Products

A brand is always responding to the internal forces of an organisation and the external forces of a fast-evolving market. Our role is to understand these forces to help achieve category dominance.

The age-old challenge is this: ‘Do we find out what the consumer wants, or do we show them something they didn’t know they actually need?’ Do we lead or follow? Only research can answer this question.

There’s a critical stage in advertising development – the leap from strategy to creative execution. Consumer testing at this moment can provide valuable guidance in fine-tuning and validating an idea.