Challenges facing not-for-profits
Thinking for tomorrow, planning today
Our social research and trends analysis consistently highlights the speed, scale and scope of change. Only occasionally in history do massive demographic shifts combined with rapid social change, huge generational transitions and ongoing technology trends so that within the span of a decade, society altogether alters. Today we are in the midst of one such transformative decade- which will take us to 2020. Our partners in the Australian Community Trends Report are the team at R2L and their Principal John Rose here provides his top 7 tips for not-for-profit organisations.
- Speak to your context
Understand your organisation’s key client segments and their values, knowledge and concerns.
- Be seen and known
Position your organisation to be recognised as thought-leaders, influencers, and innovators.
- Inspire and engage
Provide a positive experience for donors, clients and beneficiaries so that they not only feel part of your organisation, but part of the issue that your organisation supports.
- Finesse, fine-tune and focus
Focus on the important messages and discard what is not essential.
- Communicate the need, and plan for the long-term
Finance the future, don’t just fundraise for the now but set up the financial future of your organisation.
- Act as a leader
Lead not only your team, but your cause and your stakeholder community.
- Be the agent of change
Be accountable and demonstrate the change that your organisation is making.
