Why the August count will mean more than the July count

Monday, June 27, 2016

It’s not the July count but the August one that will be most revealing for Australia. It’s the Census not the Election that will tell us most about ourselves. The election will reveal a lot about our political persuasions and policy preferences however it is the census that will offer far more clarity and detail about our nation. And in a political era where policy and budgetary settings extend beyond the election cycle, the data and forecasts delivered twice a decade in the census are becoming increasingly essential.

If the election is a national compass that will set something of the policy direction for Australia over the next 3 years, the census is a map that shows us who we are as a society in a big picture sense, as well as the contours that highlight our varied local communities and their detailed needs. The political custodians of the national compass will need a good understanding of the lay of the land, the changing terrain and the context in which national leadership operates if they are to guide us effectively.

The map this year will show a more complex Australia, more delineations than in the past culturally, economically and socially. The land of wide open spaces is becoming more urbanised, densified and diverse. The land of the middle class is showing more fractures and there are some fault lines emerging across this big land of opportunity. However, despite the differing terrains across this nation of communities, the census will show a sense of unity amongst the diversity- a contiguous landscape of varied elements.

The changes the census will show can be summed up in five words:


Not only will the numbers show that we exceed 24 million, but that we’ve more than doubled in the 50 years since the 1966 Census when we hadn’t even hit the 12 million mark. Sydney will also be shown to have just hit the 5 million milestone- the first Australian city to do so and also more than twice the population of 50 years ago of just 2.4 million.


Our population profile will no longer be a “population pyramid” as for the first time there will be more Australians aged over 55’s than under 20. The 1966 Census showed less than 1 million Australians aged 65 or over while this one will show more than 3.5 million. Those in the “aged” category of 85 plus have gone from less than 55,000 then to almost half a million now.


for the first time this Census will show one in four Australian households live in townhouses or apartments rather than detached houses- the highest figure ever, up from just one in ten in 1966. The six state capitals plus Canberra have grown from just over half the population (6.7 million people) to more than two-thirds (16 million) in half a century.


In 5 decades the proportion of Australians born overseas has increased from 17% to more than 30%. Back then, 90% of migrants were born in Europe with those born in Asia comprising less than 1% of the population while today China, India and Vietnam are all in the Top 5 countries of birth.


Australians travel more than ever and getting to work by private vehicle is still the main transport mode, used by 2 in 3 workers. More than half of all households have at least 2 cars compared to less than 1 in 10 households in 1966. Back then, 40% of households had no car compared to just 8.6% today.

The Australian Bureau of Statistics do a superb job in providing such a detailed social map, updated every 5 years, regarded internationally as world-leading and provided in full, free to all to access for their own journey. Like any good map it shows all the peaks and valleys without agenda or ideology. No gloss needed- the data provides the picture and it is up to those who access it to chart a way forward any point out the pitfalls. As we each plot our own points on August 9 we are in the process charting a national map that will provide navigation into the next decade- a decade that will likely be the most transformative in Australia’s history.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


