On Friday Mark McCrindle was delighted to present a summary of the results at the Australian Pharmacy Professional National Conference.
The research showed that Australians place a high level of trust in their health professionals, with GPs and pharmacists topping the ‘most trusted’ list. In this era of Dr Google, the internet is now the third most trusted source of medical information, but in an era of information overload medical products information and medicine brochures are not highly accessed as trusted sources (just 17%).
While Australians are comfortable with their medical records being checked on an eHealth platform (46% have already registered or are very comfortable), with 55% of Australians happy for their full health records to be uploaded, there is still some work to be done to engage with the other half of health consumers.
The summary results are in infographic form here:
This national study was a great example of how robust research, when visually designed and printed, and effectively presented at a national conference can engage a wider audience and ensure that the insights get understood and acted upon.
Image source: Australian Pharmacy Professional Conference 2016