The Top 5 Trends to Watch in 2016

Monday, January 04, 2016

1. Life Tracking

Not only do we photograph much of life and share it as we go in this era of selfies and social media but armed with Go Pros and dashboard cams we video a lot of life too. However the year ahead will see tracking of life go to new levels with the use of the now ubiquitous wearable life tracking technology like the Apple watch, Microsoft band and Fitbit. Never before has there been a generation who can track, monitor, record and analyse their every moment- literally their every heartbeat- like this generation today. From steps walked to hours of sleep, to pulse monitoring, users now have access to more health data than their doctor- all uploadable and analysable. The year ahead will see apps emerge and programs developed to make this data more comparable and usable and interested parties such as health insurance companies, health advocacy groups and even local communities will provide rewards, discounts, competitions and benefits to support the wider use and corresponding healthy lifestyles that such technology encourages.

2. Technocracy

Technology is now empowering and in many ways improving democracy. Traditionally, democracy worked through corresponding with one’s local Member of Parliament, signing petitions to be tabled, and of course voting in elections. However in a technocracy, tweets, trending hashtags, likes and online campaigns have the power to reverse government decisions and influence policy priorities. Such clicktivism gives voice to those beyond adults and enrolled voters and those outside of an electoral or state boundary. The year ahead will see more sophisticated technology-driven campaigns and both viral and promoted campaigns will become more common. Just as we have seen the power of technology to influence legislation such as Uber shaping transport legislation and Air BnB impacting accommodation regulations, the mass usage of convenience and lifestyle apps will continue to shape policy.

3. Bigger Australia

In February Australia will hit its next population milestone of 24 million. And by the end of the year Sydney will be Australia’s first city to hit the 5 million mark, with Melbourne just shy of this number. While the population growth rate has slowed over the last year with slightly fewer births and declined migration numbers, Australia is still adding more than a million people every three years. In fact in 2009 when then Prime Minister Kevin Rudd talked about Big Australia the population had just hit 22 million and since then it has increased by almost 10% in just 6 years. The population forecast then was for Australia to reach almost 36 million by the middle of this century however on current trends it will exceed 40 million by then. It seems that Australians have responded to the growth with housing trends of densification, the growth in apartment living and “walkable” urban communities. In addition to this the year ahead will see policy and political responses to population growth through more focus on growing regional centres, investing in public transport and road infrastructure, airport and flight movement expansions and renewed discussion of a very fast train link between Sydney and Melbourne which together are home to 40% of the national population.

4. Brand Fatigue

Price sensitive shopping and value seeking is the new norm for Australian consumers. Cost of living pressures will continue to drive consumer demand for low prices, discounts and sales. The year ahead will see Australians adapt even more to new brands or “non brands” in an era of high quality private label brands that deliver lower prices. A new generation of consumers who are early adoptors, used to online shopping and influenced by global brands are redefining the Australian brand landscape. Even in areas that were very brand sensitive such as consumer electronics we are seeing the rapid rise of emerging brands- many of these from China. Two of the five leading global smartphone brands are Huawei and Xiaomi and emerging brands like Oppo (from China) now sit alongside the iPhone. Australian consumers are in many ways brand agnostic- but they are price believers. They are still tuned into brands that offer a great value proposition and legacy brands that have built a reputation of quality are well trusted and regarded- but the year ahead will see an ongoing challenge to maintain this relevance in a landscape of more brands, less loyalty and ongoing price sensitivity.

5. Powerworking

This is the work equivalent of power napping. With widespread Wi-Fi access and the growing acceptance of teleworking, work is increasingly being done in non-traditional places (while commuting, at home, cafés, shared spaces), and outside of the typical working hours. More importantly work is being done in bursts. The hot-desking and coworking spaces of today create more collaboration- but also more distraction. Combined with a new generation of staff used to multi-screening and shaped in an era of shorter attention spans we are seeing the emergence of a changing approach to work with chunking or micro-working meaning that work is being conducted across more hours but in a series of concentrated phases. The year ahead will see an ongoing attempt by employers to support the flexibility of modern workers and workplaces while improving productivity. This will see more tracking tools, and output measurement apps provided to measure and enable productivity.