house price SA neutral bay teleworking housing market case study schools healthy future winter blues Geoff Brailey Res Vis financial fears education research business conferences Kiwi 24,000,000 men going out insights Northern Territory visualisation research pack thrive wolloomooloo work mates earn public holiday Tasmania census 2016 program survey non profit VET internships women low density shbc challenge Gen X statistics 2015 daily commute employers relational royal influence social shifts personalities year 12 meetings mythbusters mccrindle research Sydney New Zeland communities cars not for profit millenials Crime Rates Vocational education aussie culture volunteers teach millionth ageing population award anzac futurist dream census results wealth and income entrepreneur national crime rates eliane vegetarian NEETs story family housing trends Channel Seven leadership gold coast food ultimo school satisfaction FPA living earning experience Queensland social communicate tertiary education household names world youth day Australian communities stay home leader focus groups urban taskforce baby names australia report Tuesday Trends high density demography presentation educhat etiquette ferry research services learner news sector wide real 24 million economy publication demographic local communities culture father's day click equip repayments huffington post society educated alpha 2020 weekly earnings grandparents christmas learning speakers tea optus my business awards breakfast Aussies staff geomapping baby name trends apartment Generation Y mccrindle in the media World Water Day emerging trends sports capital city award winner social enquiry TED sunny days research data list aged care puzzle Wodonga identity world paying to work Melbourne research report Australian Population social life forum facts future proof Education Future Forum sydney event faith cold research Assistant Store Manager brisbane urban New South Wales interactive domestic snapshot future of work 10 years bus debt professional services Research Director woolworths environment Australian Home divorce community event spirituality 1980 demographic trends cica Australian schools marriages nfp celebration #censusfail Wellington overcast litter friends menai offenders infographic wall micro apartments Queensland: QLD video google engagement suburbs plans ashley fell language social media social change australians staying home more population growth the hills shire Do It Yourself office opening emerging generations sydneysiders public speaker trend tuesday post rationalism sun potts point university builders new york times tattoos in depth interviews Caregiver rent fears growth customer NSW panel Real Estate sentiments housing growth Australians EFF workplace supply and demand seasons high school child care NT bondi showreel wage transport easy rider hills professional development entertainment mining boom millennials young australians thought leadership prince george global rising house prices ethnography twentyseventeen annual income keynote speaker sunburnt country the changing face of finance generation Social Trend population community engagement wages Engineering Manager Christmas season workplace culture Scouts recap mythbusting innovation mccrindle tea wedding economic entrepreneurs of today internet population milestone average sydneysider small business resilience 40 million define affordability average Australian TDE deloitte SRE skills ashley mckenzie energy owning a home responsive church dessert cultural diversity criminal Sydney Hills Business Chamber the average aussie jobs of the future sydney metro NBRS crime Financial Planning Association baby names report rule keeper Australia street home ownership renter of the future research visualisation belief high density living 1975 speakers pack mover and shaker suburban living fresh conference presentation teachers 2017 students generations spend Sydney keynote speaker cartodb jobs ACF group session mobile Aussie perth car CBD city FOMO Australian Dream emerging technologies public speaking in the media trends analyst employment australia media learn investor teaching hopes couple personal growth baby urban living index brands baby boom cancel plans grave decision business performance demographic transformations NBRS Architecture school students pharmacies 2016 census results newspaper social researchers resource DIY darwin Financial Planning Week Hills Shire Council life 2013 IT Specialists balance Macquarie University professional presenters global financial crisis office space safe qualitative research Merry Christmas summer acf15 GPO new office investing train ACF 2016 contiki logan baby name shifts wellbeing future of education capital cities shopper's pick rise of local mccrindle trends of 2016 coffee gen alpha professional baby name predictions socialites Canberra crows nest know the times schools students eliane miles social commentator networking work-life Bathburst education future follow forecast Western Australia social commentary data analyst conference Channel 7 social lives Tuesday Trend growing population SMART manly participants salary bureau christianity hills shire Wagga Wagga media release unemployment shopping centre data house property price mother's day curiosity forecasting screenage communication "know the times" gen z norwest Christmas lunch residents youth poker master Australian Census global generations priorities baby boomers australian communities trends report cancelling event goal housing affordability housing marrickville James Ward princess charlotte victoria WA marriage cooking ease of travel changing face of sydney report census data unaffordable ABS long weekend commuters organisations income house prices social research house price rise engage travel Research Executive australian social research 2016 future-proof work hello fresh sydney hills future of shopping state winter speaker generation alpha medicine technology ideas census national wealth culturally diverse wealth teacher cash ipswich Word Up communications career business index dare to dream cloudy days 1994 daily telegraph 2014 English commute rain keynote optimistic consumer rich blaxland community Australian Trends government property market New Zealand area Australia Day increasing densification national private wealth SMSF graphs change pharmacy VET sector investment visual generation Z JOMO financial families local community local townhouses parents wealth and income distribution vegemite Christchurch internship holidays omnibus property society trends Australian demographics generational trends demographer trades cultural diveristy Christmas presents group waverton Northern Beaches Christian School retirement travelling events outsourcing google for education monarchy social issues training Love staying in Duchess of Cambridge marketing The Daily Edition typical australian education future report HSC water socialising faux-cilise sector mortgage budget innovative high density apartments researcher social impact trends of 2017 Northern Beaches dreaming lifestyle hornsby mateship careers proactive states Generation X selfie Australian Bureau of Statistics data visualisation social researcher middle class REIV Conference focus group clothing sydneycity urban living narcissism the great screenage easter future renting Adelaide Royals 23 million debate population map Population Clock organisational culture The ABC of XYZ youth unemployment school lalor park January 26th infographics royal baby collaboration Australian Communities Trends infographic tv land of the middle class greatness relevant presentations moreton bay friendship pyrmont social analysis social trends micro Mark McCrindle student faux-cilising analysis royal family Work place average aussie Real Estate Institute of Victoria parenting tuesday PSI financial future cost February 16 VIC Skilling home owner TED talk politics aged care TEDx conference speaker workforce sydney speaker young people Netflix home office wealth distribution consumerism Births cost of living Australia Day 2017 collaborative leadership workshop holiday cancelling plans Northern beaches Event hobart slideshare insight brand experience Charlotte demographics earnings future proofing rental stress study online shopping megatrends Kirsten Brewer baby names buildings impact christian university degree purpose optus financial dreams System's Architect meals Myth REIV National Conference education royal quote trends media commentary year 7 ageing Hornsby Shire Council education sector workshop poor happiness the hills religion online stats affordable authenticity motivate entrepreneurial McCrindle Speakers survey design gender professional speaker CPI media activity goals children product shopping trend the australian dream apartments event 2016 census Australian Families intern kate middleton australian communities forum Gen Y 2012 learning styles Territory weather TAS Deaths South Australia tips Financial Planning Association of Australia mentor financial independence moderators guide suburb results faux-ciliser brand toys sustainable village environmental scanning market research tableau not-for-profit charity census fail DESTEL sydneysider Valentine’s Day 1968 sector wide study digital Andrew Duffin ACT households storytelling divorce rate