Insights
We’re always keen to share the insights and findings that come about through our research. We make this information freely available through our website, blog, and the many different publications in which our work appears.
Publications
You can access our findings, our ideas and our passion for research in a wide variety of media – best-selling books, award winning reports, in-demand infographics and a widely-referenced blog.
Services
All of our services are designed with one end in mind – to make the unknown known. From national consumer studies to quick turn-around online surveys, from brand tracking analysis to community forums, we deploy the right suite of skills and processes that are needed to find the answers.
Collect
There are many different ways of collecting data. Our research model adopts a holistic approach that combines traditional and innovative methodologies to ensure our findings are actionable and will have strategic impact.
Analyse
Over the years we’ve developed a range of data-analysis tools. But our real strength lies in the team that employs them. Analysis requires skill and intuition to find the story in the data and bring insight from information.
Visualise
In a world of ‘big data’, we’re for visual data. Our design team is passionate about bringing our findings to life through illustration and animation. We create reports and presentations that are immersive, stimulating and memorable.
Advise
As the pace of change accelerates, we help leaders and organisations to understand the trends that are impacting their business. We help them develop strategies to ensure that they remain relevant and competitive.
Outcomes
Research is a precise tool, but it’s as multi-functional as a Swiss Army knife! Organisations come to us to gain the outcomes of greater knowledge and insights into what we call the ‘3Ps’ – People, Products and Places.
People
People are at the core of everything we do. All of our methodologies are designed to understand and predict human behaviour in different contexts. We explore and explain the relationships people have with products, brands, places, ideas, cultural trends and each other.
Products
Brands and products, like all living entities, need to be nurtured to thrive. Product, consumer and brand research is critical for sustaining growth and ensuring longevity.
Places
Environments and cultures are inextricably linked. Studies of human behaviour reveal the symbiotic nature of the relationship between people and place. Understanding this dynamic is key to predictive analysis.
Blog
‘Knowing the times’ starts with knowing what’s happening today. That’s why we make sure our blog page is current and reflects contemporary trends. But, that said, you can delve into the recent past as our archive contains hundreds of posts.
In The Media
We’re honoured that the integrity of our research has earned us a prominent place in national and international media. From one week to the next, we’re asked to share our findings on television, radio, and in nationwide publications.
Books
Research can take you to some fascinating places! Our books explore such diverse subjects as the power of doing good, the evolution of language and generational change.
Reports and Summaries
We take the raw data, we organise it, we analyse it, and then we dramatise it with visuals that offer intuitive as well as rational interpretation.
Infographics
We believe in the democratisation of information. We use dramatic imagery to communicate with the broadest audience. We’re not just here for the stats junkies!
Brand and Product Testing
We measure brand awareness, consumer engagement and campaign effectiveness. Our longitudinal studies allow us to observe a brand’s life-cycle within its competitive environment over time.
Consumer Studies
Technologically, demographically, economically, socially – we’re living in a blur of change. Tracking consumer attitudes and behaviours has never been more important or rewarding.
Qualitative Research
Focus groups, action groups, in-depth interviews, expert panels, community forums – our team brings empathy, intuition and experience to the subtle art of interpreting what is being said.
Quantitative Research
Our assignments range from multi-country, multi-stage surveys to local, single question polls. Either way, we reveal the story the numbers tell us about customers, staff and communities.
PR Research
In this age of the ‘sound-bite’ and the ’24-hour news cycle’, it has become increasingly important for our clients to tell their story to customers and the community through research-based insights.
Segmentation Analysis
Communities are becoming more diverse, consumer groups more fragmented. We study the emerging subgroups to define and segment attitudes and behaviours across generations and cultures.
Population Trends
The combination of population growth and increasing mobility is changing our world. Our demographic modelling identifies population trends and helps our clients plan for the future.
Data Analysis
While a ‘picture tells a thousand words’, numbers also tell a story. We analyse data to identify patterns, correlations, and trends and then create pictures to reveal these hidden truths.
Infographics
Design is crucial to making research effective. Our team works in all media – print, digital, video – to create engaging, visual reports that communicate clearly and inspire strategic thinking.
Animated Videos
It’s a tradition to tell stories as a way of explaining the world. The beauty of motion graphics is that they allow us to turn our research into stories that are easy to understand and easy to share.
Index Development
To make our work more interactive and personalised, we have developed world-class, research-based indexes and consumer instruments for some of Australia’s most recognised brands.
Strategic Planning
In a world of technological disruption and global megatrends, we help leaders understand the forces that shape their operating environment so they can future proof their products and services.
Executive Workshops
Our workshops and briefings are designed to equip our clients to manage change. We present the latest demographic data and insights in a style that is revealing and engaging.
Public Speaking
We have an infectious excitement for the work we do and are called upon to speak to audiences of all sizes. Whether it’s a crowd or a group, we love sharing the social trends and telling the data stories to create ‘Aha!’ moments.
Thought Leadership
We help leaders lead! Innovative and relevant research is the most effective tool in developing strategies for category dominance, customer acquisition and media attention.
Social Trends
Social expectations are ever-changing. We study community attitudes and behaviours to help organisations engage at deeper levels.
Demographic Forecasts
As has often been said, ‘demography is destiny.’ Our population analysis of target markets identifies not just where the opportunities are now, but where they’re going to be in the future.
Consumer Insights
It is only by truly knowing our customers that can we delight them. Consumer research for us is not a fixed process but a passion to find answers.
Public Communications
Never before has social communication spread more quickly and easily. Great research shapes public discussion, enhances thought leadership and builds brand awareness.
Brand Tracking
A brand is always responding to the internal forces of an organisation and the external forces of a fast-evolving market. Our role is to understand these forces to help achieve category dominance.
Product Development
The age-old challenge is this: ‘Do we find out what the consumer wants, or do we show them something they didn’t know they actually need?’ Do we lead or follow? Only research can answer this question.
Market Testing
There’s a critical stage in advertising development – the leap from strategy to creative execution. Consumer testing at this moment can provide valuable guidance in fine-tuning and validating an idea.
Geographic Mapping
Combining research with design and visualisation allows us to overlay data and insights onto topographical maps. This creates an interactive picture of current and prospective markets.
Demographic Modelling
As communities grow and evolve, we combine trend analysis with demographic modelling tools to create multi-layered population profiles that give predictive insights into communities.
Future Forecasting
The future is not a place at which we arrive but something we create. As researchers, we do more than help leaders observe the trends that are shaping our destiny. We help them play a dynamic role in enacting change.