Top 5 Speaking Trends

Tuesday, April 05, 2016

Each year the McCrindle Speakers are called on to deliver more than 150 keynote speeches, research presentations, and workshops across Australia and internationally.

Some of these are small executive sessions while others are national conferences, sometimes it is a short 30 minute address and other engagements are half-day interactive workshops.

This volume and varied contexts gives us a great perspective on the trends in audience engagement and what works best when it comes to speaking and presentations.

So here are our top 5 speaking trends:

1. Less is more

The trend is for shorter sessions but more of them to provide a better event. The pressure is on conference organisers to deliver more from events. Not only is it harder to get delegates to attend and stay at longer events, but the sit and listen approach is giving way to snappier sessions to accommodate shorter attention spans, busier lives and more distractions. Over the last decade the one-hour standard presentation has been replaced by the 45-minute session being the norm- and indeed the rise of the 30-minute keynote session.


2. Make it visual

It's called a presentation for a reason- what is seen and heard has more impact than a speech alone. The best communicators deliver great content in an engaging way- reinforcing their message through easily consumed visual cues. The power of a story, the cut through of an image, the cross-cultural connection of a picture, the speed of understanding an infographic and the retention power of a symbol are why visuals work.


3. Reinforce the message

Communication is more impacting when the presentation is supported with handouts or follow up materials. We find that professionally printed infographic cards, visual summaries, or industry report cards are very useful when attendees have such handouts for a presentation. Additionally more in-depth industry reports, research papers and the presentation slides can be made available electronically after the session to add more depth and impact.


4. Maximise the value

Corporate budgets are being kept tight and when an event cost can provide benefits beyond the one-off session, it is more likely to get the green light. The investment in a speaker can be also assisted with an additional workshop, participation in a Q and A panel, and providing new and specific content for social media and mainstream media to help create interest and activity around an event. However the impact can begin even before the event. As researchers, we often provide a survey for delegates or industry representatives to complete before the conference so that a “snapshot” of the organisation or industry can be presented. Such surveys not only provide valuable data and a big-picture overview, but the very process of surveying builds anticipation of the upcoming events and encourages registrations in the knowledge that the results will be presented at the event.


5. Keep it real

Speakers need to be engaging and dynamic but they must also ensure that they deliver solid content which is real-world. There has been a strong trend over the last decade to move from motivational sessions to practical, applicable presentations. The best communicators are not theorists but experts who are equipped not with ideas or anecdotes as much as relevant research and findings and so are able to deliver actionable insights.


TOP 5 TOPICS

From our terrain in the trends and change space we have analysed the Top 5 Topics in demand by business leaders and event organisers at the moment:

1. Changing Times, Emerging Trends: An overview of the megatrends transforming the business and consumer landscape from social change to transitioning technology, from population shifts to global trends.

2. Managing Change and Leading Innovation: Assisting teams through unprecedented change, managing a workforce of growing diversity and moving from a structured style to a collaborative environment are key skills for today’s leaders.

3. Effective Communication-: Bringing data to life: In a world of big data and information overload we need visual data and engaging communication. This session showcases how to find and tell the story behind the numbers.

4. Demographic Trends, Emerging Consumers:A snapshot of the ever-changing customer and the new consumer segments.

5. Understanding the New Generations: From Boomers and Xers to Generations Y and Z, the generational landscape is changing and engaging with diverse generations at work or as clients is essential.


McCrindle Speakers

Whether you are looking for a keynote address at national conference, an onsite professional development workshop, or a strategy briefing for senior leaders, our presenters have the experience to ensure your event is a success.

Our presenters not only deliver keynote addresses at national conferences but specialise in the delivery of executive level briefings, strategic retreats, executive planning days, and in-house PD sessions that provide top-level industry scans to equip teams with the latest strategies to succeed.

Market analysis briefings guide decision-makers on the latest consumer segments while industry future forums outline the current trends, implications, outcomes, and recommendations of a product or service offering.

