Top 5 Speaking Trends

Tuesday, April 05, 2016

Each year the McCrindle Speakers are called on to deliver more than 150 keynote speeches, research presentations, and workshops across Australia and internationally.

Some of these are small executive sessions while others are national conferences, sometimes it is a short 30 minute address and other engagements are half-day interactive workshops.

This volume and varied contexts gives us a great perspective on the trends in audience engagement and what works best when it comes to speaking and presentations.

So here are our top 5 speaking trends:

1. Less is more

The trend is for shorter sessions but more of them to provide a better event. The pressure is on conference organisers to deliver more from events. Not only is it harder to get delegates to attend and stay at longer events, but the sit and listen approach is giving way to snappier sessions to accommodate shorter attention spans, busier lives and more distractions. Over the last decade the one-hour standard presentation has been replaced by the 45-minute session being the norm- and indeed the rise of the 30-minute keynote session.

2. Make it visual

It's called a presentation for a reason- what is seen and heard has more impact than a speech alone. The best communicators deliver great content in an engaging way- reinforcing their message through easily consumed visual cues. The power of a story, the cut through of an image, the cross-cultural connection of a picture, the speed of understanding an infographic and the retention power of a symbol are why visuals work.

3. Reinforce the message

Communication is more impacting when the presentation is supported with handouts or follow up materials. We find that professionally printed infographic cards, visual summaries, or industry report cards are very useful when attendees have such handouts for a presentation. Additionally more in-depth industry reports, research papers and the presentation slides can be made available electronically after the session to add more depth and impact.

4. Maximise the value

Corporate budgets are being kept tight and when an event cost can provide benefits beyond the one-off session, it is more likely to get the green light. The investment in a speaker can be also assisted with an additional workshop, participation in a Q and A panel, and providing new and specific content for social media and mainstream media to help create interest and activity around an event. However the impact can begin even before the event. As researchers, we often provide a survey for delegates or industry representatives to complete before the conference so that a “snapshot” of the organisation or industry can be presented. Such surveys not only provide valuable data and a big-picture overview, but the very process of surveying builds anticipation of the upcoming events and encourages registrations in the knowledge that the results will be presented at the event.

5. Keep it real

Speakers need to be engaging and dynamic but they must also ensure that they deliver solid content which is real-world. There has been a strong trend over the last decade to move from motivational sessions to practical, applicable presentations. The best communicators are not theorists but experts who are equipped not with ideas or anecdotes as much as relevant research and findings and so are able to deliver actionable insights.


From our terrain in the trends and change space we have analysed the Top 5 Topics in demand by business leaders and event organisers at the moment:

1. Changing Times, Emerging Trends: An overview of the megatrends transforming the business and consumer landscape from social change to transitioning technology, from population shifts to global trends.

2. Managing Change and Leading Innovation: Assisting teams through unprecedented change, managing a workforce of growing diversity and moving from a structured style to a collaborative environment are key skills for today’s leaders.

3. Effective Communication-: Bringing data to life: In a world of big data and information overload we need visual data and engaging communication. This session showcases how to find and tell the story behind the numbers.

4. Demographic Trends, Emerging Consumers:A snapshot of the ever-changing customer and the new consumer segments.

5. Understanding the New Generations: From Boomers and Xers to Generations Y and Z, the generational landscape is changing and engaging with diverse generations at work or as clients is essential.

McCrindle Speakers

Whether you are looking for a keynote address at national conference, an onsite professional development workshop, or a strategy briefing for senior leaders, our presenters have the experience to ensure your event is a success.

Our presenters not only deliver keynote addresses at national conferences but specialise in the delivery of executive level briefings, strategic retreats, executive planning days, and in-house PD sessions that provide top-level industry scans to equip teams with the latest strategies to succeed.

Market analysis briefings guide decision-makers on the latest consumer segments while industry future forums outline the current trends, implications, outcomes, and recommendations of a product or service offering.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


