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Government

SBS

Demographic insights for audio and language services

The challenge

With the increased rate of global mobility and the large population centers in parts of Asia, the migrant community in Australia is increasingly represented by populous Asian countries of origin. The South Asian community, in particular, are growing in size both within Australia and globally. To better serve this growing South Asian community in Australia, SBS Audio and Language Content has engaged McCrindle to provide demographic insights to inform the development of new offerings.

The Solution

McCrindle provided insights summarising the audience profile with detailed analysis and thorough commentary covering the below:

  • Current and projected size of the South Asian community in Australia
  • Age and generation profile
  • Geographic spread
  • Arrival pattern in Australia
  • Family and household composition
  • Education level
  • Key industries of employment
  • English proficiency
  • Generation mix, characteristics, and key influences

 

"McCrindle's demographic research and detailed analysis provided invaluable insights, influencing our language services strategy. Not only was the report helpful, but working with them was a pleasure; their team demonstrated in-depth knowledge and a great understanding of our needs. The report's comprehensive structure and well-researched data allowed us to make informed decisions about our language service offering.”"
- Head of Planning and Development, Audio and Language Content SBS

Demographic research insights

Demographic research give you the confidence to plan for the future. Get a customised report based on your needs to identify opportunities and threats to your services or organisation.