Brand Tracking

A brand is always responding to the internal forces of an organisation and the external forces of a fast-evolving market. Our role is to understand these forces to help achieve category dominance.

Product Development

The age-old challenge is this: ‘Do we find out what the consumer wants, or do we show them something they didn’t know they actually need?’ Do we lead or follow? Only research can answer this question.

Market Testing

There’s a critical stage in advertising development – the leap from strategy to creative execution. Consumer testing at this moment can provide valuable guidance in fine-tuning and validating an idea.