How effective Demographic Analysis can transform your business

Thursday, June 30, 2016

Numbers and people have long been two of the most important aspects of an organisation. Demographics is the merging of these two fundamentals and has a direct impact on the ability of organisations to effectively engage their clients and staff.

Why Demographic Analysis?

Demographic analysis gives insight into the age, sex and geographic composition of a population. There are many other characteristics of a population that can also be explored such as household income, employment status and educational background. Whilst it may be seemingly broad in scope, it is an essential first step to understanding your clients and staff.

Are your clientele predominantly Generation Y or are they Baby Boomers, are they in the higher income brackets or of lower socio economics? Asking these questions allows you to delve deeper into how to tailor your offering to your target market. Demographic shifts in society directly impact upon an organisation’s ability to shape their marketing, products and services to best suit their clients. Densification, mobility, purchasing behaviours, technology use, media consumption – these are all key measures which demographic and market analysis will help you understand.

In a constantly changing society, demographic analysis provides insight and visibility into the otherwise unseeable influences on our organisations and businesses.

Some McCrindle examples:



At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

For us research is not a list of survey methods but a passion to find answers. It is more than a matter of questionnaires and focus groups – it is a quest to make the unknown known. The best research clarifies the complex and reveals insights in a way that can be seen and not just read.

Only when the findings are visually displayed, engagingly presented and strategically workshopped can they have maximum impact – and be implemented effectively.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Merry Christmas REIV Conference public speaking work award professional speaker results train office opening politics trends of 2016 future-proof February 16 census 2016 commuters organisational culture high density living Australian schools cancelling plans newspaper work mates socialising retirement outsourcing The ABC of XYZ insight 1994 growing population home owner anzac data visualisation kate middleton visual teleworking Australian demographics survey life publication recap Research Executive Financial Planning Week optus my business awards non profit holidays hornsby rising house prices townhouses education research pack vegemite hills shire financial future owning a home national private wealth father's day the hills slideshare dessert unaffordable daily telegraph brand experience community sector 2015 winter woolworths McCrindle Speakers employment property Northern Beaches parents litter residents Australia Day Australian Bureau of Statistics shopping repayments australian communities trends report trends of 2017 DESTEL emerging trends crows nest English royal family population milestone economy year 7 baby name trends media activity consumer emerging technologies brands communication census fail eliane miles Australians media release goals Res Vis mythbusters curiosity online future of work victoria learning Queensland: QLD australian communities forum social researchers government Population Clock conference presentation events households post rationalism gold coast report social researcher wellbeing Northern Beaches Christian School Word Up balance property market workplace culture 2012 jobs faux-cilising ipswich sydneycity coffee sports typical australian cartodb careers demographics Love Real Estate Institute of Victoria customer growth wealth and income distribution analysis selfie innovation debate follow language schools 2013 equip wages stats darwin resilience Financial Planning Association of Australia Tuesday Trend authenticity global financial crisis Australian Census fresh data analyst vegetarian narcissism social professional services global generations New Zealand panel meetings public holiday Births financial dreams sydney metro data demographic trends focus group marriage generation Z mortgage young australians healthy future poker master baby Northern Territory high density census economic social life gender affordable mateship teachers hello fresh Territory christmas story workshop ABS trend tuesday JOMO Australian Dream skills school mccrindle in the media menai australian social research travelling education sector baby names housing growth commute Tasmania earning Wodonga mother's day travel Christmas season research salary innovative wage deloitte states twentyseventeen research services entrepreneurs of today meals product responsive internships charity car going out NSW conferences education research ACT Valentine’s Day internship media university degree ACF 2016 safe leader conference builders employers study Real Estate snapshot marriages medicine Engineering Manager waverton rain australians staying home more statistics trends faux-cilise sustainable cultural diversity graphs students shifts area mccrindle child care royal influence average aussie Western Australia event qualitative research population local