Why we named them Gen Alpha

Thursday, June 11, 2015

Naming the next generation

In the USA during the 2005 Atlantic hurricane season, the alphabetical list of names was exhausted, so scientists looked to the Greek alphabet for names. This nomenclature of moving to the Greek alphabet after exhausting the Latin one has a long history with meteorologists. Scientists of all disciplines use the Greek alphabet as a labelling sequence and as sociologists in naming the next generation we have followed this nomenclature too.

While many people are still gaining an understanding of Generation Y and educational academics are beginning to focus on Generation Z. In Australia alone there are almost two million children born since the end years of Generation Z (1995-2009). With generational analysis having moved from a stage of foundation to consolidation, a more predictable labelling system is being formed. Globally there is consensus on the alphabetised theme of Generations X, Y and Z, but for this latest generation, it is not the end of the old or a recycling of the current but the start of something new.

Generations Y and Z are often referred to as 21st-century generations. However, this upcoming generation is truly the first millennial generation because they are the first to be born into the 21st century (while many Zeds have been born into the 2000s, its oldest members were born at the tale end of the 20th century).

In our survey on the generations we asked respondents what they thought the generation after Z might be called. For many, the logical answer to our question was ‘go back to the beginning’. Generation A was suggested by 25 per cent of our respondents. The respondents who suggested Generation A said the labels also signified what we can expect of this generation and their times: a new and positive beginning for all, with global warming and terrorism controlled. Respondents who suggested the following labels made similar comments: the Regeneration, Generation Hope, Generation New Age, the Saviours, Generation Y-not and the New Generation. Others suggested the label ‘the Neo-Conservatives’ because the upcoming generation will have grown up aware of their impact on the environment and the economy.

Some respondents suggested the label ‘the Millennium Generation’, perhaps appropriate given the fact that this next generation will be the first to have been born into the21st century. However, this label will probably never be adopted; after all, both Generations Y and Z have already been referred to as the Millennials by demographers, writers, commentators and bloggers—particularly those in the US.

Other suggested labels were reflective of our tech-centric age. Many of these labels have also been used to refer to Generations Y and Z and again for this reason probably won’t be taken up: Net Generation, the Onliners, Global Generation, Generation Tech, Generation Surf and the Technos.

Those born globally from 2010-2024 we have labelled as Generation Alpha. If we look at Strauss and Howe’s generational theory, the next generation is predicted to spend its childhood during a high. We are currently living through the crisis period of terrorism, the global recession and climate change. By the time Generation Alpha are all born and moving through their formative years, these threats, among others, may have subsided. If that happens then this generation will begin their lives at a new stage, a global generation beginning in a new reality.


The above is an excerpt taken from Mark McCrindle's book, The ABC of XYZ; Understanding the Global Generations.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

