How effective Demographic Analysis can transform your business

Thursday, June 30, 2016

Numbers and people have long been two of the most important aspects of an organisation. Demographics is the merging of these two fundamentals and has a direct impact on the ability of organisations to effectively engage their clients and staff.


Why Demographic Analysis?

Demographic analysis gives insight into the age, sex and geographic composition of a population. There are many other characteristics of a population that can also be explored such as household income, employment status and educational background. Whilst it may be seemingly broad in scope, it is an essential first step to understanding your clients and staff.

Are your clientele predominantly Generation Y or are they Baby Boomers, are they in the higher income brackets or of lower socio economics? Asking these questions allows you to delve deeper into how to tailor your offering to your target market. Demographic shifts in society directly impact upon an organisation’s ability to shape their marketing, products and services to best suit their clients. Densification, mobility, purchasing behaviours, technology use, media consumption – these are all key measures which demographic and market analysis will help you understand.

In a constantly changing society, demographic analysis provides insight and visibility into the otherwise unseeable influences on our organisations and businesses.


Some McCrindle examples:


  

About McCrindle RESEARCH SERVICES

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.


For us research is not a list of survey methods but a passion to find answers. It is more than a matter of questionnaires and focus groups – it is a quest to make the unknown known. The best research clarifies the complex and reveals insights in a way that can be seen and not just read.


Only when the findings are visually displayed, engagingly presented and strategically workshopped can they have maximum impact – and be implemented effectively.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

