In just 50 years Australia has been transformed through the transitioning generations. From the Builders Generation who literally and metaphorically built this nation after the austerity years post-depression and World War 2, to the Baby Boomers who redefined the cultural landscape, to Generation X who ushered in new technologies and workstyles, and now to Generations Y and Z who in this 21st Century are redefining lifestages and lifestyles.
In one generation we’ve gone from colour TV to internet TV, from roller skates to rip sticks, from top-down leadership to user-generated content and from long-term savers to lifestyle debt.
For more on understanding the latest trends and information related to emerging generations and communicating it effectively head to Generation Z, where you can download our full report here.
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