population volunteer renting brand 40 million education sector contiki teaching Hornsby Shire Council emerging technologies Bathburst McCrindle Speakers young australians February 16 baby boom research on coffee Kirsten Brewer sentiments cultural diveristy emerging generations holiday child care bureau resource English Lower Hunter travelling bus ACT trends of 2016 capital city analysis faux-cilising suburbs cancel plans social researchers South Australia charities Business analysis future of education earn supply and demand screenage bondi weather communications parents omnibus demographic transformations Do It Yourself Australian Bureau of Statistics NBRS Architecture marriage work emerging trends volunteering royal australians staying home more cartodb city proactive public speaking households keynote food insecurity speaker visual growing population Research Director anzac dream Territory princess charlotte criminal urban ACT Report middle class sydney metro non profit winter blues New Zeland research youth unemployment rich cold friendship mining boom capital cities perth demographics faux-cilise dare to dream school students names family thought leadership world youth day young people brisbane workforce shopping Aussies builders rain going out wealth financial fears happiness 1994 data unemployment 2016 census results students neutral bay demography charity Retail screenagers train 24,000,000 survey retirement national private wealth university financial dreams professional presenters sydneycity internet group educhat product survey design Jura Coffee qualitative research leadership workshop VET ethnography census data choice workers New South Wales community engagement Channel Seven Christchurch royal family australia 2012 financial independence social analyst sports Geoff Brailey organisational culture 2020 housing affordability Australian Families cancelling plans Financial Planning Week australian real estate royal influence families baby names australia report wealth and income distribution university degree goal case study Skilling cost of living recap education future report australian mccrindle tea Real Estate Institute of Victoria change click earnings spend finance marketing Lower Hunter Region results average sydneysider friends trends analyst wellbeing professional hopes population growth social life New Zealand training growth Australian Communities Trends researcher blaxland FOMO Queensland: QLD What is food insecurity? investor cica conference speaker Generation Y home ownership professional development Kiwi entertainment research pack social trends easter year 12 employmee Northern Beaches social enquiry money moreton bay infographic wall mythbusters social media trend tuesday study australian communities forum Willowdale optus Performance Sentiment Index real winter professional services internships states daily commute graphs Canberra darwin education news tattoos 10 years moderators guide royal baby high density living Generation X The ABC of XYZ social commentator TDE easy rider not for profit research social researcher the changing face of careers wages Assistant Store Manager jobs panel divorce quote social lives car Scouts offenders entrepreneur GPO Financial Planning Association of Australia demographic forecast victoria long weekend Crime Rates public speaker increasing densification conference presentation eliane miles ipswich narcissism generation alpha hills shire US house price investment baby names Australia street infographic Australian schools REIV Conference experience the australian dream marrickville conferences Christmas season huffington post global census results food work mates Gen Y follow Sydney celebration presentations local community staff cash Wodonga ACF 2016 year 7 suburban living REIV National Conference ashley fell communities lifestyle domestic local father's day christmas 2016 census government IT Specialists world collaborative household owning a home Black Friday media education future Maxim Accounting population map 24 million Duchess of Cambridge 23 million Wellington language teach living generation Z Tuesday Trends high density apartments holidays ageing generational trends workplace ABS sunburnt country Mark McCrindle entrepreneurs of today challenge Real Estate group session global generations seasons tertiary education micro grave decision global retail Channel 7 gig economy program hunger report earning school satisfaction income Netflix research visualisation gen z culturally diverse Sydney keynote speaker Melbourne national wealth focus group gig CBD overcast logan professional speaker Elderslie-Harrington park urban living index sustainable area research data Engineering Manager rent personal growth investing trend Caregiver Adelaide parenting impact lalor park balance optus my business awards eliane award winner australian community trends report technology online shopping average Australian ultimo gender Hunter Valley meals System's Architect ACF Valentine’s Day baby boomers teachers NBRS typical australian socialising Population Clock list jobs of the future the hills Black Friday in Australia public holiday employers census 2016 2013 research report sydneysiders showreel ACF2017 intern TEDx future buildings 2017 rule keeper leadership breakfast business performance property price repayments environment media release divorce rate Australian communities the great screenage google school PSI not-for-profit poor Black Friday Sales speakers ageing population tips financial crows nest cloudy days engagement responsive medicine baby names report office opening culture volunteers learn forum Sydney’s south west interactive couple children 2016 educated financial future apartment keynote speaker Northern Territory acf15 focus groups megatrends baby name customer aged care puzzle state Aussie generations sun housing ease of travel Financial Planning Association the hills shire teleworking public transport The Daily Edition thrive staying in shopper's pick curiosity schools students high density data analyst weekly earnings mccrinlde Australian Population debt event hobart urban taskforce home owner youth suburb ACF17 tuesday marriages FPA Western Australia trends of 2017 water business index slideshare volunteering data office affordable faith work from home nfp social change waverton global financial crisis insight food bank rental stress christian participants Wagga Wagga social impact low density leader identity wealth and income stay home relational faux-ciliser social commentary Sydney Hills Business Chamber workplace culture purpose vegetarian national crime rates Christmas presents hello fresh SMSF mortgage learning styles employmer WA not for profit optimistic potts point Cobbitty-Leppington property market organisations market research social analysis sector wide deloitte workshop annual income gold coast australian social research australian communities trends report 2015 events innovation aussie culture cultural diversity innovative World Water Day casual women NSW baby work-life NFP event Australian Home Tuesday Trend crime digital economy pharmacies student housing trends publication forecasting trades in depth interviews sydney event dreaming geomapping commuting collaboration office space growth of sydney mother's day sector ferry entrepreneurial cost millenials Australia Day grandparents relevant housing growth authenticity statistics visualisation sydneysider priorities dessert insights social issues ideas Northern beaches Event Myth the lucky country outsourcing Australian Trends Vocational education millionth daily telegraph schools conference baby name predictions census fail cars future-proof poker master greatness energy CPI Australian Census baby name trends community rise of local demographic trends church clothing Jura Australia care support wealth distribution millennials litter Andrew Duffin media activity newspaper career property rising house prices sydney hills norwest engage mover and shaker storytelling DIY cancelling event communicate society trends wedding wage healthy future futurist Northern Beaches Christian School Australian demographics teacher monarchy resilience future proofing selfie snapshot facts define unaffordable Deaths Births future proof NT Macquarie University travel commute renter of the future infographics wealth inequality Sydney population transport community event demographer Australia Day 2017 post rationalism christianity mobile micro apartments giving belief future of work employment communication Tasmania financial planning shopping centre Gen X story goals trends mccrindle research population milestone research services economy mccrindle pharmacy ashley mckenzie Research Executive internship social shifts alpha affordability commuters data visualisation socialites know the times live the dream tv hills safe Work place mythbusting social "know the times" townhouses the average aussie skills business fears Res Vis NEETs life Australian community trends sydney speaker fresh DESTEL learning James Ward 2014 Word Up vegemite Merry Christmas census woolworths future of shopping SMART EFF HSC donate gen alpha debate Royals society SRE speakers pack house 1980 Mount Annan-Currant Hill housing market house prices TED talk VET sector Social Trend politics shifts average aussie salary local communities budget small business house price rise apartments men coffee lovers village digital education research spirituality SA Christmas lunch video home plans high school residents networking religion #censusfail environmental scanning equip Education Future Forum brands shbc chairty Australian Dream tea consumer mentor VIC Mark McCrindle in the media meetings sector wide study wolloomooloo Love Queensland Australians google for education summer presentation kate middleton speajer JOMO economic January 26th stats coffee donation new york times etiquette twentyseventeen younger generations 1975 mateship Charlotte TED tableau cooking award motivate social research online land of the middle class 1968 aged care brand experience consumerism learner in the media mccrindle in the media new office sunny days urban living menai Hills Shire Council manly who is generation z personalities prince george media commentary TAS hornsby changing face of sydney dreams generation toys McCridle paying to work pyrmont

Archive