population growth debt media release consumer safe perth property market ACF 2016 households futurist infographic dessert workplace office space hopes community healthy future going out menai New Zeland royal influence poker master local communities young people housing affordability resilience collaborative communities pharmacies culture gold coast anzac employment urban living school students personalities TDE Valentine’s Day wellbeing sunny days dream household Bathburst land of the middle class ACT engage tea baby name trends speakers mythbusters Charlotte professional development demographics IT Specialists office opening Australian Trends trends analyst ACF Real Estate Institute of Victoria infographic wall communications cars Caregiver research services slideshare transport unemployment 2013 marrickville australian communities trends report entrepreneurs of today Engineering Manager learner megatrends researcher future proofing criminal in depth interviews wedding kate middleton social researcher suburbs GPO vegetarian recap language wages new office Northern beaches Event coffee father's day mccrindle in the media know the times VIC wolloomooloo religion Financial Planning Association workplace culture list volunteers digital case study baby boomers outsourcing innovative forecast media commentary internship learn meals Territory PSI 40 million forum Royals friendship education Northern Beaches January 26th youth eliane video South Australia sentiments trends of 2017 meetings lifestyle school award medicine long weekend 24 million 23 million thought leadership The Daily Edition baby name hello fresh sector wide socialites potts point clothing schools students relational narcissism couple tertiary education facts social commentary affordability wealth distribution wealth and income distribution area urban balance leader acf15 social lives professional mccrindle storytelling optus challenge parents news suburb qualitative research commute education future future proof entrepreneur princess charlotte click twentyseventeen names easter residents leadership Crime Rates logan young australians focus group vegemite 1980 summer shbc research data university degree staying in nfp NEETs 2020 market research holiday hills shire Births survey design debate financial fears australian communities forum travel marriages increasing densification education research house price rise 2017 work SMSF NT apartment office blaxland Australia Day study February 16 teach baby boom Northern Territory Christmas lunch neutral bay ideas economy victoria "know the times" seasons rule keeper cost royal baby Mark McCrindle equip shopper's pick motivate insights national crime rates home ownership community event church personal growth panel eliane miles brand experience weather stats Generation Y millenials research FPA retirement housing growth mccrindle research mobile Channel 7 house price Australian demographics Gen X gen z Sydney keynote speaker mythbusting urban living index divorce rate rising house prices small business contiki Res Vis cost of living data visualisation NSW investing FOMO typical australian housing trends 24,000,000 in the media australians staying home more teacher real Education Future Forum event product population milestone Christmas presents sydneysiders school satisfaction renting emerging technologies world youth day education future report schools organisational culture social impact thrive high density living Wodonga conference speaker investment economic christmas annual income plans New South Wales cooking new york times interactive village ageing housing organisations mortgage cancel plans DIY Myth low density charity 10 years New Zealand paying to work lalor park Queensland business index trend tuesday English Australian Census Financial Planning Association of Australia Duchess of Cambridge teachers geomapping survey WA priorities ease of travel housing market 2015 networking employers families Australian schools 2016 christianity social shifts hornsby global financial crisis poor repayments Love city 2014 huffington post children Australian Dream social change cold food pyrmont visualisation owning a home social research ultimo suburban living not for profit communication google for education bureau affordable educated faux-cilise happiness 1994 millionth greatness Western Australia teleworking national wealth politics national private wealth demographic transformations sustainable government events generations online renter of the future HSC public holiday Tuesday Trends tableau consumerism water education sector newspaper trends technology collaboration social analysis financial dreams budget authenticity faux-ciliser keynote aussie culture REIV Conference entertainment winter youth unemployment Melbourne tips financial future resource cash local income social daily telegraph home ipswich McCrindle Speakers optus my business awards royal social media future of work builders experience life domestic Channel Seven social commentator moreton bay rent baby omnibus rental stress energy sunburnt country quote property price population map norwest skills learning gen alpha group global focus groups career marriage crows nest world investor middle class Australians identity CBD social enquiry presentation sydneycity brands Deaths mother's day snapshot capital city students business alpha travelling generation emerging trends dare to dream follow sector wide study environmental scanning careers the changing face of Australian communities darwin census sector internet future of education urban taskforce Wellington demographer Gen Y house prices program jobs of the future post rationalism workforce workshop Hornsby Shire Council training research visualisation winter blues sun social life forecasting presentations monarchy capital cities social researchers wage not-for-profit goal Australian Families supply and demand brand ashley fell the australian dream future offenders public speaking high density internships fears generation Z unaffordable earnings divorce living growth sports trend weekly earnings 1968 toys population intern Assistant Store Manager Northern Beaches Christian School global generations tv mentor work-life australian social research faux-cilising report participants analysis prince george staff Queensland: QLD deloitte friends mover and shaker finance research pack aged care puzzle community engagement generation alpha Merry Christmas tuesday townhouses mccrindle tea trends of 2016 Australian Communities Trends environment Australian Bureau of Statistics conferences year 7 sydney event brisbane rain litter society trends generational trends ageing population engagement demographic society wealth and income crime social issues shifts Word Up results System's Architect cloudy days earning pharmacy etiquette graphs DESTEL define cultural diversity responsive customer earn 2012 Australia Day 2017 keynote speaker relevant data analyst state Population Clock home owner Australian Home leadership workshop innovation cancelling event social trends fresh baby names daily commute Real Estate women professional speaker growing population Social Trend Sydney Wagga Wagga Research Executive royal family proactive Christchurch tattoos optimistic conference student REIV National Conference buildings google property family online shopping hobart curiosity mining boom shopping Aussies educhat states insight stay home australia Tuesday Trend Scouts bondi mateship cancelling plans Geoff Brailey emerging generations sydney speaker future-proof holidays grandparents demographic trends high density apartments socialising spend communicate wealth aged care selfie easy rider men goals Adelaide gender millennials Christmas season work mates rise of local teaching The ABC of XYZ World Water Day year 12 1975 baby name predictions house Do It Yourself SA media activity Aussie conference presentation manly average aussie waverton woolworths overcast publication statistics university parenting salary child care data Financial Planning Week EFF Canberra learning styles Generation X financial independence ashley mckenzie media moderators guide ABS celebration Tasmania JOMO marketing Kirsten Brewer cartodb entrepreneurial visual rich Kiwi ethnography Netflix high school financial TAS change non profit jobs group session dreaming