Top 3 Tips for Research Visualisation

Monday, March 06, 2017

Yesterday we had a new infographic wall installed in our office which serves not only as our reception sign, but more importantly communicates our vision of making data and statistics visual- and understandable.

Research is at its best when it tells a story, when it paints a picture, when it’s research you can see.

We live in a visual world and so we gather information from what we observe. It is the research that we see that we respond to best. So in a world of big data- we need visual data!

Images not words get cut-through

Symbols not languages are universal

Pictures not statistics connect across the generations

There is an old management maxim which stats “what gets measured gets done.” But to that we would add: what gets measured and communicated gets done.

What gets visualised gets understood. What gets shared gets acted upon.

We believe that if it is important enough to collect and analyse the data- then it is important that we visualise and tell the story of the data.

So here are our top 3 words when it comes to visualising data:


Don’t overcomplicate it. Like a good pasta sauce: start with the best ingredients and reduce, reduce, reduce. When it comes to information, if you want to tell them more, tell them less and you’ll tell them more.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.


Use symbols that are relatable and metaphors that are understandable.

Research that makes a difference has to be seen not only with the eyes of your head, but also with the eyes of your heart. It makes sense rationally, and you get it viscerally.

Think about connecting with the individual- and so you will connect with all. What is most personal- is most universal.


Vary the colours, concepts, styles: mix it up. Elegant variety matters. Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or put up on reception walls (like this one!) or beamed onto buildings.

So to ensure your big data doesn’t become boring data use SIMPLICITY, RELATABILITY and VARIETY to tell the story.

Until the last excel table has been transformed there’s work to be done.