communities friends visualisation renting cost award winner Australian Communities Trends rent marketing insights baby name predictions Generation X tuesday entrepreneurial identity Gen X prince george cancelling event neutral bay FOMO engagement earnings Duchess of Cambridge university Christmas presents future of education shopper's pick population growth mccrindle research Generation Y rule keeper social lives celebration communities leadership workshop the average aussie google for education EFF tertiary education future online shopping social media case study census results geomapping generation Aussies millionth technology January 26th world youth day investing house price rise investment sydney event know the times women shbc Kirsten Brewer school satisfaction annual income fears media commentary research data hopes easy rider energy sydney speaker 40 million professional development keynote Scouts norwest divorce greatness culture office space aussie culture gen z jobs of the future moreton bay youth royal baby Canberra weather renter of the future New South Wales Caregiver summer infographic educhat change suburbs educated sector wide study learner participants relevant house prices monarchy overcast #censusfail rental stress HSC student intern finance suburban living ideas Adelaide SMSF entertainment interactive domestic lalor park 2014 Hornsby Shire Council sentiments Geoff Brailey Channel Seven social impact Deaths future proof tea friendship alpha list staff bus entrepreneur high density apartments in depth interviews resource CBD social analysis baby name national wealth living rise of local 1980 Channel 7 urban Myth school students dreaming wedding home capital cities paying to work speakers generation alpha family forecasting cars leadership contiki presentations perth housing trends world spend urban living index optus thought leadership The Daily Edition mythbusting city program mentor demographer researcher gen alpha land of the middle class moderators guide environmental scanning christianity cash social issues Australia Day 2017 housing market eliane South Australia ease of travel volunteers couple Wagga Wagga tableau REIV National Conference families news schools students unemployment Sydney debt future proofing digital focus groups Australian communities household village national crime rates group changing face of sydney Australian Families presentation mining boom divorce rate grandparents World Water Day Do It Yourself Charlotte 2016 aged care acf15 "know the times" ferry 23 million omnibus parenting 2016 census results staying in Social Trend nfp financial independence long weekend new office google pyrmont rich facts population map PSI NT Bathburst 2017 criminal social research faux-ciliser sunny days megatrends research visualisation investor happiness bureau financial fears house small business offenders ethnography affordability young people Northern beaches Event the hills shire DIY 1975 learn men Tuesday Trends infographic wall engage urban living New Zeland blaxland Royals demographic increasing densification collaborative workforce housing affordability ageing population religion define cancel plans logan social change tattoos food holiday poor capital city 2016 census dare to dream storytelling cloudy days FPA Australian Trends video Melbourne bondi stay home plans huffington post income clothing seasons Mark McCrindle TAS 2020 training socialites Netflix winter blues society workplace Kiwi wolloomooloo millennials optimistic 10 years networking ashley mckenzie wealth and income australia cold GPO personalities communications cost of living TDE communicate proactive 24,000,000 generational trends urban taskforce lifestyle hobart manly social shifts trends analyst real transport social trends public speaker royal ultimo supply and demand personal growth home ownership collaboration sydneysiders business low density marrickville buildings state 24 million teaching business index not for profit budget teach conference speaker social commentary work-life year 12 wealth distribution Aussie in the media church challenge brand Sydney keynote speaker futurist weekly earnings Australian Home WA organisations house price Gen Y Crime Rates Queensland aged care puzzle education future housing princess charlotte baby boomers Christchurch society trends mover and shaker community engagement goal children ashley fell baby boom easter group session thrive etiquette ageing social commentator professional generations sydney hills mobile local pharmacy forecast social enquiry mccrindle tea sun environment Wellington 1968 apartment cooking emerging generations NEETs suburb survey design crime Assistant Store Manager global community event ACF youth unemployment experience learning styles System's Architect property price Christmas lunch new york times culturally diverse dream quote relational not-for-profit click Financial Planning Association high school daily commute internet Education Future Forum market research tv the australian dream sector wide brisbane potts point names IT Specialists toys sunburnt country demographic transformations SA teacher wealth motivate the changing face of priorities trend middle class forum career water pharmacies education future report consumerism office tips VIC financial christian earn millenials keynote speaker