-Mark McCrindle


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


community event innovative population growth volunteering data generation Z wage global financial crisis teaching urban living index 2017 global retail micro educated Northern beaches Event owning a home entrepreneurs of today engage wellbeing analysis divorce rate Black Friday Sales moreton bay australian VET publication SA mccrindle tea public holiday selfie ultimo wealth inequality Financial Planning Association blaxland mythbusting easter Do It Yourself Myth home ownership Black Friday in Australia media Adelaide cost of living research services James Ward seasons happiness REIV National Conference area Christmas lunch cancelling event growth of sydney Sydney’s south west Assistant Store Manager Tuesday Trend focus group newspaper australian social research australian communities trends report charity Merry Christmas South Australia victoria Scouts shopping student tattoos omnibus young people optus collaborative gen z year 12 winter blues optimistic population map conference speaker marriage renter of the future logan WA Wellington greatness national wealth spirituality house price generation alpha future proofing demographics poker master future meals Lower Hunter Region challenge entrepreneurial 2015 media commentary innovation stats vegemite the great screenage salary Education Future Forum demographer Tuesday Trends trends winter urban living GPO 24 million leader micro apartments holidays storytelling society communications Kirsten Brewer Births megatrends neutral bay tea new office travelling conference supply and demand students tips local sydney speaker infographic demographic non profit school communication car poor university degree average aussie children cartodb Financial Planning Association of Australia demography staying in not for profit housing trends ageing population new york times plans australian communities forum small business forecast social commentary marrickville trends of 2016 authenticity 2016 census results Business analysis lalor park experience employment father's day McCrindle Speaker balance pyrmont debate hornsby Engineering Manager personalities financial dreams 2012 Melbourne resource McCrindle Keynote Speakers healthy future World Water Day Mark McCrindle in the media digital millenials digital economy Hornsby Shire Council school satisfaction donate investor volunteer toys eliane miles work mates household domestic income live the dream mentor mccrindle in the media Charlotte 2013 snapshot socialising going out 2014 forecasting FOMO award politics social analyst statistics Gen X consumerism cancelling plans social change focus groups follow urban taskforce parents housing affordability work-life FPA future proof shifts sydneysider investing entertainment Social Trend generation sector wide study group session presentations Sydney keynote speaker Channel Seven EFF case study safe Real Estate trades cooking crime Christmas season contiki click public transport fresh women financial planning demographic transformations engagement not for profit research national crime rates Willowdale data baby names australia report grave decision know the times DESTEL keynote cloudy days friendship national private wealth norwest public speaker mining boom census results responsive dreaming city financial future wealth earnings research visualisation the hills shire speakers goals Jura Coffee rental stress dream skills weather ferry litter showreel baby name Queensland: QLD resilience Bathburst screenagers customer charities leadership holiday wolloomooloo social researcher pharmacy food bank proactive suburbs social trends communicate Hills Shire Council fears goal financial fears high school faux-cilise NFP event education sector future-proof networking environment land of the middle class program life entrepreneur real ethnography teacher global christian visualisation property impact social analysis workplace culture equip SRE giving perth internships housing growth kate middleton capital city hello fresh darwin visual local communities huffington post marriages internship ABS royal 10 years census 2016 intern growing population hunger purpose ACF2017 SMART Cobbitty-Leppington university faux-cilising research data survey Australian Bureau of Statistics thrive 1980 facts CBD earn workforce office opening forum Channel 7 dessert work from home presentation royal influence apartments HSC young australians religion social impact paying to work world social researchers Generation X 2020 unaffordable Kiwi jobs hopes technology gen alpha financial curiosity professional development world youth day chairty royal baby 1968 quote ACF 2016 Population Clock friends TED talk schools students family keynote speaker workshop daily commute group Australians Geoff Brailey the australian dream acf15 shbc What is food insecurity? #censusfail shopper's pick dreams McCrindle Speakers rent IT Specialists high density SMSF financial independence workplace professional speaker qualitative research study sunny days career ipswich social issues builders sentiments sydney event mateship stay home affordable earning Australian Communities Trends lifestyle households cultural diversity social life