FIND OUT MORE HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

faux-ciliser teaching growing population unemployment christianity professional speaker cultural diveristy consumerism learner young australians Australian schools trend tuesday cost Caregiver wage breakfast shopping Aussie story increasing densification forecast REIV Conference economy Crime Rates 1980 office opening speakers potts point friendship NBRS Architecture sustainable google product not-for-profit social trends entrepreneur customer celebration school satisfaction social researchers generation Z collaboration religion census fail community event 10 years 24,000,000 leader cloudy days capital cities Royals tertiary education university degree world outsourcing demographic transformations EFF holidays storytelling Tuesday Trend paying to work thought leadership Sydney event monarchy unaffordable vegemite nfp jobs of the future alpha online shopping mccrindle in the media university buildings Northern Territory professional pharmacies The Daily Edition panel happiness ipswich economic stay home professional services national wealth infographic Wodonga business performance Geoff Brailey Australian demographics future ACF winter blues crows nest social enquiry entrepreneurs of today NT mccrindle tea relevant impact participants house language youth new york times engage ageing population princess charlotte demographic trends 2017 poor train land of the middle class engagement intern keynote 2014 pyrmont tv Australia Day 2017 optimistic mccrindle pharmacy media activity New Zealand census results organisations global Northern beaches Event rise of local micro wedding culturally diverse REIV National Conference investing equip 40 million mobile digital NBRS royal research pack acf15 population milestone trends analyst earning social media cancel plans home sydney speaker DESTEL shifts renter of the future jobs apartments ACF 2016 follow SRE Aussies authenticity school students eliane cultural diversity sydney metro trades Channel Seven priorities focus groups data analyst media release innovation define food demographics narcissism community sentiments Bathburst Financial Planning Week infographic wall tuesday omnibus ACT couple internships divorce rate household research report career new office snapshot high density living entertainment click seasons survey design friends cars social change daily telegraph Wagga Wagga New Zeland brisbane emerging technologies royal family The ABC of XYZ rich contiki Tasmania rain emerging trends NSW national private wealth environmental scanning bureau woolworths communities VIC vegetarian wealth and income visual business index rule keeper know the times balance DIY identity learning styles training IT Specialists australians staying home more cooking low density overcast suburbs house price rise news emerging generations society Real Estate Institute of Victoria interactive lalor park child care sector wide study twentyseventeen internship house price micro apartments australian social research social research future of shopping SMART goal goals supply and demand annual income Tuesday Trends young people huffington post the changing face of demographer Christmas lunch population millennials car real learning students office criminal Hornsby Shire Council Macquarie University population growth brand experience Real Estate Population Clock keynote speaker recap 23 million financial fears baby name predictions urban presentation Australian Trends trends Hills Shire Council suburban living income rent typical australian leadership workshop networking professional development affordability neutral bay high density apartments transport hopes travelling list Queensland sydneycity group session survey Andrew Duffin youth unemployment faith consumer cold dream baby name quote families middle class business 24 million personal growth FPA moderators guide James Ward the hills shire owning a home Kiwi australian communities forum Births cancelling plans rising house prices small business demographic baby name trends mythbusters high school thrive 1975 grave decision analysis researcher facts Territory WA stats education Sydney keynote speaker norwest newspaper baby names australia report future of work skills going out summer ethnography World Water Day city bondi suburb tea Generation Y in the media internet Kirsten Brewer poker master Love blaxland housing affordability easter workplace Education Future Forum ashley mckenzie award winner social shifts Work place education research builders sector Australia Day local politics deloitte property market VET public speaking Western Australia rental stress ashley fell not for profit student daily commute social impact parents divorce Melbourne slideshare baby qualitative research Australian Census future-proof research visualisation marriage megatrends selfie work australia cash financial technology Valentine’s Day ideas challenge report public speaker church #censusfail sydney hills aged care puzzle etiquette collaborative social researcher women "know the times" conferences clothing shopping centre year 7 Christmas season urban living earn plans townhouses Assistant Store Manager employment work mates government waverton wolloomooloo education future menai Australian Families workshop baby names moreton bay Financial Planning Association of Australia staying in media program 2015 toys Australian Bureau of Statistics wealth and income distribution aged care education sector children global financial crisis statistics Scouts gen alpha presentations shopper's pick retirement public holiday 2020 group graphs learn financial dreams tattoos world youth day Social Trend village experience Financial Planning Association school optus my business awards research services investor brands sydneysider social life charity teacher census data Sydney Hills Business Chamber trends of 2016 office space market research lifestyle men Engineering Manager financial future debate google for education Wellington social issues teachers Res Vis Myth 2016 census workforce grandparents insights litter australian communities trends report English environment Merry Christmas debt entrepreneurial socialites housing family average Australian Christchurch mortgage optus leadership insight Gen Y dreaming culture state mining boom curiosity change marrickville cost of living 2016 census results PSI high density residents Netflix royal baby local communities travel work-life life Australian Dream affordable apartment generation TDE home ownership the average aussie conference presentation safe future proof research 2012 resource renting sunburnt country census 2016 Australian Communities Trends energy Queensland: QLD social analysis holiday Channel 7 JOMO sector wide generation alpha crime motivate marriages schools kate middleton post rationalism growth in depth interviews wealth marketing perth the hills NEETs eliane miles wealth distribution Australian Population video baby names report ease of travel area volunteers fresh ferry sports the australian dream Duchess of Cambridge weather year 12 global generations property Charlotte generations gold coast TAS forecasting Deaths cartodb gen z royal influence social lives mythbusting educhat staff logan meals housing trends geomapping earnings millionth tableau sun Generation X ultimo FOMO salary father's day VET sector repayments bus Australian Home Do It Yourself baby boom offenders non profit darwin SA census manly anzac sunny days parenting conference speaker Word Up prince george media commentary coffee System's Architect Vocational education socialising society trends faux-cilise award Northern Beaches Christian School finance New South Wales CPI shbc ABS resilience generational trends communication social commentator spend careers CBD belief mover and shaker dessert medicine data visualisation organisational culture 1968 housing market case study Adelaide teach cancelling event trends of 2017 Canberra Mark McCrindle trend future of education national crime rates Christmas presents hills shire data community engagement mother's day christmas wellbeing greatness long weekend budget commute mateship weekly earnings dare to dream population map gender futurist Gen X fears mccrindle research conference Australians changing face of sydney social hobart future proofing employers commuters spirituality publication house prices demography visualisation investment events teleworking home owner South Australia education future report personalities tips property price local community brand mentor winter easy rider sydneysiders Northern Beaches cica hello fresh states housing growth average aussie online urban living index social commentary focus group households February 16 HSC christian forum Skilling wages SMSF baby boomers schools students average sydneysider domestic millenials Research Executive McCrindle Speakers Australian communities living 2016 results educated communications aussie culture responsive names healthy future financial independence proactive GPO sydney event relational workplace culture meetings 2013 ageing victoria 1994 January 26th water purpose research data urban taskforce hornsby faux-cilising study communicate innovative capital city

Archive