future changing face of sydney population growth gender rich overcast Geoff Brailey Australian communities urban taskforce Adelaide intern gen z woolworths ACF Australian Population social impact learning styles investing sector publication Australia Day 2017 Financial Planning Week affordability 10 years growth social trends workforce IT Specialists change environment long weekend clothing Financial Planning Association poor sydneysider educated The Daily Edition sunny days renting 1968 etiquette daily telegraph education research ashley mckenzie Melbourne engagement owning a home safe mccrindle research CBD typical australian trends of 2016 cars research millenials Wagga Wagga wage social research sunburnt country high density apartments public holiday house prices baby name trends bus easy rider speakers domestic consumer sydneycity mythbusting summer financial generation names Netflix future proof mccrindle work-life housing market case study JOMO Births demographic cost of living medicine area megatrends The ABC of XYZ census results internet dreaming Aussies workshop earnings pharmacies identity program TDE state sydney speaker hopes Gen X brands generational trends australia Bathburst mining boom capital city tableau earning Work place presentation gold coast pyrmont poker master seasons environmental scanning February 16 insight Assistant Store Manager entrepreneurs of today Macquarie University VET Australian Communities Trends ABS jobs school students baby name predictions households VET sector Australian Families weekly earnings high density living in the media eliane educhat retirement rule keeper presentations huffington post social commentator Caregiver the changing face of business index repayments interactive brand experience curiosity cultural diversity Queensland: QLD equip Mark McCrindle debt aged care marrickville average sydneysider social researcher society trends norwest Research Executive Generation X home owner DESTEL Tuesday Trends 2016 investor ageing population politics culture royal family Australia Day economy Australian Bureau of Statistics life 2013 future-proof women Deaths gen alpha sector wide Population Clock teachers royal influence technology anzac professional development Social Trend school manly outsourcing financial dreams budget sydney hills collaborative waverton trades NBRS Royals quote Channel Seven economic sustainable tattoos society moderators guide news Valentine’s Day keynote speaker townhouses education future aged care puzzle dare to dream friends office opening transport hills shire Hills Shire Council sydney event shopper's pick vegetarian organisations 1975 Crime Rates couple Sydney keynote speaker friendship not-for-profit global train hobart optus my business awards the hills shire community event toys faux-cilising perth sector wide study litter crows nest demographics personal growth Northern beaches Event children increasing densification SMSF supply and demand not for profit Res Vis statistics results consumerism youth housing micro work Australian demographics local baby names australia report TAS car father's day omnibus student staying in property market financial future university degree finance training paying to work non profit relational Scouts shopping sun public speaker students australians staying home more faux-ciliser James Ward learn follow NSW housing affordability contiki celebration Australians New Zealand pharmacy Canberra Northern Beaches Christian School census data group thrive analysis faux-cilise Kirsten Brewer business McCrindle Speakers financial independence Northern Territory sports real cash stay home breakfast jobs of the future research services product online shopping builders visualisation GPO Australian Trends ipswich cancelling event keynote daily commute princess charlotte national private wealth wealth distribution travel internships SRE average aussie research pack going out land of the middle class graphs media survey design earn Skilling christian sydney metro 1994 ACF 2016 happiness buildings wedding emerging generations small business internship tea global generations travelling Financial Planning Association of Australia unaffordable baby study bureau selfie social shifts socialites rising house prices networking growing population define Queensland slideshare forecasting ageing 1980 #censusfail renter of the future 40 million generations mobile house price rise media commentary emerging technologies professional speaker rain year 12 innovative aussie culture innovation mythbusters water fears stats HSC local community communicate twentyseventeen entertainment cica royal winter education families apartment sentiments eliane miles resource Wodonga forum SMART education future report newspaper offenders tertiary education crime Christmas lunch DIY South Australia cost ethnography hello fresh faith mccrindle tea baby names report divorce rate social change Real Estate future of work food VIC leadership Western Australia research data the average aussie census Tasmania city infographic wall christmas business performance nfp cartodb community engagement darwin 2016 census results impact January 26th language high density Andrew Duffin conference fresh Myth social researchers menai Sydney leader urban suburban living 2015 storytelling urban living authenticity teacher home census 2016 Australian schools google geomapping shifts future of education Kiwi Australian Census tv English social researcher cultural diveristy trends of 2017 focus group high school belief 2020 criminal house property thought leadership learning mateship public speaking baby names REIV Conference average Australian infographic online Engineering Manager rental stress story university Word Up cancel plans kate middleton office space housing trends professional social enquiry media activity report futurist low density conference presentation Northern Beaches parenting grandparents local communities purpose 2012 urban living index EFF 24 million royal baby snapshot professional services commute suburb Do It Yourself property price school satisfaction deloitte learner resilience SA Real Estate Institute of Victoria teaching capital cities digital REIV National Conference Love group session prince george data analyst greatness coffee volunteers leadership workshop goals teleworking population milestone relevant narcissism rent australian social research new office event generation alpha house price generation Z marriages cancelling plans tuesday potts point optus baby boomers dessert motivate trends plans conference speaker focus groups Aussie Gen Y entrepreneur meals investment government wages social commentary panel qualitative research ease of travel socialising events Christmas presents engage social analysis facts housing growth Wellington church shbc wolloomooloo victoria click work mates NEETs divorce holiday emerging trends wealth and income distribution ideas award winner 23 million Charlotte sydneysiders experience meetings ultimo 24,000,000 optimistic australian communities forum future proofing healthy future parents mother's day trend personalities 2014 bondi social media Australian Dream conferences workplace wealth winter blues blaxland data visualisation cooking collaboration office demographic trends 2016 census ferry know the times affordable priorities millionth career staff commuters in depth interviews social life village survey mover and shaker home ownership responsive list marketing Duchess of Cambridge visual charity ACT national wealth world youth day cloudy days Generation Y demographic transformations mortgage shopping centre energy holidays careers religion household Merry Christmas award PSI skills debate Australian Home brisbane acf15 logan suburbs men employers salary census fail Sydney Hills Business Chamber tips youth unemployment moreton bay google for education insights middle class alpha income the australian dream wellbeing 2017 market research lifestyle Education Future Forum vegemite post rationalism New South Wales easter lalor park participants spirituality living community schools spend dream Channel 7 trends analyst culturally diverse child care social lives population world wealth and income FPA cold micro apartments residents ashley fell Tuesday Trend challenge New Zeland proactive World Water Day NT customer communities video WA baby boom communication brand demography mccrindle in the media rise of local FOMO annual income System's Architect Vocational education Christchurch millennials financial fears family apartments australian communities trends report "know the times" weather marriage unemployment demographer trend tuesday young people neutral bay hornsby media release teach goal balance communications states Hornsby Shire Council NBRS Architecture research report data schools students baby name national crime rates christianity new york times year 7 grave decision monarchy recap Territory Christmas season population map the hills young australians education sector forecast social issues workplace culture mentor organisational culture entrepreneurial research visualisation employment global financial crisis CPI future of shopping

Archive