CPI wages Northern Beaches Christian School school students aged care puzzle Duchess of Cambridge breakfast eliane baby name predictions Aussie speaker Australia street slideshare sydney metro christianity employmer relational tv Australian communities trend Research Executive wealth distribution research on coffee belief conference presentation conferences easy rider narcissism baby name trends coffee lovers hobart faux-ciliser Jura Australia 40 million The Daily Edition social commentator wealth and income trend tuesday online shopping Australian Population geomapping New Zealand princess charlotte twentyseventeen hills shire royal family ACF17 TEDx Speaker tableau gold coast rule keeper sydneycity marketing grandparents Aussies men Netflix Australian demographics Hunter Valley vegetarian village relevant parenting NSW repayments JOMO Australia Day 2017 cancel plans australian real estate panel survey design rain bus tertiary education Australian schools report anzac Australian Home house ACT growth the average aussie australian community trends report culturally diverse economic socialites English Wodonga commute brands etiquette changing face of sydney learner employmee New South Wales The ABC of XYZ Retail baby names consumer Australian community trends hills identity social enquiry event media activity education future report urban energy leadership workshop potts point rise of local infographics Deaths DIY summer local community careers baby names report retirement schools sunburnt country average Australian online train child care demographic trends tuesday NEETs brisbane community alpha McCridle thought leadership census fail ease of travel TEDx celebration names public speaking news the hills product VIC results rising house prices sector wide Australian Dream educhat brand experience award winner sector outsourcing research report younger generations food money states home insights population milestone townhouses future of shopping Royals weekly earnings wedding church housing wealth and income distribution personal growth capital cities education research sports baby boom market research ashley mckenzie aussie culture clothing australia census data trends of 2017 culture post rationalism unemployment 2016 census emerging generations TED Research Director the lucky country gender long weekend community engagement data visualisation TDE Gen Z Expert Caregiver mccrindle research communities education nfp global generations futurist cost house price rise daily telegraph mortgage video training screenage social shifts priorities NBRS participants food insecurity typical australian baby business performance waverton baby boomers research Elderslie-Harrington park business index Real Estate Institute of Victoria Performance Sentiment Index mover and shaker story interactive year 7 internet US casual dare to dream choice workers offenders coffee infographic wall high density apartments 24,000,000 aged care not-for-profit affordability apartment organisations VET sector data analyst property market Maxim Accounting speajer Andrew Duffin speakers pack property price volunteers cold Sydney Hills Business Chamber ageing ideas Black Friday learn crows nest Sydney population debt teachers Lower Hunter motivate education future overcast google for education living professional services suburban living bondi REIV Conference faith rich Territory office space cars residents pharmacies state care support sydneysiders optus my business awards youth unemployment social research medicine monarchy sustainable finance Work place mobile professional presenters staff sun Generation Y christmas 1994 australians staying home more suburb mother's day census low density cultural diveristy gig January 26th Gen Y organisational culture graphs Wagga Wagga language Northern Territory millennials Macquarie University "know the times" increasing densification Christmas presents society trends Sydney meetings events Financial Planning Week in depth interviews Northern Beaches ashley fell emerging technologies gig economy learning styles government Tasmania Mark McCrindle high density living mccrinlde housing market donation families list NT System's Architect Skilling buildings teach couple who is generation z average sydneysider google ACT Report TAS the changing face of insight emerging trends commuting generational trends transport New Zeland Canberra environmental scanning office millionth future of education Vocational education renting research pack Western Australia social annual income bureau work researcher 23 million generations mccrindle in the media Australian Trends woolworths population learning change Word Up commuters youth Australia Day menai shopping centre NBRS Architecture Christchurch employers trends analyst sydney hills house prices business Love PSI teleworking investment Australian Families cash travel jobs of the future 2016 media release define water deloitte social lives manly brand budget Mount Annan-Currant Hill prince george criminal recap Crime Rates cica mythbusters middle class Res Vis ACF divorce Queensland home owner 1975 volunteering Australian Census economy future of work Valentine’s Day social media professional moderators guide collaboration February 16 spend