About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


acf15 Assistant Store Manager contiki census wealth and income mining boom Kirsten Brewer ashley mckenzie Real Estate Institute of Victoria entertainment sydney metro plans hills shire professional housing trends daily telegraph housing norwest darwin men SMSF teachers demographics society SMART ethnography university degree aussie culture healthy future 23 million australian communities forum sydneysiders Real Estate cultural diversity slideshare cartodb communication rain Australian schools data analyst divorce gen alpha social issues responsive Gen Y high density living child care media commentary New South Wales national wealth hornsby 2017 average aussie commute forecasting demographic financial fears social shifts wealth market research trends of 2017 communities easy rider living seasons shopper's pick pharmacies Financial Planning Association of Australia mobile 10 years dare to dream Skilling innovation vegemite national crime rates social change australian social research 1968 wolloomooloo thrive experience winter blues relevant baby names dessert events population milestone home owner criminal builders conference 40 million Australian Trends energy baby names report high density apartments product global financial crisis forum renting christianity tertiary education affordable Queensland future proofing New Zeland capital city ashley fell holidays water in depth interviews 2014 communicate tableau renter of the future conference presentation NT 2012 wealth distribution toys follow social impact logan future spirituality language professional development McCrindle Speakers names families Vocational education waverton overcast friendship church 2015 interactive not for profit stats home anzac income royal cancelling event census fail employers marketing school students innovative Sydney Hills Business Chamber residents optimistic sunny days crows nest The ABC of XYZ define population growth changing face of sydney parents wages TDE Macquarie University medicine student staying in litter panel survey design 1980 optus my business awards house price eliane Andrew Duffin investment 1994 report February 16 urban google for education sector proactive children poor local list marrickville social researchers earning trends faux-cilising ABS staff 24,000,000 priorities group education future teacher mortgage emerging generations Hills Shire Council high density low density home ownership research visualisation entrepreneurial 2016 Canberra the australian dream area PSI culture prince george thought leadership IT Specialists cloudy days demographic transformations NBRS office opening motivate ipswich employment university social ACF 2016 population map millenials brisbane teleworking mentor gender program megatrends non profit poker master English digital goal Tuesday Trends award winner royal family urban living generation alpha EFF statistics potts point quote ACT daily commute retirement land of the middle class VET sector sector wide tea newspaper crime cancel plans cancelling plans Generation Y geomapping jobs Education Future Forum world youth day media commuters authenticity grave decision national private wealth career Netflix researcher resilience visualisation ageing population bondi qualitative research Duchess of Cambridge social lives communications Royals System's Architect award fresh local communities research services baby name trends youth monarchy REIV Conference the hills long weekend click kate middleton domestic collaboration Mark McCrindle australian communities trends report Australia Day 2017 paying to work careers data graphs James Ward educhat baby names australia report aged care work mates customer Work place forecast equip victoria optus Tasmania mythbusters VIC study media activity father's day publication Tuesday Trend focus groups school satisfaction offenders personal growth perth couple CBD rich Adelaide outsourcing NEETs sun the hills shire world Australian Population Australian Communities Trends growth sector wide study sydneycity workforce owning a home social enquiry volunteers suburban living twentyseventeen sydney hills car socialising food mccrindle in the media lalor park future proof professional speaker marriages Sydney keynote speaker sports school Australian Dream Research Executive conference speaker focus group salary millennials Northern Beaches Christian School pharmacy jobs of the future tuesday bureau shifts tattoos budget Merry Christmas Northern Territory DIY in the media wage leader train Channel 7 2013 infographic wall Financial Planning Association NSW office deloitte education sector training tips generations cash hopes environment financial future business performance happiness workplace culture community engagement households townhouses VET marriage australians staying home more google manly community event Hornsby Shire Council mccrindle tea cooking Christmas season house online shopping social commentary fears selfie future-proof stay home public speaker GPO family financial coffee leadership goals DESTEL summer gen z Deaths workplace New Zealand socialites states Australian Bureau of Statistics education research generation Z emerging technologies networking snapshot 2016 census public holiday earn emerging trends keynote schools students Melbourne demographer Australian Census resource social life post rationalism the changing face of Bathburst work Social Trend small business property price Wagga Wagga unaffordable rising house prices wellbeing Financial Planning Week challenge divorce rate earnings wealth and income distribution speakers rise of local ACF Births new york times spend unemployment dream rule keeper technology brand experience brands meetings learning styles work-life economy Love christmas news christian omnibus annual income analysis group session pyrmont Sydney future of education Australia Day sydney speaker social commentator Population Clock life SA society trends environmental scanning baby students suburb middle class ideas bus Australian Families presentations year 7 alpha workshop belief greatness celebration Charlotte REIV National Conference ageing supply and demand Geoff Brailey relational shopping woolworths the average aussie global generations menai housing market educated narcissism business index leadership workshop housing growth culturally diverse Res Vis Gen X WA cold sustainable Australians 2020 NBRS Architecture case study royal baby aged care puzzle winter young people new office eliane miles Western Australia household transport video travelling research pack Australian demographics organisational culture house price rise trend lifestyle financial independence business learner Do It Yourself baby boom keynote speaker FPA census results finance ferry capital cities demographic trends mythbusting apartment 1975 religion Australian communities real January 26th trends analyst property Australian Home participants growing population property market sydney event grandparents tv Queensland: QLD village infographic presentation investing generation engagement professional services parenting moderators guide teach futurist economic research report intern skills affordability weather safe mover and shaker buildings baby boomers holiday cost social analysis community HSC 24 million young australians Aussies gold coast education future report conferences "know the times" cars mccrindle internship facts consumerism Caregiver public speaking The Daily Edition population youth unemployment data visualisation TAS balance baby name story Crime Rates Christmas presents rent internships meals teaching urban living index event Valentine’s Day repayments results sunburnt country dreaming Wellington consumer FOMO financial dreams online clothing South Australia Scouts australia recap vegetarian visual Northern Beaches house prices millionth suburbs entrepreneur future of work trades city research urban taskforce mateship baby name predictions princess charlotte weekly earnings collaborative trend tuesday research data faux-cilise ease of travel Christmas lunch JOMO shbc curiosity investor social trends Christchurch brand neutral bay not-for-profit nfp government huffington post women census 2016 increasing densification global high school insight personalities housing affordability social research education hobart faux-ciliser blaxland breakfast easter internet learn Kiwi going out etiquette ultimo debate organisations social media Aussie mother's day debt state change mccrindle research faith engage hello fresh office space entrepreneurs of today storytelling trends of 2016 media release wedding schools travel insights learning social researcher 2016 census results Word Up World Water Day moreton bay typical australian #censusfail sentiments royal influence Myth know the times generational trends charity Engineering Manager Northern beaches Event Territory Generation X cost of living Wodonga year 12 identity friends survey rental stress Channel Seven politics