Business
The pulse of Australia’s property market
Despite a national housing crisis and sustained economic headwinds, the ambition to own property remains a core part of the Australian identity. This report provides a comprehensive look at the pulse of the market, uncovering the shift from traditional suburban dreams to a new reality of vertical living, rent-vesting, and unconventional pathways to ownership. Explore the data behind the supply-demand squeeze and the strategies today’s buyers are using to secure their future in an era of stretched affordability.
You’ll discover:
- Discover why 67% of Australians still define success through home ownership, even as the path to achieving it becomes increasingly complex
- The primary hurdles for first home buyers, from high property prices and cost-of-living pressures to the rising necessity of the bank of mum and dad
- The surprisingly high levels of optimism among Gen Z, with nearly half remaining hopeful about entering the market despite the current climate
- Explore the rise of co-buying with friends or family and the increasing popularity of rent-vesting as a way to build equity without sacrificing lifestyle
- Understand the structural forces driving the market, including population growth, limited housing stock, and the transition toward medium and high-density living