia Day presentation sydney event storytelling learn pharmacies village future proof Australian Families James Ward christmas aged care victoria rich Sydney Hills Business Chamber World Water Day ipswich intern mining boom winter blues plans investment brands SRE teacher wealth distribution professional services average aussie future of work brand experience housing growth educhat ACF 2016 Financial Planning Week interactive generation alpha food local community cancelling plans education sector infographic wall video perth Channel Seven hobart forum local grandparents aged care puzzle youth ACT focus groups survey design moderators guide networking safe city teach PSI cloudy days TED talk sydneysiders cost of living Duchess of Cambridge 2016 ageing cultural diveristy goals chairty travelling conferences millionth the australian dream salary real greatness 2017 house prices Births megatrends award Generation X micro apartments mortgage world youth day entrepreneurial young people System's Architect tv socialising ferry culture TED in the media Australian Communities Trends NSW baby name census fail February 16 financial fears global financial crisis young australians sydney metro Aussie media activity census results online shopping investor average sydneysider Wagga Wagga paying to work resource summer social life 24 million engagement trends change Western Australia holidays speaker TEDx Social Trend follow slideshare story VET sector The Daily Edition work Res Vis father's day professional speaker demographer Charlotte shopping centre Real Estate Institute of Victoria marriage define census 2016 Australian Trends supply and demand menai conference presentation social enquiry ABS generational trends vegemite long weekend recap builders religion parents earnings commute growth Queensland: QLD #censusfail trends of 2017 future of education population growth ultimo financial future contiki wedding business impact keynote grave decision EFF deloitte Australian demographics the great screenage SMSF holiday capital cities Queensland internship 23 million tattoos employment prince george priorities Do It Yourself consumerism 40 million micro gen alpha home ownership Research Executive tea internships communications 1980 sunburnt country men housing social issues digital crows nest cooking stay home workforce the hills shire high school balance education future demographics Deaths future property market public speaker Christmas presents urban cost office opening authenticity royal baby ease of travel gold coast debt office meals survey google statistics Melbourne growing population baby names life breakfast faux-cilising Research Director Australians personal growth mover and shaker fears eliane year 12 Caregiver JOMO newspaper NBRS Architecture Territory sydney hills New Zeland school students area NT data visualisation Gen X financial ageing population research data mccrindle research Word Up SMART Northern beaches Event population VET nfp Wellington Skilling annual income 1968 youth unemployment parenting wolloomooloo celebration the hills Financial Planning Association house price rise events bus online mythbusters TDE social trends wealth optus Northern Territory ACF DIY Christmas season shifts sydneycity selfie NFP event leadership baby names australia report fresh medicine transport etiquette university community engagement volunteering data census emerging technologies thrive investing Crime Rates school public speaking house price engage hornsby cancel plans daily telegraph geomapping data innovation faux-ciliser sunny days group session vegetarian mccrindle in the media communication home owner environmental scanning collaboration owning a home presentations visualisation social impact qualitative research culturally diverse Mark McCrindle Love wage Gen Y Vocational education norwest Australian community trends earn media release staying in hills baby names report Australian Population politics office space apartments public holiday graphs work-life Assistant Store Manager REIV National Conference Australia street cash 1994 brand research visualisation dream social shifts screenage 2012 manly social researchers IT Specialists states non profit monarchy Macquarie University social analysis sun study unemployment global generations eliane miles research pack increasing densification The ABC of XYZ 1975 suburban living TAS housing market consumer HSC future of shopping wealth and income distribution cica goal collaborative shopper's pick skills research rental stress relevant twentyseventeen aussie culture baby boom schools high density social commentary identity marrickville Christchurch housing affordability apartment ashley mckenzie capital city clothing Education Future Forum renting suburbs conference speaker living domestic christian Australian Dream Christmas lunch huffington post employers training student know the times leader gender Kiwi education research conference emerging trends demography trends of 2016 tableau learner 2015 product Australian Census Hornsby Shire Council outsourcing property price affordable jobs friendship demographic trends generations NEETs easy rider children 2014 career Geoff Brailey debate university degree publication ethnography WA criminal Real Estate new office waverton residents education responsive crime workshop English renter of the future income royal thought leadership sports rule keeper learning styles weekly earnings snapshot optimistic affordability low density internet volunteers australian communities forum australian social research women market research motivate

Archive