Government
SBS
Demographic insights for audio and language services
The challenge
With the increased rate of global mobility and the large population centers in parts of Asia, the migrant community in Australia is increasingly represented by populous Asian countries of origin. The South Asian community, in particular, are growing in size both within Australia and globally. To better serve this growing South Asian community in Australia, SBS Audio and Language Content has engaged McCrindle to provide demographic insights to inform the development of new offerings.
The Solution
McCrindle provided insights summarising the audience profile with detailed analysis and thorough commentary covering the below:
- Current and projected size of the South Asian community in Australia
- Age and generation profile
- Geographic spread
- Arrival pattern in Australia
- Family and household composition
- Education level
- Key industries of employment
- English proficiency
- Generation mix, characteristics, and key influences
"McCrindle's demographic research and detailed analysis provided invaluable insights, influencing our language services strategy. Not only was the report helpful, but working with them was a pleasure; their team demonstrated in-depth knowledge and a great understanding of our needs. The report's comprehensive structure and well-researched data allowed us to make informed decisions about our language service offering.”"
－ Head of Planning and Development, Audio and Language Content SBS
