We’re always keen to share the insights and findings that come about through our research. We make this information freely available through our website, blog, and the many different publications in which our work appears.
All of our services are designed with one end in mind – to make the unknown known. From national consumer studies to quick turn-around online surveys, from brand tracking analysis to community forums, we deploy the right suite of skills and processes that are needed to find the answers.
There are many different ways of collecting data. Our research model adopts a holistic approach that combines traditional and innovative methodologies to ensure our findings are actionable and will have strategic impact.
Over the years we’ve developed a range of data-analysis tools. But our real strength lies in the team that employs them. Analysis requires skill and intuition to find the story in the data and bring insight from information.
In a world of ‘big data’, we’re for visual data. Our design team is passionate about bringing our findings to life through illustration and animation. We create reports and presentations that are immersive, stimulating and memorable.
As the pace of change accelerates, we help leaders and organisations to understand the trends that are impacting their business. We help them develop strategies to ensure that they remain relevant and competitive.
Research is a precise tool, but it’s as multi-functional as a Swiss Army knife! Organisations come to us to gain the outcomes of greater knowledge and insights into what we call the ‘3Ps’ – People, Products and Places.
People are at the core of everything we do. All of our methodologies are designed to understand and predict human behaviour in different contexts. We explore and explain the relationships people have with products, brands, places, ideas, cultural trends and each other.
Environments and cultures are inextricably linked. Studies of human behaviour reveal the symbiotic nature of the relationship between people and place. Understanding this dynamic is key to predictive analysis.
‘Knowing the times’ starts with knowing what’s happening today. That’s why we make sure our blog page is current and reflects contemporary trends. But, that said, you can delve into the recent past as our archive contains hundreds of posts.
In The Media
We’re honoured that the integrity of our research has earned us a prominent place in national and international media. From one week to the next, we’re asked to share our findings on television, radio, and in nationwide publications.
Research can take you to some fascinating places! Our books explore such diverse subjects as the power of doing good, the evolution of language and generational change.
We have an infectious excitement for the work we do and are called upon to speak to audiences of all sizes. Whether it’s a crowd or a group, we love sharing the social trends and telling the data stories to create ‘Aha!’ moments.
The future is not a place at which we arrive but something we create. As researchers, we do more than help leaders observe the trends that are shaping our destiny. We help them play a dynamic role in enacting change.