Thinking for tomorrow, planning today
Our social research and trends analysis consistently highlights the speed, scale and scope of change. Only occasionally in history do massive demographic shifts combined with rapid social change, huge generational transitions and ongoing technology trends so that within the span of a decade, society altogether alters. Today we are in the midst of one such transformative decade- which will take us to 2020. Our partners in the Australian Community Trends Report are the team at R2L and their Principal John Rose here provides his top 7 tips for not-for-profit organisations.
- Speak to your context
- Be seen and known
- Inspire and engage
- Finesse, fine-tune and focus
- Communicate the need, and plan for the long-term
- Act as a leader
- Be the agent of change
Understand your organisation’s key client segments and their values, knowledge and concerns.
Position your organisation to be recognised as thought-leaders, influencers, and innovators.
Provide a positive experience for donors, clients and beneficiaries so that they not only feel part of your organisation, but part of the issue that your organisation supports.
Focus on the important messages and discard what is not essential.
Finance the future, don’t just fundraise for the now but set up the financial future of your organisation.
Lead not only your team, but your cause and your stakeholder community.
Be accountable and demonstrate the change that your organisation is making.